Latest news with #PC®
Cision Canada
09-06-2025
- Entertainment
- Cision Canada
No Backyard? No Problem! President's Choice® Brings Bookable Backyards to Toronto and Vancouver This Summer
One Backyard. Six Friends. Countless Summer Moments. BRAMPTON, ON, June 9, 2025 /CNW/ - As summer heats up, President's Choice ® is partnering with Swimply to make outdoor entertaining accessible with the launch of Bookable Backyards, a unique seasonal experience in Toronto and Vancouver. For those lacking private outdoor space, PC ® is offering the chance to reserve a well-equipped backyard for free with Swimply – the leading marketplace that connects people with unique outdoor spaces and experiences inviting Canadians to create the most epic summer memories. From June 21 to July 6, adults (18+) in the Greater Toronto Area (GTA) and Greater Vancouver Area (GVA) can book a private backyard haven for a 4-hour (1:00-5:00pm) time slot across three weekends. Imagine stepping into your own urban space: a backyard setup with a table, chairs, patio umbrella, entertainment, and of course, a selection of new and delicious PC ® burgers, dips, chips, desserts, and sparkling beverages from the PC ® Summer Insiders Report. Designed for groups of up to six people, the experience is further enhanced by on-site hosts dedicated to ensuring a perfect Canadian summer gathering. "With PC ® Bookable Backyards, we're making PC's vision 'Possible Lives Here' a reality," says Lindsay Cook, Head of Marketing for PC. "Summer is peak entertaining time in Canada, but not everyone has access to outdoor space to host an epic barbeque. With the help of Swimply, our goal is to remove some barriers and bring those coveted everyday summer experiences – grilling, relaxing outdoors with friends – to more people. We're here to help everyone create their own perfect summer story." Bookable Backyards brings an unexpected way to create new possibilities for entertaining and social experiences to those who may not have the ideal space for it. By integrating seasonal offerings from the PC ® Summer Insiders Report, Bookable Backyards invites guests to gather, grill, create unforgettable summer moments, and enjoy quintessential summer experiences, like firing up the grill and sharing mouthwatering eats, all without breaking the bank. A partnership that began with 'Possible Lives Here' – a campaign that launched the President's Choice Masterbrand – Bookable Backyards is the latest collaboration between PC ® and Zulu Alpha Kilo, showcasing how the PC ® family of brands works together to improve the lives of Canadians. "Bookable Backyards is a chance for condo-dwellers to enjoy the ultimate backyard BBQ experience. For President's Choice, it's an opportunity to connect with Canadians in an authentic way," says Brian Murray, Chief Creative Officer at Zulu Alpha Kilo. "What excites us most about partnering with President's Choice is how naturally their Bookable Backyards campaign aligns with Swimply's mission to democratize access to outdoor spaces," says Bunim Laskin, Founder and CEO of Swimply. "Their vision of making backyard experiences accessible to urban Canadians mirrors our belief that everyone deserves the chance to create amazing memories in beautiful settings." Bookable Backyard slots are released one week in advance for each weekend on a first-come, first-served basis, so book quickly! Canadians can head to to book. About Loblaw Companies Limited Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,500 corporate franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well ® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart ® and Pharmaprix ® locations and close to 500 Loblaw locations; PC Financial ® services; affordable Joe Fresh ® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand ®, Farmer's Market™, no name ® and President's Choice ®. About Zulu Alpha Kilo We Fight Sameness. At Zulu Alpha Kilo (Z.A.K. for short), fighting sameness is not just our creative mission. It's why we exist. With offices in Toronto, New York and Vancouver, we're a full-service agency with 185 full-time people. Our agency's unique culture is passionate, entrepreneurial and fearless in the pursuit of groundbreaking ideas. Launched in 2008, Z.A.K. has built a reputation as an industry outlier and one of the most respected independent agencies in the world creating innovative ideas for our clients that include: Subaru Canada, President's Choice, Bell, Interac, Harry's, Destination BC, and AGO. For three years running, Fast Company has recognized our work in their World Changing Ideas issue and in 2024 Z.A.K. made Fast Company's list of the World's Most Innovative Companies. About Swimply
Yahoo
09-06-2025
- Entertainment
- Yahoo
No Backyard? No Problem! President's Choice® Brings Bookable Backyards to Toronto and Vancouver This Summer
