Latest news with #Piccadily
Time of India
24-07-2025
- Business
- Time of India
Piccadily unveils Indri Agneya, its new lightly peated single malt whisky
Piccadily Agro Industries Limited , the maker of India's fastest-growing single malt brand Indri, on Thursday announced the launch of its latest creation, Indri Agneya , a lightly peated single malt whisky . Crafted in the village of Indri in Haryana, Agneya gets its name from the Sanskrit word meaning 'belonging to fire.' The whisky carries a whisper of peat smoke layered over a complex profile built from aging in both Sherry and Bourbon casks, the company said in a release. The result is a warm, balanced dram with subtle smoke, rounded spice, and a lingering finish. Explore courses from Top Institutes in Please select course: Select a Course Category Others Data Science Artificial Intelligence Leadership Operations Management CXO Design Thinking Product Management Data Analytics Finance Management Public Policy Digital Marketing Healthcare PGDM Technology Data Science MBA Project Management others Degree MCA healthcare Cybersecurity Skills you'll gain: Duration: 9 months IIM Lucknow SEPO - IIML CHRO India Starts on undefined Get Details Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Exec Cert Prog in AI for Biz India Starts on undefined Get Details Skills you'll gain: Duration: 28 Weeks MICA CERT-MICA SBMPR Async India Starts on undefined Get Details 'With Indri Agneya, we set out to push boundaries,' said Surrinder Kumar, Master Blender at Piccadily Agro Industries. 'We wanted to explore the untapped space between the familiar and the unexpected. Agneya introduces a new conversation, a whisky that hints at smoke and spice, while still retaining the warmth and complexity that defines Indri's house style.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 15 Most Beautiful Female Athletes in the World Click Here Unlike heavily peated Islay-style whiskies, Agneya uses indigenous six-row barley gently kilned over peat smoke to create a lightly smoked spirit. It's matured in American oak, both ex-Bourbon and Sherry casks, which adds richness without overwhelming the senses. On the nose, it opens with nuttiness and ripe fruit; on the palate, it offers a smooth, layered texture and finishes with elegant, lingering smoke. Live Events This makes Agneya a compelling choice for whisky drinkers curious about peat but hesitant to dive into more phenolic-heavy styles. Agneya is the second major single malt offering under the Indri label, following the success of Indri-Trini, a triple-cask matured malt launched in 2022. The new release not only differentiates itself from its predecessor but also signals Piccadily's growing confidence in crafting whiskies that resonate both locally and globally. More than a product launch, Agneya is part of a broader ambition to place India firmly on the global whisky map. Piccadily says the brand represents a commitment to innovation and terroir-driven spirits that rival top-tier malts worldwide. Indri Agneya is currently available in Haryana at a minimum selling price (MSP) of ₹3,800. It will soon be launched in premium retail outlets across India, global travel retail, and select international markets in the coming months. Piccadily Agro Industries Limited (PAIL), a publicly listed company, operates primarily in two sectors: distillery and sugar. Its 168-acre facility in Indri, Haryana, houses advanced production systems for malt, extra neutral alcohol (ENA), ethanol, and sugar. In addition to its single malt portfolio, Piccadily also produces blended malt whiskies and Camikara, an aged rum made from sugarcane juice. Since the launch of Indri in 2022, the company has embraced premiumisation, helping it become India's fastest-growing single malt brand by 2024. With Agneya, Piccadily is betting big on India's evolving whisky palate—and looking to make smoke and spice part of the mainstream conversation.
Business Standard
23-05-2025
- Business
- Business Standard
Piccadily Agro Industries launches 'Cashmir' - a small-batch luxury vodka.
Piccadily Agro Industries announced the launch of Cashmir, a small-batch luxury vodka. Carefully crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land's poetic beauty and timeless mystique. With this latest creation, Piccadily expands its premium portfolio, introducing a spirit that is not just distilled, but deeply inspired. Crafted from finest organic, non-GMO, non-hybrid heritage Indian winter wheat, Cashmir embodies purity from the very start. What truly sets it apart is the pristine water sourced from the Kashmir Valleyrenowned for its untouched clarity, natural mineral content and glacial originsbringing unmatched freshness and purity to every sip. Cashmir is distilled seven times (7X) to achieve an exceptional level of clarity and smoothness, resulting in a refined vodka that is velvety on the palate and clean in finish. Drawing inspiration from Dal Lake's drifting shikaras, the blush of Kashmiri apples, the saffron fields of Pampore, and the artistry of papier-mh Cashmir reflects the quiet grandeur of the region. Rooted in the rich terroir of India and guided by a vision to create a world-class expression, Cashmir is not just a vodkait is a symbol of refined luxury, purity and timeless sophistication. Produced in limited quantities, Cashmir reflects the evolving taste of a new generation of Indian luxury consumers who seek purity, purpose and provenance in every sip.
