Latest news with #Pushpa2:TheRule


Time of India
a day ago
- Entertainment
- Time of India
'Kissak' kisses: When Sreeleela danced with a little girl fan in her vanity
has become one of the most sought-after stars, as a powerhouse of energy and charm who has become the nation's favourite sensation. First, she took over the fans with 'Kurchi Madathapetti' and later with her electrifying performance in 'Pushpa 2: The Rule' chartbuster song 'Kissik'. Tired of too many ads? go ad free now Throwback to the time when the 'Junior' actress shared a heartwarming moment with a young fan. The vanity van dance that went viral Back in December 2024, Sreeleela posted a delightful video of herself dancing to 'Kissik' alongside a little girl inside her vanity van. The video captured the raw, playful side of the actress, who seemed to be enjoying the moment as much as her little guest. Her infectious energy and genuine warmth made the clip an instant hit on social media. Sharing the video, Sreeleela penned a sweet caption, "KISSIK kisses for the cutie kiddy. Vanity visitor" The song is a Telugu-language track composed by Devi Sri Prasad, with lyrics penned by Chandrabose and vocals by Sublahshini. It features Allu Arjun and Sreeleela in catchy music like its predecessor in 'Oo Antava' in 'Pushpa: Part 1'. Her work front Speaking of her upcoming work, she was seen in 'Junior' alongside Kireeti Reddy, who makes his film debut, directed by Radhakrishna Reddy and co-starring Genelia D'Souza. It collected over Rs 1.40 crore as per trade analyst Sacnilk. She also features in 'Mass Jathara' alongside Ravi Teja, with the release scheduled for August 27, 2025. Another Telugu film, 'Ustaad Bhagat Singh', directed by Harish Shankar, is part of her roster. Awaited Bollywood debut She is also set to make her Bollywood debut with Kartik Aaryan and director Anurag Basu. However, the film will need to wait a bit longer, as this project has been delayed to early 2026 due to incomplete shooting and scheduling conflicts.


Mint
a day ago
- Entertainment
- Mint
Movie theatres are back to being prime drivers of Bollywood revenue as OTT cools
After years of playing second fiddle to streaming and satellite TV, the big screen is back in business. With recent Hindi and Telugu blockbusters raking in far higher box office numbers than money from satellite or music rights, movie theatres have reclaimed their spot as the biggest money-spinner for filmmakers—a sharp shift from the pandemic years. Allu Arjun-starrer Pushpa 2: The Rule, for instance, made over ₹1,233 crore at the box office, while digital, satellite and music rights brought in around ₹400 crore for the makers. Other titles such as period drama Chhaava and horror comedy Stree 2, which unexpectedly went to earn around ₹600 crore each at the box office, are estimated to have each earned between ₹120 crore and ₹130 crore from the sale of ancillary rights, according to trade experts. The experts pointed out that OTT (over-the-top) platforms have become cautious and selective, reducing their contribution to a film's overall revenue to 30% or less, compared to over 50% during the pandemic. Alongside, the satellite TV market has cooled precipitously and music rights are on the decline. This indicates that cinemas are back to bringing the biggest chunk of returns, prompting filmmakers to begin to produce and market films for theatres first. According to the Ficci-EY media and entertainment report 2025 that was released in March, incomes from theatrical releases accounted for over 70% of the overall revenue of a film in 2024, while ancillary rights like digital and broadcast brought in 23%. In contrast, in 2021, theatricals made up 48% of the overall revenue of a film, while ancillary rights contributed 50.5%. Further, in 2024, satellite TV rights sales stood at ₹1,300 crore, significantly lower than ₹2,100 crore in 2018. Ashish Saksena, chief operating officer, cinemas, BookMyShow, pointed out that the industry is witnessing a recalibration, where producers, especially those investing in mid-to large-scale stories, are anchoring their strategies around a theatrical-first model once again. A case in point is Aamir Khan's deliberate decision to give his production Sitaare Zameen Par a theatrical release and retain the theatrical window run for a long duration. Calling it a thoughtful reaffirmation of cinema as a communal experience form, Saksena said it signals renewed confidence in the box office while reasserting the enduring value of the big screen format. Film producer Anand Pandit said that OTT platforms and satellite channels are more selective now with what they acquire, and even music revenues depend heavily on social media traction. 