logo
#

Latest news with #ProtonX70

Proton sets up international arm to accelerate overseas sales
Proton sets up international arm to accelerate overseas sales

The Sun

time15 hours ago

  • Automotive
  • The Sun

Proton sets up international arm to accelerate overseas sales

PETALING JAYA: Proton Holdings Bhd has established Proton International Corporation Sdn Bhd (PICSB), a wholly owned subsidiary formed to spearhead its overseas expansion efforts, with the objective to provide more flexibility when dealing with international markets. The CEO of the new company is Edmund Lim Meng Thong, who was formerly the director of Proton's International Sales Division. With export sales identified as a key driver of future sales growth, PICSB is tasked with enlarging Proton's global footprint, aiming to expand to the Global South while also continuing to oversee and develop sales and marketing efforts in existing overseas markets. Proton models lead vehicle export volumes in Malaysia and the company's planning calls for a tenfold increase in export volumes over the next five years. The attendees for the first board meeting of the international arm on July 14 included Proton CEO Dr Li Chunrong, Proton Covering deputy CEO Ainol Azmil and chief financial officer Chen Limin. After starting exports to Bangladesh in 1986, just a year after its first car was produced, Proton quickly expanded its international reach, notably becoming the fastest-growing new car franchise in the UK by 1992, with annual sales reaching 15,000 units. By the early 2000s, Proton models were present in 64 countries globally, with the company then strategically shifting its focus to high-growth regional markets such as Asean, China, India, the Middle East and North Africa. In 2025, Proton remains committed to expanding its global presence by introducing new models and technologies to international markets. As of this year, the company has exported 20,169 vehicles to 19 countries since 2020 making it the leading exporter of vehicles from Malaysia. Proton's top three exported models since 2020 are the Proton Saga with 10,998 units, the Proton X50 with 3,986 units and the Proton X70 with 3,316 units. However, the Proton 7 has quickly gained favour, rising to third place in export sales this year. Since its export began to Nepal and Trinidad and Tobago, a total of 233 units have been delivered. Since its launch in December 2024, the model has maintained strong sales with 916 units sold in May for domestic and international markets, bringing its total year-to-date sales to 3,632 units. Beyond individual sales numbers, the international sales team has been busy since the beginning of 2025. February saw the launch of the locally assembled Proton Saga in Egypt with local distributor Ezz Elarab Group while the Proton 7 made its international debut in Nepal the following month followed by its introduction in Trinidad & Tobago in June. Singapore will be next on the list following a special sneak preview of the new C segment SUV at The Car Expo 2025 in May, which will mark the re-entry of Proton into the island nation after an absence of over a decade. Proton International Corp aims for 6,000-unit sales in 2025 and targets to double the figure in 2026. Operated as a wholly-owned subsidiary of Proton, the international arm aims an export sale of 6,000 units this year, with a target to double that figure next year and exceed 10 times that volume by 2030. Currently, Proton exports to 19 countries, namely Brunei, Fiji, Papua New Guinea, Trinidad and Tobago, Singapore, Bermuda, Bangladesh, Nepal, Pakistan, Mauritius, Sri Lanka, Egypt, Iraq, Ghana, Angora, Kenya, South Africa, Mozambique, Zimbabwe. Lim said, 'The official registration of Proton International Corporation Sdn Bhd marks a pivotal moment, sharpening our focus and increasing our agility to drive global expansion. We are setting ambitious targets for the next few years and to achieve this, we are actively hiring more talent for our regional sales and marketing teams. We are also excited about the progress made at the Automotive High Tech Valley, which will boost our production capability to meet growing international demand.'

Proton targets 6,000 export units in 2025, eyes global expansion
Proton targets 6,000 export units in 2025, eyes global expansion

The Sun

time21 hours ago

  • Automotive
  • The Sun

Proton targets 6,000 export units in 2025, eyes global expansion

KUALA LUMPUR: Proton International Corporation Sdn Bhd (PICSB), the global arm of Proton Holdings Bhd, has set an ambitious target of 6,000 vehicle exports for 2025. The company plans to double this figure by 2026 and achieve a tenfold increase by 2030. Currently, Proton exports to 19 countries, with further expansion planned for high-potential regions. PICSB chief executive officer Edmund Lim Meng Thong highlighted the company's aggressive growth strategy, stating, 'We are actively hiring more talent for our regional sales and marketing teams to support this expansion.' He also emphasized the role of the Automotive High Tech Valley (AHTV) in boosting production capacity to meet rising international demand. Proton's export journey began in 1986 with Bangladesh, and by 1992, it became the fastest-growing car franchise in the UK, selling 15,000 units annually. At its peak, Proton vehicles were available in 64 countries before the company refocused on high-growth markets in ASEAN, China, India, the Middle East, and North Africa. 'Proton remains committed to expanding its global presence with new models and technologies,' the company stated. Since 2020, Proton has exported 20,169 vehicles, making it Malaysia's leading automotive exporter. The Proton 7 has emerged as a key player in recent export sales. Since its launch in December 2024, the model has recorded strong demand, with 916 units sold in May alone across domestic and international markets. Year-to-date sales stand at 3,632 units, with 233 units shipped to Nepal and Trinidad & Tobago. Proton's top three exported models since 2020 are the Proton Saga (10,998 units), Proton X50 (3,986 units), and Proton X70 (3,316 units). The 7 has now climbed to third place in export performance this year. - Bernama

Rampaging driver crashes into four vehicles in George Town
Rampaging driver crashes into four vehicles in George Town

The Sun

time3 days ago

  • The Sun

Rampaging driver crashes into four vehicles in George Town

GEORGE TOWN: A chaotic road rampage left six people injured after a driver in a Proton X70 collided with four vehicles at multiple locations in George Town. The incident occurred along Jalan Perak and the Tun Dr Lim Chong Eu Expressway last night, leaving a trail of destruction. Northeast district police chief ACP Abdul Rozak Muhammad confirmed that the 50-year-old driver first rear-ended a Perodua Myvi at a traffic light junction on Jalan Perak. 'The man then continued driving and hit two motorcycles, a Honda Vario and a Honda C100 at separate locations on Jalan Perak, before rear-ending a Honda City on the Tun Dr Lim Chong Eu Highway,' he said. The driver of the Myvi sustained minor injuries, while the Proton X70 driver and five others suffered serious harm. Among the injured were a 56-year-old rider and a 15-year-old pillion passenger of the Honda C100, a 29-year-old Honda Vario rider, and a 29-year-old Honda City driver. All victims are locals and are currently receiving treatment at Penang Hospital. Authorities are investigating the case under Section 42 of the Road Transport Act 1987. - Bernama

Rampaging Driver Ploughs Into Four Vehicles In George Town
Rampaging Driver Ploughs Into Four Vehicles In George Town

Barnama

time3 days ago

  • Barnama

Rampaging Driver Ploughs Into Four Vehicles In George Town

GEORGE TOWN, July 26 (Bernama) -- A driver on rampage collided with four vehicles before he himself was hospitalised along with five others after leaving a trail of four vehicles smashed which he ploughed into with a Proton X70. Five people were seriously injured, with one slightly hurt, in the road rampage which hit four vehicles at three locations along Jalan Perak and the Tun Dr Lim Chong Eu Expressway here last night. Northeast district police chief ACP Abdul Rozak Muhammad said in the 8.30 pm incident, the Proton X70 driven by the 50-year-old man hit the back of a Perodua Myvi driven by a 44-year-old woman at the Jalan Perak traffic light junction.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store