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Economic Times
15 hours ago
- Entertainment
- Economic Times
Saiyaara's box office success: How minimal promotion revolutionized Bollywood marketing strategies
The incredible box-office success of mid-budget Hindi film Saiyaara has sent ripples across Bollywood at a time when fear of failure has gripped the industry after months of mostly flops, kindling hopes of a as a 'silent storm' with minimal promotion, Saiyaara has collected Rs 274 crore in just 14 days since release, sparking curiosity among filmmakers and audiences alike. The film was made on a reported budget of Rs 45 crore. Interestingly, Kannada horror-comedy Su from So that employed a similar strategy of minimal promotion, also found success, collecting Rs 17.8 crore in a week. In this context, ET spoke with film marketing experts, young adults, and a psychologist to decode Saiyaara's success and whether it could impact future filmmaking and marketing strategies. The intensity of Saiyaara's marketing campaign was much higher after its release than pre-release and it focused more on showcasing audiences' reactions (from emotional to exaggerated) than on their opinions, noted Harikrishnan Pillai, CEO and cofounder of digital marketing agency TheSmallBigIdea. 'One must understand that the film's frenzy was 'captured' in non-metro areas and 'displayed' in metro areas,' he said. According to marketing experts, Saiyaara's makers hired small influencers in tier II-III cities to create videos that focused on audience reactions. As these videos became popular, many users (not hired by makers) joined the trend by creating their own short videos or reels. This added to the film's popularity and triggered a favourable algorithm on social media, experts said. Besides this, the makers piqued audience's interest in the film by not exposing its lead pair. 'The makers did not allow Saiyaara's lead pair to socialise and over-familiarise with audiences,' said Nidhi Bubna Sadhwani, head of marketing and digital at Red Chillies Entertainment. 'They held back on any promotional stuff. So, I think, there was an intrigue about the lead pair in terms of what they could do. This was exciting for audiences.'The film's music and trailer also played a critical role in creating favourable buzz, especially among young adults, experts marketing experts also believe the release time was a paramount factor in lifting Saiyaara's box-office fortunes.'You feel amazing about a familiar thing if it is given to you after a long time,' Pillai of TheSmallBigIdea said. 'There has been a romantic musical film drought period. Saiyaara's release quenched this hunger.'The film's themes also largely resonate with young adults, experts said. 'It is a cleverly made film. It seems that the makers have considered often-discussed topics on social media,' said Tejas Nirbhavane, a clinical psychologist. 'Scenes containing subjects such as nepotism, mental health, deserving people not getting opportunities, traumatic past, and commitment issues in relationships are shot as reels to appeal to young adults who have a short attention span,' he said.
News18
a day ago
- Entertainment
- News18
Aryan Khan's Bads Of Bollywood Trailer: Actor Gives BIG Update, Calls SRK's Son Outstanding
Manish Chaudhari lauded Aryan Khan's clarity in his mid 20s and said he has a strong foundation. Bollywood is no stranger to grand debuts, but when the son of Shah Rukh Khan steps into the director's chair, expectations soar to an entirely new level. Aryan Khan's first project, Ba***ds of Bollywood, has already created waves with its unique premise, sharp humour, and a cast packed with some of the biggest names in Indian cinema. Now, fans are waiting with bated breath as the highly anticipated trailer of the show is about to drop soon! Actor Manish Chaudhari, who has worked with Aryan on the show, told Radio Nasha Official that the show's trailer is 'just around the corner." Manish recalled working with Aryan and said, 'Aryan must be around 26-27 now. When we started working, he was around 24-25, and the amount of clarity that he came in with, and the amount of youthful energy of a mid-20s person, I was like…" Manish called Aryan outstanding and added, 'And to also have the craft to understand that because he has an education in filmmaking, and he has come with that. So the foundation is very