'These platforms still contribute, but they're no longer leading the way like they did for a few years," Pandit said. 'This is an opportunity to expand our imagination beyond old revenue models and focus on theatrical releases. This is the time to create immersive, emotionally resonant cinema that can draw audiences to theatres." 'Movie channels were, at one time, drivers of reach, but that isn't the case anymore," Neeraj Vyas, former business head, Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster, had told Mint in an earlier interview. 'There have been many FTA (free-to-air) launches that take eyeballs away from the pay TV universe." Entertainment industry experts like Pandit emphasize that OTT platforms are no longer in the content-buying race the way they were in 2020-21. Their focus has shifted from quantity to quality and profit. Satellite channels, on the other hand, are dealing with changing audience behaviour. TV viewership patterns are shifting, especially among younger audiences, and advertising revenue doesn't support the acquisition of films at exorbitant rates. As a result, they've become very selective, too. Further, with music, only a few songs really break out and drive revenue in a market where paid subscriptions aren't exactly growing. Unless something goes viral, the returns are limited. So overall, purse strings are tightening across the board. The market has changed, and the easy pre-release revenue models producers once relied on have shrunk. 'Prices have now rationalized after the initial bubble burst. Producers are back to relying on revenues from the theatrical business and the good part is films are also breaching the ₹500-600 crore box-office mark. This means the theatrical model is robust and you just have to ensure the content and math of the budget are right," said Bhumika Tiwari, head of content acquisition and film distribution (worldwide) at Dharma Productions. Over the past two years, films like Pathaan, Jawan, Gadar 2, Animal, Stree 2 and Chhaava have crossed the ₹500-600 crore mark at the box office. 'We've seen first-hand how the theatrical ecosystem in India has consistently anchored the film industry's commercial and cultural relevance. While the revenue mix has evolved over the years, theatrical contribution is one metric that has been steady in the life cycle of a film. Its ability to generate both economic value and audience engagement at scale, repeatedly is unmatched," Saksena said.


News18
3 days ago
- Entertainment
- News18
Allu Arjun's US Album Has A Perfect Family Moment, Fans Call It ‘Iconic'
The picture-perfect moment featured Allu Arjun posing with his family while on what seemed like a dinner date. Allu Arjun has been ruling hearts for years now with his acting prowess and impeccable swag. His popularity increased manifolds ever since he headlined the Pushpa franchise. The South superstar is currently in the United States, enjoying a vacation with his wife Sneha, and children Arha and Ayaan. While the actor has been keeping fans updated with his whereabouts, in the latest, he stunned us with a family portrait. The picture-perfect moment featured Allu Arjun posing with his family while on what seemed like a dinner date. The best part? All four of them were dressed in black outfits. The actor paired his shirt with white jeans, while Sneha slipped in a bodycon dress. Arha looked adorable as she wore a frock, Ayaan, on the other hand, appeared smart in a shirt and pants. View this post on Instagram A post shared by Allu Arjun (@alluarjunonline) No wonder social media couldn't keep calm after seeing such a wonderful photo. While one user said, 'Iconic Family", another noted, 'The goal." Someone also called them, 'Cuties." Senha has also been keeping fans engaged with updates on Instagram Stories. Her carousal had pictures of Allu Arjun holding their son and daughters close. One of the posts also showed characters from popular Hollywood films including The Transformers. Allu Arjun was most recently seen in the blockbuster movie Pushpa 2: The Rule and his iconic character of Pushpa Raj has been etched in the hearts of millions. It seems Allu Arjun is making the most of his family time before he gets busy with the gruelling shoot of his upcoming sci-fi film tentatively titled AA22. The Atlee-helmed action film will also star Deepika Padukone and Rashmika Mandanna in key roles. The big-budget flick will be high on special effects and bankrolled by Kalanithi Maran of Sun Pictures. First Published: July 17, 2025, 16:15 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Time of India
