Latest news with #PatrickZeng
Cision Canada
29-05-2025
- Entertainment
- Cision Canada
EXCEL® Gum Unveils Fresh New Look and Concert Experiences to Power a Summer of Confidence Français
"For over 30 years, EXCEL has been a trusted companion in Canadians' daily lives — that go-to in your pocket when you want to feel fresh, boost your confidence, or spark a shared moment with friends," said Patrick Zeng, Marketing Director at Mars Canada. "Now, with a bold new look and a campaign that brings EXCEL to some of the country's most iconic summer stages, we're evolving the brand to match the energy, confidence, and cultural moments that bring people together." With its new visual identity, EXCEL ® is keeping things fresh for the next generation of chewers while reinvigorating its core fans. The new brandmark features sharp, dynamic angles that symbolize ambition and confidence, while the frost outline evolves into a clean, bright burst–a nod to the sparkle of a smile. A vibrant "power glow" further brings each flavour's unique energy to life. The refreshed look will begin appearing across Canada starting June 2025. Concert Confidence: Bringing Bold Energy to Canada's Music Scene Music has always been a catalyst for confidence, and this summer, EXCEL ® is taking the stage. Following a successful 2024 season, EXCEL ® is proud to continue its partnership with Live Nation Canada, bringing "Concert Confidence" to music lovers and gum chewers alike. This summer, key experiences include: EXCEL ® Chew & Chill Patio at Budweiser Stage: Bringing the group chat together IRL, the lounge offers shaded seating, picture-perfect photo moments, and chances to win exclusive seat upgrades. Open now for the summer season, with pop-up EXCEL ® Refreshers sampling at select shows. EXCEL ® Refreshers Misting Station at Osheaga: Helping festival goers cool down between sets, this new activation features jumbo water misters and samples of EXCEL ® Refreshers' fruity flavours: strawberry, blueberry, and tropical. Catch it at Osheaga from August 1 to August 3, 2025. Canadians can experience EXCEL ® 's new look in-stores, at Budweiser Stage, and Osheaga all summer long, and are encouraged to share their Concert Confidence moments by tagging @excelgumca on socials. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR ®, EXCEL ®, KIND ®, M&M'S ®, SNICKERS ®, PEDIGREE ®, ROYAL CANIN ®, and WHISKAS ®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
Yahoo
29-05-2025
- Business
- Yahoo
EXCEL® Gum Unveils Fresh New Look and Concert Experiences to Power a Summer of Confidence
The #1 gum brand in Canada launches bold new identity and activations at Budweiser Stage and Osheaga TORONTO, May 29, 2025 /CNW/ - Canada's favourite gum just got a fresh makeover. EXCEL® Gum, proudly part of Mars, is unveiling a bold new look this summer, celebrating a new era of confidence, culture, and connection. Launching alongside a renewed partnership with Live Nation Canada–including headline activations at Osheaga and Budweiser Stage–the rebrand builds on EXCEL®'s momentum as the #1 everyday confectionary brand and gum brand in Canada. "For over 30 years, EXCEL has been a trusted companion in Canadians' daily lives — that go-to in your pocket when you want to feel fresh, boost your confidence, or spark a shared moment with friends," said Patrick Zeng, Marketing Director at Mars Canada. "Now, with a bold new look and a campaign that brings EXCEL to some of the country's most iconic summer stages, we're evolving the brand to match the energy, confidence, and cultural moments that bring people together." With its new visual identity, EXCEL® is keeping things fresh for the next generation of chewers while reinvigorating its core fans. The new brandmark features sharp, dynamic angles that symbolize ambition and confidence, while the frost outline evolves into a clean, bright burst–a nod to the sparkle of a smile. A vibrant "power glow" further brings each flavour's unique energy to life. The refreshed look will begin appearing across Canada starting June 2025. Concert Confidence: Bringing Bold Energy to Canada's Music Scene Music has always been a catalyst for confidence, and this summer, EXCEL® is taking the stage. Following a successful 2024 season, EXCEL® is proud to continue its partnership with Live Nation Canada, bringing "Concert Confidence" to music lovers and gum chewers alike. This summer, key experiences include: EXCEL® Chew & Chill Patio at