Latest news with #Poppi
Toronto Star
3 hours ago
- Health
- Toronto Star
New prebiotic Pepsi targets pop lovers seeking a gut-friendly option. Can any soda be healthy?
The makers of Pepsi are riding the wave of a recent health trend with the unveiling of a new line that claims to be a gut-friendly alternative of the beloved soda pop. PepsiCo says it's launching a new Pepsi prebiotic cola that is targeted towards those who love the classic Pepsi beverage but are looking for a version with health benefits. Prebiotic Pepsi follows the acquisition of 'gut-healthy' soda brand Poppi earlier this year.
Toronto Star
3 hours ago
- Health
- Toronto Star
New prebiotic Pepsi targets pop lovers seeking a gut-friendly option. But is it healthy?
The makers of Pepsi are riding the wave of a recent health trend with the unveiling of a new line that claims to be a gut-friendly alternative of the beloved soda pop. PepsiCo says it's launching a new Pepsi prebiotic cola that is targeted towards those who love the classic Pepsi beverage but are looking for a version with health benefits. Prebiotic Pepsi follows the acquisition of 'gut-healthy' soda brand Poppi earlier this year.
USA Today
13 hours ago
- Business
- USA Today
Poppi settles class action lawsuit for $8.9 million. Find out how to file a claim
Have you tried the sparkling prebiotic drink Poppi since its launch in 2020? If so, you might be eligible to be part of $8.9 million class action lawsuit. Poppi's former owner, VNGR Beverage, LLC agreed to settle claims that the beverages were improperly marketed and labeled their products as 'gut healthy," and consumers made purchases based on that claim, although it was not backed by scientific evidence. According to court records obtained by USA TODAY, the company did not admit to any wrongdoing Customers who purchased any flavor or package size of Poppi drinks between January 23, 2020, and July 18, 2025, are eligible for a portion of the class action settlement payment following the agreement reached with Poppi. Here is what you need to know. Who is eligible for the settlement? According to the claims website, eligible consumers can receive cash back depending on the amount of Poppi products they bought. People with proof of purchase can receive the following amounts: Without proof of purchase, a $16 reimbursement cap applies. According to the site, claims must be submitted online or by mail by September 16, 2025. Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at and follow him on X @fern_cerv_.
The Independent
17 hours ago
- Business
- The Independent
Poppi soda settles $9m lawsuit over ‘misleading' gut health benefits
Poppi, a soda company selling carbonated prebiotic drinks, will pay $8.9 million to settle a false advertising lawsuit, according to court documents. A class action lawsuit alleged that the company was incorrectly advertising that its drinks are "gut healthy," despite there being no science to back the claim. The settlement will benefit consumers who purchased any flavor or package size of the beverages between January 23, 2020, and July 18, 2025. No one's going to get rich claiming the settlement payouts unless they've been drinking a whole lot of Poppi. Those who can prove their purchase can receive up to $0.75 per single can, $3 per four-pack, $6 per eight-pack, and $9 per 12 or 15 pack. The exact payout may vary depending on the number of claims filed. Poppi hasn't admitted to any wrongdoing as part of the settlement. The company's gut health claims are rooted in the inclusion of a fiber called inulin in its drinks. Inulin can be found naturally in a number of fruits, vegetables, and plants. The inulin included in Poppi drinks is derived from agave. The fiber, which is classified as prebiotic, allegedly feeds and promotes good bacteria in the digestive system. Gut health has been an emerging health food trend for several years, as maintaining a healthy digestive system is thought to help lessen constipation, improve weight control, and balance blood sugar, according to NBC News. The lawsuit that Poppi settled claimed that the beverages did not include enough inulin to make a difference in drinkers' gut health. At the time the lawsuit was filed, Poppi issued a statement saying it stood by its product, calling the lawsuit "baseless." The settlement may prove frustrating for PepsiCo, the maker of Pepsi and other sodas, as it just acquired Poppi earlier this year in a $1.95 billion purchase. On Monday, Pepsi using the Pepsi name beginning this fall. Pepsi's drink only contains three grams of prebiotic fiber, which is just one gram more than Poppi's soda. It will also be sweetened by cane sugar rather than typical Pepsi sodas, which are sweetened with corn syrup. According to a 2023 study by the National Institute of Health, the "daily effective intake" of inulin is five grams, and the maximum daily intake is between 15 and 20 grams.
Miami Herald
a day ago
- Business
- Miami Herald
Popular soda brand unveils surprising collaboration to rival Pepsi
Just a few years ago, drinking full-sugar soda was a daily habit for consumers. Traditional soft drinks dominated grocery store shelves and comprised a significant portion of most people's daily intake. But with the growing awareness around health and wellness and a bit of social media brainwashing, consumer preferences have shifted dramatically. This has increased demand for healthier alternatives and nonalcoholic beverages, especially those offering health benefits. Don't miss the move: Subscribe to TheStreet's free daily newsletter Prebiotic soda has become one of the fastest-growing segments in the beverage industry, so much so that even giants like PepsiCo have reported revenue declines in the U.S. market, once its most profitable client. Related: Coca-Cola brings back controversial Coke flavor As traditional soda brands struggle, startups like Olipop, Poppi, and Culture Pop thrive. These brands have experienced astronomical growth in just a few years, outdoing what even the most veteran companies achieved in decades by listening to consumers' demands. Image source: TheDriven by skyrocketing demand for healthier soda alternatives and gut-friendly drinks, PepsiCo (PEP) acquired Poppi for $1.95 billion in May. Despite being officially founded four years ago, Poppi achieved over $100 million in revenue in 2024, with a gross margin of 65%. This market a significant leap from its initial $30 million in sales back in 2020, placing it among the fastest-growing soda brands in the U.S. PepsiCo stated that this acquisition aligns with the company's short- and long-term strategy to meet changing consumer preferences and capture market share in the beverage space. Related: Pepsi to buy popular alternative brand to destroy rival This move comes at a critical time for PepsiCo, which has faced troublesome declines over the past few months. The company reported a 2% drop in its North American beverages division during the second quarter of 2025, highlighting a shift in consumer behavior. PepsiCo didn't take long to enter the soda market with its own innovation. On July 21, the company announced the launch of its first-ever prebiotic cola, available in Original and Cherry Vanilla flavors. This marks PepsiCo's first major innovation in the category in 20 years. Since its launch in 2018 with an initial investment of $100K, Olipop has become a force to be reckoned with. In only seven years, the prebiotic soda brand has reached a $1.85 billion valuation with profits of approximately $50 million, another testament to the growing consumer demand for functional health beverages. However, the competition is getting more challenging, which prompted Olipop to reveal a new partnership only a day after PepsiCo's prebiotic soda was launched. More Retail News: Taco Bell reveals new menu item with dream partnerPapa Johns announces wild new menu deal to win back customersTarget is ending price matching - Here's where you can still save Olipop has partnered with the Nickelodeon character SpongeBob SquarePants to release the new "Olipop X The SpongeBob Movie Pineapple Paradise" flavor for the upcoming "The SpongeBob Movie: Search for SquarePants." The collaboration features five different SpongeBob can designs, each containing prebiotics, plant fiber, botanicals, pineapple, and a splash of mandarin. Paramount Global is the parent company to Nickelodeon, where the "SpongeBob SquarePants" show airs. The limited-time flavor has been listed at Walmart and HEB. Although no specific stores have been announced, Olipop is sold at nearly all major retailers, including Target, Whole Foods, and Kroger. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