Mint
20-05-2025
- Business
- Mint
Piccadily Becomes The 1st Indian Alcobev Company to Adapt NFC Technology to Combat Counterfeiting
In a pioneering move to safeguard consumers and reinforce trust in premium Indian spirits, Piccadily Agro Industries Limited has become the first Indian alco-bev company to implement ForgeStop's cutting-edge anti-counterfeit smart label technology for its acclaimed Indri Single counterfeiting rampant in India—where it's said that more Scotch is consumed than Scotland even produces—Piccadily has taken a bold and proactive step. By integrating NFC-enabled smart labels into its packaging, the company is setting a new benchmark in authenticity and transparency, investing significantly to ensure consumers receive only genuine, original products, reinforcing trust in premium Indian InfoTap© Labels on Piccadily products utilize EM Microelectronic echo-V chips with 128bit AES encryption and dynamically changing tokens - giving them bank level security and making them virtually impossible to fake. They also feature tag-tamper detection - alerting a consumer if the bottle seal has ever been broken - this prevents bottle re-use, a major issue with Alcohol counterfeiting that is difficult to combat with other technologies. Its platform creates a unique digital twin of every product at the moment of production and secures the product until it's enjoyed by the customer. The software allows for app-free authentication and provides batch level product information - making it the most user-friendly anti-counterfeit technology available. This technology can be connected to the blockchain generating an immutable product journey - securing supply static technologies such as QR codes or holograms, this NFC tap and verify experience allows customers to simply tap their smartphones to the bottle to instantly confirm its authenticity and view batch-level information. 'As a brand committed to authenticity and quality, we're proud to be the first Indian single malt brand to take this bold step,' said Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited. 'Counterfeit alcohol is a serious issue in India and globally. With ForgeStop's smart technology, our customers can enjoy Indri with the confidence that what's in the bottle is exactly what we crafted.' "We're proud to partner with Piccadily Distilleries, a globally recognized brand leading the way in product integrity. With ForgeStop's smart label technology, consumers can instantly verify authenticity and access product information with a simple tap—no app required. It's a seamless blend of security and brand storytelling,' said Terry Katz, CEO of ForgeStop. As per the TRACIT (Transnational Alliance to Combat Illicit Trade) September 2023 report on India, a significant share of alcohol sold in India is counterfeit—well above the global average—and the problem is escalating rapidly. Counterfeit alcohol not only harms brands but also poses serious risks to consumer this first-of-its-kind initiative, Piccadily is elevating the standards of transparency, safety, and innovation in the Indian spirits industry—paving the way for a more secure and connected future for whisky lovers.*Source- Source (TRACIT Report on India): Source (OECD Illicit Trade Report): Stock Ticker: (PICCADIL | 530305 | INE546C01010) About Piccadilly Agro Industries Limited (PAIL) Piccadilly Agro Industries Limited (PAIL) is a publicly listed company on the Bombay Stock Exchange (BSE: PICAGRO). The company operates primarily in two strategic business segments: Distillery and Sugar. Its manufacturing facility is located in Indri, Haryana, covers 168 acres and is equipped with advanced technology for producing a diverse range of products, including Malt, Extra Neutral Alcohol (ENA), Ethanol, and White Crystal Agro Industries Limited has established itself as a key player in the alcoholic beverages industry, particularly renowned for its expertise in malt spirits. The company boasts a robust portfolio that includes premium expressions of Indri single malt whisky, blended malt whisky brands and Camikara, premium sugarcane juice aged 2022, Piccadilly Agro Industries Limited made a significant mark with the launch of 'Indri' its flagship single malt whisky brand, aimed at catering to discerning consumers who appreciate quality and craftsmanship in spirits. By focusing on premiumization strategies and leveraging its technical capabilities, the company has successfully positioned itself as a leader in the Indian single malt whisky market by becoming the 'fastest growing single malt whisky brand' in 2024. Website: About ForgeStop ForgeStop is a connected product technology company that helps brands deliver engaging, trusted product experiences while protecting against counterfeiting, supply chain fraud, and lost consumer trust. Its smart label platform enables interactive product experiences that protect brands and engage buyers. Website: Nazish Khan, Avian WE, nazishk@ +91-9538385162
NDTV
20-05-2025
- Business
- NDTV
