Latest news with #ProtoHologram
Time Magazine
08-05-2025
- Health
- Time Magazine
David Nussbaum
Communications startup Proto Hologram could have stuck with broadcasting holograms of celebrities into places like concerts and airports; instead, founder David Nussbaum brought the technology to health care. The Los Angeles-based company now beams holograms of real doctors to clinics in rural areas, helping cut down on travel time while ensuring patients get a more realistic image of their provider during virtual appointments. Nussbaum is the driving force behind Proto, touted as the world's first holographic communications platform, which was certified HIPAA compliant this spring. 'Nothing is more important than connecting with your doctor in person to create that emotional, physical connection, especially when you're talking about something as important as cancer or Parkinson's or some life altering news,' he says. Proto also offers translation services into nearly 300 languages, making it possible for doctors to talk to foreign-language-speaking patients without an interpreter. Nussbaum envisions holograms becoming as ubiquitous as iPhones, and even being used in facilities like nursing homes so that older people can have realistic interactions with far away loved ones. When he started in the business, projecting a hologram could cost up to a million dollars, but as it develops he's bringing prices down: the first unit he sold was $90,000, and the current product runs $24,900 plus a $5,000 per year software fee. Nussbaum's goal, he says, is a consumer product that costs under $1,000 and that 'will essentially allow anybody, for any reason, to beam anywhere.'
Forbes
08-04-2025
- Entertainment
- Forbes
A Minecraft Movie ‘Holograms' Take Over US Malls
Proto tech "A Minecraft Movie" Hologram experiences are making advertising fun again. In a world where high-budget blockbuster movies are struggling at the box office A Minecraft Movie has come out of the blocks flying, taking $163m in the US and Canada in its opening weekend and $151 million in the rest of the world. The movie seems to have connected with its intended young gaming demographic, and many of them will be delighted to experience the cutting-edge interactive 'holographic' experiences that have popped up across the USA this week across 30 Simon and four Macerich malls. A partnership between Warner Bros. Pictures and the Hologram Media Network (HMN) is encouraging Minecraft fans to stand in front of person-sized frames from Proto Hologram that turns them into characters from the movie. While dubbed 'holograms', they are, in truth, digital avatars, rendered into 3D by Los Angeles-based creative studio Pretty Big Monster. Adding to the realism, the 3D creation inside the box reflects light onto the physical bezel of the Proto frame, creating a shadow effect that grounds it in the world. Thanks to integrated 3D body-tracking cameras these full-size 3D avatars mimic the actions of the person standing in front of the frame, creating an engagingly interactive experience that bests static posters or passive video content. As can be seen the video, kids, and even adults, are drawn to the interactive advertising. A fascinating example of how the physical and digital worlds are merging, Proto Hologram tech is essentially a new form of video interaction that delivers an increased sense of 'presence'. As well as the entertainment industry the tech has been widely adopted by several Fortune 500 companies and for enhancing medical telepresence, enabling experts to provide remote healthcare. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder In these cases, instead of 3D avatars, a high-resolution video of a person in front of a screen is streamed to the frame, making it look as if they are standing inside it. Thanks to a camera and built-in speakers they can interact with those watching the frame projection, wherever in the world they are. Proto tech can be found is in over 50 universities worldwide and dozens of major sports arenas — and now movie advertising. While a first for Warner Bros. Picture, similar Holographic Media Network experiences have been used to support two previous movies: for Paramount Pictures' Sonic the Hedgehog 3 in December 2024 and Sony Pictures' Paddington in Peru in February 2025. "With A Minecraft Movie, we launched a nationally scalable, in-person 3D experience—no headsets, no glasses required,' said Andrew Felts, the CEO of Hologram Media Network. 'In a single day at Roosevelt Field Mall, over 750 people stepped into the activation, transforming into holograms of in-game creatures. That's one fully immersive experience every 45 seconds, sustained for 10 straight hours—watched live by more than 30,000 on-site viewers.' In addition, Snapchat has also partnered with Warner Bros. and HMN to launch a collection of four AR Lens experiences (overlaying 3D effects and objects into the world), dubbed Blockify Your World, that also including the 3D body tracking lens. This debuted in a one-day event at Roosevelt Field Mall in New York and showcased four different AR Lenses inspired by the world of A Minecraft Movie. 'Combining hologram technology with Snapchat augmented reality unlocks an exciting new world of storytelling capabilities,' said Adam Katzenback, head of entertainment creative strategy at Snap Inc. 'Together, Snap, HMN, and Warner Brothers are inviting fans to literally step into the world of Minecraft in a way that's creative and playful, just like Snapchat.' HMN expects to have 100 more Proto Hologram units installed in the U.S. by the end of 2025 and has plans to launch in Japan.
