Latest news with #PerfettiVanMelleIndia
Time of India
a day ago
- Entertainment
- Time of India
Happydent unveils sparkling storytelling highlighting the power of a smile
HighlightsHappydent, the chewing gum brand from Perfetti Van Melle India, has launched a new ad campaign titled 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan', which emphasises the power of a radiant smile to inspire imagination and social responsibility. The campaign, conceptualised by McCann Worldgroup India, features creative leader Prasoon Joshi, who wrote the lyrics and provided the voice for the background song, enhancing the film's emotional and cultural resonance with modern audiences. Nikhil Sharma, Managing Director of Perfetti Van Melle India, highlighted the brand's commitment to cultural and emotional relevance, while Gunjan Khetan, Marketing Director, emphasized that the campaign reflects the spirit of imagination and purpose central to the brand's identity. Happydent , India's chewing gum brands from the house of Perfetti Van Melle India , has launched a new ad film that takes a playful yet purposeful turn. The new campaign ' Chamking Gum: Chamka Muskaan, Jagmag Jahaan ', rekindles the brand's legendary storytelling with a fresh, cinematic lens—celebrating the magic of a radiant smile and its power to inspire imagination, drawing viewers into a visually rich narrative world. Conceptualised by McCann Worldgroup India , the campaign is led by creative leader Prasoon Joshi , who has written the lyrics for the background song and lent his unique voice to it, set to the music of Bollywood's music maestro, Shantanu Moitra. The campaign is thoughtfully crafted to resonate with a new generation of consumers who value authenticity, playfulness, and purpose. At the heart of the film is a storyline revolving around a group of performers who, with the help of visual-red paint and bright smiles, highlight the improper conduct of needlessly littering their surroundings. It is an imaginative yet insightful reminder that small acts of brightness can spark larger societal change. Rooted in cultural insights and everyday behavior, the film blends relatability, warmth, and a subtle message to highlight how simple gestures can inspire collective responsibility. With rich, high-impact visuals, the campaign pays homage to Happydent's iconic legacy—including memorable classics like the Palace and Photographer ads while evolving its storytelling for today's world. Commenting on the launch, Nikhil Sharma, managing director, Perfetti Van Melle India, shared, 'At Perfetti Van Melle India, our goal has always been to build brands that resonate culturally and emotionally while delivering business impact. Happydent perfectly embodies this vision. ' Chamka Muskaan, Jagmag Jahaan ' reflects our strategic intent to stay relevant with modern consumers while staying true to the brand's core. Our enduring partnership with McCann Worldgroup continues to deliver creative excellence that is both distinctive and meaningful.' Gunjan Khetan, marketing director, Perfetti Van Melle India, added, 'Happydent has always believed in the power of imaginative storytelling—narratives that don't just entertain, but connect. This campaign celebrates the sparkling smile as a symbol of imagination, expression and meaning. ' Chamka Muskaan, Jagmag Jahaan ' isn't just a tagline—it's the spirit of the brand and the times we live in. As we engage with Gen Z and modern audiences, we're proud to create stories that reflect purpose and emotional resonance with visual brilliance.' Prasoon Joshi - chief creative officer and chief executive officer McCann Worldgroup India said, 'Writing for Happydent has always been close to my heart. But this project would not have been possible without the unwavering trust and collaborative spirit of the Perfetti team. Special acknowledgment goes to Nikhil and his belief in bold ideas. Along with Gunjan who gave us the creative freedom we needed to soar. They have kept the legacy of visionaries like Sameer Suneja who redefined Perfetti's advertising . The day I met Vinil for this project I knew he would be the right person to give life to this idea and script. He has an exceptional eye for craft and storytelling, and it shines through in every frame.' The new Happydent commercial is a film that isn't just another commercial—it's a reminder of what advertising can be when it dares to dream, laugh and feel, the company stated in a press release. Watch the video here:
Hans India
a day ago
- Entertainment
- Hans India
Happydent 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan' brings a fresh cinematic twist to its iconic storytelling
Happydent, one of India's most beloved chewing gum brands from the house of Perfetti Van Melle India, has launched a striking new ad film that takes a playful yet purposeful turn. The New Campaign 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan', rekindles the brand's legendary storytelling with a fresh, cinematic lens—celebrating the magic of a radiant smile and its power to inspire imagination, drawing viewers into a visually rich narrative world. Conceptualized by McCann Worldgroup India, the campaign is led by renowned creative leader Prasoon Joshi, who has written the lyrics for the background song and lent his unique voice to it, set to the music of Bollywood's renowned music maestro, Shantanu Moitra. The campaign is thoughtfully crafted to resonate with a new generation of consumers who value authenticity, playfulness, and purpose. At the heart of the film is a storyline revolving around a group of performers who, with the help of visual-red paint and bright smiles, highlight the improper conduct of needlessly littering their surroundings. It is an imaginative yet insightful reminder that small acts of brightness can spark larger societal change. Rooted in cultural insights and everyday behavior, the film blends relatability, warmth, and a subtle message to highlight how simple gestures can inspire collective responsibility. With rich, high-impact visuals, the campaign pays homage to Happydent's iconic legacy—including memorable classics like the Palace and Photographer ads while evolving its storytelling for today's world. Commenting on the launch, Nikhil Sharma, Managing Director, Perfetti Van Melle India, shared 'At Perfetti Van Melle India, our goal has always been to build brands that resonate culturally and emotionally while delivering business impact. Happydent perfectly embodies this vision. 