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Free Malaysia Today
20 hours ago
- Business
- Free Malaysia Today
REV Media Group hosts ‘Ejen Ali 2' screening for PPR community
Attendees and REV Media Group representatives pose with Ejen Ali and Ejen Alicia mascots during the screening. (REV Media Group pic) PETALING JAYA : REV Media Group recently hosted a special screening of 'Ejen Ali: The Movie 2' for underprivileged families from Program Perumahan Rakyat (PPR) communities, in line with its commitment to using technology and media as tools for its environmental, social and governance (ESG) strategy. Held on June 4, the initiative brought together 200 attendees, including 100 beneficiaries from PPR areas across the Klang Valley, as part of the company's 'Tech For Good' programme. The screening was made possible through a collaboration with Primeworks Studios and Pepper Labs. Attendees were treated to 'Ejen Ali: The Movie 2', currently the highest-grossing Malaysian animated film with a box office collection of RM40.6 million. The event also featured appearances by mascot characters Ejen Ali and Ejen Alicia, adding a memorable touch for the young audience. 'This initiative reflects our belief that technology and media can make a real difference. It's about creating a positive impact and providing meaningful experiences, especially to those who may not have easy access to them,' said Samuel Wee, chief executive officer of REV Media Group. The screening forms part of REV's broader efforts to foster inclusive community engagement through partnerships and digital outreach. It also underscores the company's intent to align entertainment with impact-driven initiatives for social good.
New Straits Times
a day ago
- Entertainment
- New Straits Times
#SHOWBIZ: Zeroing in on RM60mil target
USAMAH Zaid Yasin, who directed "Ejen Ali The Movie 2" (EATM2), said the animated film can hit its RM60 million box office target. EATM2 has made history by raking in RM40.6 million in 13 days of screening. This figure surpasses the earnings of 2019's "Ejen Ali". Usamah expressed gratitude to audiences for their support, especially for watching the film with their families. "As for the RM60 million target, I'm leaving it to audiences to make it a reality. It's not impossible for EATM2 to achieve it." He said many viewers have watched the film multiple times, a trend he finds encouraging. "Despite other domestic films being screened at the same time as EATM2, 'Ejen Ali' is getting significant attention." Usamah also mentioned that the decision to continue screening EATM2 for several more weeks rests with cinemas, based on audience demand. "Usually, a film's reception is great for the first two weeks following its release. After that, screenings in certain places start to decrease. " But for EATM2, I believe the strong audience response will continue, and as I said, the RM60 million target is not impossible to achieve." Earlier, he announced that EATM2 will be released in phases in Singapore, Indonesia and Cambodia. The sequel, produced by Wau Animation in collaboration with Primeworks Studios and Komet Productions, premiered in Malaysian and Bruneian cinemas on May 22. Usamah, who is CEO of Wau Animation, recently attended an interview with Indonesian band Nidji. The band was chosen to perform "Teman Sejati", a song featured on the EATM2 soundtrack.
New Straits Times
a day ago
- Entertainment
- New Straits Times
REV Media Group screens 'Ejen Ali: The Movie 2' for PPR families
KUALA LUMPUR: REV Media Group held a special screening of Ejen Ali: The Movie 2 for underprivileged communities in the Klang Valley, as part of its ongoing social outreach efforts under its environmental, social and governance (ESG) programme. The event, organised under the group's "Tech For Good" initiative, took place on June 4 in collaboration with Primeworks Studios and Pepper Labs. It brought together 100 beneficiaries from the People's Housing Project(PPR) communities and 100 REV Media Group staff and their families for a private viewing of the animated film. With box office takings of RM40.6 million, Ejen Ali: The Movie 2 is currently Malaysia's highest-grossing animated feature. The screening also featured appearances by mascot characters Ejen Ali and Ejen Alicia, adding to the excitement. At the screening, REV Media group chief executive officer Samuel Wee said: "We're thankful for the opportunity to bring Malaysia's highest-grossing animated film to communities that might not otherwise have had access." "At REV, we believe in using technology and media to make a difference. Moments like this, seeing the joy on the faces of children and families, truly capture what we stand for," he added. The initiative reflects the group's broader commitment to social impact and community engagement through accessible entertainment.
New Straits Times
2 days ago
- Entertainment
- New Straits Times
#SHOWBIZ: RM40.6mil in 13 days: 'Ejen Ali' sequel is highest-grossing local animated film
KUALA LUMPUR: Popular local animated film 'Ejen Ali The Movie 2' (EATM2) has achieved a remarkable box office collection of RM40.6 million, making it the country's highest-grossing animated film to date. Produced by Primeworks Studios and Wau Animation, EATM2 has surpassed the previous record holder, Mechamato Movie, which garnered RM35.9 million at the box office in 2022. In a statement yesterday, the film's director, Usamah Zaid Yasin, attributed this success to the enduring appeal of local animated movies among viewers. "EATM2 builds upon the legacy of 'Ejen Ali The Movie' on a grander scale, establishing itself as a must-see for the entire family," he said. "Our production team extends its gratitude to over 2.5 million viewers for their unwavering support. "This triumph is not just ours, but a victory for the entire local animation industry. Thank you, Malaysia, for believing in our own stories." Media Prima Television Networks and Primeworks Studios chief executive officer, Nini Yusof, commented, "With this momentum, EATM2 continues to pave the way for local animated films to penetrate the international market." EATM2 follows 12-year-old superspy Ejen Ali as he confronts a phantom menace named Ciro, utilising more advanced espionage technology than ever before. Ali becomes the pilot for a high-stakes mission within Satria, an elite programme powered by an AI-assisted mecha suit. The mission takes a darker turn when the mysterious hacker Neonimus resurfaces, driven by a personal vendetta against Ali. Compared to the 2019 original, 'Ejen Ali The Movie', this sequel boasts more explosive action and a deeper, more immersive narrative.
New Straits Times
2 days ago
- Entertainment
- New Straits Times
#SHOWBIZ: REV Media Group celebrates PPR community with special Ejen Ali screening
KUALA LUMPUR: A special screening of Ejen Ali The Movie 2 was recently organised by REV Media Group for underprivileged communities yesterday. Harian Metro reported today that this special screening was part of the company's Tech For Good initiative, falling under its social ESG core. In collaboration with Primeworks Studios and Pepper Labs, the event successfully brought together 200 attendees. This included 100 individuals from the People's Housing Programme (PPR) community around the Klang Valley, alongside 100 staff and their families from REV Media Group. The presence of the beloved mascots, Ejen Ali and Ejen Alicia, delighted the younger audience members, transforming the screening into not just an entertaining activity but also a precious moment for those who rarely have the chance to watch films in cinemas. REV Media Group CEO Samuel Wee expressed his company's gratitude for being able to bring this best-selling Malaysian animated film to a community that might otherwise miss the opportunity to see it. "The Tech For Good programme is a reflection of our commitment to using technology and media to bring about meaningful change," he said. He also highlighted the film's impressive box office collection of RM40.6 million, adding that it continues to make an impact, not only in cinemas but also in people's lives. This initiative underscores REV Media Group's dedication to contributing to society and leveraging their digital platforms to bridge social gaps and foster a spirit of unity through entertainment.
