Latest news with #Points
Elle
2 days ago
- Business
- Elle
Are Influencer Brands at Risk Without Influencers?
Style Points is a column about how fashion intersects with the wider world. In 1912, the first influencer cancellation took place. (Well, unless you count Marie Antoinette's.) Lady Duff-Gordon, a socialite and designer of the line Lucile, survived the sinking of the Titanic—but was rumored to have bribed the lifeboat's crew not to save as many people so she could make it to safety. When she reached dry land, a trial ensued, with many of her Lucile-wearing stans in the audience. By those standards, today's influencer scandals—like this winter's tempest around Swedish influencer and Djerf Avenue designer Matila Djerf's alleged mistreatment of employees—pale in comparison. But that story is proof that influencers have always been around in some form, and that their role as social lightning rods is nothing new. And with so many influencers now not just promoting, but designing, brands, it's a markedly strange time for the industry. While in the past, a celebrity or model's behavior could sink an endorsement deal, what happens when the spokesperson themselves also owns the means of production, so to speak? 'Any time you put a name on a label, whether it is an influencer brand or a designer's name, you risk that individual running into reputational issues and harming the brand in some way,' says Susan Scafidi, the academic director of Fordham's Fashion Law Institute. While influencers are using their vast followings to leverage their own brands, that following is 'built on shifting sand. There is always a danger that something will happen and the whole sandcastle will crumble.' To avoid that 'key person risk,' as it's known in the business, there are a few ways to future-proof an influencer-led brand. Some investors will ask for a 'morals clause.' Says Scafidi, 'It sounds very 19th-century, but it is about reputation.' She always recommends to emerging designers that they create some sort of separation between the personal and the professional. For example, not making the name on the label their own, and maintaining separate social media accounts. At the same time, 'we want someone to follow who isn't just a generic company without a face. So we're basically dealing with a double-edged sword,' she says. 'On the one hand, a great influencer with a personal touch and appeal to followers is brilliant marketing. On the other hand, humans are fallible.' Which explains why several brands founded by influential people, like Toteme (co-founded by Elin Kling) and Anine Bing, don't lead with the image of their founder front and center. (An approach famously pioneered by Mary-Kate and Ashley Olsen at The Row.) Lia Haberman, author of the In Case You Missed It newsletter and creator economy expert, points to Emma Chamberlain and her coffee company as a sort of Gallant to some fellow influencers' Goofus: 'She's trying to establish a good product versus [it] simply being an extension of who she is and who her fandom is. She has encouraged fans to approach and consume Chamberlain Coffee, but at the same time, she has not pinned all its success on herself. She doesn't post constantly whenever there's a new product launch; it's a pared-down presence. And I think that's smart.' Muddying the waters is the fact that the definition of 'influencer' has morphed so much in recent years. Designers like Olympia Gayot and Joseph Altuzarra now command huge social media audiences, as do some editors and stylists who were previously relegated to more behind-the-scenes roles. While they're increasingly expected to 'influence' as well as design, edit, or style, with all those new eyes on them, they may face the same pitfalls as more traditional influencers. Then there's the matter of the economy. (You knew we were going to get there at some point, right?) In times of financial turbulence, says Scafidi, 'people start to blame fashion. And because fashion is close to the body and therefore closely affiliated with the person [wearing it], fashion gets blamed more than, say, real estate. We save our rancor for fashion, not for someone who has a big house, because we don't see the house, but we see the person on Instagram living an amazing life, apparently having a limitless supply of outfits. And because of that, resentment bubbles up.' (On the other hand, cancellations rarely stick these days. As Haberman says, 'If you hang in there long enough, everyone can make a comeback.') Haberman predicts that micro- and nanoinfluencers, who have the most average-Jane appeal, will rule the next few years, while mega-influencers will ride out any small scandals and be fine. But, she says, 'I do think the middle class of influencer is going to struggle. Through no fault of their own, just because of that perception that they're neither relatable nor aspirational.' It's a tough balance to master—just ask Lady Duff-Gordon.
