Latest news with #PeterSilverstone
Yahoo
6 days ago
- Business
- Yahoo
Newcastle United announces global partnership with Guinness
The partnership will see Newcastle United fans have access to the beautiful taste of Guinness and Guinness 0.0 at St. James' Park, throughout the concourses and in hospitality areas. Ahead of the launch, Premier League Partner, Guinness, supported Newcastle United's exclusive fan event in South Korea as part of the club's pre-season tour to Asia. Over 250 supporters joined players and legends for an afternoon of entertainment, giveaways and pints of Guinness to celebrate the unrivalled community spirit of the Toon Army, at home and overseas. Commenting on the partnership, Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "Newcastle United and Guinness are two iconic global brands that were destined to unite. They will help us deliver unforgettable experiences for supporters in Newcastle and across the globe. 'Guinness is joining us during an exciting period of rapid transformation. Since 2021/22, our global TV audience has risen 66% - the second-fastest growth among Europe's top clubs - and last season we were the Premier League's fastest-growing club on social media, offering a powerful platform to reach Guinness' markets worldwide." Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, said: "Newcastle United is a famous one-city club with a passionate fanbase that transcends geographies to reach into all corners of the world. We are incredibly excited to further scale and deepen our association in football, and kick-off new rituals with the Geordie faithful worldwide. "The atmosphere at St. James' Park is legendary, and we are delighted that Guinness and Guinness 0.0 will become part of this unforgettable fan experience for home and away fans from the start of the season." Building on its role as the Official Beer and Official Responsible Drinking partner to the Premier League, Guinness will also use its global rights to promote and encourage responsible drinking. Guinness and Newcastle United are also committed to enhancing sustainability efforts at St. James' Park through a stadium recycling programme.
BBC News
01-07-2025
- Sport
- BBC News
'A powerful blend of past and present' - Newcastle launch new third kit
Newcastle have unveiled their third kit for the upcoming 2025-26 season - and it's a modern take on their 1997-98 commercial officer Peter Silverstone called it "a powerful blend of past and present" and "a bold design that reflects both our proud history and the exciting journey ahead".The Magpies will debut the strip in their pre-season friendly against Scottish Premiership champions Celtic on 19 do you make of it?Choose your verdict here
BBC News
23-05-2025
- Sport
- BBC News
Newcastle unveil new home kit with 'fresh twist'
Newcastle United have released their new home kit which they say is a "a fresh twist" on their classic black and white stripes. The shirt features 'Howay the Lads' on the back of the neck, while the shirt for the women's team has 'Howay the Lasses'. Peter Silverstone, chief commercial fficer at Newcastle United, believes their new shirt also provides a way to help the community."This season's kit launch is about more than just what our players wear on the pitch – it's about supporting our community," he said. "Building on our home kit foundation donation initiative of last year, this year, for every adult home, away and third shirt sold through official club channels before the end of August we'll be donating £5 to the Newcastle United Foundation."They will debut the new strip on Sunday in their final game of the season against Everton at St James' Park.
