Latest news with #Petdirect
Scoop
06-07-2025
- Business
- Scoop
Petdirect Named On 2025 Best Places To Work™ Awards Shortlist
Press Release: Petdirect Petdirect, New Zealand's number one Kiwi-owned pet supply retailer, has been named on the 2025 Best Places to Work™ Awards shortlist, recognising its standout culture, strong leadership and people-first approach. Launched in March 2020, Petdirect has grown rapidly to become a category leader in the pet speciality space. In just five years, the business has scaled to over 100 employees, operates distribution centres in Auckland and Christchurch, and now has a growing physical retail presence. Its first store opened in Takapuna in late 2024, with two new locations in Mt Roskill, Auckland and Tower Junction, Christchurch set to open in the coming months. More stores are planned as part of Petdirect's national expansion. What Makes Petdirect a Best Place to Work People-First Culture: 88 percent of team members say they feel connected to and supported by their immediate colleagues, and over 93 percent feel supported by their manager. Employees consistently highlight a sense of trust, collaboration, and genuine care across all levels of the business. Clear Purpose and Shared Values: A remarkable 93 percent of team members say they understand how their work connects to Petdirect's broader mission — to make life better for pets and the people who love them. More than 86 percent say they see the company's values being lived every day. Growth and Innovation: 84 percent of the team feel encouraged to explore better ways of doing things, and employees speak positively about the abundance of opportunities to grow, contribute ideas, and make a meaningful impact. Wellbeing and Flexibility: From autonomy in daily work, to fully stocked kitchen pantries and wellness allowances, Petdirect puts real action behind its belief in supporting the whole person, not just the job title. A Culture of Recognition: Over 77 percent of employees say they are regularly recognised for their contributions. With initiatives ranging from shout-outs to performance rewards and team celebrations, recognition is part of the company's everyday rhythm. "We are proud of the culture we are building," says Dave Anderson, CEO of Petdirect. "Being shortlisted is a moment of real pride and a reflection of the talented, passionate team behind everything we do." "We've worked hard to create a workplace where people feel supported, valued and excited to grow," adds Brooke Riley, Head of People and Culture. "Our people are the heart of Petdirect, and this recognition proves we're on the right track." The Petdirect Difference Whether it's free snacks and pet-friendly offices, or approachable leadership and a strong focus on mental wellbeing, Petdirect stands out for putting employee experience at the centre of its strategy. One survey respondent shared: 'The culture is unmatched - it's like one big family. We support and celebrate each other, and our leaders genuinely care.' With continued investment in leadership development, digital skills, and team connection across its growing store and distribution network, Petdirect is proving that a high-growth business can still be a great place to work. A Customer-Led, Innovative Future Petdirect's purpose is simple: to make life better for pets and the people who love them. From personalised advice to a wide range of trusted products, everything the business does is designed to support healthier, happier pet lives. Petdirect also supports several national and community-based charities, including the SPCA, Saving Hope Foundation and Save the Kiwi, with regular product donations and awareness initiatives. Customers can access expert guidance every step of the way, from nutrition to supplements and beyond. Petdirect offers more than 100 expert-authored blogs, personalised recommendations based on pet profiles, and complimentary 15-minute bookings with its in-house Pet Expert Team to help customers make confident, informed choices. These services sit alongside a growing range of digital tools, including a mobile app, flexible Autodeliver subscription options and Airpoints rewards. Winners of the Best Places to Work Awards will be announced later this year.