NBC Sports
5 days ago
- Automotive
- NBC Sports
Nashville starting lineup: Chase Briscoe wins third NASCAR Cup pole of the season
LEBANON, Tenn. — Chase Briscoe collected his second consecutive pole and third of the season Saturday at Nashville Superspeedway. Briscoe won the pole with a lap of 164.395 mph. His pole came a week after he was the fastest qualifier for the Coca-Cola 600. His other pole this season came in the Daytona 500. No other Cup driver has claimed as many poles this season. MORE: Nashville starting lineup Briscoe will be joined on the front row by Joe Gibbs Racing teammate Denny Hamlin, who qualified with a lap of 164.119 mph. Dustin Long, Points leader William Byron qualified third with a lap of 163.374 mph. Tyler Reddick (163.368 mph) will start fourth, giving Toyota three of the top four starting spots. Coca-Cola 600 winner Ross Chastain (163.357) will start a season-best fifth. Brad Keselowski (162.985) will start a season-best sixth. Kyle Larson (160.790) will start 28th, his worst qualifying spot since Phoenix in March 2019.
Scottish Sun
28-05-2025
- Business
- Scottish Sun
Morrisons shoppers can bag freebies worth £30 through loyalty scheme perk
Scroll down to see what freebies are on offer CASH IN Morrisons shoppers can bag freebies worth £30 through loyalty scheme perk MORRISONS shoppers can bag free goodies worth up to £30 through its reward scheme. Customers with a More Card loyalty scheme can claim premium kitchenware for free through a lesser-known stamp promotion currently available in stores. 2 Morrisons is giving shoppers the chance to win freebies worth up to £30 Credit: Morrisons 2 Shoppers have until the end of next week to collect stamps Morrisons is giving shoppers the opportunity to continue collecting stamps until next Sunday, June 8, with redemption available until June 22. The supermarket giant is giving away Pyrex containers, including a 2.6L dish normally worth £30, to shoppers who rack up enough stamps. For every £10 spent in-store, you'll earn one stamp, and once you hit 30 or more, you can start trading them in for top kitchen gear completely free. One Morrisons worker spilled the beans in the Extreme Coupons and Bargains UK Facebook group, writing: "Lots of customers don't even know about this scheme, so it's been a nice surprise for them!" All you need to do is check your stamp balance, it's printed on the bottom of your receipt or visible in the More Card app and then head to the till with your chosen Pyrex item and scan your More Card. If you've got enough stamps, it's yours for free. The range includes handy tubs in sizes from 600ml to 2.6L, plus a pump to suck out air and keep your food fresher for longer. One happy shopper shared: 'I got the largest rectangle yesterday and still have some stamps left!' You'll need 30 stamps to bag a small item, 40 for a medium, and 50 for the top-of-the-range large dish, meaning you'd need to spend around £500 to earn the full set. But considering it's a freebie just for doing your usual food shop, savvy shoppers say it's 'always nice to have something for nothing'. Exploring Popular Supermarkets in the UK If you're not already a More Card member, you can sign up for free by downloading the app on Google Play or the App Store. And while you're collecting stamps, you'll still earn More Points as usual which can be converted into vouchers for money off future shops. You can find your nearest store using the store finder tool. Morrisons loyalty boss Kate Lavery said the new perk is a 'bonus layer' on top of points and discounts, giving customers even more bang for their buck. It comes after the supermarket giant has made a huge change to its loyalty scheme and shoppers can now earn EXTRA points towards their purchases. Morrisons originally scrapped its More Points scheme in 2021, rebranding as My Morrisons, but reversed the decision in 2023 after shopper demand. Now, Morrisons More Card holders can collect points with over 300 popular brands including eBay, Just Eat, Expedia, Asos, Very, and loads more. Once 5,000 More Points are collected, shoppers will be handed a £5 voucher – better known as a Morrisons Fiver – to redeem on their next shop in store or online. How to save money on your food shop Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year: Odd boxes - plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price. Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30. Sainsbury's also sells £2 "Taste Me, Don't Waste Me" fruit and veg boxes to help shoppers reduced food waste and save cash. Food waste apps - food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public. Some of the most notable ones include Too Good to Go and Olio. Too Good to Go's app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount. Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses. Yellow sticker bargains - yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap. But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here. Super cheap bargains - sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they've found on the cheap, including food finds. "Downshift" - you will almost always save money going for a supermarket's own-brand economy lines rather than premium brands. The move to lower-tier ranges, also known as "downshifting" and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop. How does the Morrisons More Card work? The Morrisons More Card lets you earn points on purchases which can be used to get money off future shops. Once you get to 5,000 points you can keep saving, or convert them into a voucher worth £5 to spend in-store or online. You can't earn loyalty points when buying certain products though, including tobacco, infant milk or formula and gift cards. The full list of excluded products is on the Morrisons website. The More Card also gives you access to personalised offers based on your shopping habits, including discounts on specific products or extra points on certain purchases. You can get a physical More Card and scan it at the till or swipe a virtual card via the app when shopping in-store.
