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Time of India
2 days ago
- Automotive
- Time of India
Why Tata Motors didn't rebrand ‘Harrier' EV: Company eyes 50% EV share
Based on an interaction conducted by Arpit Mahendra. Tata Passenger Electric Mobility has further expanded its lineup of electric cars with the highly-anticipated launch of the electrified version of its popular nameplate, the Harrier. Tired of too many ads? go ad free now With the launch of the Harrier EV, the company's stable now consists of six models including the likes of Nexon EV and Punch EV. We recently spoke with Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility, who explained the arrival of the electrified Harrier, explaining its significance, technology, and market positioning. Chandra highlighted the rapid growth of the SUV segment, which now accounts for over 50% of the total passenger vehicle market in India. Within this, the large SUV segment (vehicles over 4.5 metres long and priced above Rs 20 lakh) has become a sizable category, clocking around 25,000 units a month. This segment, he noted, is typically composed of customers who are upgrading; thus seeking enhanced performance, features along with spacious cabins and premium technology. That said, the Harrier EV will be competing in this segment. Tata Harrier EV - Positioning and targeted customers When asked about the positioning of the Harrier EV, especially in relation to the ICE Harrier, Chandra said the EV version is targeted at a more discerning audience: young professionals, tech-savvy individuals, and those open to exploring new technologies. 'These might be people upgrading from a segment below or even coming down from more expensive cars because of the value this product offers,' he explained. On that note, he further pointed out that 'This car delivers nearly 40-45% better torque and acceleration than what a typical car would be giving in this segment in the ICE world'. While most ICE-powered SUVs offer around 350 Nm of torque, the Harrier EV churns out 500 Nm and achieves 0-100 kmph in just 6.3 seconds. Tired of too many ads? go ad free now It also features dual motors powering all four wheels, making it Tata's first all-wheel-drive EV. On the technology front, he highlighted that the Harrier EV is the first car in the industry to feature a Samsung Neo QLED screen , offering a 'superior' picture quality. Besides that the SUV also features an industry-first 540-degree camera system, which not only offers a 360-degree view but also lets drivers see what's underneath the car. Tata Harrier EV: Why 'Harrier' EV? Interestingly, despite the all-new EV platform and significant changes under the skin, Tata decided to retain the 'Harrier' nameplate. Chandra revealed that this was a matter of internal debate. 'There was all the reason to go with a new top hat and a new name. But Harrier is strongly associated with the JLR architecture and has established a premium brand image. We wanted to piggyback on that strength,' he said. That said, Tata's new EV platform will also be used for other models in different shapes and styles in the future, he confirmed. Tata Sierra design explained: Glass panels but no safety compromises! | TOI Auto TPEM aiming for 50 percent market share in the EV segment Looking ahead, Chandra stated that while the overall market for electric vehicles is still small, has significant ambitions. The company expects 30% of its passenger vehicle volumes to come from EVs by 2030, compared to the current 11-12%. At an industry level, he expects EV penetration to reach 15-20%. Tata Motors currently enjoys over 10% EV market share in India and remains committed to retaining the top spot. 'We are very particular about that. In the mid-to-long term, we are taking actions to ensure 50% market share,' he said. He further broke down the EV market into three segments: entry, mid, and premium. The entry segment consists of city-oriented cars like the Tiago and Punch EVs, while the mid segment - featuring models like the Nexon EV and Curvv EV, is where most of the action happens, accounting for about 6,000–6,500 units per month. That said, he explained that it will be possible to capitalize on the company's wide portfolio when the market grows further. Discover everything about the automotive world at Times of India.