strong, the intent is very clear, and how it has turned out, we will know very soon." Produced by Red Chillies Entertainment, Ba***ds of Bollywood is more than just another web series—it's a deep dive into the chaotic, glamorous, and unpredictable world of Hindi cinema, told through a sharp-witted lens. The web series will star Lakshya and Bobby Deol in the main roles. The cast alone makes Ba***ds of Bollywood a must-watch, but what's setting the internet ablaze are the special appearances. Bollywood's biggest superstars—Shah Rukh Khan, Salman Khan, and Aamir Khan—are all making cameos, adding a layer of nostalgia and meta-humour to the show. Ranbir Kapoor, Ranveer Singh, and Alia Bhatt also feature as themselves, embracing Bollywood's self-referential culture. Adding further credibility to this inside look at the industry, ace filmmakers SS Rajamouli and Karan Johar will also appear in key roles, blurring the lines between fiction and reality. Produced under Red Chillies Entertainment, The Ba***ds Of Bollywood is backed by Gauri Khan, with Bonnie Jain and Akshat Verma serving as executive producers. Aryan Khan leads the project as creator and director, working alongside co-creators Bilal Siddiqi and Manav Chauhan, who have also contributed to the writing. The series is slated for release in 2025. First Published: July 31, 2025, 14:20 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Pink Villa
3 days ago
- Entertainment
- Pink Villa
10 highest paid Indian actors in 2025: With net worth of Rs 350 crore, Allu Arjun beats Shah Rukh Khan and Rajinikanth
Note: This list is as per the article published by Forbes India on Jan 8, 2025 Indian cinema, which comprises Bollywood, Tollywood (Telugu), Kollywood (Tamil), Mollywood (Malayalam), and Sandalwood (Kannada) industries, boasts several of highest-paid actors. It includes Allu Arjun, Rajinikanth, Vijay Thalapathy, Shah Rukh Khan, Salman Khan, Akshay Kumar, and many more. Let's take a look at the top 10 highest-paid actors of 2025 in India. 1. Allu Arjun Best known for the Pushpa series, Allu Arjun is the highest-paid actor in India in 2025. He charged Rs 300 crore for his role in Pushpa 2 last year. With a net worth of Rs 350 crore, the Pushpa star has left behind Shah Rukh Khan and Rajinikanth. 2. Thalapathy Vijay Actor-politician Thalapathy Vijay, who is gearing up for his last film, Jana Nayagan, reportedly charges Rs 130 crore to Rs 275 crore per movie. His net worth stands at Rs 474 crore. 3. Shah Rukh Khan Shah Rukh Khan is the highest-paid Bollywood actor of 2025. The Pathaan actor charges Rs 150 crore to Rs 250 crore for a film, and his net worth is estimated to be Rs 6300 crore. His wealth is also attributed to his production house, Red Chillies Entertainment, and his co-ownership of the IPL cricket team Kolkata Knight Riders. 4. Rajinikanth Megastar Rajinikanth charges his movie fee in the range of Rs 125 crore to Rs 270 crore. He has a net worth of Rs 430 crore. 5. Aamir Khan Bollywood's perfectionist, Aamir Khan, enjoys a net worth of Rs 1862 crore. The Sitaare Zameen Par star charges movie remuneration between Rs 100 crore and Rs 275 crore. 6. Prabhas Prabhas has a net worth of Rs 241 crore. The Baahubali actor has reportedly slashed his fee from Rs 150 crore to Rs 100 crore for his upcoming film, The RajaSaab. His typical fee range is around Rs 100 crore to Rs 200 crore. 7. Ajith Kumar Ajith Kumar charges Rs 105 crore to Rs 165 crore per movie. The Tamil actor has a net worth of Rs 196 crore. 8. Salman Khan With a net worth of Rs 2900 crore, Salman Khan is the second-highest-paid actor of Bollywood this year. The Battle of Galwan actor charges Rs 100 crore to Rs 150 crore per movie. He also earns from brand endorsements. 9. Kamal Haasan Veteran actor Kamal Haasan, who has been predominantly working in Tamil cinema, has a net worth of Rs 150 crore. He typically charges Rs 100 crore to Rs 150 crore. 10. Akshay Kumar Akshay Kumar enjoys a net worth of Rs 2500 crore. For a movie, the Housefull actor charges a fee ranging between Rs 60 crore to Rs 145 crore. Which is your favourite actor from the aforementioned list? Disclaimer: The aforementioned salaries of the actors are reported by Forbes India, Firstpost, and Republic World. In some cases, celebrities or their teams give their inputs too, which we incorporate if provided by them. We take all efforts to share possible.
