Latest news with #RUGR
Economic Times
5 days ago
- Business
- Economic Times
Transforming Bharat's finance landscape: The RUGR story
Advertorial Spotlight Wire India's financial revolution has been predominantly urban. That said, fintech is finding its way into the hinterland, one village at a time. And one name, RUGR, is at the forefront of this transformation. RUGR is not just another app in the sea of fintech products. Instead, it is an infrastructure-level power and digital catalyst designed for Bharat — the India that dwells in towns, panchayats, mandis , and farming belts. The appeal of RUGR lies in its philosophy of building bridges instead of just breaking down walls. It does not want to replace traditional banks or NBFCs, but work alongside them with modular, scalable tech to help these institutions serve the underserved better. In essence, RUGR is not here to compete; it is here to complete. A digital framework rooted in reality RUGR is not about branding. It is about implementation and the intertwining of state-of-the-art fintech solutions with India's rural and semi-urban financial setting. With the deployment of an extremely advanced set of modules called "Grams," RUGR gives a digital facelift to legacy institutions such as cooperative banks, NBFCs, and Primary Agricultural Credit Societies (PACS) — quickly and affordably, with none of the red tape and heavy overhead costs of building their own tech from scratch. Here's the architecture that makes this possible: Fin-Gram: Rural core banking, reimagined At the core is Fin-Gram, a custom-built Core Banking System (CBS) for cooperative banks and credit societies. It automates and streamlines loan disbursement, deposit mobilisation, interest tracking, and security-related approvals. Unlike conventional CBSs, Fin-Gram is designed to be rural-scale, cost-efficient, and corresponding to agricultural cycles. Agri-Gram: Intelligence for the farmer's economy Agri-Gram fuses data science with agriculture, with features such as real-time warehousing analytics, crop inventory, and input finance for transparent supply chains and a price discovery module that recognises farmers as value chain members rather than just credit seekers. RUGR Udaan: Bharat's payments engine RUGR Garuda is more than connected banking, in that it provides efficient one-to-many payouts, including B2B vendor payments, gig worker payouts, insurance refunds, commissions, fees, and government transfers in a single, secure, compliant model. RUGR Garuda is built for scale and offers sponsorship-model pay-ins and pay-outs with full traceability. It is not simply a payment rail; it is an app-based neo-banking experience with all the features of account opening, KYC, and digital banking. Transfer-Gram: Making bulk transactions less troublesome Transfer-Gram lets institutions execute high-volume, error-free payouts for government subsidies, wages, B2B commissions, refunds, NGO payouts, or company wage disbursements. With a secure and compliant infrastructure, Transfer-Gram is tailor-made for one-to-many disbursements at scale. Neo-Gram: Identity and onboarding, simplified Paperwork is one of the biggest hurdles in rural banking. Neo-Gram cuts through paperwork with biometric KYC, video onboarding, and Aadhaar verification, offering a full-stack neo-banking experience, from account creation to wallet integration. Bank-Gram: Infrastructure light, security strong It offers fraud detection, POS support, insurance plug, and risk alerts. Operating on a sponsorship model for pay-ins and pay-outs — like a model such as Issuer X — even a remote PACS can act as a modern bank without having to invest in heavy IT infrastructure. RUGR Garuda: Bharat's transaction backbone RUGR Garuda is RUGR's in-house FRM and transaction backbone, providing a secure and scalable mechanism for payouts across Bharat. Garuda enables real-time disbursements across a variety of use cases, from gig worker wages to B2B vendor payments and refunds, all while ensuring compliance and combining KYC, account creation, and transaction monitoring for a 'banking-in-an-app" experience. It also has an industry-leading detection speed of under 60 seconds and an industry-best dispute ratio, offering trust and simplicity to rural finance. A platform that doesn't just transact, but transforms RUGR's genius lies in its empathy-based human-centric design. Options for regional languages, user-friendly interfaces, and even offline digital functionality makes for natural adoption, not forced adoption. Importantly, RUGR speaks the language of Bharat, not just in form, but function. It connects with the sabziwala who has a feature phone, the teacher who is applying for a micro loan, and the bank clerk who manages paper-based RUGR's mission-driven ethos, Arangasamy KV captures the brand's deeper vision with clarity: "Technology is only meaningful when it bends towards purpose. RUGR's purpose is not convenience alone, but change that is deep, inclusive, and enduring."