Hindustan Times
2 days ago
- Automotive
- Hindustan Times
Tata Harrier EV, the next big electric SUV to launch today in India: All the latest updates live from launch
Tata Motors has earned the respect of the consumers by offering a wide range of features in its cars, including the electric vehicles. The Tata Harrier EV too is expected to continue with that momentum. It will come with a range of advanced technology-aided features. Apart from a large touchscreen infotainment system with various connectivity features, a fully digital instrument cluster, a panoramic sunroof, there would be ventilated seats, dual-zone climate control, a powered tailgate. Also, there would be an auxiliary display for front passenger, Qi charging, multiple airbags, a 360-degree camera, and Level 2 ADAS (advance driver assistance systems) suite as well. The latest teaser video from Tata Motors has showcased the EV will come with a feature that will show the underbody terrain using a camera. Further, there will be a rotary dial for selecting different driving modes and one of them is Rock Crawl mode. Tata Harrier EV will be built on the carmaker's new Plus platform, which is more upgraded version of the architecture the Punch EV currently uses. Certain variants of the Tata Harrier EV will be offered with a dual-motor all-wheel-drive setup, which promises to enhance the appeal of the electric SUV. This will be aligned with Tata Motors' previous announcement that the new electric SUV will be capable of tackling treacherous terrains, which the OEM showcased in its latest teaser video for the Harrier EV as well. While battery capacity details of the Tata Harrier EV are not yet confirmed, early indications suggest the SUV could offer a driving range exceeding 500 kilometres per charge. A more affordable front-wheel-drive variant with a single motor may also be part of the lineup at a later stage. Tata Motors recently released the teaser for the Harrier EV in which the brand showcased the capability of the electric SUV. The challenge for the Harrier EV was to climb up the Elephant Rock located in Kerala. It has an elevation of 3,937 feet with rocky terrain and steep climbs. The Harrier EV was able to climb up the Elephant Rock, which is quite impressive. Tata Harrier EV will have a torque output of 500 Nm. Tata Motors, which previously held two-thirds of India's electric passenger vehicle market, experienced a decline in its market share to 35.4% in May 2025, a decrease of 3,078 basis points compared to the same month in the previous year. The company recorded 4,319 units sold, reflecting a 19% year-on-year decrease, and an 8% drop month-on-month. In the initial two months of FY26, Tata has recorded sales of 9,038 electric vehicles (EVs), representing a 14% decrease year-over-year (YoY) from 10,477 units during the corresponding period last year. The company's flagship models, Nexon EV, Tiago EV, and Tigor EV, continue to enjoy popularity; however, they are encountering mounting competition from newer and more innovative options. The Punch EV contributes significantly to sales volumes, yet the forthcoming introductions of the Harrier and Sierra EV are expected to be pivotal for the current financial year. Tata Motors currently has the largest lineup of electric vehicles in the Indian market. The homegrown manufacturer's EV lineup starts with the Tiago EV which is one of the most affordable EVs in India. Then there is the Tigor EV and Punch EV. Then in the lineup is the Nexon EV, which is one of the most popular EVs in India. Currently, Tata Motors' flagship EV is the Curvv EV. Tata currently has 5 electric cars in its portfolio. Once launched, the Harrier EV will be a direct rival to the Mahindra XEV 9e and Maruti Suzuki eVitara. As of now, the pricing of the Harrier EV is not known but there will be other EVS as well as ICE-powered vehicles against which the Harrier EV will have compete. Tata Motors has been gearing up to launch one of its most-awaited electric SUVs in the Indian passenger vehicle market - the Harrier EV. It was showcased in the country on multiple occasions, the latest being at Bharat Mobility Global Expo 2025 that took place earlier this year in New Delhi. Harrier EV showed there gave us a look at the production-ready electric SUV, detailing the design and features as well. However, with the SUV finally here, it is time to explore this EV that promises a lot. First Published Date: 03 Jun 2025, 08:02 AM IST
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India.com
28-05-2025
- Automotive
- India.com
