Latest news with #ProudlyfromDubai
Hi Dubai
7 days ago
- Entertainment
- Hi Dubai
#DubaiDestinations Summer Campaign Wraps Up After Month-Long Showcase of City's Best Experiences
Brand Dubai, the creative arm of the Government of Dubai Media Office, has concluded the summer phase of its #DubaiDestinations campaign after a month-long showcase of the city's top indoor, water-based, and family-friendly experiences. The campaign recorded more than 19 million video views and over 6,500 pieces of content across social media platforms, attracting strong engagement from both local and international audiences. The initiative, part of a year-round effort to highlight Dubai's unique lifestyle offerings, featured leading indoor attractions such as Ski Dubai, IMG Worlds of Adventure, and The Green Planet, alongside family favourites including KidZania, Magic Planet, Adventure Zone, and OliOli. The campaign also spotlighted major waterparks like Aquaventure, Wild Wadi, Jungle Bay, and LEGOLAND Water Park, underscoring Dubai's ability to deliver world-class leisure experiences in every season. Shaima Al Suwaidi, Director of Brand Dubai, said the 2025 edition showcased the power of creative storytelling to inspire residents and visitors to explore the city's summer destinations. She noted the strong collaboration with influencers, photographers, and videographers, whose content was widely shared across Instagram, TikTok, YouTube, Facebook, and X. Strategic partnerships amplified the campaign's reach. At Dubai International Airport's Terminal 3, arriving travellers were greeted with complimentary ice cream from KUHP, a homegrown brand under the 'Proudly from Dubai' network. In addition, the General Directorate of Identity and Foreigners Affairs distributed souvenir passports linking visitors to curated summer itineraries via QR code. The campaign's conclusion comes as Dubai continues to post strong tourism performance, with 9.88 million international overnight visitors in the first half of 2025—a 6% year-on-year increase. Dubai International Airport handled more than 46 million passengers during the same period, reaffirming its position as one of the world's busiest travel hubs. Brand Dubai will now shift focus to the next seasonal phase of #DubaiDestinations, which will highlight outdoor experiences, cultural events, and lifestyle activities during the cooler months, continuing its mission to promote Dubai as a year-round global destination. News Source: Dubai Media Office
Hi Dubai
07-07-2025
- Entertainment
- Hi Dubai
Brand Dubai Launches New #DubaiDestinations Summer Campaign to Boost Year-Round Tourism
Brand Dubai, the Government of Dubai Media Office's creative arm, has launched the latest season of its #DubaiDestinations summer campaign running from July 4 to July 31. The initiative aims to showcase Dubai's wide range of leisure and entertainment options during the hotter months, encouraging residents and visitors to explore the city's vibrant summer offerings. The campaign highlights Dubai's appeal as an all-season destination, emphasizing its world-class infrastructure, diverse attractions, and multicultural environment. It coincides with the start of school holidays and rising visitor numbers to the city's indoor leisure venues, beaches, waterparks, and family-friendly locations. Shaima Al Suwaidi, Director of Brand Dubai, stated the campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to position Dubai as the world's best place to live, work, and visit year-round. The campaign features interactive digital content designed to help families and tourists easily plan their summer activities. This year's edition includes new digital guides covering children's camps, staycations, indoor sports, and other seasonal experiences. It also features videos and animated clips created by Brand Dubai and collaborating content creators, shared across social media platforms like TikTok and Instagram. The campaign also promotes the Proudly from Dubai initiative, spotlighting local businesses that contribute to Dubai's entrepreneurial spirit with innovative summer products and services. A comprehensive Dubai Summer Activities Guide with key destinations and interactive maps is available online, providing an accessible resource for anyone looking to make the most of the city this summer. News Source: Dubai Media Office
