Latest news with #PIFGlobalSeries
CairoScene
11-05-2025
- Business
- CairoScene
PIF Launches USD 13 Million Women's Golf Series in Riyadh in 2025
The PIF Global Series features five events across three continents, offering one of the largest prize pools in women's golf. The Public Investment Fund (PIF) has been announced as the title partner of a newly restructured international women's golf series on the Ladies European Tour (LET), further expanding its investment in global sport and reinforcing its commitment to elevating women's athletic opportunities. 'These tournaments are well supported by our members through their end-to-end event experiences and competitive environments. This investment from PIF continues to raise the level of competition and commitment to the women's game, to ensure our players have the best possible opportunities to develop and succeed on the world stage,' Alexandra Armas, CEO of Ladies European Tour, tells SceneNowSaudi. Launched in collaboration with Golf Saudi, the PIF Global Series will feature five tournaments throughout 2025, with events scheduled across Asia, Europe and North America. The series will open in Riyadh with the PIF Saudi Ladies International at Riyadh Golf Club from February 13th to the 15th, 2025. This flagship event will offer a prize purse of USD 5 million, positioning it among the highest-paying tournaments in women's professional golf. Each of the remaining four events will feature a prize purse of USD 2 million, bringing the total series prize pool to USD 13 million. Alongside the Riyadh stop, tournaments will be held in Seoul, London, Houston and Shenzhen. The format will combine individual and team play, introducing a fresh competitive structure to the LET calendar. "The new PIF Global Series is another huge moment for the LET, as it continues to grow and offer more opportunities for players to play and win in amazing events around the world,' England's Charley Hull and Golf Saudi ambassador said. 'Golf Saudi and PIF have proven to be real game changers for women's golf, once again backing up their commitment to creating equal opportunities and raising the bar for the players. This marks another step in PIF's broader strategy to support women's sport on a global scale, following previous efforts through Golf Saudi and the Aramco Team Series.
Leaders
08-05-2025
- Business
- Leaders
PIF Drives Women's Golf Revolution with New Global Series Partnership
The Public Investment Fund (PIF) solidifies its role as a trailblazer in women's sports by announcing its title partnership today of a revamped global series. This initiative, unveiled in collaboration with Golf Saudi, elevates the Ladies European Tour (LET) through innovative formats. The series also introduces record-breaking prize money, setting new standards for women's golf worldwide. The newly named PIF Global Series features five tournaments across three continents in 2025. Additionally, each event adopts a novel format that includes both team and individual competitions. Notably, four of the tournaments will offer a prize purse of $2 million, which ranks among the highest in women's golf. The PIF Saudi Ladies International has been added to the 2025 tournament roster, strengthening the series' position. This event stands as a key fixture alongside the regular LET schedule and major competitions. The PIF Saudi Ladies International offers an impressive prize purse of $5 million, making it one of the largest in women's professional golf. Schedule of the PIF Global Series Events The five events comprising the PIF Global Series are as follows: PIF Saudi Ladies International: Riyadh Golf Club, Riyadh (12-15 February, 2025) Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (9-11 May, 2025) PIF Championship: Centurion Club, London (8-10 August, 2025) Aramco Houston Championship: TBC, Houston (5-7 September, 2025) Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (6-8 November, 2025) Today's announcement reinforces PIF's role as a prominent supporter of women's sports globally. The organization breaks down barriers, addresses critical challenges, and drives a promising future for women in sports. Voices of the Game Alanoud Althonayan, Head of Events and Sponsorships at PIF, stated, 'PIF continues to be a catalyst for the growth of women's sports. We are committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level.' Noah Alireza, CEO of Golf Saudi, expressed, 'We are humbled to partner with PIF to grow the women's game locally and globally. Hosting international tournaments has significantly boosted local interest, with over 6,000 individuals registering for our free 'GoGolf' lesson program.' Alexandra Armas, CEO of the Ladies European Tour, added, 'Our members strongly support these tournaments through their event experiences and competitive environments. This partnership with PIF raises the level of competition and commitment to the women's game.' Excitement from Golf Saudi Ambassador England's Charley Hull, Golf Saudi ambassador, remarked, 'The new PIF Global Series marks a huge moment for the LET. It continues to grow and offer more opportunities for players to compete and win globally. Golf Saudi and PIF have proven to be game changers for women's golf, creating equal opportunities and raising the bar for players.' Hull expressed her enthusiasm, stating, 'I can't wait to tee it up at series events throughout the year and inspire more young people to take up golf.' With its innovative formats and historic investments, the PIF Global Series redefines women's golf. As the series unfolds, it solidifies Saudi Arabia's role as a trailblazer in global sports development. Short link : Post Views: 17
South China Morning Post
08-05-2025
- Business
- South China Morning Post
Hong Kong's Ginnie Ding ‘super excited' to be part of women's LIV-like golf series
Women's golf has moved another step closer to its own version of LIV, with the revamped Aramco Team Series getting a new name, more money and a global schedule that takes in the UK, United States and China. Advertisement Gone are the amateurs, with teams of professionals also competing for an individual prize over three rounds. This week, that involves the likes of defending team champion Danielle Kang, last year's individual winner Kim Hyo-joo, Bronte Law and Hong Kong's Ginnie Ding battling it out at the Aramco Korea Championship. If that format sounds familiar, the only things really missing at New Korea Country Club in Seoul are team names. While the US$2 million in prize money is significantly less than in LIV Golf, it is still among the highest in the women's game. Announcing the move on Thursday, Golf Saudi and the Public Investment Fund (PIF), which backs LIV Golf and the International Series on the men's Asian Tour, said the five tournaments on the Ladies European Tour would now form the PIF Global Series. Korea is the second stop of the year, with the PIF Saudi Ladies International in February having marked the start of a series that will also take in the PIF Championship at the Centurion Club outside London, the Aramco Houston Championship and the Aramco Shenzhen Championship at Mission Hills. Olivia Cowan at the Aramco Korea Championship, the second of five events on the PIF Global Series in 2025. Photo: Aramco Korea Championship Ding, who is playing in Team Kim alongside the South Korean fan favourite, Ariane Klotz and Daniela Darquea courtesy of her high finish at last year's LET Q-school, said she was 'super excited' to be involved in her rookie season.