Budweiser Stage: Bringing the group chat together IRL, the lounge offers shaded seating, picture-perfect photo moments, and chances to win exclusive seat upgrades. Open now for the summer season, with pop-up EXCEL® Refreshers sampling at select shows. EXCEL® Refreshers Misting Station at Osheaga: Helping festival goers cool down between sets, this new activation features jumbo water misters and samples of EXCEL® Refreshers' fruity flavours: strawberry, blueberry, and tropical. Catch it at Osheaga from August 1 to August 3, 2025. Canadians can experience EXCEL®'s new look in-stores, at Budweiser Stage, and Osheaga all summer long, and are encouraged to share their Concert Confidence moments by tagging @excelgumca on socials. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube. SOURCE Mars, Incorporated View original content to download multimedia: Sign in to access your portfolio
Cision Canada
28-05-2025
- Entertainment
- Cision Canada
Skittles® Launches 'Skittles Obsessed' Contest to Celebrate Extreme Fandom Français
Whether it's designing a Skittles-inspired bathroom, getting a tattoo of your favourite lentil flavour, or throwing a Skittles themed wedding for your cat – Skittles wants to see just how far Canadians will go to prove their love. One bold fan will be rewarded with the ultimate prize: over a year-long supply of Skittles. "Skittles fans already embrace the brand for its playful, weird, and out-of-the-box creativity," said Patrick Zeng, marketing director at Mars Wrigley Canada. "So, we thought, why not reward their bold love for the brand with something just as over-the-top? Skittles Obsessed is about turning low-stakes commitment into high-stakes hilarity – and maybe curing a little commitment paralysis along the way." Skittles Obsessed taps into the Gen Z mood – where long term anything can feel overwhelming, but small absurd acts of loyalty? Totally doable. Think of it as a commitment, but lentil-sized and rainbow coloured. Enter now at for a chance to win over a year's supply of Skittles. Warning: side effects may include candy coloured fashion choices, shrine-building, and spontaneous public declarations of love for Skittles. The contest will close on National Skittles Day, Nov. 4, 2025, at 12:00 pm. So, act fast, commit to Skittles, before dinosaurs come back from extinction and demand all the candy for themselves. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
Yahoo
28-05-2025
- Business
- Yahoo
Skittles® Launches 'Skittles Obsessed' Contest to Celebrate Extreme Fandom
One epic act of candy devotion could win you over a year's supply of Skittles. Just don't overthink it TORONTO, May 28, 2025 /CNW/ - Commitment can be overwhelming…unless it's lentil sized. This summer, Skittles®, proudly part of Mars and a brand known for being playful and weird, is flipping the script on fear of commitment by launching Skittles Obsessed, a nationwide contest inviting Canadians to go all in for their favourite rainbow treat. Whether it's designing a Skittles-inspired bathroom, getting a tattoo of your favourite lentil flavour, or throwing a Skittles themed wedding for your cat – Skittles wants to see just how far Canadians will go to prove their love. One bold fan will be rewarded with the ultimate prize: over a year-long supply of Skittles. "Skittles fans already embrace the brand for its playful, weird, and out-of-the-box creativity," said Patrick Zeng, marketing director at Mars Wrigley Canada. "So, we thought, why not reward their bold love for the brand with something just as over-the-top? Skittles Obsessed is about turning low-stakes commitment into high-stakes hilarity – and maybe curing a little commitment paralysis along the way." Skittles Obsessed taps into the Gen Z mood – where long term anything can feel overwhelming, but small absurd acts of loyalty? Totally doable. Think of it as a commitment, but lentil-sized and rainbow coloured. Enter now at for a chance to win over a year's supply of Skittles. Warning: side effects may include candy coloured fashion choices, shrine-building, and spontaneous public declarations of love for Skittles. The contest will close on National Skittles Day, Nov. 4, 2025, at 12:00 pm. So, act fast, commit to Skittles, before dinosaurs come back from extinction and demand all the candy for themselves. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube. SOURCE Mars, Incorporated View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
