Latest news with #Pantalones
USA Today
a day ago
- Entertainment
- USA Today
Matthew and Camilla McConaughey tee up tequila deal with New York Mets
Matthew McConaughey – regularly spotted on the sidelines of University of Texas football games – makes it no secret he loves sports. The Texas alum, who is also the Longhorns "Minister of Culture," is now pitching Pantalones Organic Tequila, the brand he and his wife Camila Alves McConaughey co-founded, to sports teams. Earlier this year, Pantalones became the official tequila of Major League Soccer's Austin FC (McConaughey is also a part owner of the soccer team). Now, Pantalones is heading to the big leagues of baseball, becoming the official organic tequila of the New York Mets, the brand announced Wednesday, Aug. 20. Watch video: SUV crashes into restaurant during food influencers' review Pantalones will be served at Citi Field, becoming the only organic tequila available at the stadium. Fans can sip the spirit in a new cocktail called the Citi Field Sunset, made with Pantalones Organic Tequila, orange juice, lime juice, cranberry juice, and topped with a cherry and orange garnish. You can also order the tequila in other cocktails at the stadium. The McConaugheys have had fun with their tequila brand. "No. The world doesn't need another celebrity Tequila," they said on the company's website when they debuted Pantalones nearly two years ago (and the comment is still there). But goodness gracious the Tequila industry sure could use a shot of fun. And that's exactly what Pantalones is: Really good, really clean fun." Back in November 2024, the couple released a new Pantalones ad spoofing the film "How to Lose a Guy in 10 Days," the 2003 film starring McConaughey and Kate Hudson. In the ad entitled, "How to Lose Your Pants in 10 Ways," Alves wears a dress similar to the one Hudson wore in the movie's official poster. McConaughy is shown without pants with his lower body pixelated. The couple have released several on-brand photos and social media posts regarding the lack of pants ("pantalones" is Spanish for "pants") since launching Pantalones with a commercial in which they McConaughey calls the tequila, "Quite possibly the best thing Camila and I have made with our pants on." Contributing: Saman Shafiq Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
Forbes
08-07-2025
- Entertainment
- Forbes
Matthew And Camila McConaughey's Pantalones Tequila Goes Global
The three expressions of Pantalones Tequila. Pantalones Tequila When Matthew and Camila Alves McConaughey, the Hollywood power couple known for their carefree nature, launched Pantalones Organic Tequila in October 2023, they did it their way by focusing on the joy of sipping tequila. Their cheeky pants-free launch campaign quickly went viral due to its humorous and irreverent spots. But it wasn't just ingenious marketing that catapulted the brand to the forefront of the tequila market; it was the product inside the bottle. It's an organic tequila with no additives that underwent significant research and tastings by its founders before it was deemed worthy of their seal of approval. Perhaps even more critical, it eschewed the temptation to tag its three expressions with the eye-watering prices that are becoming increasingly common in the market these days, especially celebrity-backed tequilas. Forbes discussed the brand's success with Pantalones co-founders to find out what has propelled them forward and what's next. "We're proud of the momentum since launch," says Andrew Chrisomalis, co-founder and chairman of Pantalones Organic Tequila. "At our core, Pantalones is a premium, USDA-certified organic tequila offered at an affordable price point. That, paired with the fun we're having with our marketing, has truly resonated. Matthew and Camila help bring massive awareness, but it's the quality and taste of the liquid inside the bottle that keeps people coming back." Matthew and Camila McConaughey, the co-founders of Pantalones Tequila. Pantalones Tequila The numbers tell the story. In just over a year, Pantalones has become a top-three selling 750ml tequila at Total Wine, trailing only Don Julio and Casamigos. In 2024 alone, it sold more than 100,000 cases and expanded distribution to over 10,000 accounts across 44 states. That kind of growth doesn't happen solely on hype. "We're a playful brand with serious liquid," Chrisomalis says. "That helps us stand out in a crowded category. We also launched with strong strategic partners and a clear go-to-market plan, which helped us scale quickly and show up in all the right places." "Plus, no one forgets a tequila named Pantalones," adds Matthew. While some spirits brands chase lineage and legacy, Pantalones leans hard into being the life of the party. Its fun-first identity is part of the draw in a market flooded with solemn storytelling and dusty barrels. "A lot of brands out there lean into heritage or mystique," says Matthew. "We leaned into having fun. We're organic and award-winning, but we're also lighthearted and have an irreverent energy that invites people in." But don't mistake levity for lack of substance. Pantalones has racked up an impressive roster of awards in under two years. Their Añejo tequila recently won Double Gold at the 2024 San Francisco World Spirits Competition, outperforming legacy brands sold at much higher price points. "We're incredibly proud of this win!" Camila says. "From the beginning, Matthew and I set out to create an organic tequila that didn't just taste great—it had to stand tall next to the best of the best. We believe great quality should be accessible, and this award is a nod to that mission." Camila's role at Pantalones is far more than ceremonial. While Matthew brings the big ideas and branding flair, she is deeply embedded in the day-to-day operations, helping with tasks such as managing logistics, supply chain, and other key aspects. "Fortunately, this isn't my first time starting a business," she