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Donna Karan New York Launches Summer 2025 Social Media Campaign
Donna Karan New York Launches Summer 2025 Social Media Campaign

Forbes

time29-07-2025

  • Entertainment
  • Forbes

Donna Karan New York Launches Summer 2025 Social Media Campaign

Model Helen Christensen in the Summer 2025 Donna Karan New York campaign. When Donna Karan launched a collection in 1985 that founded her namesake designer brand, she did so with the concept of 'Seven Easy Pieces,' aka wardrobe staples and builders—the bodysuit, tailored jacket, pants, skirt, cashmere sweater, leather jacket, and evening look—geared at the working woman. While a lot has changed with the Donna Karan brand in the last 40 years—it's now owned by G-III Apparel—today's iteration offers those seven pieces and more at a price point once referred to in department stores as moderate. Model Isabeli Fontana in the Summer 2025 Donna Karan New York campaign. With a stunning campaign art directed by Trey Laird, the initial launch campaign for Spring 2024, shot by Annie Leibovitz, starred supermodels Cindy Crawford, Linda Evangelista, Karlie Kloss, and more. It was followed up with the Fall 2024 campaign 'Reflections on Women,' shot by Mikael Jansson and starring Christy Turlington, Amber Valletta, and Alek Wek. Now, the brand aimed at today's professional woman is introducing its latest campaign for summer 2025, building on the launch campaign. This time, the media initiative, which will launch on Donna Karan New York's Instagram, TikTok, YouTube, and Facebook channels, along with stars Helena Christensen, Isabeli Fontana, Cindy Bruna, and Esther Cañadas, women who have had key moments in advertising and fashion shows during the brand's designer powerhouse days. Today, they represent women who inspire the brand story. For this latest effort, the campaign features interviews and behind-the-scenes coverage of the photo shoot. In a series of videos, the models reflect on their time with the brand. For instance, Cindy Bruna recalls her first runway show for Donna Karan and echoes the sentiment of the campaign, saying, 'It's all about walking down the street like it's your runway and feeling powerful.' Model Ester Canadas in the Summer 2025 Donna Karan New York campaign. Ester Cañadas recalls coming to New York for a Donna Karan campaign for one day and staying for 10 years. The Spanish model and actress noted Karen's trailblazing campaigns featuring diverse types of women, which 'is really about you.' Dutch supermodel Helena Christensen touts, 'Donna Karan, Peter Lindberg and New York is such a great combination. I always felt like a feminine, powerful woman. That's the most important way a designer can make a woman feel,' in her video. Brazilian supermodel Isabeli Fontana recalls her first campaign for Donna Karan and coming to New York at 15 in 2002. (Though presumptively the model was referring to the 2011 campaign shot by the star photography couple Inez & Vinoodh when she was closer to 28 years old.) In the video, Fontana speaks about the ground-breaking campaign that showed the model 'testifying' in a courtroom. 'It's a woman who knows what she is doing, and she is using her power and her feminine side to create a better planet.' Model Cindy Bruna in the Summer 2025 Donna Karan New York campaign. Once again, Trey Laird, who has been instrumental to the brand's image dating back to the late Eighties, led the Creative Direction. Christian Ferretti shot hero images, and Natalie Paul captured BTS stills. Former Vanity Fair editor Jessica Diehl styled the shoot with hair and makeup by Shay Ashual and Francelle Daly, respectively.

Kate Moss Debuts as the Face of Donna Karan's Spring 2025 Campaign in a Pair of Glossy White Slingback Pumps
Kate Moss Debuts as the Face of Donna Karan's Spring 2025 Campaign in a Pair of Glossy White Slingback Pumps

Yahoo

time06-02-2025

  • Entertainment
  • Yahoo

Kate Moss Debuts as the Face of Donna Karan's Spring 2025 Campaign in a Pair of Glossy White Slingback Pumps

Kate Moss is the new face of Donna Karan, appearing in a sultry campaign spotlighting the veteran designer's Spring 2025 collection. The legendary New York fashion brand has been investing in its revival since its relaunch last spring. Moss is just the latest '90s supermodel to be tapped to appear in a Donna Karan campaign. This follows up the Fall 2024 Campaign entitled 'Reflections on Women,' which featured the likes of Christy Turlington, Eva Herzigova, and Amber Valletta. More from Footwear News Nicole Ari Parker Steps Out in Michael Kors Collection Slingbacks With Husband Boris Kodojoe for NYFW Event Alessandra Ambrosio Displays a Glamorous Slingback Kitten Heel at Marc Cain Fashion Show in Berlin 'Donna Karan New York expands its vision of iconic timelessness by featuring Kate Moss forthe Spring 2025 Campaign. A legend who has captivated the world over decades, Moss embodies the enduring spirit and identity of the brand today,' a press statement reads. Photos shot by Craig McDean see Moss posing in chic white and neutral-toned pieces from the collection, with an earthy, light-filled room as the backdrop. The model can be seen wearing an elegant white linen suit, a curve-hugging halter dress, a chunky knit off-the-shoulder sweater paired with a chic skirt in the same warm ecru shade, and glossy white slingback pumps. Another look sees Moss in a sheer white tank top seamlessly tucked into sophisticated white trousers, with a long coat on top. An oversized white bag completes the monochromatic look. Pieces throughout the collection, including the footwear, are adorned with reflective gold hardware inspired by looks from the brand's archive. In addition to white slingbacks, shoe styles range from black leather and gold-embellished backless sandals set on walkable block heels, pointy flats in a shimmering gold metallic finish, and strappy black patent peep-toe pumps. 'It was great working with Donna Karan New York again and shooting with Craig McDean is always fun, he is like family,' Moss said of the collaboration. 'To me, Donna Karan has always Been about effortless glamour and luxury with a little bit of an edge and this collection really captures all of that.' The Spring 2025 collection will be available to shop in select retailers in North America and on on February 6. Donna Karan was last seen presenting Kenneth Cole with the Lifetime Achievement Award at the 2024 FN Achievement Awards in December. Both Karan and Cole were honored with the Icon Award for Social Impact at the 2019 FNAAs for their humanitarian work in Haiti. Launch Gallery: Kate Moss' Shoe Style Through the Years: From the Runway to the Streets Best of Footwear News Chrissy Teigen and John Legend's Couple Shoe Style [PHOTOS] Sneaker Style at the Grammys: Billie Eilish and More Stars Through the Years Taylor Swift's Best Shoes at the Grammy's Over the Years [PHOTOS]

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