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Elle
a day ago
- Entertainment
- Elle
These Four Rhode Skin Products Are Actually Worth Your Money
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Welcome to Glam Room, where we put celeb-founded beauty brands to the test. As A-listers continue to launch new ranges, we're using our beauty editor expertise to sniff out which products from the line are worth the hype. Our latest contestant: Rhode Skin, created by Hailey Bieber. It's been more than two years since Hailey Bieber launched Rhode Skin and created the Peptide Lip Treatment, the lip balm that every celebrity now carries around in their bag, or better yet, on the back of their Rhode iPhone case. (Note: The launch of Rhode's Lip Case even made me want to upgrade my iPhone–I'm not immune to being influenced.) Along with it, Rhode launched other skin care products: a daily moisturizer called the Barrier Restore Cream, Pineapple Refresh, a cleanser, Barrier Butter cream, a moisturizier, and the Peptide Glazing Fluid, a hydrating serum. Since the brand's inception, it feels like Rhode has done the near-impossible, bypassing the celebrity-founded-beauty-brand pitfalls. People (not just influencers) seem to actually use this brand, re-purchasing their creams and glosses when they run out. For a while, the brand was in their 'everything is out of stock' era, where the products were nearly impossible to purchase. But now, Rhode products seemingly live in makeup bags and medicine cabinets everywhere. Even someone like me, who is always suspicious of celebrity-founded brands (see: this column), had high hopes when Rhode launched. This has less to do with Hailey Bieber's flawless skin and more to do with the fact that, over the years, I've noticed that she has good taste. Since I regularly zoom in on the background of celebrities' videos to spot the products that really live on their vanities, I knew that Bieber was a fan of an esthetician-founded brand called Biba Los Angeles, a personal favorite of mine that will endear me to almost anyone. Plus, with a team of formulators like Ron Robinson—a cosmetic chemist who founded the skin care brand Beautystat—behind Bieber, I was optimistic that Rhode wouldn't be a flop. The ethos of Rhode seems to follow in the footsteps of Glossier (a brand that, coincidentally or not, also launched with skin care and lip products before moving onto color cosmetics): Your skin but better. This year, Rhode sold for a nice sum of money to e.l.f. beauty and ventured more fully into the makeup world, launching a tinted version of their Peptide Lip Treatment, a contour lip pen, and a cream blush. Does the sheer number of glow-packed products exhaust and bewilder me? It sure does. That being said, months of testing revealed four products from Rhode's range that truly stood out. I never fully appreciated Rhode's Peptide Lip Treatment. It comes in many iterations—one unscented, three scented (caramel, watermelon, and vanilla, which are tragically all to0 sweet for me), four tinted versions, and a limited-edition glittery peppermint option that feels like rubbing bits of minty sand on my lips. As a hydrating lip balm, this product misses the mark for me on account of the sticky factor. However, I reached for it often to use as a clear lip gloss that pairs beautifully with a lip liner. Now, I too find myself fishing multiple versions out of my purse. (Rhode, please, make a Lip Case for those of us who haven't bought a new iPhone since 2020.) Milky toners that hydrate and help your skin retain water are all the rage these days. I actually believe that Rhode's version is a clear standout. It is incredibly soothing and hydrating, thanks to ceramides, and sinks into the skin while leaving behind an undeniable glow. This is also one of the products that I see people re-purchase the most as a primer for both skin care and makeup. I know I'm not alone in being impressed. It helps that the 4.7-ounce bottle sells for $30, which is a generous amount of product for the price. In my experience, it is well worth the money. After a month of twice-daily use, I feel like I've barely made a dent. I am a cream blush snob, but the first time I swiped on Rhode's Pocket Blush in the shade Toasted Teddy, I audibly said, 'Whoa,' to an audience of no one. The pigment makes an impact. It's creamy, can be worn on both lips and cheeks, and does an impressive job of lasting throughout the day. My one complaint? The packaging. The product itself is about half the bulk, and the rest is taken up by bulbous plastic (post-consumer recycled, but still.) Pocket? Yeah, right. The only pocket this fits into is in a pair of 2021 cargo pants. It makes zipping up my makeup bag a massive headache. But