— Arangasamy KV, Founder, RUGR A movement, not just a market Today, there is still a staggering 65% of India that lives in villages, Yet less than 20% of that population enjoys a strong digital banking experience. This gap is a lost opportunity. The arrival of RUGR is a turning point, marking the beginning of a new era for India's fintech development that is horizontal, not vertical. It recognises that aspiration isn't created in a lab in fintech accelerators, but in the barns, bazaars, and gram sabhas of rural India.A significant step in this direction was established when Hrithik Roshan was signed on as the new face of RUGR, bringing not only credibility, but a cultural relevance that allows the platform to connect with hearts before connecting to devices. Conclusion: Rethinking real Bharat, digitally The future of finance in India lies not only in billion-dollar IPOs or global partnerships. It is also in a QR code being tapped at a village ration shop. It is farmers checking their loan balance in real-time. It is about teachers receiving their salary on time through a secure app. With RUGR, rural India is not catching up; it is at the forefront of India's economic revolution. Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Rumblings at the top of Ola Electric The hybrid vs. EV rivalry: Why Maruti and Mahindra pull in different directions. What's best? How Safexpress bootstrapped its way to build India's largest PTL Express business Zee promoters have a new challenge to navigate. And it's not about funding or Sebi probe. Newton vs. industry: Inside new norms that want your car to be more fuel-efficient Stock Radar: UltraTech Cements hit a fresh record high in July; what should investors do – book profits or buy the dip? F&O Radar | Deploy Bear Put Spread in Nifty to gain from index correction Weekly Top Picks: These stocks scored 10 on 10 on Stock Reports Plus
Time of India
5 days ago
- Business
- Time of India
Transforming Bharat's finance landscape: The RUGR story
Academy Empower your mind, elevate your skills Spotlight Wire India's financial revolution has been predominantly urban. That said, fintech is finding its way into the hinterland, one village at a time. And one name, RUGR, is at the forefront of this is not just another app in the sea of fintech products. Instead, it is an infrastructure-level power and digital catalyst designed for Bharat — the India that dwells in towns, panchayats, mandis, and farming belts. The appeal of RUGR lies in its philosophy of building bridges instead of just breaking down walls. It does not want to replace traditional banks or NBFCs, but work alongside them with modular, scalable tech to help these institutions serve the underserved better. In essence, RUGR is not here to compete; it is here to is not about branding. It is about implementation and the intertwining of state-of-the-art fintech solutions with India's rural and semi-urban financial setting. With the deployment of an extremely advanced set of modules called "Grams," RUGR gives a digital facelift to legacy institutions such as cooperative banks, NBFCs, and Primary Agricultural Credit Societies (PACS) — quickly and affordably, with none of the red tape and heavy overhead costs of building their own tech from the core is Fin-Gram, a custom-built Core Banking System (CBS) for cooperative banks and credit societies. It automates and streamlines loan disbursement, deposit mobilisation, interest tracking, and security-related approvals. Unlike conventional CBSs, Fin-Gram is designed to be rural-scale, cost-efficient, and corresponding to agricultural fuses data science with agriculture, with features such as real-time warehousing analytics, crop inventory, and input finance for transparent supply chains and a price discovery module that recognises farmers as value chain members rather than just credit Garuda is more than connected banking, in that it provides efficient one-to-many payouts, including B2B vendor payments, gig worker payouts, insurance refunds, commissions, fees, and government transfers in a single, secure, compliant model. RUGR Garuda is built for scale and offers sponsorship-model pay-ins and pay-outs with full traceability. It is not simply a payment rail; it is an app-based neo-banking experience with all the features of account opening, KYC, and digital lets institutions execute high-volume, error-free payouts for government subsidies, wages, B2B