Scoop
02-07-2025
- Business
- Scoop
Petdirect's Autodeliver Subscription Services Scores Sky-High with 90 NPS in Q1
Press Release: Petdirect 2 July 2025, Auckland, NZ – Petdirect's Autodeliver subscription service has reached a significant milestone, achieving a Net Promoter Score (NPS) of 90 from a survey on over a 1,000 customers between 1 March and 30 June 2025. As New Zealand's leading online pet retailer, Petdirect holds more than half of the specialty online market. Its Autodeliver service is fast becoming a customer favourite, providing a smarter, more rewarding way to shop. With exclusive Pet Perks pricing, Airpoints Dollars earned on every order, and dependable delivery, it's clear why so many pet parents are making the switch. Why Pet Parents Love Autodeliver Here's what customers highlighted: 95% say it is super convenient 85% value how easy it is to adjust or skip deliveries 79% report their orders always arrive on time 65% appreciate the helpful reminders 62% say they value and pricing is excellent They also benefit from: Fast and free shipping on orders over $79 No additional charges for rural delivery A massive range of trusted pet products, always in stock But Petdirect's support goes far beyond delivery. Customers can access expert guidance every step of the way — from nutrition to supplements and beyond. Petdirect offers over 100 expert-authored blogs, personalised recommendations based on pet profiles, and complimentary 15-minute bookings with its in-house Pet Expert Team to help customers make confident, informed choices. 'Since launching Autodeliver in May 2020, our aim has been to make pet care as effortless as possible. Our customers are telling us we're on the right track,' says Dave Anderson, CEO of Petdirect. 'We're focusing on what matters most to pet parents: convenience, rewards and fast, reliable delivery.' About Autodeliver Up to 25% off your first Autodeliver order Up to 15% off every ongoing order No cancellation fees Full flexibility to change or skip deliveries at any time About Petdirect Petdirect is New Zealand's number one Kiwi-owned online pet retailer, proudly supporting cats and dogs with everything they need to live happy, healthy lives. From nutrition to toys and everything in between, Petdirect offers expert advice, top brands, and unmatched convenience. With a growing community of loyal customers, Petdirect continues to lead the pack through innovation, customer care, and a genuine love for pets.
Scoop
30-06-2025
- Business
- Scoop
Premium Pet Food Is Booming: Petdirect Reveals What Kiwi Pet Parents Are Buying In 2025
Press Release – Petdirect From freeze-dried to breed-specific formulas, Petdirects growing customer base spanning every corner of the country is choosing food that supports longevity, wellbeing and individual pet needs. Auckland, NZ – Monday 30 June – As New Zealanders increasingly treat their pets as cherished family members, demand for premium pet food is rising sharply. Petdirect, the country's largest Kiwi-owned specialist pet supply retailer, has today released new insights into the evolving purchasing habits of modern pet owners, revealing a strong shift towards health-conscious, ingredient-led feeding in 2025. From freeze-dried to breed-specific formulas, Petdirect's growing customer base – spanning every corner of the country – is choosing food that supports longevity, wellbeing and individual pet needs. 'We're seeing a growing focus on nutrition that's not just complete and balanced, but tailored – whether that's by life stage, ingredient sensitivity or feeding style,' says Dean Kippenberger, Head of Merchandise at Petdirect. 'Pets are part of the family, and their diets are now being treated with the same care and intention as our own.' Petdirect's Pet Food Growth Trends Freeze-dried and air-dried formats see accelerated growth Raw-inspired options from brands like Ziwi Peak, K9 Natural and Feline Natural continue to gain popularity. Driven by whole-prey benefits and high digestibility, this category has seen over 50% growth in the past year, based on Petdirect's internal sales data. Raw Feeding Goes Mainstream: Frozen Food Demand Surges One of the fastest-growing segments in 2025, frozen raw food is seeing an average growth rate of 13% per week in-store. Local suppliers such as Purely Pets, ROAR and Raw Essentials are helping fuel this rise, giving customers more choice in minimally processed, nutrient-rich formats Life-stage specific formulas are gaining share While everyday puppy food demand is softening post-COVID boom, senior and functional nutrition segments are growing by around 4% year-on-year. Petdirect is seeing clear customer movement toward age, breed and condition-specific foods, with brands like Black Hawk and Royal Canin leading the trend. This reflects a broader shift as customers become more educated about how to support their pets' changing needs over time. Hypoallergenic and limited-ingredient diets on the rise Pet parents managing food sensitivities or intolerances are increasingly seeking out single-protein and grain-free options. Brands such as ACANA, Taste of the Wild and Addiction are up 30% compared to the same period last year, as demand rises for clean-label, simplified nutrition. 'As the trusted destination for thousands of Kiwi pet parents, we're proud to be leading this shift toward more informed, health-first choices,' says Kippenberger. 'Our role is to make premium nutrition more accessible, and that starts with expert guidance, flexible service, and a range we truly believe in.' Petdirect's commitment to premium nutrition is reflected not just in its product range, but in the support provided in-store. The team at Petdirect Takapuna plays a hands-on role in guiding local pet parents through their feeding decisions, offering real-time support rooted in care and experience. 'One of the most enjoyable and rewarding parts of working at Petdirect is meeting our customers and their pets face to face. These everyday interactions are at the heart of what we do. Whether it's helping someone choose the right food for a pet with allergies, finding a supplement to support their health, or picking out a special treat for a birthday, we love being part of those moments. More and more, we're seeing local pet parents taking a thoughtful approach to their animals' wellbeing — adding variety through healthy treats, supplements, and high-quality everyday foods. It's a trend we're proud to support, with advice and products that reflect each pet's unique needs.' — Trish Harris, Store Manager, Petdirect Takapuna About Petdirect Petdirect is New Zealand's leading Kiwi-owned speciality pet supply retailer, helping thousands of dogs and cats live healthier, happier lives. With a purpose-built offering that includes premium nutrition, veterinary-grade health products, expert support, and curated accessories, Petdirect is redefining what it means to care for pets in New Zealand. To help pet parents feel confident in every decision, Petdirect provides a growing library of over 100 expert-written blogs, tailored recommendations based on pet profiles, and complimentary 15-minute consultations with its Pet Expert Team. Customers benefit from fast nationwide delivery, no rural surcharges, Airpoints rewards, and personalised advice both online and in-store at the flagship location in Takapuna.