Yahoo
13-02-2025
- Business
- Yahoo
Proto Hologram names Todd Bouman as CEO
The original hologram and spatial computing company enters rapid growth stage led by a veteran of tech multinationals in the consumer and commercial electronics markets; Founder David Nussbaum takes on the new Chairman position for Proto and continues to drive innovation, develop key partnerships, and lead customer engagement Todd Bouman, CEO of Proto Hologram Proto's David Nussbaum and Todd Bouman David Nussbaum and Todd Bouman of Proto Hologram Los Angeles, CA, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Proto Inc., the original hologram and spatial compute company, announced today that Todd Bouman has taken the role of CEO. The electronics industry veteran was handpicked by Proto inventor, and founding CEO, David Nussbaum, who steps up into the new position of Chairman. Bouman was most recently President, CEO and Chair of Sharp/NEC Display Solutions, Americas. There he crafted a transformative strategy that established the company as a dominant player in the global electronics and software display industry resulting in sizable increases in revenue and doubling of profits. Under his continued leadership, Bouman was instrumental in leading the joint-venture integration of the America's business with Sharp Electronics. Bouman is tasked with driving exponential growth for hologram-sector creator Proto, drawing from his vast experiences working at global tech companies in the consumer and commercial hardware and services industry to drive exponential growth for Proto. Nussbaum will continue to be the company's visionary, shaping strategy and driving more of the innovation that created an entire industry of hologram communications and no-headset spatial compute. He will focus on fundraising, brand development, strategic alliances, content collaborations, and elevating Proto's presence through thought leadership and presentations at top industry events. The change comes at an extraordinary time for Proto after a record year for revenue, the successful launch of its next generation hologram devices – the full-size Proto Luma and desk-top sized M2 – and rapidly increasing adoption of its AI tools across many industries including finance, enterprise, healthcare, education, retail, hospitality, sports and entertainment. Proto is launching its Series B fundraise in Q2 to accelerate new development initiatives and market growth. 'As the founder, Proto is like a child to me,' said David Nussbaum, Founder and Chairman of Proto Inc. 'Entrusting it to someone else wasn't a decision I took lightly. I needed absolute confidence that the new leader had the experience and proven ability to take my vision for Proto to the next level. Todd Bouman is that person. With his dynamic leadership, I'm confident he'll help fulfill my mission of making Proto Hologram technology an essential part of daily life. Proto has already accomplished more than I could have dreamed when I was back in my living room trying to invent something people said would only happen in the future. Todd is the kind of transformational leader who can make sure that future is now.' In addition to his successful transformation of Sharp/NEC's display business, Bouman possesses a wealth of experience from previous roles with Samsung and HP in bringing new technologies to market, driving exponential growth and pioneering strategic shifts across global tech landscapes. At Samsung, Bouman led key product growth initiatives propelling Samsung into the consumer and commercial notebook market and accelerating brand growth in the B2B industry. At HP, Bouman was instrumental in managing and growing HP's ultralight notebook product category into key commercial verticals. His proven track record in executive leadership, business development, and technology integration makes him an ideal fit for Proto's ambitious goals. "Proto is poised as an industry leader to revolutionize the way we interact with digital content," said Todd Bouman, CEO of Proto Inc. "I am thrilled to lead this extraordinarily innovative company as it scales its transformative technology to new heights. My experience in driving growth and innovation will help us accelerate Proto's mission – and David's original futuristic vision – of making holographic technology accessible to everyone." Proto has had a steady flow of news in recent months including the beginning of the first ever actual doctor-patient hologram appointments, announced at UC Berkeley and already expanding across the network of clinics run by West Cancer Center. The deployment of the first hologram ad network at 30 premier Simon mall locations and growing to 100 by Q4 also made headlines. Proto has been singled out as one of the most important companies at CES, NRF and AWS re:Invent, where it demonstrated another first, an autonomous conversation between AI hologram agents. In addition, Proto continues to grow its business with all the pro sports leagues; expansion into more top universities; massive media saturation including projects that reach super-influencer MrBeast's following of nearly 500 million; and deepening partnerships with companies such as AARP, Accenture, BestBuy, CBS, Christie's, HPE, PwC, and Verizon. 'Proto is all about bringing people together – giving them real presence when they can't be together across space or time – remember, William Shatner called Proto a Time Machine,' said Nussbaum. 'We've got our Series B raise approaching, exciting collaborations with some of the most well known companies on earth, and a roadmap of development that will make Proto the solution for even more needs. Whether you're a partner, customer, investor or just someone who is excited by discovering what's changing the world next, we'll keep hustling to impress you.'For photos, videos, demos or interviews contact: About Proto Inc.: Proto Inc. is the patented leader in hologram technology and AI spatial computing. Proto devices and its platform are in use across enterprise, finance, healthcare, education, retail, hospitality, sports and entertainment. Invented in Los Angeles and with showrooms and distribution partners around the globe, Proto distributes the large Proto Epic and Proto Luma, the desktop-sized Proto M, and a suite of hologram AI and spatial computing services. Learn more at Todd Bouman, CEO of Proto Hologram Proto's David Nussbaum and Todd Bouman David Nussbaum and Todd Bouman of Proto Hologram CONTACT: owen@