commissions, refunds, NGO payouts, or company wage disbursements. With a secure and compliant infrastructure, Transfer-Gram is tailor-made for one-to-many disbursements at is one of the biggest hurdles in rural banking. Neo-Gram cuts through paperwork with biometric KYC, video onboarding, and Aadhaar verification, offering a full-stack neo-banking experience, from account creation to wallet offers fraud detection, POS support, insurance plug, and risk alerts. Operating on a sponsorship model for pay-ins and pay-outs — like a model such as Issuer X — even a remote PACS can act as a modern bank without having to invest in heavy IT Garuda is RUGR's in-house FRM and transaction backbone, providing a secure and scalable mechanism for payouts across Bharat. Garuda enables real-time disbursements across a variety of use cases, from gig worker wages to B2B vendor payments and refunds, all while ensuring compliance and combining KYC, account creation, and transaction monitoring for a 'banking-in-an-app" experience. It also has an industry-leading detection speed of under 60 seconds and an industry-best dispute ratio, offering trust and simplicity to rural genius lies in its empathy-based human-centric design. Options for regional languages, user-friendly interfaces, and even offline digital functionality makes for natural adoption, not forced adoption. Importantly, RUGR speaks the language of Bharat, not just in form, but function. It connects with the sabziwala who has a feature phone, the teacher who is applying for a micro loan, and the bank clerk who manages paper-based RUGR's mission-driven ethos, Arangasamy KV captures the brand's deeper vision with clarity:"Technology is only meaningful when it bends towards purpose. RUGR's purpose is not convenience alone, but change that is deep, inclusive, and enduring."— Arangasamy KV, Founder, RUGRToday, there is still a staggering 65% of India that lives in villages, Yet less than 20% of that population enjoys a strong digital banking experience. This gap is a lost opportunity. The arrival of RUGR is a turning point, marking the beginning of a new era for India's fintech development that is horizontal, not vertical. It recognises that aspiration isn't created in a lab in fintech accelerators, but in the barns, bazaars, and gram sabhas of rural India A significant step in this direction was established when Hrithik Roshan was signed on as the new face of RUGR, bringing not only credibility, but a cultural relevance that allows the platform to connect with hearts before connecting to future of finance in India lies not only in billion-dollar IPOs or global partnerships. It is also in a QR code being tapped at a village ration shop. It is farmers checking their loan balance in real-time. It is about teachers receiving their salary on time through a secure RUGR, rural India is not catching up; it is at the forefront of India's economic revolution
Time of India
6 days ago
- Business
- Time of India
India's new banking backbone: Inside RUGR's smart finance ecosystem
India's new banking backbone Inside RUGR's smart finance ecosystem In a nation where economic resilience pulses not through skyscrapers but across mandis, small towns, and rural communities, financial inclusion is no longer a matter of policy , it's a matter of national urgency. Amidst India's roaring fintech wave, one name is quietly engineering a foundational shift: RUGR. In a move that adds cultural weight and trust to its mission, RUGR has teamed up with Hrithik Roshan . Far from the noise of urban innovation hubs, RUGR is building something far more consequential , a smart, modular, and scalable financial ecosystem tailored to the complex needs of India. RUGR is a financial operating system engineered to serve India's next billion users, working hand-in-hand with banks, NBFCs, cooperative structures, and grassroots networks. Let's step inside this silent revolution that is redefining how India banks. The philosophy: Building for India, not repackaging for it RUGR departs from a cookie-cutter approach. It is not only 'inclusively designed' but also deeply embedded into the unique realities of India. Every feature, interface, and product module is carefully thought about while considering the linguistic diversity of India, device constraints, and prevalent financial behaviour, creating a truly native fintech experience that speaks the language of the people it intends to serve. Its goal is not just to simplify transactions but to formalise, organise, and empower the grassroots economy. It seeks not to replace India's vast banking infrastructure but to amplify its reach, deepen its impact, and digitise its delivery. As Arangasamy KV articulates the broader vision of RUGR, He reinforces it with a focus on long-term transformation over fleeting disruption: "RUGR isn't just solving a fintech problem—it's reshaping the very infrastructure that governs financial access in India. We're not chasing disruption; we're building foundations that last." – Arangasamy KV, Founder, RUGR The engine: A layered, interconnected product ecosystem RUGR's strength lies in its multi-pronged product stack, architected as interoperable modules that solve real, persistent problems in Bharat's financial fabric. 