Latest news with #PartyRing
Scottish Sun
07-07-2025
- Business
- Scottish Sun
Maryland launches new biscuit treat for the first time in over a decade and shoppers will be buzzing
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ONE of the UK's biggest brands has launched its first new biscuit in over a decade. The sweet treat combines two incredible flavours and its makers have described it as a 'crunchy' and 'indulgent' snack. 2 Assorted selection of tea biscuits and chocolate chip cookies Credit: Getty 2 The new flavour of Maryland cookie combines several iconic flavours Credit: Maryland Fox Burton's Companies has announced a huge change for its Maryland brand, with the launch of its brand new sandwich biscuit. The Maryland S'wich is the first major shakeup in the brand's iconic line up of treats. It's the UK's only chocolate chip cookie sandwich and combines several delicious flavours. The S'wich is a regular Maryland Chocolate Chip Cookie which is filled with a decadent, creamy chocolate filling. Landing in Tesco and Booker stores on July 16, the incredible snack will only set customers back £1.50. Ahead of the launch, David Hebson, Trade Marketing Director at FBC said: 'The sandwich biscuit space has long been without a cookie variant — until now. 'Maryland S'wich is an exciting new proposition that combines the trusted appeal of Maryland with the indulgent format of a crunchy, crumbly and creamy sandwich cookie. 'With strong consumer metrics behind the launch, we're confident S'wich will deliver real incremental value. 'It's a product that not only meets growing shopper demand for multisensorial textures and more indulgent biscuits but also unlocks new opportunities for retailers to drive basket spend and category growth. 'We're excited to partner with the trade on what is a game-changing addition to the Sweet Biscuit aisle.' Nostalgic candy with '50 cent taste' could be wiped from shelves for good after 120 years The news comes after Fox launched a creative take on one of their most beloved 1980s sweets. The company changed the design on their iconic Party Ring biscuits for the first time in 42 years. Normally featuring a shortcake biscuit topped with colourful icing, the new variety was branded as an 'Under the Sea' version. For the first time in the brand's history, the sweets were shaped in fish and star designs. Fans of the treat went wild for the change, with one writing: "We need these for any future birthday parties." Davina Valetti, marketing controller of Party Rings, said about the launch: "Under the Sea minis is an exciting milestone for the Party Rings brand. "It's not every day you change something that's been loved for over 40 years, but we think people are going to be pleased what we've done. "We're still bringing the party, just with a fun new twist."
Scotsman
08-05-2025
- Entertainment
- Scotsman
Party Rings makes major change and sends fans rushing to Asda
Fox's Burton's Companies (FBC) has unveiled a major change for its much-loved Party Rings range, with the iconic biscuit being re-shaped for the first time in the brand's 42-year history. Under The Sea Minis offer the much-loved iced shortcake taste of a Party Ring, in fun fish shapes. The tasty new treats are available now at Asda in packs of six mini bags for just £1.50. Sign up to our daily newsletter – Regular news stories and round-ups from around Scotland direct to your inbox Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Hundreds of people flocked to a Snack News and Reviews Facebook post to tag their friends and family to let them know the news, saying 'OMG we have to get them', 'I actually need these' and 'you better get me several packs.' Others said the products were 'cute' and 'adorable' - another simply commented 'Hell Yeah.' Advertisement Hide Ad Advertisement Hide Ad Parents have also shared how great they think the products would be for parties, with one social media user saying, 'we need these for any future parties'. The launch has even sparked debate among super fans, with one user saying, 'but they're not rings though?!' Under the Sea Mini Party Rings come in 6 mini bags Commenting on the launch, Davina Valetti Marketing Controller of Party Rings said: 'Under the Sea Minis is an exciting milestone for the Party Rings brand. It's not every day you change something that's been loved for over 40 years – but we think people are going to be pleased with what we've done. We're still bringing the party, just with a fun new twist.'