The Hindu
27-05-2025
- Sport
- The Hindu
LSG vs RCB, IPL 2025: Why is Josh Hazlewood not playing today?
Josh Hazlewood was not named in the starting XI of Royal Challengers Bengaluru in the IPL 2025 match against Lucknow Super Giants in Lucknow on Tuesday. Hazlewood's return to RCB was highly anticipated. However, captain Jitesh Sharma confirmed during the toss that the Australian won't be taking part in the game. Jitesh, though, said that Hazlewood is expected to back in the eleven in RCB's next game. The RCB quick went back home during IPL's week-long suspension earlier this month, nursing a shoulder injury and only returned on Sunday. Hazlewood has missed three RCB games so far, including a washout, having last played a game on April 27 in Delhi. The Royal Challengers have already qualified for the Playoffs and will play to fight for a top two finish in the Points Table. If RCB wins this game, it will play Qualifier 1 against Punjab Kings on May 29, otherwise, will meet Mumbai Indians in the Eliminator the next day. Both games will be played in New Chandigarh.
News18
16-05-2025
- Sport
- News18
Manish Pandey Before IPL 2025 Resumption: 'KKR Never Stopped Training Because...'
Last Updated: Manish Pandey of KKR believes the mid-tournament break due to the Indo-Pak conflict could help the team regain form. KKR faces RCB in a must-win match to keep playoff hopes alive. Kolkata Knight Riders batter Manish Pandey said the team was focusing on training and match preparations even when the IPL was halted due to Indo-Pak military conflict, as they were confident of the league's resumption and reckons that perhaps the forced mini-break could actually help them rediscover their touch. KKR will face Royal Challengers Bengaluru in a must-win match here on Saturday to keep their playoffs hopes alive. 'It (the mid-tournament break) doesn't really change much because as professional cricketers, we know what's to be done. We definitely knew that the tournament would resume, but we didn't know how soon. But it was good that we didn't have a lot of break," said Pandey in the pre-match press conference here on Friday. 'We were still in the gym and doing our work on the game. The whole team is here and everyone is ready to go and we are looking forward to having a great game," he added. advetisement However, a defeat against the RCB will put paid to KKR's knockout stage ambitions, but Pandey did not view it as a pressure point. 'You know, nothing much to lose from here. Actually, we just thought we could have had a better tournament as a team. We were discussing that, but nevertheless, we lost a few games in the middle. 'If you think about those crucial games, you wish now that you had won those games. But yeah, definitely two more games to go. Everybody is wanting to perform," he said. The KKR are a strong side on the paper, but they have not been able to perform consistently this season. Pandey attributed the debacle to their inability to stitch together a series of wins like they did the last year. 'Last time we were winning games, a lot of games, which is very important in a tournament like IPL. This time we were winning one, but were losing one. The whole tournament was like that. 'Our batting has been fine. We have been bowling really well. It has been a year where it has been a little patchy in terms of both the performances, batting and bowling. Hopefully, we will have a similar strong core for next year as well and can win games like we were doing last year," he said. On a positive note, Pandey hoped the unexpected mid-event break would help KKR to regain some mojo in their last two games. 'But a break like this could definitely help. I am pretty sure guys would have gone back home and seen their videos and tried to work on a few things that they didn't have the opportunity to do. 'So, I think it should be a good break. As I said, the only thing I am hoping for is to win the last two games and end on a high," he said. (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) Watch CNN-News18 here. Stay updated with all the latest news on IPL 2025, including the schedule, Points Table, IPL Orange Cap, and IPL Purple Cap. Get latest Cricket news, live score and match results on News18. Download the News18 App to stay updated! First Published: May 16, 2025, 19:34 IST