1. RUGR-Udaan: Vernacular digital payments for the last mile RUGR-Udaan is a comprehensive suite of digital banking and payments for last-mile users. Outside of UPI , it focuses on enhanced net banking with secure payouts. It provides literally first interfaces, low data mode, and onboarding via QR code so anyone can transact easily in their own language, on feature phones, and in low-literacy circumstances. 2. AGRI-GRAM: Embedded finance for India's farmers AGRI-GRAM delivers embedded, contextualised financial tools , from dynamic crop-linked credit scores and instant KYC-based agri-loans to seasonal payment scheduling and subsidy integration. It doesn't just digitise agri-finance , it reimagines the agri-economic lifecycle as a digitally supported value chain. 3. FIN-GRAM: Vernacular financial literacy for first-time users Bharat's fintech revolution will be incomplete without digital and financial literacy at scale. FIN-GRAM tackles this head-on through interactive, regional language-based micro-learning modules, covering topics like credit awareness, loan traps, digital safety, saving mechanisms, and UPI usage , integrated directly into the app experience. It is not education as a service; it is literacy embedded into action. 4. TRANSFER-GRAM: Institutional disbursal made seamless In India's welfare-driven and subsidy-heavy policy ecosystem, efficient fund disbursal remains a chronic pain point. TRANSFER-GRAM offers a robust, API-compatible layer that enables secure, audit-compliant disbursals for state agencies, NBFCs, rural cooperatives, and SHGs. Whether it's paying 5,000 MGNREGA workers or enabling rural MSME payrolls , TRANSFER-GRAM ensures every rupee reaches the right hands, quickly. 5. NEO-GRAM: The rural neobank without a branch With smart KYC, e-wallet infrastructure, zero-balance accounts, and offline authentication features, NEO-GRAM functions as a branchless neobank for users with no credit history or documentation trail. Built with compliance and modularity at its core, it allows rural users to save, borrow, invest, and insure, without ever entering a bank branch. 6. BANK-GRAM: Empowering the ground-level agents of change While many fintech platforms ignore human interfaces in low-trust environments, RUGR's BANK-GRAM is designed to enable them. Sponsored by large banks, BANK-GRAM supports payment connectivity and infrastructure at the grassroots. BANK-GRAM supports the three roles: bc/credit facilitator, agent (aka BC/agent), and agent provider aid in real-time settlements, commissions and loan tracking. It enables last-mile agents to become embedded fintech enablers. A genuine game changer for small banks and district societies. Complementing, not competing: A layer above legacy What differentiates RUGR is its cooperative design philosophy. It doesn't attempt to replace banks, NBFCs, or cooperatives , instead, it amplifies their efficiency, scale, and precision. By providing digital rails, verification protocols, analytics dashboards, and embedded APIs, RUGR becomes an infrastructure layer for traditional institutions to modernise without reinvention. Whether it's a regional NBFC extending agri-credit, or a cooperative society disbursing SHG loans, RUGR provides plug-and-play modules to digitise, verify, disburse, and collect , all within regulatory and compliance frameworks. While the brand's strength lies in its technological ecosystem, the decision to appoint Hrithik Roshan as brand catalyst adds a layer of emotional resonance and cultural relatability. As a figure associated with resilience, reinvention, and discipline, his association helps bridge perception gaps in less-trusting rural pockets, ensuring first-time fintech users feel safe, seen, and empowered. RUGR is not a payments app. It is India's first comprehensive financial grid for India, modular, vernacular, compliant, intelligent, and human-first. With each transaction, each disbursal, each loan, and each learning module, RUGR is quietly scripting a new chapter in India's fintech evolution , one that is inclusive without compromise, expansive without dilution, and transformative without disruption. Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
