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Partnerships, strategic deals drive next era of Saudi entertainment
Partnerships, strategic deals drive next era of Saudi entertainment

Arab News

time10-06-2025

  • Business
  • Arab News

Partnerships, strategic deals drive next era of Saudi entertainment

Momentum built over three days at the SEA Expo 2025, held from May 20-22 in Riyadh, as partnerships progressed, discussions deepened, and the region's entertainment priorities commanded the program for the day. Now in its seventh edition, the Saudi Entertainment and Amusement Expo has proven itself as a strategic anchor for the global entertainment business. With participation from 36 countries — including Saudi Arabia, the UK, the US, Germany, and the UAE — the SEA Expo continues to attract the industry's decision-makers as they look to tap into Saudi Arabia's fast-expanding leisure and attractions market. SEA Expo provides direct access to trade intelligence, partnership opportunities, and practical insights. At the center of SEA Expo is the SEA Summit, which has the generous support of leading sponsors BAAN Holding, Al-Othaim, RWS Global, Storyland Studios, RC Almana, and TAIT. In this focused arena, this year's sessions explored immersive technology, artificial intelligence, esports, and the design of sustainable, future-ready entertainment destinations. Further to this, a key highlight of the summit was the compelling opening keynote panel, 'Partnership in Practice: Building Saudi's Next Entertainment Hubs,' where public and private sector leaders explored how new investments shape the physical and creative landscape of Saudi Arabia's next-generation venues. The strength of SEA Expo 2025 is reflected in its industry backing, with sponsors invested in realizing the region's entertainment ambitions. The show days also saw the signing of several significant agreements that will strengthen the country's entertainment infrastructure, including: • Mack Rides, SPARKS, and Fawasel are finalizing an exclusive sales agreement that will enable the delivery of advanced amusement rides across the Kingdom. • INFINIA and BLOCKS signed a memorandum of understanding to co-develop digital theming, smart experiences and immersive design for public and private environments. These partnerships reflect the sector's continued movement toward tailored, high-impact solutions and long-term project development, bringing both international expertise and local insight into alignment. Sarkis Kahwajian, associate vice president at dmg events, said: 'SEA Expo is an important working platform, and it continues to deliver on its purpose: bringing together the right people to move from vision to implementation. The outcomes we're seeing here will define the next phase of growth.' Co-located with the Saudi Light and Sound Expo, SEA Expo is supported by the Kingdom's General Entertainment Authority and the Ministry of Investment of Saudi Arabia, indicative of its direct alignment with the Kingdom's Vision 2030 objectives — building a globally competitive entertainment sector, expanding employment opportunities and diversifying the economy through leisure and tourism.

RWS Global to open Middle East HQ in Riyadh
RWS Global to open Middle East HQ in Riyadh

Trade Arabia

time20-05-2025

  • Business
  • Trade Arabia

RWS Global to open Middle East HQ in Riyadh

RWS Global, the world's leader in live moments across entertainment and sports, today announced its plans to open a headquarters in Riyadh, expanding the company's significant footprint in the Middle East. This expansion shows RWS Global's commitment to the region's continued investment in innovation across entertainment, tourism, leisure travel and sport. The RWS Global team has already forged partnerships with leading businesses in the region, currently working on some of the largest projects under development, a statement said. RWS Global, known for its work in sport presentation, destination design, world building and curating world-class entertainment experiences on land and at sea, has significant experience in the Middle East. Since 2022, the company has annually served as the successful producers of the Saudi Games, the largest national sporting event ever held in the kingdom. The company provided technology-driven fan engagement programmes to the competition across 52 categories. In addition, the RWS Global team delivered full sport presentation across 16 various martial arts and combat sports for the World Combat Games in Riyadh in 2023, hosting 1,500 elite athletes from over 120 countries and providing fan engagement for over 4,000 fans. RWS Global's extensive work in the region has also included the design of Ferrari World Abu Dhabi, experiences for Warner Bros. World and SeaWorld Abu Dhabi, sport presentation for SuperTri, the first sport event held in NEOM and the development of several other world-class entertainment venues. This milestone further solidifies the company's position as a global leader in fan engagement, immersive entertainment and experience design. 'After a decade of building incredible experiences in the Middle East, we are thrilled to expand the presence of RWS Global by opening a headquarters in the region,' said Ryan Stana, Chairman & CEO, RWS Global. 'As we develop our partnerships with some of the most exciting global companies operating in the Middle East, having a permanent presence in the market is paramount to our continued growth and allows us to be more available for our clients as we create magical experiences tailored to a wide range of visitors.' To support the expansion, RWS Global is hiring a VP, Business & Client Strategy, along with several additional team members local to the market, building on the strong foundation of its existing teams

RWS Global to open Middle East HQ in Riyadh
RWS Global to open Middle East HQ in Riyadh