Arabian Business
08-05-2025
- Business
- Arabian Business
PIF to offer $13mn purse in ladies golf's revamped Global Series
Public Investment Fund (PIF) was named the title partner of a revamped five-tournament global series, which will be part of the Ladies European Tour (LET). The PIF Global Series features five tournaments across three continents in 2025 and replaces the Aramco Team Series. Each event in the series will adopt a novel format for women's golf that features both team and individual competitions, and a prize purse of US$2 million for four of the tournaments. PIF elevates women's golf The fifth tournament is the PIF Saudi Ladies International, which was played earlier this year at Riyadh Golf Club. The total prize purse of US$5 million is among the highest in women's golf, apart from the major championships. The PIF Saudi Ladies International is also significant because it became a pathbreaking tournament in women's golf by offering equal prize money (US$5 million) for both women's and men's tournaments (PIF Saudi International). The partnership reinforces PIF's long-term commitment to women's sport, and Alanoud Althonayan, Head of Events and Sponsorships at PIF, commented: 'PIF continues to be a catalyst for the growth of women's sports, committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level. 'The expansion of our Golf Saudi partnership with PIF as the title partner of Global Series underscores PIF's role in enabling and advancing women's golf, driving growth of the sport around the world.' Apart from PIF Saudi Ladies International, the other events comprising the PIF Global Series are this week's Aramco Korea Championship; PIF Championship at Centurion Club, London (August 8-10); Aramco Houston Championship (September 5-7) and Aramco Shenzhen Championship at Mission Hills, Shenzhen, China (November 6-8). Alexandra Armas, CEO of Ladies European Tour, added: 'These tournaments are well-supported by our members through their end-to-end event experiences and competitive environments. This partnership with PIF continues to raise the level of competition and commitment to the women's game, to ensure our players have the best possible opportunities to develop and succeed on the world stage.' England's Charley Hull, the world No.14, said: 'The new PIF Global Series is another huge moment for the LET, as it continues to grow and offer more opportunities for players to play and win in amazing events around the world. 'Golf Saudi and PIF have proven to be real game changers for women's golf, once again backing up their commitment to creating equal opportunities and raising the bar for the players. I love playing either as an individual or in a team, so I can't wait to tee it up at series events throughout the year and hopefully inspire more and more young people into golf around the world.' PIF is also behind LIV Golf League, the new Tour that features players like reigning US Open champion Bryson DeChambeau, and multiple major winners Phil Mickelson, Brooks Koepka and Jon Rahm.
CNBC
07-05-2025
- Business
- CNBC
Saudi sovereign wealth fund deepens investment in women's professional golf
PIF will become the title sponsor of revamped golf series. Saudi Arabia is deepening its investment in women's professional golf. The Public Investment Fund, the sovereign wealth fund of Saudi Arabia, announced on Wednesday that it will become the title partner of five events that will take place on the the Ladies European Tour. Terms of the deal were not disclosed. As part of this latest deal, the tour will revamp the five events, which will be collectively rebranded as the PIF Global Series. The events take place in Riyadh, Saudi Arabia; Seoul, South Korea; London; Houston; and Shenzhen, China. "PIF continues to be a catalyst for the growth of women's sports, committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level," Alanoud Althonayan, head of events and sponsorships at PIF, said in a statement. The revamped tournament format will feature team and individual competitions happening simultaneously. The Saudis are also injecting additional money into the prize pools, with a collective purse of $13 million across the five events. Alexandra Armas, CEO of the Ladies European Tour, said the partnership with PIF has helped raise the level of competition in the women's game and gives players more opportunities to succeed on the world stage. Saudi Arabia has been aggressively investing in professional sports in recent years as part of its vision to diversify the country's economy away from oil. Despite the fact that Saudi Arabia has been slow to give Saudi women rights, those investments have included spending big money on international women's sports. Last May, the fund signed a multi-year partnership with the WTA Tour, the women's professional tennis organization, to grow the game and improve women's benefits in the league. And in March, PIF announced it will fully fund the tour's maternity fund, which would allow women to take up to a year of leave fully paid. However, PIF's foray into men's golf has been more complicated. Nearly two years ago, PGA Tour Commissioner Jay Monahan and PIF Governor Yasir Al-Rumayyan appeared on CNBC, announcing a merger between LIV Golf and the PGA Tour. But that deal has yet to happen, despite the latest push by President Donald Trump to bring the two parties together. The Aramco Korea Championship kicks off Friday in Seoul.