Tata Harrier EV Launch Date Confirmed: Check Expected Price And Features
Tata Harrier EV Details: Much-anticipated Tata Harrier EV is set to launch on 3rd June, 2025. It will be Tata's 6th electric car in India, after Nexon EV, Punch EV, Tiago EV, Tigor EV, and Curvv EV. The Tata Harrier EV will take up Mahindra's latest electric SUV, XEV 9e, and BYD's Atto 3. While the official price announcement of the Harrier EV will take place next week, the estimated price range is Rs 24 lakh to Rs 30 lakh (ex-showroom). To put it in perspective, its direct competitors - Mahindra XEV 9e and BYD Atto 3 - are priced between Rs 21.90 lakh to Rs 30.50 lakh and Rs 24.99 lakh to Rs 33.99 lakh, respectively. All prices are ex-showroom. Tata Harrier EV is likely to offer two battery pack options with a dual electric motor configuration in higher trims. While more details are under wraps, Tata confirmed that the Harrier EV's powertrain will deliver a maximum torque of 500Nm. It is expected to be offered with an AWD (all-wheel drive) option. As some other Tata EVs get V2V (vehicle-to-vehicle) and V2L (vehicle-to-load) features, they are expected to be available in the new Harrier EV. The higher spec variant of the electric SUV might offer a range of over 500km. It will be based on Tata's Gen 2 platform and will look largely the same as its ICE version. However, EV-specific changes are made to its exterior, including a differently designed front grille, revised front and rear bumpers, aero-optimized alloy wheels, and most importantly, 'EV' badges on the front doors and tailgate. The interior will also get EV-specific details. Tata Harrier EV Expected Features -- 12.3-inch touchscreen infotainment system -- Digital instrument cluster -- Dual-tone interior -- Four-spoke steering wheel with an illuminated Tata logo -- Touch-based HVAC panel -- Small drive selector and a rotary dial -- Panoramic sunroof -- Dual zone climate control -- Ventilated front seats -- Level 2 ADAS -- Electronic parking brake -- 360 degree camera -- Front and rear parking sensors -- Tyre pressure monitoring system -- Hill hold assist -- Electronic stability control -- Multiple airbags -- ABS with EBD -- Powered tailgate
Mint
17-05-2025
- Automotive
- Mint
Tata.ev offers benefits up to ₹1.86 lakh on Curvv, Punch, Nexon and Tiago EVs
With this promotion, the Tata Curvv EV has benefits amounting to ₹ 1.71 lakh. Launched in September 2024, the Curvv EV is the newest addition to the family, with pricing ranging from ₹ 17.49 lakh to ₹ 22.24 lakh (ex-showroom) for the Dark Edition model. The Curvv EV utilises the automaker's platform, shared with the new Punch EV. It offers two battery pack choices: 45 kWh and 55 kWh. The 45 kWh version promises a range of 502 km, while the 55 kWh version delivers up to 585 km on a single charge. The 45 kWh variant features a lower capacity motor producing 110 kW (147 bhp), while the 55 kWh model generates 123 kW (165 bhp), both achieving a peak torque of 215 Nm. The Tata Nexon EV is available with benefits up to ₹ 1.41 lakh, making it one of the top electric vehicles in the Indian market. It offers two battery pack options: 45 kWh and 30 kWh. According to Tata Motors, the Nexon EV with the 45 kWh battery can achieve a range of up to 489 kilometres on a single charge. Additionally, Tata Motors states that the Nexon EV 45 can charge from 10 to 80 per cent in about 40 minutes using a 60 kW fast charger. On the other hand, the Nexon EV MR with a 30 kWh battery pack has a claimed range of 275 km and can charge from 10 per cent to 80 per cent in 56 minutes. Prices for the Nexon EV range from ₹ 12.49 lakh to ₹ 17.19 lakh, ex-showroom, for the Red Dark Edition. Benefits for the Tata Punch EV amount to up to ₹ 1.20 lakh, with pricing between ₹ 9.99 lakh and ₹ 14.29 lakh (ex-showroom). The Punch EV offers options for both a 25 kWh and a 35 kWh battery pack. The 25 kWh version produces 80 bhp of peak power and 114 Nm of maximum torque, while the Long Range version features a more potent motor delivering 120 bhp of peak power and 190 Nm of maximum torque. The Punch EV promises a range of up to 365 kilometres on a single charge. The Tata Tiago EV stands out as one of the most affordable electric vehicles in India, now available with benefits worth up to ₹ 1.30 lakh. The recently updated electric hatchback is priced between ₹ 7.99 lakh and ₹ 11.14 lakh (ex-showroom). The XE MR and XT MR trims are priced at ₹ 7.99 lakh and ₹ 8.99 lakh (ex-showroom), respectively. The Tiago EV is powered by a 19.2 kWh battery pack, offering a range of up to 315 km on a full charge.