Zawya

time20-05-2025

  • Business
  • Zawya

RWS Global to open Middle East HQ in Riyadh

RWS Global, the world's leader in live moments across entertainment and sports, today announced its plans to open a headquarters in Riyadh, expanding the company's significant footprint in the Middle East. This expansion shows RWS Global's commitment to the region's continued investment in innovation across entertainment, tourism, leisure travel and sport. The RWS Global team has already forged partnerships with leading businesses in the region, currently working on some of the largest projects under development, a statement said. RWS Global, known for its work in sport presentation, destination design, world building and curating world-class entertainment experiences on land and at sea, has significant experience in the Middle East. Since 2022, the company has annually served as the successful producers of the Saudi Games, the largest national sporting event ever held in the kingdom. The company provided technology-driven fan engagement programmes to the competition across 52 categories. In addition, the RWS Global team delivered full sport presentation across 16 various martial arts and combat sports for the World Combat Games in Riyadh in 2023, hosting 1,500 elite athletes from over 120 countries and providing fan engagement for over 4,000 fans. RWS Global's extensive work in the region has also included the design of Ferrari World Abu Dhabi, experiences for Warner Bros. World and SeaWorld Abu Dhabi, sport presentation for SuperTri, the first sport event held in NEOM and the development of several other world-class entertainment venues. This milestone further solidifies the company's position as a global leader in fan engagement, immersive entertainment and experience design. 'After a decade of building incredible experiences in the Middle East, we are thrilled to expand the presence of RWS Global by opening a headquarters in the region,' said Ryan Stana, Chairman & CEO, RWS Global. 'As we develop our partnerships with some of the most exciting global companies operating in the Middle East, having a permanent presence in the market is paramount to our continued growth and allows us to be more available for our clients as we create magical experiences tailored to a wide range of visitors.' To support the expansion, RWS Global is hiring a VP, Business & Client Strategy, along with several additional team members local to the market, building on the strong foundation of its existing teams delivering destination design and live experience projects across the GCC states, the statement said. - Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

RWS GLOBAL ANNOUNCES PLANS TO OPEN MIDDLE EAST HEADQUARTERS
RWS GLOBAL ANNOUNCES PLANS TO OPEN MIDDLE EAST HEADQUARTERS

Yahoo

time19-05-2025

  • Business
  • Yahoo

RWS GLOBAL ANNOUNCES PLANS TO OPEN MIDDLE EAST HEADQUARTERS

World's Top Producer of Live Entertainment, Destination Design and SportPresentation, including the Saudi Games and Ferrari World Abu Dhabi, ExpandsOperations in High-Growth Market NEW YORK, May 19, 2025 /PRNewswire/ -- RWS Global, the world's leader in live moments across entertainment and sports, today announced its plans to open a headquarters in Riyadh, expanding the company's significant footprint in the Middle East. This expansion shows RWS Global's commitment to the region's continued investment in innovation across entertainment, tourism, leisure travel and sport. The RWS Global team has already forged partnerships with leading businesses in the region, currently working on some of the largest projects under development. RWS Global, known for its work in sport presentation, destination design, world building and curating world-class entertainment experiences on land and at sea, has significant experience in the Middle East. Since 2022, the company has annually served as the successful producers of the Saudi Games, the largest national sporting event ever held in the Kingdom. The company provided technology-driven fan engagement programs to the competition across 52 categories. In addition, the RWS Global team delivered full sport presentation across 16 various martial arts and combat sports for the World Combat Games in Riyadh in 2023, hosting 1,500 elite athletes from over 120 countries and providing fan engagement for over 4,000 fans. RWS Global's extensive work in the region has also included the design of Ferrari World Abu Dhabi, experiences for Warner Bros. World and SeaWorld Abu Dhabi, sport presentation for SuperTri, the first sport event held in NEOM and the development of several other world-class entertainment venues. This milestone further solidifies the company's position as a global leader in fan engagement, immersive entertainment and experience design. "After a decade of building incredible experiences in the Middle East, we are thrilled to expand the presence of RWS Global by opening a headquarters in the region," said Ryan Stana, Chairman & CEO, RWS Global. "As we develop our partnerships with some of the most exciting global companies operating in the Middle East, having a permanent presence in the market is paramount to our continued growth and allows us to be more available for our clients as we create magical experiences tailored to a wide range of visitors." To support the expansion, RWS Global is hiring a VP, Business & Client Strategy, along with several additional team members local to the market, building on the strong foundation of its existing teams delivering destination design and live experience projects across the GCC states. Interested applicants can submit a cover letter and resume to hr@ RWS Global is exhibiting on the show floor at the Saudi Amusement Expo this week (Booth #4A 491). For more information, visit the booth or ABOUT RWS GLOBAL RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more. RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global's team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide. The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit View original content to download multimedia: SOURCE RWS Global

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