Latest news with #PrivateSelection
Yahoo
29-05-2025
- General
- Yahoo
Where you can get a deal for your meal on National Hamburger Day
SHREVEPORT, La. (KTAL/KMSS) – Happy National Hamburger Day! If you're in the Shreveport area, several national chains are offering delicious deals today. Here are a few participating restaurants in or near Shreveport. Buffalo Wild Wings – 50% off any burger. Available today only when you order takeout or delivery with Buffalo Wild Wings GO. Use promo code: GOBURGER Dairy Queen (DQ) – DQ restaurants say they are giving burger lovers a reason to celebrate without the splurge. Starting May 26 through June 1, fans can buy any Signature Stackburger and score a second for just $0.99. This offer is available on any of their five Signature Stackburgers. Kroger – Kroger is offering a six-pack of Private Selection Angus Beef Chuck Patties for just $6.99. This coupon is valid from May 28 to May 31 and can be used in-store or for online pickup. You can find and redeem the coupon through the Kroger app as well. Free WhatABurger – WhatABurger will be selecting 75 winners to win free burgers for a year. Order any number one through number 8 Whatameal online or scan your app in-store on May 28, and you'll be entered for a chance to win Whataburger for a Year. Whataburger Rewards members can enter by emailing to enter at sweepstakes@ 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
16-05-2025
- General
- Yahoo
11 Frozen Shrimp Brands, Ranked Worst To Best
We may receive a commission on purchases made from links. Shrimp is a versatile, protein-rich, low-fat shellfish that is quick to prepare, making it as convenient as it is delicious. The sweet, briny, ocean-like flavor and meaty texture make shrimp the ideal base for some of our favorite meals, like a summer shrimp salad, honey walnut shrimp, and shrimp fried rice. As tasty as the crustacean is, it can be a struggle to keep shrimp fresh. The amount of time uncooked shrimp lasts in the fridge is short, typically only a few days. Fortunately, seafood producers across the country offer frozen shrimp in various raw and cooked preparations with a variety of sauces, breadings, and combinations. Though bags and boxes of frozen shrimp line the freezer section of your local grocery store, these brands are not all alike. Many focus on sustainable fishing practices to deliver the cleanest shrimp possible to your grocer's freezer. Others offer a range of unique products that are beyond the ordinary. Some are more nutritious than others, while still others offer great affordability. Taking these elements into consideration, I taste-tested a range of frozen shrimp products from a group of nationally available brands to find the best. Evaluating each overall brand's portfolio of products in addition to the products I tasted, I decided which producer you should stock your freezer with and which to avoid. Here are the 11 best and worst shrimp brands ranked. Some recommendations are based on firsthand impressions of promotional materials and products provided by the manufacturer. Read more: 7 Costco Kirkland Brand Frozen Meals, Ranked Worst To Best I had high hopes for Kroger's Private Selection brand of frozen shrimp. After all, Private Selection is an artisan-inspired collection of products that is supposed to provide unique gourmet offerings different from that of a typical store brand. All Kroger brand products work to protect natural habitats and support sustainable agriculture, reducing the environmental footprint through its Zero Waste, Zero Hunger Foundation. I chose to sample the brand's wild-caught Argentinean red shrimp caught in icy cold water off the coast of Argentina. Argentinean red shrimp are some of the world's best. These cold-water shrimp caught off the South American coast of Argentina are usually incredibly meaty, almost like lobster. They are tender and have a clean, sweet, oceanic flavor. Sadly, Private Selection's wild-caught Argentinean red shrimp were none of these things. Opening the bag of frozen shrimp released an overwhelming fishy aroma. Cooking the shrimp took some of these aromas away. However, a funkiness lingered, ruining my shrimp scampi dinner. Though the peeled and deveined shrimp were large, they did not have the same meaty texture as a lobster. Although the shrimp were some of the most expensive on the list, costing $12.99 for a 16-ounce bag at my local store, the shrimp were mushier than the other brands' Argentine shrimp, like those from Kirkland Signature or Trader Joe's. I appreciate that Kroger offers a satisfaction guarantee for its store brand products. This item's poor quality would warrant a return. The Great American Seafood Imports Company imports and distributes shrimp from around the world, supporting environmentally responsible fishing practices for its wild-caught and farm-raised shellfish. While I appreciate the dedication to sustainability, these shrimp left much to be