Hindustan Times
17-05-2025
- Automotive
- Hindustan Times
Tata Nexon EV, Punch EV, Tiago EV and Curvv EV get benefits of up to ₹1.86 lakh
the electric vehicle segment of Tata Motors, has revealed discounts reaching up to ₹1.86 lakh on its electric vehicle lineup, which includes the Tata Curvv EV, Punch EV, Nexon EV, and Tiago EV. This promotional offer is part of the festivities commemorating the achievement of exceeding 2,00,000 electric vehicle sales. The automobile manufacturer is providing exchange incentives of up to ₹50,000, in addition to a complimentary home charger with installation. Customers will also receive six months of free charging, which is exclusively available on Tata power chargers for the and models. Furthermore, options for zero down payment and full on-road financing are also offered. ₹ 7.99 - 11.14 Lakhs Offers Expiring soon ₹ 9.99 - 14.29 Lakhs Offers Expiring soon ₹ 17.49 - 22.24 Lakhs Offers Expiring soon ₹ 12.49 - 17.19 Lakhs Offers Expiring soon ₹ 25 - 30 Lakhs ₹ 22 - 25 Lakhs Furthermore, exclusive upgrade benefits are offered to Tata ev owners, Tata Motors passenger vehicle owners, and employees of the Tata Group. This offer is also available via the GeM, CSD, and KPKB platforms, thereby providing additional opportunities for customers to benefit from these unique promotions. (Also read: 15 Tata Curvv EVs handed over to Nepal's government) The Tata Nexon EV is currently available with incentives reaching up to ₹1.41 lakh. It stands as one of the leading electric vehicles in the Indian market, offering two battery pack options: 45 kWh and 30 kWh. Tata Motors claims that the Nexon EV with the 45 kWh battery can cover a distance of up to 489 kilometres on a single charge. Additionally, it can be charged from 10 to 80 per cent in about 40 minutes using a 60 kW fast charger. On the other hand, the Nexon EV MR features a 30 kWh battery pack with a stated range of 275 km, requiring 56 minutes to charge from 10 per cent to 80 per cent. The pricing for the Nexon EV begins at ₹12.49 lakh and can reach up to ₹17.19 lakh for the Red Dark Edition, ex-showroom. The Tata Punch EV is eligible for incentives totaling up to ₹1.20 lakh. It is offered at a price range of ₹9.99 lakh to ₹14.29 lakh (ex-showroom). The vehicle is available with two battery pack options: a 25 kWh and a 35 kWh. The version equipped with the 25 kWh battery delivers a peak power of 80 bhp and a maximum torque of 114 Nm. In contrast, the Long Range variant features a more robust motor that produces 120 bhp of peak power and 190 Nm of maximum torque. The Punch EV is capable of achieving a range of up to 365 kilometers on a single charge. The Tata Tiago EV is currently among the most economical electric vehicles available in the country, offering incentives totaling up to ₹1.30 lakh. The recently updated Tata Tiago EV is priced between ₹7.99 lakh and ₹11.14 lakh (ex-showroom). The XE MR and XT MR variants are priced at ₹7.99 lakh and ₹8.99 lakh (ex-showroom), respectively. This electric hatchback is equipped with a 19.2 kWh battery pack, which provides a range of up to 315 km on a full charge. (Also read: delivers new Curvv and Tiago EVs to Rashtrapati Bhavan. Check details) The Tata Curvv EV is currently available with incentives amounting to ₹1.71 lakh. As the newest addition to the lineup, it was introduced in September 2024. The pricing for the Tata Curvv EV starts at ₹17.49 lakh and can reach up to ₹22.24 lakh (ex-showroom) for the Dark Edition variant. This model is built on the automaker's platform, which also supports the new Punch EV. The SUV offers two battery pack choices: 45 kWh and 55 kWh. The 45 kWh variant provides a range of 502 km, while the 55 kWh version extends the range to 585 km on a single charge. The 45 kWh variant is equipped with a smaller motor producing 110 kW (147 bhp), whereas the 55 kWh variant generates 123 kW (165 bhp). Both configurations deliver a peak torque of 215 Nm.