is the blush good enough that I'll get over it? Yup. I won't lie to you, when I first heard the news that Rhode was launching a thick cream, I was disappointed. Allow me to explain: Beyond the fact that I think the brand is reaching its hydration limit, as someone with acne-prone skin, my regular routine simply doesn't include slathering on a Murumuru seed butter that could clog my pores and cause breakouts. For the sake of science, I persisted in my testing. It is always a surprise and a delight when a product you expect to hate swoops in to collect the award. After the first week of testing, I fell deeply in love with the Barrier Butter. It's not just that I never once had a breakout while wearing it, it's also because it leaves a glow that lasts well into the next day. I actually believe that it has made my skin look better—healthier, brighter, and obviously, less dry. It reminded me of a product from Biba Los Angeles that Bieber herself has used in the past, a cult-favorite moisturizer called the Onerta Barrier Face Cream that celebs like Billie Eilish and Miley Cyrus have gushed about. The ingredients differ from Rhode's version, but the texture and barrier-repairing quality is very similar, and I wouldn't be surprised if Bieber took inspiration. The one big difference? Biba's version is $95 for 1.7 ounces, and Rhode's is $38 for a whopping 5 ounces. The gigantic bottle means that I don't feel the need to be sparing, and I now happily go to bed with a thick layer that my skin drinks up throughout the night. Have I accidentally reached for Rhode's Pineapple Refresh cleanser instead, since the two bottles look identical? I sure have. But I'll give Rhode a pass since my skin has never looked this glowy. I already have a second tube waiting for when I finally finish the first. Here's the thing about Rhode that I don't think all celebrity-founded brands can claim: I believe that Bieber truly cares about the quality of the products she puts out, and she genuinely uses the line herself. That in and of itself makes the brand a standout. I may not be obsessed with every single product, but none of them are flops (except for the glittery Peptide Lip Treatment, let's figure that out!). Overall, from the price points to the formulas, Rhode has done an excellent job creating a line that I believe could exist with or without Bieber's face in the campaigns—not that I want her perfect skin to vanish from my feed just yet. In the meantime, I will rock my glazed-donut glow and impatiently wait to see what Rhode creates next.
Tatler Asia
2 days ago
- Business
- Tatler Asia
Hailey Bieber's Rhode to be acquired for US$1 billion—here's what it means
US cosmetics group Elf Beauty announced it is acquiring make-up and skincare brand Rhode, founded by Hailey Bieber, in a landmark billion-dollar deal In what is regarded as one of the biggest celebrity beauty acquisitions in recent years, Hailey Bieber's make-up and skincare label Rhode has just been sold for US$1 billion. Elf Beauty announced it signed a definitive agreement to acquire Rhode, a rapidly growing lifestyle beauty brand known for its collection of high-tech, everyday skincare products. According to a press release, the deal is 'comprised of US$800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of US$200 million' based on Rhode's growth over the next three years. The news comes two months after Vogue Business reported that the brand hired investment banks JPMorgan Chase and Moelisto oversee the sale. In case you missed it: Brad Pitt just launched a skincare line—when will consumers grow tired of celebrity beauty brands? Founded in 2022 by Bieber and her business partners, Michael Ratner and Lauren Ratner, Rhode launched with just three products as a direct-to-consumer brand that quickly rose to prominence among beauty enthusiasts and industry watchers. While its collection of ten products is considered modest compared to other celebrity beauty brands, a report in Business of Fashion stated that the brand managed to rake up US$212 million in net sales in the latest fiscal year ending in March 2025. Rhode recently announced its entrance into physical stores, starting with Sephora US and Canada stores and in Sephora UK by the end of the year. It is no surprise that the brand quickly went viral due to Bieber's influence that started various social media trends—from glazed donut nails to Erewhon smoothies. But those familiar with Rhode will know the products that truly shot the brand into superstardom are its Peptide Lip Treatment and the instantly recognisable Lip Case. 'When I launched Rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,' Bieber said in an Instagram post announcing the acquisition. 'So today I am so incredibly excited and proud to announce that we are partnering with Elf Beauty as we step into this next chapter in the world of rhode.' Elf Beauty chief executive officer and chairman Tarang Amin told Vogue Business that this new partnership is the 'perfect marriage' for them. The American beauty group's existing portfolio currently consists of skincare brand Naturium, singer Alicia Keys's wellness brand, Soulcare, and makeup brand Well People. While Bieber continues her role as founder of Rhode, she also takes on new titles: Chief Creative Officer and Head of Innovation of the brand as well as strategic advisor to Elf Beauty. Read more: Rihanna, Kylie, Selena: Welcome to the era of celebrity beauty brands