desired. I tried the Great American Seafood Imports Company cooked shrimp with the tail on, peeled, and deveined. Farm-raised in Indonesia, the bag of shrimp was $16.98 at my local Kroger store for a 32-ounce bag. I love the taste of boiled shrimp, especially dipped into spicy, horseradish-rich cocktail sauce, balancing the natural sweetness of the shellfish. I thawed the shellfish in the refrigerator overnight as it is the best way to thaw frozen shrimp. However, once thawed, the shrimp was watery, mushy, and unappetizing instead of having a firm, springy texture. The flavor did not have the sweetness or meatiness expected from the shellfish. Instead, its taste was lacking, tasting more like imitation crab than shrimp. I needed to dunk the shrimp in a bowl of cocktail sauce to impart any flavor. Comparing the taste and quality of Great American Seafood Imports Company's offering to other brands in the ranking places it low on the list. Gorton's fishery began in 1849 in Gloucester, Massachusetts. Still, it wasn't until 1953 that Gorton's began offering frozen fish sticks, the first of its kind. The brand also features an assortment of frozen shrimp, mainly in a breaded style. I tried Gorton's butterfly shrimp, which came in a 9.2-ounce box containing about 10 shrimp and was less than $5 from Amazon. After a 19-minute oven bake, longer than it took for some of the other brand's products to cook, golden brown shrimp emerged. Biting into one of the well-sized products, I was surprised to find the meat inside was popcorn shrimp size. The dish was mostly breading. While the size of the shrimp was tiny, the panko breading was well-seasoned without too much salt. The shrimp was crunchy, and the breading was flaky. The toasty, golden brown color made their appearance appetizing. A plus is that the brand certifies responsible sourcing of 99% of its seafood through the Marine Stewardship Council and Best Aquaculture Practices. The affordability, sustainability, and satisfying taste rank Gorton's higher than the other two. Margaritaville delivers a taste of the islands in its frozen shrimp. The inspiration comes from the Margaritaville Restaurants, founded by the late singer, songwriter, and entrepreneur Jimmy Buffet. Margaritaville's shrimp offerings are unique and diverse. You can choose between options like Baja Buffalo, Jammin' Jerk, and Mexican street corn, costing $6.99 at Target. The Margaritaville Resorts are transparent in its sustainability efforts, developing eco-friendly properties worldwide. However, Margaritaville Foods does not share its sustainability actions on its packaging or website. I tried the Jammin' Jerk and Key West Chili Citrus shrimp. The dishes are easy to prepare by adding them to a skillet on medium heat. No additional water or oil was necessary. The coating on the shrimp creates the sauce. And, the shrimp did not become rubbery after a quick 10-minute saute. Though slightly sweeter than I was expecting due to the inclusion of sugar, the Jammin' Jerk Shrimp also has heat with a spicy Jamaican seasoning. Margaritaville's Key West chili citrus shrimp was buttery and creamy with a rich lemon sauce. I did not taste the heat expected in a chili sauce. Instead, the citrus was the star here. To complete the meal, I added pasta, and there was enough sauce to dress the entire dish perfectly. The size of Margaritaville's shrimp is where this brand falls short. The shrimp is very small, as is the 8-ounce packaging. Each box only contains about 12 small shrimp. Still, the products I tried were flavorful, with creamy sauces coating tender white shrimp. Kroger's Simple Truth brand, launched in 2012, offers organic and natural products for the grocery store chain. Though organic foods can be more expensive than non-organic due to the strict production guidelines and limitations, Simple Truth aims to offer its products at affordable prices. Its extra large cooked shrimp is $10.99 for 16 ounces at my local store. In addition to affordability, Simple Truth's cooked shrimp quality is high. The perfectly cooked crustaceans are tender, meaty, and juicy with just the right amount of bite. Simple Truth's shrimp have a mild, sweet flavor with a delicate creaminess that is not the least bit fishy. The 26-30 count per pound shrimp were the perfect size for a hearty shrimp cocktail appetizer. The source of Simple Truth's farm-raised shrimp is from suppliers that follow the brand's responsible fishing guidelines. My bag's shrimp origin was India. The only downside to my Simple Truth shrimp was that many were not deveined, which contradicts the packaging statement. And, the number of shrimp products from the producer is limited in comparison to other brands. As this is a ranking of a brand's total shrimp portfolio, the Kroger brand lands lower on the list. Still, Simple Truth's quality, size, texture, commitment to responsible fishing, and clean, delicious taste checked many boxes. Red