One Backyard. Six Friends. Countless Summer Moments. BRAMPTON, ON, June 9, 2025 /CNW/ - As summer heats up, President's Choice® is partnering with Swimply to make outdoor entertaining accessible with the launch of Bookable Backyards, a unique seasonal experience in Toronto and Vancouver. For those lacking private outdoor space, PC® is offering the chance to reserve a well-equipped backyard for free with Swimply – the leading marketplace that connects people with unique outdoor spaces and experiences inviting Canadians to create the most epic summer memories. From June 21 to July 6, adults (18+) in the Greater Toronto Area (GTA) and Greater Vancouver Area (GVA) can book a private backyard haven for a 4-hour (1:00-5:00pm) time slot across three weekends. Imagine stepping into your own urban space: a backyard setup with a table, chairs, patio umbrella, entertainment, and of course, a selection of new and delicious PC® burgers, dips, chips, desserts, and sparkling beverages from the PC® Summer Insiders Report. Designed for groups of up to six people, the experience is further enhanced by on-site hosts dedicated to ensuring a perfect Canadian summer gathering. "With PC® Bookable Backyards, we're making PC's vision 'Possible Lives Here' a reality," says Lindsay Cook, Head of Marketing for PC. "Summer is peak entertaining time in Canada, but not everyone has access to outdoor space to host an epic barbeque. With the help of Swimply, our goal is to remove some barriers and bring those coveted everyday summer experiences – grilling, relaxing outdoors with friends – to more people. We're here to help everyone create their own perfect summer story." Bookable Backyards brings an unexpected way to create new possibilities for entertaining and social experiences to those who may not have the ideal space for it. By integrating seasonal offerings from the PC® Summer Insiders Report, Bookable Backyards invites guests to gather, grill, create unforgettable summer moments, and enjoy quintessential summer experiences, like firing up the grill and sharing mouthwatering eats, all without breaking the bank. A partnership that began with 'Possible Lives Here' – a campaign that launched the President's Choice Masterbrand – Bookable Backyards is the latest collaboration between PC® and Zulu Alpha Kilo, showcasing how the PC® family of brands works together to improve the lives of Canadians. "Bookable Backyards is a chance for condo-dwellers to enjoy the ultimate backyard BBQ experience. For President's Choice, it's an opportunity to connect with Canadians in an authentic way," says Brian Murray, Chief Creative Officer at Zulu Alpha Kilo. "What excites us most about partnering with President's Choice is how naturally their Bookable Backyards campaign aligns with Swimply's mission to democratize access to outdoor spaces," says Bunim Laskin, Founder and CEO of Swimply. "Their vision of making backyard experiences accessible to urban Canadians mirrors our belief that everyone deserves the chance to create amazing memories in beautiful settings." Bookable Backyard slots are released one week in advance for each weekend on a first-come, first-served basis, so book quickly! Canadians can head to to book. About Loblaw Companies Limited Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,500 corporate franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®. About Zulu Alpha Kilo We Fight Sameness. At Zulu Alpha Kilo (Z.A.K. for short), fighting sameness is not just our creative mission. It's why we exist. With offices in Toronto, New York and Vancouver, we're a full-service agency with 185 full-time people. Our agency's unique culture is passionate, entrepreneurial and fearless in the pursuit of groundbreaking ideas. Launched in 2008, Z.A.K. has built a reputation as an industry outlier and one of the most respected independent agencies in the world creating innovative ideas for our clients that include: Subaru Canada, President's Choice, Bell, Interac, Harry's, Destination BC, and AGO. For three years running, Fast Company has recognized our work in their World Changing Ideas issue and in 2024 Z.A.K. made Fast Company's list of the World's Most Innovative Companies. About Swimply Founded in 2019, Swimply is a marketplace that connects owners of underutilized private amenities like pools and sports courts with people seeking to gather, engage in activities, and enjoy local amenities. The company is trailblazing the experiential-based sharing category and creating an entirely new income stream for property owners with spaces that are otherwise used sparingly. For users, Swimply is disrupting the market and providing an option for individuals who may not have access to certain facilities or amenities. For more details and to book your own local escape, visit SOURCE Loblaw Companies Limited - Public Relations View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Cision Canada