'Chamka Muskaan, Jagmag Jahaan' reflects our strategic intent to stay relevant with modern consumers while staying true to the brand's core. Our enduring partnership with McCann Worldgroup continues to deliver creative excellence that is both distinctive and meaningful.' Gunjan Khetan, Marketing Director, Perfetti Van Melle India, added 'Happydent has always believed in the power of imaginative storytelling—narratives that don't just entertain, but connect. This campaign celebrates the sparkling smile as a symbol of imagination, expression and meaning. 'Chamka Muskaan, Jagmag Jahaan' isn't just a tagline—it's the spirit of the brand and the times we live in. As we engage with Gen Z and modern audiences, we're proud to create stories that reflect purpose and emotional resonance with visual brilliance.' Prasoon Joshi - Chief Creative Officer & CEO McCann Worldgroup India said: 'Writing for Happydent has always been close to my heart. But this project would not have been possible without the unwavering trust and collaborative spirit of the Perfetti team. Special acknowledgment goes to Nikhil and his belief in bold ideas. Along with Gunjan who gave us the creative freedom we needed to soar. They have kept the legacy of visionaries like Sameer Suneja who redefined Perfetti's advertising. The day I met Vinil for this project I knew he would be the right person to give life to this idea and script. He has an exceptional eye for craft and storytelling, and it shines through in every frame. A shout out to my wonderful team at McCann Utsav, Gaurav, Jeet, Abhishek and my old partner in melody, Shantanu'. The new Happydent commercial is a film that isn't just another commercial—it's a reminder of what advertising can be when it dares to dream, laugh, and feel.
Time of India
6 days ago
- Business
- Time of India
Centerfruit turns everyday transactions into ‘jeebh laplapayee' moments
HighlightsPaytm, India's payments and financial services distribution company, has introduced a playful element to transactions by incorporating a 'jeebh laplapayee' soundbite in collaboration with Centerfruit. The collaboration aims to enhance brand recall and customer engagement by transforming everyday transactions into memorable experiences with the signature sound of Centerfruit's 'Kaisi Jeebh Laplapayee.' Perfetti Van Melle India plans to expand the initiative to other markets, bringing the engaging 'jeebh laplapayee' moments to a wider audience, as shoppers experience this innovative twist in their payment interactions. Paytm (One97 Communications), India's payments and financial services distribution company and pioneer of mobile payments , QR codes and Soundbox , has turned every single Paytm transaction into a ' jeebh laplapayee ' moment. In a first-of-its-kind innovation, the Paytm 'thank you' sound bite will change to , 'laplaplap' to the taste of Centerfruit . The soundbite adds a playful element, creating an engaging moment that makes even the simplest purchases more memorable. This collaboration brings Centerfruit's signature 'Kaisi Jeebh Laplapayee' to life in a whole new way creating a fun and organic interaction at a natural consumer touchpoint. In a world where brands are constantly vying for attention, this announcement enhances brand recall and customer engagement , making Centerfruit an integral part of their everyday shopping experiences. Gunjan Khetan, marketing director, Perfetti Van Melle India , said, 'By integrating with Paytm pioneered Soundbox, we are adding an unexpected twist to everyday transactions , converting each one of them into 'jeebh laplapayee' moments.' Paytm spokesperson said, "Our pioneering Paytm Soundbox has transformed the way merchants accept payments, and now, with this playful twist with Centerfruit, we are adding a moment of surprise and delight to everyday transactions—making payments more engaging and memorable for everyone." As more shoppers experience this playful surprise, Perfetti Van Melle India is looking at expanding the initiative to other markets, bringing 'jeebh laplapayee' moments to even more people. Watch the video here:
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Business Standard
18-05-2025
- Business
- Business Standard
Perfetti Van Melle India aims for Rs 4,000 crore revenue in FY26
After closing FY25 at Rs 3,500 crore, the confectionery maker expects FY26 to be stronger, driven by improved demand, distribution depth and product mix shifts Sharleen Dsouza Mumbai Listen to This Article After closing FY25 at Rs 3,500 crore, Perfetti Van Melle India expects to close FY26 at Rs 4,000 crore on the back of double-digit growth, as the company anticipates improved demand compared to the previous financial year. 'Last year (FY25) was tough for us and for the whole industry. We had a couple of great years in 2022 and 2023 and we still haven't seen the kind of consumer demand of those two years come back,' Nikhil Sharma, Managing Director, Perfetti Van Melle India, told Business Standard. He explained that there are other growth levers the confectionery maker