Lobster debuted a brand of frozen dishes inspired by some of the restaurant's signature items in 2023, including Cheddar Bay Biscuit shrimp. It combines two beloved features of the brand — Cheddar Bay Biscuits and Endless Shrimp. The 10-ounce box contains about 12 shrimp with flavorful biscuit breading. The breading was well-seasoned, crunchy, golden brown, and tasted like Red Lobster's flaky biscuits. Inside, the butterflied shrimp were large, buttery, and rich in flavor. In addition to the Cheddar Bay Biscuit option, the brand also offers herbaceous Parmesan-crusted garlic and herb-stuffed shrimp. Though the 6.8-ounce package is small, only containing about eight shrimp, the product is tasty. Each shrimp became golden brown in the oven, producing a crunchy-on-the-outside and gooey-on-the-inside, large, butterflied crustacean. The shrimp were firm and tender, with buttery, garlic, and soft herbs flavor with a flaky, crisp, cheesy exterior. Red Lobster follows a detailed set of initiatives for sustainability through its Seafood with Standards program in its restaurants, including ocean conservation and responsibly sourcing its shrimp. Red Lobster at Home directs you to the sustainability work of the whole company on its website, leading me to believe it follows the same initiatives. The price of Red Lobster's shrimp is high for the amount of shrimp in each box — $8.99 at my local store. Still, the shrimp's flavorful taste, reminiscent of the restaurant's dishes, ranks the brand high. However, the limited number of shrimp and the brand's limited portfolio keep it from climbing higher. Trader Joe's raw Argentinian red shrimp is one more reason to love TJ's. Large, meaty, tender, and sweet, the shrimp have a flavor that mimics lobster. While meaty, they are not tough or the least bit rubbery after cooking. Instead, they maintain a firm, toothsome texture with just enough bite and a mouth-watering briny salinity that was delicious with a light lemon and butter sauce. Costing $11.99, the 16-ounce bag of wild-caught, raw Argentinian red shrimp is one of the best seafood to buy at Trader Joe's, earning a top-five spot in this ranking. If you prefer to purchase your shrimp with a prepared sauce, TJ's also sells a version of frozen raw Argentinian red shrimp with ginger garlic sauce. These crustaceans have the same meaty, lobster-like qualities with a zingy Asian-inspired sauce that cooks in minutes. Trader Joe's offers a variety of other shrimp options under the store brand inspired by some of our favorite restaurant dishes, like honey walnut and mini shrimp bao buns. The grocery store does not share if it responsibly sources its shrimp or follows any sustainability efforts. Costco's store brand Kirkland Signature offers a variety of raw and cooked peeled and deveined shrimp, prepared shrimp products, and wild-caught red Argentine shrimp. These jumbo, tail-off, peeled, and deveined red shrimp from Argentina are a must-buy seafood from Costco, as they are sweet, plump, meaty, and tender. Over 70% of Kirkland Signature's raw and pre-cooked farm-raised shrimp were responsibly sourced from Aquaculture Stewardship Council-certified farms in 2024. That number is growing every year. Most of these farm-raised shrimp come from Thailand, Indonesia, Vietnam, India, and Ecuador without chemicals or contaminants. My bag of raw 31-40 count shrimp came from Thailand. Flash-cooking the shrimp produced a texture that was firm on the outside yet tender inside. The shrimp became bright pink, with each having the perfect curl. The flavor was sweet, rich, and clean, with a delicate creaminess. Pound for pound, Costco also offers the most affordable raw shrimp option on the list, with the generous-sized, 2-pound bag costing less than $13. Other brands sell 1-pound bags of shrimp for around that price. And, like all of the Kirkland Signature products, Costco provides a money-back satisfaction guarantee. The affordability, growing sustainability efforts, and palatable taste give Kirkland Signature an above-average ranking. SeaPak began as the Sea Island Packing Company in 1948. By the following year, the company had perfected a flash-freezing process known as individual quick freezing to maintain shrimp's natural flavor and texture. As the oceans supply products, SeaPak is dedicated to protecting them, working with suppliers who follow responsible fishing practices. The brand's shrimp offerings include jumbo butterfly shrimp and a delicious, spicy Cajun-style shrimp. Its products cost less than $10 at local grocery stores. SeaPak jumbo butterfly shrimp lived up to the name as they were large. Though not 10-20 or 20-40 count-per-pound size, they were the largest shrimp of the fried options I tried, with a succulent flavor. Oven-baking the shrimp for a quick 15 minutes created a batter that was crispy and flavorful, with a salty and nutty savoriness. SeaPak's skillet-style shrimp were smaller than the breaded