says. "But it's the first time for Matthew, and we've gone face forward in this together. I thrive working on accounts, logistics, the numbers, and the behind-the-scenes business side of things. We take Pantalones seriously, but at the same time, we're having so much fun together. It's really special to us. This isn't just us putting our names on a bottle. It's much bigger than that." That balance of business acumen and high-wattage charm has positioned Pantalones for success well beyond its initial splash. In early 2025, the brand began pushing into international markets with launches in Canada and Australia. In June, it officially entered Europe, rolling out in the UK with nationwide availability at Tesco and premium placement at all 40 Cosy Club locations. Andrew Chrisomalis, co-founder of Pantalones Tequila. Pantalones Tequila "This year, we're focused on expanding our footprint on- and off-premise throughout the U.S., and even internationally," says Chrisomalis. "We've also got exciting new campaign content rolling out and more menu placements for consumers to try Pantalones in their favorite cocktails. As for next year? Expect innovation with some things we can't quite reveal yet." That includes a limited-edition expression scheduled for release this holiday season. While details are still under wraps, it signals the brand's ambitions to grow beyond its core trio of blanco, reposado, and añejo. Yet even as they scale up, the Pantalones team remains committed to the idea that quality tequila shouldn't require deep pockets. "From the start, we wanted to make something great that people could actually afford to enjoy regularly, not just collect or try once," says Chrisomalis. "While costs have gone up across the board, we've stayed focused on efficiency and delivering value to consumers at an accessible price point." That discipline may be essential as the spirits market faces new headwinds. Global tariffs, inflation, and shifting consumer spending habits all loom large. "Like anyone in the spirits world, we're keeping a close eye on global trade policies and the economic climate," Chrisomalis says. "We are building the brand with agility and scalability in mind. By staying nimble and maintaining strong distributor and retailer relationships, we've been able to navigate the challenges." If anything, the chaos has only made Pantalones more confident in its identity: fun, accessible, and uncompromising in quality. Its latest marketing push, the "Official Tequila Of…" campaign, leverages that positioning while establishing the brand through lifestyle partnerships across food, music, and hospitality. As a young brand, they're just getting started and seem poised to become a major player in one of the hottest spirit spaces out there these days. They have achieved this by refusing to take themselves too seriously and instead delivering a quality product at a great price point that is good to sip, whether wearing your pants or not. Follow here for the most up to date information about the ever changing beer, wine, and spirits industry. MORE FROM FORBES Forbes How To Read A Bourbon Label By Hudson Lindenberger Forbes Athletic Brewing's Non-Alcoholic Beer Boom: Big Growth Ahead By Hudson Lindenberger Forbes The World's Best Vodkas—According To The 2025 International Wine And Spirit Competition By Hudson Lindenberger Forbes The Best Wheated Bourbon In America—According To The 2025 International Wine & Spirit Competition By Hudson Lindenberger
South China Morning Post
07-06-2025
- Entertainment
- South China Morning Post
Meet Matthew McConaughey's sassy mum, Kay: the 93-year-old had a ‘strained' relationship with the Interstellar actor during the early days of his career – and once ‘tested' her daughter-in-law
Actor Matthew McConaughey's foray into the Australian liquor market with his tequila brand Pantalones Organic Tequila is going down smooth. The company is being praised for being sustainable and joining hands with Surfrider Foundation to preserve beaches and oceans, reports Drinks Digest. Matthew McConaughey's tequila brand he co-founded with his wife, Camila Alves, landed in Australia. Photo: @officialmcconaughey/Instagram Pantalones is the brainchild of the Interstellar actor and his wife, Camila Alves, proving that their partnership extends beyond their marriage. However, it's another McConaughey who has the cooler love story: Mary Kathleen 'Kay' McConaughey, Matthew's mother. Advertisement Here's everything to know about Kay aka MaMac, who, according to Esquire, loves to party, 'knew' Woody Harrelson's father, per Decider, and always tells her sons, 'Are you going to see the rose in the vase or the dust on the table?' as she revealed on Instagram. She married the same man thrice – and divorced him twice Matthew McConaughey's mother Kay McConaughey married the same man thrice. Photo: @yahoolife/X Speaking with City Lifestyle, Kay revealed that she first met her husband, college gridiron player and NFL draftee Jim McConaughey, at university. According to People, they were students at the University of Kentucky. They went strong as a couple but he was indecisive about marriage. 'I sent him an invitation to his wedding and I said if you can make it, fine, but if you don't show up at the altar, then it's over and I'm going to New York,' she recalled, per Hello! They ended up getting married thrice – and divorced twice. 'I had three traditional real weddings, once in the Presbyterian church, once in the Catholic Church and once in the Methodist church,' she told City Lifestyle. After Jim passed away in 1992, Kay found love with a man named C.J. They spent 17 years together until he succumbed to leukemia. She's a mum of three
Yahoo
19-05-2025
- Business
- Yahoo
After years of flying high, celebrity tequila braces for impact