4 days ago
- Entertainment
- Time of India
Holiday mood: Sukumar spotted at the Wimbledon 2025 finals in London alongside wife Thabitha—watch pics
Director Sukumar is currently enjoying a break from work before diving into his next project and was recently spotted at the iconic Wimbledon 2025 final in London. The celebrated filmmaker was with his wife, Thabitha Bandreddi, and they appeared to be enjoying world-class tennis and their time together overseas. Tired of too many ads? go ad free now Enjoying a break in London Photos from the event have appeared on social media showing Sukumar and Thabitha posing in and around the All England Club. The couple appeared smartly dressed in casuals and looked happy and chilled, and it was apparent they were making the most of their time away from the film world. Next with Ram Charan After the massive success of 'Pushpa 2: The Rule' starring , Sukumar will be collaborating with Ram Charan for a film titled 'RC 17.' This film will commence shooting right after Ram Charan completes his current project, 'Peddi,' directed by Buchi Babu Sana. The film will be backed by the same production house that bankrolled 'Pushpa' and 'Rangasthalam.' Musical maestro Devi Sri Prasad will be composing the tunes for the project. Official announcement Sharing the announcement during Holi 2024, the makers wrote, "Mighty forces reunite for an earth-shattering magnum opus. Global Star @AlwaysRamCharan X The Maverick Director @aryasukku X Rockstar @ThisisDSP X @MythriOfficial X @SukumarWritings = #Raring2Conquer #RC17 is all set to add new colors to the Indian Cinema." The expectations for this project are quite high, as this film will be a reunion between director Sukumar and actor Ram Charan following their previous blockbuster, Rangasthalam. The duo last collaborated on Rangasthalam, which was released in 2018 and became one of the most celebrated and critically acclaimed films in Telugu cinema. Sukumar will be working with Allu Arjun for the third installment, 'Pushpa 3: The Rampage,' sometime in the future, as both of them are currently occupied with their other projects.


Hindustan Times
6 days ago
- Entertainment
- Hindustan Times
Allu Arjun to play 4 roles in Atlee's AA22xA6 starring Deepika, Janhvi and Rashmika? Here's everything we know
Superstar Allu Arjun and filmmaker Atlee's upcoming film AA22xA6 was already one of the most awaited films of Indian cinema. But the excitement increased tenfold when Bollywood beauty Deepika Padukone joined the star cast. Later, it was reported that actors Janhvi Kapoor, Mrunal Thakur and Allu Arjun's Pushpa 2 co-star Rashmika Mandanna are also a part of the team. But what is the magnum opus about? Well, latest buzz suggests that Allu Arjun will be seen playing an entire family tree in the Atlee film, making this the actor's first ever multiple role project. Deepika Padukone, Allu Arjun and Rashmika Mandanna In a report shared by Bollywood Hungama, a source was quoted saying, 'Allu is playing the entire family tree in Atlee's next film. He will be seen as a grandfather, father, and two sons in the film, making it a quadruple role for Allu. This would mark the first multiple role film of his career.' Initially Atlee had Allu Arjun in mind for a double role and planned to cast two more actors as the father and grandfather. The source explained, 'However, Allu insisted on playing all four characters himself. At first, Atlee was hesitant, but on doing the look test, he felt this worked in favour of the film. The audiences will get to see 4 different avatars of Allu Arjun at the price of one ticket.' Now that is exciting. Another major highlight in the film is going to be Rashmika Mandanna's character. In Pushpa: The Rise (2021) and Pushpa 2: The Rule, we fell in love with Rashmika and her saami Allu Arjun's onscreen chemistry as a couple. But in AA22xA6, for the first time ever, fans will reportedly witness Rashmika as the negative lead, the villain! As the antagonist, Rashmika will apparently lock horns with Allu Arjun, Deepika, Janhvi and Mrunal. If this does not leave you desperately awaiting AA22xA6's release, we don't know what will!