shrimp. However, what they lacked in size, they made up for in taste. SeaPak's Cajun-style shrimp delivered a spicy kick of cayenne pepper. The preparation was easy, taking about 10 minutes in a hot skillet, producing tender shrimp in a buttery, creamy, well-seasoned pan sauce. The sauce of real butter and spices translates to unctuous flavor, with SeaPak's Cajun-style shrimp having a satiating taste that is delicious over pasta. The company's innovation earns it high marks. Where would frozen shrimp be without SeaPak? It, along with the brand's mouth-watering flavors and sustainable focus, gives the brand a top-three ranking. Aqua Star began in 1990 with a dedication to bringing customers quality, sustainable seafood products. The brand offers all types of seafood in raw or cooked preparations, in meals, bowls, medleys, and more, including a plentiful selection of shrimp dishes. Aqua Star shrimp scampi with linguini had a creamy, garlicky, buttery taste with just a hint of white wine and citrus adding acidity, lifting the overall flavor. The size of the shrimp was small, and the package contained a limited number of shrimp. Still, the size and amount of shrimp were comparable to other brands of skillet shrimp dishes. However, Aqua Star's shrimp taste was more delicious and had a reasonable price of $6.99. Another option I tried recently was Aqua Star breaded butterfly shrimp, available in a weighty 24-ounce bag containing 45-50 large shrimp. Its $12.99 price point only costs a few dollars more than other brands' 9 or 12-ounce options. They were delicious, with a flavorful breading that became crunchy outside while the meaty, flavorsome shrimp inside remained tender with an oceanic salinity. The overall flavor, Aqua Star's affordable pricing, range of diverse products, and environmental focus rank it as a top brand. Northern Chef's wild Baja shrimp is the best frozen shrimp I have tried. The wild-caught shrimp is from Magdalena Bay off of Baja California, Mexico. Working with a focus on sustainability, Northern Chef's wild shrimp are Marine Stewardship Council (MSC) Certified. MSC is a non-profit organization that sets sustainable fishing standards, promotes biodiversity, and works to end overfishing. The cooked wild Baja shrimp were also the most appetizing frozen shrimp I have seen. The extra large, 20-40 shrimp per pound crustaceans had an eye-catching zesty pink color. Tasting the perfectly cooked shrimp, I found the texture was plump and firm outside and tender inside, with a springy bite. The flavor was creamy, succulent, and sweet. It would pair well with a spicy Mexican shrimp cocktail. The brand also offers a range of breaded options, most of which are gluten-free, including its Boom Boom shrimp with 80% whole shrimp, which I also tried. After 20 minutes in the oven, the shrimp had a perfectly crunchy bite. Though gluten-free, the breading didn't have the dense texture of some gluten-free products. Instead, it was light, airy, and crisp. The shrimp came with a spicy Thai chili dipping sauce that added pop to the shrimp's naturally sweet taste. The shrimp inside the breading was small, comparable to other brands. The cost was lower, though, less than $5. That, along with the variety of options, unique flavors, superb quality, and the company's sustainability focus, place the brand on top. To create the ranking, I taste-tested a group of offerings from each shrimp brand based on availability and the scope of products offered by the manufacturer. I also considered the quality of the shrimp and the ease of preparation. I also accounted for the brand's sustainability efforts, as responsible fishing practices are important in an industry that historically has been ridden with dirty shrimp. In the not-so-distant past, high amounts of imported shrimp contained contaminants, chemicals, and pesticides. Today, some companies are taking action to eliminate this in their products, as noted. Price was a consideration with the understanding that cost fluctuated depending on where the items were sold and the type of product they were. Where it was warranted, a highly affordable price was considered a bonus point for the brand. Nutrition also varied across brands and products, making it not factorable. To ensure an accurate comparison of the raw, uncooked shrimp to the frozen shrimp brands that came with prepared sauces, I cooked each raw shrimp with lemon and butter. The preparation was similar to the butter and citrus sauces from some of the products I tried. Frozen shrimp is a quick-cooking shellfish, so the preparation often took less time than some other brands' recommended cooking times. I tried the cooked shrimp independently, without sauce to evaluate, though served them with cocktail sauce to create the classic appetizer. Following this method, I could determine the quality of the brand's shrimp along with its texture, meatiness, and flavor. Read the original article on Tasting Table.