IOL News
2 days ago
- Business
- IOL News
Hailey Bieber's $1 billion glow-up: from Hollywood royalty to beauty mogul
Rhode Skin founder and model Hailey Bieber has revealed that she has two ovarian cysts on her Instagram story. Image: Instagram In a stunning move that cements Hailey Bieber as a force in the celebrity beauty business, the 28-year-old model and entrepreneur has sold her skincare brand, Rhode Skin, to e.l.f. Beauty for a jaw-dropping $1 billion. According to various media reports, the deal includes $800 million of cash and stock, plus up to $200 million in potential earnouts based on brand growth over the next three years. But for Hailey Bieber, this isn't just a business transaction, it's the next step in a meteoric rise that began in 2022 when she launched Rhode Skin, a minimalist skincare line named after her middle name. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Next Stay Close ✕ Since its debut, the brand has become a social media sensation, generating over $200 million in sales within 12 months, thanks to its viral products, including the Peptide Lip Treatment and Pocket Blush. Now, with e.l.f. Beauty at the helm, Rhode is gearing up for global expansion, including placements in Sephora stores across the U.S. and U.K. Bieber's excitement about this partnership is palpable. 'I always had big dreams for Rhode,' she wrote in a heartfelt Instagram post. 'The most important thing to me is to keep bringing Rhode to more spaces, places and faces globally. Partnering with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products.' Bieber will stay on as Chief Creative Officer and Head of Innovation, ensuring Rhode retains her signature aesthetic and brand ethos. Her Instagram announcement radiated pride and gratitude, framing this deal as not just a business milestone but a personal one. e.l.f. Beauty CEO Tarang Amin echoed the sentiment, calling her 'one of the most thoughtful founders I've ever met. What we saw in Rhode was another like-minded disruptor. Hailey's instinct, aesthetic, and ability to connect with her community are unparalleled.' Bieber's move aligns her with a growing roster of A-list beauty moguls who have built billion-dollar businesses by capitalising on their brands. Rihanna's Fenty Beauty, now valued at nearly $3 billion, revolutionised the industry with its inclusive shade ranges. Kylie Jenner sold a majority stake in Kylie Cosmetics to Coty for $600 million in 2020, while Selena Gomez's Rare Beauty has also become a juggernaut, landing her on the Bloomberg Billionaire Index. Celebrity beauty brands are no longer vanity projects, they're powerhouses. In 2023 alone, these brands generated over $1 billion in sales, according to Nielsen IQ. Hailey Bieber's Rhode Skin makes waves in the beauty industry after a historic $1 billion sale to e.l.f. Beauty. Image: Hailey Bieber/Instagram Bieber's success with Rhode underscores the shift in how beauty consumers engage with brands. It's no longer just about the product; it's about the story, the authenticity, and the ability to connect with a community. From Hollywood heiress to beauty mogul Her trajectory is as compelling as the brand she's built. The daughter of actor Stephen Baldwin and niece to Alec, William, and Daniel Baldwin, she grew up under Hollywood's spotlight. But she's carved out her own identity, leveraging her fashion-forward style and marriage to global pop star Justin Bieber into a platform that's as much about influence as it is about entrepreneurship. In a recent "Vogue" interview, she admitted she never anticipated Rhode's explosive success. 'In my wildest dreams, it's already gone beyond what I would've hoped for,' she shared. "Why e.l.f Beauty? e.l.f. Beauty's rise mirrors Rhode's disruptor story. Known for merging high-quality products with affordability, e.l.f. has grown for 25 consecutive quarters, a rarity in the competitive beauty industry." The synergy between e.l.f. and Rhode is rooted in shared values such as inclusivity, innovation, and community engagement. Image: e.l.f cosmetics/Instagram