Piccadily Becomes The 1st Indian Alcobev Company To Adapt NFC Technology To Combat Counterfeiting
New Delhi, Delhi, India - Business Wire India In a pioneering move to safeguard consumers and reinforce trust in premium Indian spirits, Piccadily Agro Industries Limited has become the first Indian alco-bev company to implement ForgeStop's cutting-edge anti-counterfeit smart label technology for its acclaimed Indri Single Malt. With counterfeiting rampant in India - where it's said that more Scotch is consumed than Scotland even produces - Piccadily has taken a bold and proactive step. By integrating NFC-enabled smart labels into its packaging, the company is setting a new benchmark in authenticity and transparency, investing significantly to ensure consumers receive only genuine, original products, reinforcing trust in premium Indian spirits. ForgeStop InfoTap Labels on Piccadily products utilize EM Microelectronic echo-V chips with 128bit AES encryption and dynamically changing tokens - giving them bank level security and making them virtually impossible to fake. They also feature tag-tamper detection - alerting a consumer if the bottle seal has ever been broken - this prevents bottle re-use, a major issue with Alcohol counterfeiting that is difficult to combat with other technologies. Its platform creates a unique digital twin of every product at the moment of production and secures the product until it's enjoyed by the customer. The software allows for app-free authentication and provides batch level product information - making it the most user-friendly anti-counterfeit technology available. This technology can be connected to the blockchain generating an immutable product journey - securing supply chains. Unlike static technologies such as QR codes or holograms, this NFC tap and verify experience allows customers to simply tap their smartphones to the bottle to instantly confirm its authenticity and view batch-level information. "As a brand committed to authenticity and quality, we're proud to be the first Indian single malt brand to take this bold step," said Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited. "Counterfeit alcohol is a serious issue in India and globally. With ForgeStop's smart technology, our customers can enjoy Indri with the confidence that what's in the bottle is exactly what we crafted." "We're proud to partner with Piccadily Distilleries, a globally recognized brand leading the way in product integrity. With ForgeStop's smart label technology, consumers can instantly verify authenticity and access product information with a simple tap-no app required. It's a seamless blend of security and brand storytelling," said Terry Katz, CEO of ForgeStop. As per the TRACIT (Transnational Alliance to Combat Illicit Trade) September 2023 report on India, a significant share of alcohol sold in India is counterfeit-well above the global average-and the problem is escalating rapidly. Counterfeit alcohol not only harms brands but also poses serious risks to consumer health. With this first-of-its-kind initiative, Piccadily is elevating the standards of transparency, safety, and innovation in the Indian spirits industry-paving the way for a more secure and connected future for whisky lovers. *Source- Source (TRACIT Report on India) Source (OECD Illicit Trade Report) Stock Ticker: (PICCADIL | 530305 | INE546C01010) About Piccadilly Agro Industries Limited (PAIL) Piccadilly Agro Industries Limited (PAIL) is a publicly listed company on the Bombay Stock Exchange (BSE: PICAGRO). The company operates primarily in two strategic business segments: Distillery and Sugar. Its manufacturing facility is located in Indri, Haryana, covers 168 acres and is equipped with advanced technology for producing a diverse range of products, including Malt, Extra Neutral Alcohol (ENA), Ethanol, and White Crystal Sugar. Piccadilly Agro Industries Limited has established itself as a key player in the alcoholic beverages industry, particularly renowned for its expertise in malt spirits. The company boasts a robust portfolio that includes premium expressions of Indri single malt whisky, blended malt whisky brands and Camikara, premium sugarcane juice aged rum. In 2022, Piccadilly Agro Industries Limited made a significant mark with the launch of 'Indri' its flagship single malt whisky brand, aimed at catering to discerning consumers who appreciate quality and craftsmanship in spirits. By focusing on premiumization strategies and leveraging its technical capabilities, the company has successfully positioned itself as a leader in the Indian single malt whisky market by becoming the 'fastest growing single malt whisky brand' in 2024. About ForgeStop ForgeStop is a connected product technology company that helps brands deliver engaging, trusted product experiences while protecting against counterfeiting, supply chain fraud, and lost consumer trust. Its smart label platform enables interactive product experiences that protect brands and engage buyers.