It's tough out there to be a tequila maker — not even Kendall Jenner is immune from the industry's challenges. 818 Tequila, the four-year-old brand owned by Jenner, has slowed down hiring and dialed back spending on some of its marketing efforts, a troubling sign for the industry that has experienced seemingly stratospheric growth and garnered celebrity attention for the past several years. 'We've observed a pull-back on discretionary spending and an increase in what we view as more deliberate purchases,' Mike Novy, CEO of 818 Tequila, told CNN, adding that the company is focusing on its core lineup of tequilas to give customers the 'best possible price.' This year is turning into quite a headache not only for 818 Tequila, but for the whole industry. Tequila sits at a 'critical juncture,' according to a recent report from OhBev, an alcohol marketing agency, with 'signs of market normalization' following a decade of extraordinary gains. Consumers already aren't spending as much on tequila compared to the height of Covid-19 when people stocked up their at-home bar setups, which has prompted a wave of layoffs. Plus years of excessive demand have sparked an oversupply of agave — the main ingredient in tequila — causing prices to sharply decline as inventory goes unsold, damaging profits for farmers. Now there's the threat of tariffs of 25%, as the spirit is produced exclusively in Mexico. Tequila currently falls under the free trade agreement President Donald Trump signed with Mexico and Canada, which is set to expire next year. For now, that trade deal has allowed goods from America's neighbors that comply to come in duty-free, but that could always change. Consumers are being more discerning of their purchases, with the industry 'seeing a reversion to pre-pandemic levels of business and growth,' according to Andrew Chrisomalis, co-founder and chairman of Pantalones, the two-year-old tequila brand created by Camila and Matthew McConaughey. He said that tequila drinkers are not spending as much on the super premium category (i.e., the $150 bottle of Clase Azule that's a favorite of celebrities and Real Housewives, alike) with purchases being 'less kind of flash, less sort of showy' as drinkers look for high-quality tequila at an affordable price. That benefits Pantalones, he said, which costs $45 for a 750 ml bottle of Blanco. 'Given the uncertain economic environment, people are being more cautious… you sort of feel that in everything and in every way of life, including ours,' he said. 'Discernment would be the key word and if you have that differentiated product, you should feel pretty good about yourself.' But there's some relief on the tariff front – at least for now. 'We have not seen any changes or differences this year at all from a tariff perspective, which has been a blessing, frankly,' he said, but confessed that it's operating in an environment that has a 'little bit of uncertainty, no question.' That uncertainty has prompted Pantalones, 818 Tequila and other companies to stockpile their supply in the United States, which is tequila's biggest consumer, accounting for 80% of imports. Tequila exports from Mexico jumped 30% in January of this year compared to the same month a year ago, data from Mexico's Tequila Regulatory Council shows. With sales in the United States possibly nearing its peak amid an uncertain trade environment, Pantalones is eyeing the United Kingdom for further expansion. The brand has recently inked a distribution deal with supermarket chain Tesco, bringing its reach to about 2,500 stores across the country, in addition to being sold in a slew of restaurants and hotels. Tequila is in its infancy in the country, which means there's an 'education curve' for consumers, Chrisomalis said. The brand is holding tastings to introduce customers to its three varieties plus tapping into McConaughey's star power for promotion. The McConaughey's 'lend themselves an opportunity with a large audience to help do that. It'd be very difficult for me to do that without them, but with them, it's just a much easier task,' he admits.
Daily Mail
02-05-2025
- Entertainment
- Daily Mail
Matthew McConaughey and wife Camila Alves go bottomless to dance in new ad for their tequila brand
and his wife Camila Alves let loose for the latest campaign of their Pantalones Organic Tequila brand, which they launched in 2023. To promote the booze to his Instagram followers on Thursday, the 55-year-old actor shared a photo and a video alongside his spouse, 42, as they danced at a hoedown - without the bottom half of their bodies blurred out. McConaughey captioned the cheeky post: 'The official tequila of gettin' out of line.' In the posted clip, McConaughey said: 'What's the recipe for a great night out?' Alves said: 'Well, start with Pantalones Organic Tequila.' The actor said: 'Add in some friends and music.' After a few drinks, McConaughey raved about reaching the point of 'total disregard for judgement' as the camera panned out to show him and his wife in a state of undress. Although the video blurred out their underwear, the star included behind-the-scenes images, which showed they were actually wearing nude-colored shorts. It's not the first time the couple had stripped down to promote their liquor line. Previous campaigns showed them mowing their lawn, riding motorcycles, grilling, and lounging by the pool - all without bottoms on. The couple launched Pantalones Organic Tequila in October 2023, which was made using 100% blue Weber agave at a family owned distillery in Jalisco, Mexico. The brand's press release said: 'We're precious about our tequila - not our pants. With the explosion in popularity of tequila, there's a level of snootiness that's crept into the category. 'People now talk about tequila the way they talk about wine. While we're all for being passionate about tequila, we wanted to remind people that, above all, it's meant to be fun. 'That's where the name Pantalones came from and that's why you won't see us wearing any!' BTS: The actor shared shots on Instagram, which revealed they were actually wearing nude-colored shorts to film the promo