NDTV
3 days ago
- Entertainment
- NDTV
Exclusive: What Shah Rukh Khan Told Wedding Filmer AKA Vishal Punjabi About Cinema
He is the OG Bollywood wedding videographer. From Deepika Padukone-Ranveer Singh to Virat Kohli-Anushka Sharma to Katrina Kaif-Vicky Kaushal, his lenses captured the grandeur of Bollywood's biggest weddings and turned them into a larger-than-life celebration of love, much like the movies. This filmmaker, who weaves stories out of real-life weddings, owes his career to Bollywood superstar Shah Rukh Khan and his production company Red Chillies Entertainment. As Vishal Punjabi Aka The Wedding Filmer completes 15 years in the industry, he talks about his long association with Shah Rukh Khan and his unforgettable influence during an exclusive chat with NDTV. Shah Rukh Khan And Cinema Before venturing into the wedding business, Vishal Punjabi used to work as a line producer for Red Chillies Entertainment in Mumbai. Vishal, who always wanted to make films, was noticed for his knack for visual art. Vishal was allowed to set up a team for visual art by putting together visual effects productions for films such as Asoka, Main Hoon Na, Paheli, and Don -- all starring Shah Rukh -- as well as Honeymoon Travels Pvt. Ltd. He moved to the advertising vertical of Red Chillies Entertainment to produce and direct television commercials. When asked about his long association with Red Chillies Entertainment, Vishall tells NDTV, "Everything I know about filmmaking, I have learnt from my time at Red Chillies. Farah Khan, Santosh Sivan, Bobby Chawla, Juhi Chawla, Shah Rukh Khan are my mentors. They taught me how to edit, they have taught me how to shoot. They have taught me the language of cinema. I hope they are proud of me now." What are some of his fond memories with Shah Rukh Khan? "Shah Rukh Khan once told me, 'Filmmaking requires a lot of maturity, time and love. Only make a film when you reach that level of maturity'. I think, today, I have reached that level of maturity, where I can bring expertise and years of my experience to the craft." If you scroll down Vishal Punjabi's Instagram posts, you will find a DDLJ (Dilwale Dulhania Le Jayenge) poster, shared way back in 2015. The caption read, "When I grow up..." View this post on Instagram A post shared by Vishal Punjabi (@theweddingfilmer) We now know where it all comes from. Vishal Punjabi has covered more than 50 celebrity weddings till date, such as Virat Kohli-Anushka Sharma (2017), Deepika Padukone-Ranveer Singh (2018), Vicky Kaushal-Katrina Kaif (2021), Sidharth Malhotra-Kiara Advani (2023), to name a few. He started his career when there was no wedding videography market in India as such. Reflecting upon his career, he says, "It's been quite a journey."
India.com
24-07-2025
- Entertainment
- India.com
Meet India's richest actress, last hit was over 10 years ago, still has net worth of Rs 4600 crore, her name is Juhi Chawla
The world of Bollywood cinema has witnessed several actors and actresses making their debut. While many of them shine, others fade away quickly. However, have you ever heard that despite giving a hit almost a decade earlier, an actress remains at the top of the list as India's richest actress? If not, then keep scrolling to know about this star. Who Is India's Richest Actress? In 2024, a fresh edition of the Hurun India Rich List was made public, which featured the names of renowned and wealthy individuals in India. From Ambani to Adani, the list had various names. When it came to India's richest actress, the list featured a name no one would have ever thought of. Many might think it's Aishwarya Rai Bachchan, Priyanka Chopra, Deepika Padukone, or Alia Bhatt. However, to everyone's surprise, the reports indicate that India's richest actress is Juhi Chawla. What Is Juhi Chawla's Net Worth? As per the list, Juhi Chawla's net worth is Rs. 4,600 crores, making her the richest actress in India and one of the wealthiest women in the world. How Did Juhi Chawla Become India's Richest Actress? During the 90s era, Juhi Chawla proved her mettle in Bollywood. Her performances were loved by the audience. Over her three-decade career, Juhi gave several superhit films, including Yes Boss, Jhankaar Beats, Salaam-E-Ishq, and others. In the 2000s, Juhi shifted her focus from acting to production and supporting roles. She also partnered with Shah Rukh Khan in film production, first through Dreams Unlimited and later with Red Chillies Entertainment. A major reason behind Juhi becoming India's richest actress is her investment in Red Chillies Entertainment and her co-ownership of the Knight Riders cricket franchise. With such a massive net worth, Juhi has left behind actresses like Aishwarya Rai, Priyanka Chopra, Alia Bhatt, Deepika Padukone, and Katrina Kaif.