Yahoo
16-05-2025
- General
- Yahoo
The Worst Frozen Shrimp Brand Comes From This Grocery Chain
Frozen shrimp is a tasty shortcut to a seafood dinner, saving you the time and effort of peeling and deveining. So even if you don't live on the coast, you can still enjoy high-quality, wild caught shrimp by visiting the freezer section of most grocery stores. We tasted and ranked 11 frozen shrimp brands, half of which were name brands. The worst frozen shrimp brand, however, is Kroger's store-brand product. We ranked Kroger's Private Selection frozen shrimp brand as the worst based on criteria that included product diversity, sustainability, price, taste, and texture. While Kroger's Private Selection brand offers frozen shrimp sourced from different global regions and practices sustainable fishing through its Zero Waste, Zero Hunger Foundation, the brand also distinguishes itself as gourmet. Consequently, the high price tag on the bag of wild caught Argentinean red shrimp we sampled should be justified by quality, sustainability, and taste. Unfortunately, this was not the case. Argentinean red shrimp are a hot commodity due to their sweet, umami profile and tender, meaty, lobster-like texture. However, the shrimp that came out of the Private Selection bag were big and mushy with an unsettling fishy odor that translated into a funky, fishy flavor. We certainly wouldn't buy this product again, considering other brands on our list offer the same Argentinean red shrimp and actually live up to their lobster-like reputation. Read more: For Fresh, Not Frozen Fast Food, Try These 12 Popular Chains Negative reviews from Kroger's customers who purchased the Argentinian red shrimp also complained about the unsettling taste and texture. One customer said the shrimp tasted like fish food and had an overwhelming fishy smell that couldn't be ignored. The smell and taste was by far the biggest source of negative reviews, many of which thought that the bag must have been expired or old. Two disappointed customers said that the shrimp tasted super salty. When customers cooked the shrimp, they were encouraged by the size and an exterior that was deceptively firm and shiny, but once they bit into the shrimp, they were greeted with a "mushy and gross" consistency. Ironically, Kroger's cheaper Simple Truth farm-raised shrimp ranked higher than the gourmet Private Selection. If you're venturing outside of Kroger, Costco's Kirkland Signature brand and Trader Joe's brand offer frozen Argentinean red shrimp that we think is much tastier and a better value. All frozen shrimp options are deveined and peeled, but you'll still need to thaw frozen shrimp before throwing it on the grill or into a saute pan. If you want to cook frozen shrimp right out of the freezer, turn to your air fryer for a fuss-free, fast, and texturally delicious fried shrimp dinner. Read the original article on Tasting Table.
Miami Herald
09-04-2025
- Business
- Miami Herald
Kroger makes big move to be much cooler store
Kroger is introducing several 'trendy' new items to its own labels as it looks to add over 900 new items in 2025. Our Brands is Kroger's lineup of private label brands, which includes over 13,000 items across Kroger®, Private Selection®, and Simple Truth®. These brands aim to provide consumers with high-quality products at an affordable price, making daily grocery staples more attainable for all types of consumers. Don't miss the move: Subscribe to TheStreet's free daily newsletter "Our product innovation is rooted in a deep understanding of what our customers want and need. We know these exciting, trendy items will soon earn a place on families' dinner tables because they offer great flavors at a price point that fits any budget," said Kroger's Group Vice President of Center Store Merchandising Mike Murphy. Related: McDonald's menu adds beloved Easter favorite (there's a catch) This month, Kroger (KR) is launching five new trend-forward products from diverse food categories to better adapt to ever-evolving consumer preferences. Here are all the new items set to hit its store shelves nationwide. Kroger® Brand Kettle Style Tortilla Chips Chips and salsa are a beloved snack combination and among the top appetizers. Because Kroger knows how much Americans love chips, the company created its own to make them even more affordable. The new Kroger-branded Kettle Style Cooked Tortilla Chips come in two flavors: Traditional for those who enjoy the original flavor and Hatch Chile for spice lovers. Kroger® BrandRestaurant Style Italian Dressing Buying a salad at a restaurant can be pretty pricey and not as healthy as it should be. To ensure a salad remains on the healthier side and doesn't go over budget, the next best thing is to make it at home. And dressing may be the most important ingredient to make a salad taste good. Kroger's own Restaurant Style Italian Dressing can make salads at home taste just like the ones at restaurants, but for a fraction of the price. Related: Hershey creates new candy that's a dream