Business Upturn
19-05-2025
- Business
- Business Upturn
Piccadily Becomes The 1st Indian Alcobev Company to Adapt NFC Technology to Combat Counterfeiting
By Business Wire Published on May 19, 2025, 16:50 IST Piccadily Agro Industries Ltd. New Delhi, Delhi, India: In a pioneering move to safeguard consumers and reinforce trust in premium Indian spirits, Piccadily Agro Industries Limited has become the first Indian alco-bev company to implement ForgeStop's cutting-edge anti-counterfeit smart label technology for its acclaimed Indri Single Malt. With counterfeiting rampant in India—where it's said that more Scotch is consumed than Scotland even produces—Piccadily has taken a bold and proactive step. By integrating NFC-enabled smart labels into its packaging, the company is setting a new benchmark in authenticity and transparency, investing significantly to ensure consumers receive only genuine, original products, reinforcing trust in premium Indian spirits. ForgeStop InfoTap© Labels on Piccadily products utilize EM Microelectronic echo-V chips with 128bit AES encryption and dynamically changing tokens – giving them bank level security and making them virtually impossible to fake. They also feature tag-tamper detection – alerting a consumer if the bottle seal has ever been broken – this prevents bottle re-use, a major issue with Alcohol counterfeiting that is difficult to combat with other technologies. Its platform creates a unique digital twin of every product at the moment of production and secures the product until it's enjoyed by the customer. The software allows for app-free authentication and provides batch level product information – making it the most user-friendly anti-counterfeit technology available. This technology can be connected to the blockchain generating an immutable product journey – securing supply chains. Unlike static technologies such as QR codes or holograms, this NFC tap and verify experience allows customers to simply tap their smartphones to the bottle to instantly confirm its authenticity and view batch-level information. 'As a brand committed to authenticity and quality, we're proud to be the first Indian single malt brand to take this bold step,' said Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited. 'Counterfeit alcohol is a serious issue in India and globally. With ForgeStop's smart technology, our customers can enjoy Indri with the confidence that what's in the bottle is exactly what we crafted.' 'We're proud to partner with Piccadily Distilleries, a globally recognized brand leading the way in product integrity. With ForgeStop's smart label technology, consumers can instantly verify authenticity and access product information with a simple tap—no app required. It's a seamless blend of security and brand storytelling,' said Terry Katz, CEO of ForgeStop. As per the TRACIT (Transnational Alliance to Combat Illicit Trade) September 2023 report on India, a significant share of alcohol sold in India is counterfeit—well above the global average—and the problem is escalating rapidly. Counterfeit alcohol not only harms brands but also poses serious risks to consumer health. With this first-of-its-kind initiative, Piccadily is elevating the standards of transparency, safety, and innovation in the Indian spirits industry—paving the way for a more secure and connected future for whisky lovers. *Source- Source (TRACIT Report on India): Source (OECD Illicit Trade Report): Stock Ticker: (PICCADIL | 530305 | INE546C01010) About Piccadilly Agro Industries Limited (PAIL) Piccadilly Agro Industries Limited (PAIL) is a publicly listed company on the Bombay Stock Exchange (BSE: PICAGRO). The company operates primarily in two strategic business segments: Distillery and Sugar. Its manufacturing facility is located in Indri, Haryana, covers 168 acres and is equipped with advanced technology for producing a diverse range of products, including Malt, Extra Neutral Alcohol (ENA), Ethanol, and White Crystal Sugar. Piccadilly Agro Industries Limited has established itself as a key player in the alcoholic beverages industry, particularly renowned for its expertise in malt spirits. The company boasts a robust portfolio that includes premium expressions of Indri single malt whisky, blended malt whisky brands and Camikara, premium sugarcane juice aged rum. In 2022, Piccadilly Agro Industries Limited made a significant mark with the launch of 'Indri' its flagship single malt whisky brand, aimed at catering to discerning consumers who appreciate quality and craftsmanship in spirits. By focusing on premiumization strategies and leveraging its technical capabilities, the company has successfully positioned itself as a leader in the Indian single malt whisky market by becoming the 'fastest growing single malt whisky brand' in 2024. Website: About ForgeStop ForgeStop is a connected product technology company that helps brands deliver engaging, trusted product experiences while protecting against counterfeiting, supply chain fraud, and lost consumer trust. Its smart label platform enables interactive product experiences that protect brands and engage buyers. Website: Click here for Media Contact Details Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. 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