Emirates Woman
2 days ago
- Business
- Emirates Woman
Sold for $1 billion: How Hailey Bieber built Rhode into a powerhouse in just 3 years
In a world where overnight success is rare and lasting impact even rarer, Hailey Bieber has written her own fairytale with Rhode. Just three years after its launch, the beloved skincare brand has been acquired by e.l.f. Beauty in a deal reportedly worth $1 billion – a testament to vision and the power of dreaming big. Rhode began as a humble passion project in June 2022, with just five carefully crafted products. But from the very start, it was clear this was more than just another celebrity beauty line. With its minimalist approach and heartfelt connection to Hailey's own skincare philosophy, Rhode quickly became a favorite among beauty lovers. The Peptide Lip Treatment, the viral Pocket Blush, and even the clever phone case that doubled as a lip tint holder – each product felt personal, intentional, and irresistibly charming. The billion-dollar acquisition is a celebration of what happens when authenticity meets innovation. e.l.f. Beauty, a powerhouse in its own right, saw something special in Rhode, a brand that resonated deeply with a new generation of beauty enthusiasts. The deal includes $800 million upfront, with an additional $200 million tied to Rhode's future growth. But for Hailey, this isn't the end of the journey. She will stay on as Founder, Chief Creative Officer, and Head of Innovation, ensuring Rhode's soul remains intact even as it reaches new heights. 'I always had big dreams for the company,' Hailey shared in an Instagram post. 'I've found a like-minded partner in e.l.f. that believes in bold ideas and innovation just like I do.' What makes Rhode's story so inspiring is how it defied the odds. In an industry where celebrity brands often fade as quickly as they appear, Rhode thrived by staying true to its roots. It never chased trends or over-expanded. Instead, it focused on doing a few things exceptionally well – and customers responded with unwavering loyalty. For Hailey Bieber, it's proof that with heart, hard work, and a little bit of glittering ambition, dreams really can come true. And for the rest of us, it's a reminder that the most beautiful successes often start with a simple idea, and a whole lot of love. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images & Feature Image: @haileybieber
Time of India
3 days ago
- Business
- Time of India
Hailey Bieber's beauty brand Rhode sold in a $1 billion deal
Hailey Bieber is seriously leveling up. The 28-year-old model and beauty mogul just struck a massive deal to sell her skincare brand, Rhode, to e.l.f. Beauty—and it's worth up to a jaw-dropping $1 billion. Tired of too many ads? go ad free now Yep, you read that right. Rhode, the clean, minimalist beauty line she launched in 2022 (named after her middle name), has blown up big time in just a couple of years. The brand's gone viral on TikTok thanks to fan-favorite products like the Peptide Lip Treatment. It's safe to say Hailey's glow has turned into gold. So, what's the deal exactly? e.l.f. Beauty, the popular drugstore brand behind affordable makeup hits, is shelling out $800 million in a mix of cash and stock right now. There's also a chance for an extra $200 million down the line, depending on how well Rhode performs after the takeover. That brings the total potential value to a cool billion. Hailey's not stepping away, though She'll stay on board as chief creative officer, continuing to shape the brand she helped build from scratch. She said on social media that this marks 'the next chapter' for Rhode, and she's excited about the chance to go even bigger. "Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally," Hailey said in the business announcement. Rhode's had a great run so far, racking up $200 million in net sales in the past year alone. Hailey now joins an elite club of celeb beauty entrepreneurs who've cashed in big. In fact, 2023 was a massive year for celebrity beauty lines in general, with over $1 billion in total sales, according to Nielsen IQ. Tired of too many ads? go ad free now So Hailey's billion-dollar moment is very much part of a bigger trend—celebrities turning makeup and skincare into serious business. And let's not forget her background—Hailey is Hollywood royalty, the daughter of actor Stephen Baldwin and niece to Alec, William, and Daniel Baldwin. She's also married to pop superstar Justin Bieber, and the couple just welcomed their first child. Funny enough, in a recent Vogue interview (before the deal went public), Hailey said the success of Rhode had already gone beyond anything she imagined. 'In my wildest dreams, it's already gone beyond what I would've hoped for,' she said.