combo Simple Truth Organic® Instant Mushroom Tea Reducing caffeine intake can be very difficult for many, especially when it has become an essential part of our morning routines. Mushroom tea has become a popular alternative and can provide many health benefits. The only downside is that it tends to be far pricier than regular tea bags. To make it more accessible to consumers, Kroger is releasing Simple Truth Organic® Instant Mushroom Tea in Black and Chai, two popular blends among tea lovers trying to reduce their caffeine intake. Private Selection® Muffins Although breakfast is the most important meal of the day, most people don't have enough time in the morning to make it. To make breakfast more convenient and require no preparation time, Kroger is launching Private Selection® Muffins. These come in four delicious flavors: Banana Bread, Blueberry Lemon, Coffee Cake, and Triple Chocolate. Private Selection® Salad Kits Kroger is helping make lunch easier and less pricey by introducing new salad kits perfect for those with busy schedules. The new kits are quite diverse and adapt to various palates and preferences. They each feature fresh, high-quality ingredients, nutritious greens, vegetables, and flavorful dressings, all prepped and ready to eat. The new lineup includes Cheddar Truffle, Blueberry, Cheddar Bacon Poblano, Sweet Onion Gruyere, Cherry Bacon Cheddar, and Asian Sesame Ginger. All the newly launched Kroger Our Brands products are currently available for purchase in stores and online or via the Kroger mobile app for pickup, delivery, or shipping. More Food and Beverage News: Food giant releases new products ranch fans will loveStarbucks makes shocking pricing move customers will loveNew Taco Bell menu items combines multiple classics However, availability varies based on location, so make sure to check your local Kroger's availability on its official website. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Miami Herald
02-04-2025
- Business
- Miami Herald
Kroger adds ‘trendy' private label products, looks to launch 900 items
Dive Brief: Kroger announced Monday the addition of several "exciting, trendy items" to its private brands new items include instant mushroom tea, restaurant-style Italian dressing and kettle-style tortilla chips in a Hatch chile noted it is on track to launch more than 900 new items in 2025. Dive Insight: The additions come as other grocers also look to highlight their store brands through flavor innovation and limited-time offerings in a bid to appeal to consumers who continue to worry about grocery prices. Kroger said that its new "unique" private brand items tie into the quality and affordability of the grocer's store brand offerings. The products also build on Kroger's efforts to expand its private brand assortment, which it sees as a key differentiating factor for customers. "[T]hey offer great flavors at a price point that fits any budget," Mike Murphy, Kroger's group vice president of center store merchandising, said in a statement about the new products. The new items include six Private Selection salad kits with options like cheddar truffle, blueberry, cheddar bacon poblano, sweet onion Gruyere, cherry bacon cheddar and Asian sesame ginger. Private Selection also has new muffins in four flavors: banana bread, blueberry lemon, coffee cake and triple chocolate. Under the Kroger brand, the grocer introduced kettle-style cooked tortilla chips in traditional and Hatch chile varieties and restaurant-style Italian dressing, according to the press release. Following positive feedback from the launch of Simple Truth Organic mushroom instant coffee, Kroger has added two instant mushroom tea blends - black and chai - under that private brand, highlighting mushrooms' "adaptogenic properties and potential to support wellness." During its fourth-quarter earnings call, Kroger executives noted that its private brands portfolio is a "margin enhancer" for the grocer and saw a "strong" quarter with sales outpacing those of national brands, led by growth in Private Selection, Kroger's most premium brand. "Our Brands is an important differentiator for our business, providing Kroger the ability to offer unique and high-quality products at an exceptional value," interim CFO Todd Foley told investors. "We expanded our multiyear Our Brand product portfolio in 2024, resulting in more than 90% of customer households purchasing Our Brands items last year." Kroger's goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 items in fresh categories. Foley noted that Kroger's proprietary customer insights have fueled its private brand innovation and launches. Last year, Kroger launched a private label produce line called Field & Vine and revamped its pet brand Abound with redesigned packaging and more products. "We look to create destination items that can only be found at Kroger, differentiating ourselves from competitors and national brands," Foley said during the latest earnings call. Copyright 2025 Industry Dive. All rights reserved.