15-05-2025
- Business
- Cision Canada
Your Best Summer Starts with the PC® Summer Insiders Report™ Edition Français
President's Choice® Unveils a World of Flavour, From Canadian Classics to Global Sensations BRAMPTON, ON, May 15, 2025 /CNW/ - Summer is here, and President's Choice (PC) is ready to make it your most flavourful yet, thanks to the 2025 PC Summer Insiders Report. For a season like no other, we're bringing you mouthwatering products that redefine the rules, offering more of Canada alongside the international flavours Canadians love. For more than 40 years PC has been helping Canadians elevate their every day, and our pursuit of what's possible has only grown stronger. "This PC® Insiders Report™ celebrates everything we love about Canadian summers, inviting you to squeeze the most out of the season with epic food adventures that transform the ordinary, loading up on more joy, more value, and more ways to make this the best summer yet ," said Mary MacIsaac, EVP, Chief Marketing Officer, Loblaw Companies Limited. "I'm especially excited about the PC® Halifax Inspired Donair Beef Burger. Donair is a classic Canadian staple, with legendary spiced beef, and it's about to take your taste buds by storm. One bite and you'll understand why this reimagined iconic dish is a true game-changer for your summer meals." This summer, swap the kitchen heat for new sizzling flavours that break the rules like you've never seen before: Fire Up the Grill (Without Burning Through Your Budget) Make the most of your short but sweet Canadian summer with memory-making meals and more. PC® Banana Leaf Spicy Masala Tilapia: Transport your taste buds to South India with this tilapia fillet, expertly seasoned with a unique blend of garlic, chili, and curry leaves, then cooked to perfection in a banana leaf, sealing in a flavour bomb of spices. PC® Atlantic Salmon Burger: Made with large chunks of Atlantic salmon and ready to grill. No texture-less, "meh" minced here. Our salmon is flaky and flavourful for a juicy burger at a juicy price. Cool And Crave Worthy Taste the season with refreshing beverages and irresistible treats that are perfect to enjoy all summer long. PC® Mango Lassi Cheesecake: Inspired by our love for mango lassi, this boundary-breaking dessert combines mango, tangy yogurt, and a chai-spiced biscuit crust for the cheesecake of our dreams. After 40+ years, this might be our best yet. PC® Nimbu Pani Lemonade: The sip of the season — a perfect blend of lemon and lime juice, with hints of cumin and ginger extract, and a pinch of salt for that thirst-quenching summer wow factor. Snack, Sip, Repeat From park picnics to beach bonfires, PC® has you covered for whatever the day throws your way with on-the-go game changers. PC® World of Flavours™ Korma Flavour Rippled Potato Chips: Experience the rich, delicious taste of korma on crispy, Canadian-grown potato chips. With the perfect balance of spices and a hint of coconut flavour, this South-Indian style flavour is sweet, savoury, and utterly irresistible. PC® Cold Pressed Juice with Probiotics: Bringing juice to the next level, with no sweeteners, no food additives, no preservatives—only fruit and vegetable juices, so you get all the benefits at a price that makes it easy to sip daily. Gear Up for Summer Fun Level up your summer with PC®'s must-have essentials — where style meets everyday practicality. PC® The Tote Cooler: Designed as the perfect accessory for hot summer days, this stylish tote with leakproof lining keeps your essentials cool — ideal for beach trips, picnics, or everyday outings. PC® The Stella Stainless Steel Insulated Travel Mug: Big enough for daily needs but sleek enough to take everywhere. Our newest travel tumbler takes hydrating seriously with its double-wall insulation, available in two convenient sizes. PC Optimum® members can unlock even more value throughout the summer with exclusive offers and rewards on their favourite PC® products featured in the PC® Summer Insiders Report™. Find these products and more at Loblaw banner stores across Canada, including Real Canadian Superstore, No Frills, Maxi, Your Independent Grocer, Real Atlantic Superstore, Loblaws, Zehrs, Fortinos, Provigo, valu-mart, Dominion Stores in Newfoundland and Labrador and Shoppers Drug Mart/Pharmaprix, or shop from the comfort of home with PC Express ™ online grocery delivery and pickup. For mouthwatering recipes, summer entertaining tips, and more, be sure to explore the PC® Summer Insiders Report ™, available through the PC Optimum® app or About Loblaw Companies Limited Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,500 corporate franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®.