Scoop
30-06-2025
- Business
- Scoop
Premium Pet Food Is Booming: Petdirect Reveals What Kiwi Pet Parents Are Buying In 2025
Auckland, NZ – Monday 30 June – As New Zealanders increasingly treat their pets as cherished family members, demand for premium pet food is rising sharply. Petdirect, the country's largest Kiwi-owned specialist pet supply retailer, has today released new insights into the evolving purchasing habits of modern pet owners, revealing a strong shift towards health-conscious, ingredient-led feeding in 2025. From freeze-dried to breed-specific formulas, Petdirect's growing customer base – spanning every corner of the country – is choosing food that supports longevity, wellbeing and individual pet needs. 'We're seeing a growing focus on nutrition that's not just complete and balanced, but tailored – whether that's by life stage, ingredient sensitivity or feeding style,' says Dean Kippenberger, Head of Merchandise at Petdirect. 'Pets are part of the family, and their diets are now being treated with the same care and intention as our own.' Petdirect's Pet Food Growth Trends Freeze-dried and air-dried formats see accelerated growth Raw-inspired options from brands like Ziwi Peak, K9 Natural and Feline Natural continue to gain popularity. Driven by whole-prey benefits and high digestibility, this category has seen over 50% growth in the past year, based on Petdirect's internal sales data. Raw Feeding Goes Mainstream: Frozen Food Demand Surges One of the fastest-growing segments in 2025, frozen raw food is seeing an average growth rate of 13% per week in-store. Local suppliers such as Purely Pets, ROAR and Raw Essentials are helping fuel this rise, giving customers more choice in minimally processed, nutrient-rich formats Life-stage specific formulas are gaining share While everyday puppy food demand is softening post-COVID boom, senior and functional nutrition segments are growing by around 4% year-on-year. Petdirect is seeing clear customer movement toward age, breed and condition-specific foods, with brands like Black Hawk and Royal Canin leading the trend. This reflects a broader shift as customers become more educated about how to support their pets' changing needs over time. Hypoallergenic and limited-ingredient diets on the rise Pet parents managing food sensitivities or intolerances are increasingly seeking out single-protein and grain-free options. Brands such as ACANA, Taste of the Wild and Addiction are up 30% compared to the same period last year, as demand rises for clean-label, simplified nutrition. 'As the trusted destination for thousands of Kiwi pet parents, we're proud to be leading this shift toward more informed, health-first choices,' says Kippenberger. 'Our role is to make premium nutrition more accessible, and that starts with expert guidance, flexible service, and a range we truly believe in.' Petdirect's commitment to premium nutrition is reflected not just in its product range, but in the support provided in-store. The team at Petdirect Takapuna plays a hands-on role in guiding local pet parents through their feeding decisions, offering real-time support rooted in care and experience. 'One of the most enjoyable and rewarding parts of working at Petdirect is meeting our customers and their pets face to face. These everyday interactions are at the heart of what we do. Whether it's helping someone choose the right food for a pet with allergies, finding a supplement to support their health, or picking out a special treat for a birthday, we love being part of those moments. More and more, we're seeing local pet parents taking a thoughtful approach to their animals' wellbeing — adding variety through healthy treats, supplements, and high-quality everyday foods. It's a trend we're proud to support, with advice and products that reflect each pet's unique needs.' — Trish Harris, Store Manager, Petdirect Takapuna About Petdirect Petdirect is New Zealand's leading Kiwi-owned speciality pet supply retailer, helping thousands of dogs and cats live healthier, happier lives. With a purpose-built offering that includes premium nutrition, veterinary-grade health products, expert support, and curated accessories, Petdirect is redefining what it means to care for pets in New Zealand. To help pet parents feel confident in every decision, Petdirect provides a growing library of over 100 expert-written blogs, tailored recommendations based on pet profiles, and complimentary 15-minute consultations with its Pet Expert Team. Customers benefit from fast nationwide delivery, no rural surcharges, Airpoints rewards, and personalised advice both online and in-store at the flagship location in Takapuna.
