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Euronews
a day ago
- Automotive
- Euronews
Tesla drivers in France sue EV maker for becoming ‘far-right symbol'
Several Tesla customers in France are suing the electric vehicle (EV) maker run by Elon Musk, alleging that the cars have become 'extreme right' symbols that are harming their reputation, the law firm representing them said this week. Around 10 Tesla leaseholders are asking to terminate their contracts and recover legal costs at the Paris Commercial Court, saying that the cars turned into 'far-right totems' following Musk's support for Donald Trump's presidential bid and Germany's far-right AfD Party. "Because of Elon Musk's actions... Tesla-branded vehicles have become strong political symbols and now appear to be veritable extreme-right 'totems,' to the dismay of those who acquired them with the sole aim of possessing an innovative and ecological vehicle," the GKA law firm said in a statement cited by French media. The statement also referenced when the billionaire sparked outrage when he took to the stage and appeared to perform a salute affiliated with Nazis. Musk denied the gesture was a Nazi salute and described criticism as a 'tired' attack. The plaintiffs said that his actions now meant they are prevented 'from fully enjoying their car'. Tesla offers the option to lease a car and later buy it, or opt out of the lease. Owning a Tesla was once a symbol of status, but the vehicles in Europe and the United States have been targeted and defaced by vandals. Some Tesla owners have reportedly been putting stickers on their cars reading "I bought this before Elon went crazy". Sales of the vehicle have also plummeted since Musk entered politics. Until last week, Trump and Musk were seemingly close allies, with Musk having supported Trump both financially and publicly during his 2024 presidential campaign. Musk was also involved in the so-called Department of Government Efficiency (DOGE), a drive by Trump's administration to slash government programmes. However, the richest and the most powerful men's relationship came to blows very publicly after Trump's 'big beautiful bill,' which aims to fast-track policy around spending. It has hundreds of proposed changes that would impact health care and other changes to social benefits. Musk argued the bill's spending would increase the "already gigantic budget deficit" and "burden American citizens with crushingly unsustainable debt". Trump said that Musk knew about his plans for the bill but only opposed it when he learned it would impact Tesla. Musk has now backpedalled on comments he made on his social media platform X that Trump should be impeached and that the president is mentioned in the sex offender Jeffrey Epstein's files. Euronews Next has contacted Tesla but did not receive a reply at the time of publication. Every year, millions of tonnes of electronic waste end up in landfills, largely because small devices are built from materials that are nearly impossible to separate and recycle efficiently. At just 24 years old, Austrian industrial designer Franziska Kerber is working to change that: She has developed PAPE, a sustainable, paper-based alternative to plastic and fibreglass used in the casings of small electronic devices. Thanks to her work on PAPE, Kerber has been recognised as one of the top ten winners – called Tomorrow Shapers – of the 2025 Young Inventors Prize, awarded by the European Patent Office. 'Electronic waste is the fastest-growing waste stream worldwide and most electronic products are not designed in a way for them to be recycled,' Kerber explained. 'So I was aiming to create a product that not only improves recyclability, but creates a full circular system around it.' Unlike conventional plastics, which often trap valuable materials inside a device, PAPE is designed to dissolve in a targeted process. This allows manufacturers to retrieve electronic components without the need for shredding or chemical separation. PAPE is made from unused paper fibres, is durable and biodegradable, and was designed from the ground up with material recovery in mind. Kerber's commitment to sustainable design was shaped by both family and education. Her father, a physicist and award-winning inventor, introduced her to dissolvable electronics at a young age. While studying industrial design at FH Joanneum, she became increasingly focused on circular systems and material reuse – realising that solving e-waste requires more than just one recyclable component. 'Even if researchers create dissolvable, recyclable circuit boards, it doesn't really change anything if the rest of the product just ends up as waste again. The whole design has to evolve – otherwise, we're just shifting the problem instead of solving it,' she said. To develop PAPE, Kerber experimented with compressed paper fibres, refining the product through iterations that tested heat resistance, airflow, and durability. PAPE was specifically created for small consumer electronics like WiFi routers and smoke detectors, which are widespread but rarely recycled properly. 'I hope that this invention reaches a point when people talk about which WiFi router they should buy next, they will think about PAPE because it's just the better sustainable option and I love the design,' Kerber added. She is now working with startups and companies developing recyclable PCBs to bring PAPE to the market, aiming to shift the consumer electronics industry toward truly circular solutions. Moreover, Kerber's work contributes directly to United Nations Sustainable Development Goals SDG 9 (Industry, Innovation, and Infrastructure) and SDG 11 (Sustainable Cities and Communities) – highlighting how thoughtful design can reduce waste and help shape a more sustainable future.
Fashion Network
06-05-2025
- Business
- Fashion Network
French womenswear brand Barbara Bui returns to profit in 2024
The Paris-based womenswear label, known for its leather tailoring and rock-inspired denim, posted improved financial results as it continues navigating a restructuring process. Founded in 1987 by designer Barbara Bui, the brand has built a loyal following for its sharp, modern aesthetic. In July 2023, Barbara Bui placed itself under the protection of the Paris Commercial Court to restructure its debt while maintaining operations. One year later, the brand reported a clear financial turnaround: in 2024, it recorded a 3% increase in revenue to €12.4 million and posted net income of €242,000, significantly reducing its operating losses. Despite an especially turbulent year for the luxury sector, Barbara Bui marked its 'fourth consecutive year of growth.' Retail sales rose 10%, bolstered by a 27% surge in e-commerce—a sign of the strength of its digital strategy—and a 6% increase in revenue across its three Paris boutiques, located on Avenue Montaigne, Rue de Grenelle and Rue des Saints-Pères. This momentum held steady despite disruptions related to the Olympic Games. According to the brand, wholesale sales rose 1%. Barbara Bui distributes its collections through around 140 multi-brand retailers globally, with France as the primary market, followed by Europe and the United States. The company also reported a strong improvement in gross margin, which rose to 75%, up three points from 2023. Barbara Bui, still led by its founder and current CEO William Halimi, turned a €932,000 net loss in 2023 into a €242,000 net profit in 2024. Thanks to tighter control over production costs and better product mix optimization, Barbara Bui cut its recurring operating loss in half—from €618,000 to €298,000. Its overall operating loss also narrowed significantly, dropping from €582,000 in 2023 to €165,000 last year. Seeking a financial partner The brand also strengthened its financial position by boosting cash reserves to €1.8 million as of December 31, 2024, compared to €1.2 million the previous year. Equity reached €1.2 million, while financial debt stood at €2.2 million. Barbara Bui remains under observation by the Paris Commercial Court, which is scheduled to assess its status on July 4. 'The group is currently preparing a continuation plan to restructure its debt and exit the current procedure. At the same time, Barbara Bui is actively seeking a financial partner to support the execution of this plan,' the company said.