Scoop
30-06-2025
- Business
- Scoop
Premium Pet Food Is Booming: Petdirect Reveals What Kiwi Pet Parents Are Buying In 2025
Auckland, NZ – Monday 30 June – As New Zealanders increasingly treat their pets as cherished family members, demand for premium pet food is rising sharply. Petdirect, the country's largest Kiwi-owned specialist pet supply retailer, has today released new insights into the evolving purchasing habits of modern pet owners, revealing a strong shift towards health-conscious, ingredient-led feeding in 2025. From freeze-dried to breed-specific formulas, Petdirect's growing customer base – spanning every corner of the country – is choosing food that supports longevity, wellbeing and individual pet needs. 'We're seeing a growing focus on nutrition that's not just complete and balanced, but tailored – whether that's by life stage, ingredient sensitivity or feeding style,' says Dean Kippenberger, Head of Merchandise at Petdirect. 'Pets are part of the family, and their diets are now being treated with the same care and intention as our own.' Petdirect's Pet Food Growth Trends Freeze-dried and air-dried formats see accelerated growth Raw-inspired options from brands like Ziwi Peak, K9 Natural and Feline Natural continue to gain popularity. Driven by whole-prey benefits and high digestibility, this category has seen over 50% growth in the past year, based on Petdirect's internal sales data. Raw Feeding Goes Mainstream: Frozen Food Demand Surges One of the fastest-growing segments in 2025, frozen raw food is seeing an average growth rate of 13% per week in-store. Local suppliers such as Purely Pets, ROAR and Raw Essentials are helping fuel this rise, giving customers more choice in minimally processed, nutrient-rich formats Life-stage specific formulas are gaining share While everyday puppy food demand is softening post-COVID boom, senior and functional nutrition segments are growing by around 4% year-on-year. Petdirect is seeing clear customer movement toward age, breed and condition-specific foods, with brands like Black Hawk and Royal Canin leading the trend. This reflects a broader shift as customers become more educated about how to support their pets' changing needs over time. Hypoallergenic and limited-ingredient diets on the rise Pet parents managing food sensitivities or intolerances are increasingly seeking out single-protein and grain-free options. Brands such as ACANA, Taste of the Wild and Addiction are up 30% compared to the same period last year, as demand rises for clean-label, simplified nutrition. 'As the trusted destination for thousands of Kiwi pet parents, we're proud to be leading this shift toward more informed, health-first choices,' says Kippenberger. 'Our role is to make premium nutrition more accessible, and that starts with expert guidance, flexible service, and a range we truly believe in.' Petdirect's commitment to premium nutrition is reflected not just in its product range, but in the support provided in-store. The team at Petdirect Takapuna plays a hands-on role in guiding local pet parents through their feeding decisions, offering real-time support rooted in care and experience. 'One of the most enjoyable and rewarding parts of working at Petdirect is meeting our customers and their pets face to face. These everyday interactions are at the heart of what we do. Whether it's helping someone choose the right food for a pet with allergies, finding a supplement to support their health, or picking out a special treat for a birthday, we love being part of those moments. More and more, we're seeing local pet parents taking a thoughtful approach to their animals' wellbeing — adding variety through healthy treats, supplements, and high-quality everyday foods. It's a trend we're proud to support, with advice and products that reflect each pet's unique needs.' — Trish Harris, Store Manager, Petdirect Takapuna About Petdirect Petdirect is New Zealand's leading Kiwi-owned speciality pet supply retailer, helping thousands of dogs and cats live healthier, happier lives. With a purpose-built offering that includes premium nutrition, veterinary-grade health products, expert support, and curated accessories, Petdirect is redefining what it means to care for pets in New Zealand. To help pet parents feel confident in every decision, Petdirect provides a growing library of over 100 expert-written blogs, tailored recommendations based on pet profiles, and complimentary 15-minute consultations with its Pet Expert Team. Customers benefit from fast nationwide delivery, no rural surcharges, Airpoints rewards, and personalised advice both online and in-store at the flagship location in Takapuna.
