Latest news with #ReframeBeauty
Time of India
2 hours ago
- Entertainment
- Time of India
‘Didn't think I was feminine at all'- LeBron James' wife Savannah James reveals having a hard time connecting to her female side
Savannah James, Image via Getty NBA icon LeBron James ' wife, Savannah James, has always been vocal about her personal life on the podcast Everybody's Crazy. The Reframe Beauty owner reflected on her feminine side during a conversation with co-host April MacDaniel and Victoria Song. LeBron James' entrepreneur wife even revealed having a hard time connecting with her feminine side for a long time. LeBron James' wife Savannah opens up on the struggles with connecting to her feminine side During a recent episode of the widely watched podcast Everybody's Crazy, LeBron James' wife Savannah spoke about her feminine side. In between the conversation with popular author and coach Victoria Song, Savannah revealed not being in touch with her feminine side for a long time. While talking about the feminine energy, podcast co-host April MacDaniel went on to ask James about her take on power of being feminine. She said, 'I don't know. I just It's so funny because at one point I didn't think I was feminine at all. Oh my god. Seriously, I didn't think so. So, part of my intention, I did like a detox and part of my intention was to tap into my feminine energy.' How Do You Know If You're In Your Feminine Energy? Savannah James further added, 'I did all of the things that you were saying. I got massages. I started my first round of like talk therapy. I was like taking baths. Like, this is when I first started doing all of that. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 20 Pieces of Clothing Older Women should Avoid Learn More Undo And I just think that that is a space that felt the best. So I just stayed in it.' LeBron James' wife, Savannah James, even listed out everything she had ended up doing to be in sync with her feminine energy. Savannah James reflects on her marriage, kids and relationship with husband LeBron James During a recent episode of Everybody's Crazy, LeBron James' wife, Savannah, poured her heart out. The Reframe Beauty owner reflected on her marriage and kids. In between the conversation with co-host April MacDaniel. James said, 'My love language is not gifts. I want to spend time; I want to talk. Don't get me wrong. It's nice every now and then, but that's not. I felt so heavy and, like, icky, and I did not know why, and then I figured it out. I sat in it for a bit. I didn't like I was a little bit upset with myself.' It's Giving... Cuffed or Confused She further revealed, 'Like, 'Why do I feel like this like this? This is stupid like, why?' But I sat with it. I figured it out; it came to me why I was feeling that way, and I'm like, okay. I acknowledged it. And I did what I needed to do to move forward with it.' Savannah James and the Los Angeles Lakers star were childhood sweethearts. They have been married for over two decades. Reportedly, Savannah was just a teenager when she welcomed her eldest son, Bronny with LeBron James. Also Read: 'I was pregnant'- LeBron James' wife Savannah James reveals how her cravings during pregnancy left NBA star confused Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Forbes
01-07-2025
- Entertainment
- Forbes
Savannah James Taps Howard University For New Skincare Line Reframe Beauty
Reframe Beauty In the skincare world, it often feels like we're constantly bombarded with new launches and celebrity-backed products. From the Kardashians to Hailey Bieber and Lori Harvey, the list of familiar names dominating the skincare and wellness industry seems endless. But when Savannah James announced the release of her new line, Reframe Beauty, something stood out. It wasn't so much that Savannah had years of experience or a long-standing reputation in skincare—after all, the James name is more synonymous with basketball than beauty—but rather, it was that her skin was just that good. But, everyone's mostly aware, that many celebrities get five-figure treatments and then launch skincare lines, slapping their names on them. However, when the products from James' line first surfaced on Instagram, there was something different. The packaging was fun, glossy, and on-trend, and the message behind the brand was solid, backed by clinical research in partnership with Howard University, home to the number one HBCU dermatology school. But it wasn't just the aesthetics or the research that made the brand stand out; it was the story behind her "why." In a Zoom interview, Savannah shares, 'My daughter, Zhuri.' She pauses, then continues, 'When she said to me she wanted to be like me, that was the catalyst. In an Instagram caption, she writes" What blueprint had i established for her to follow?" Over Zoom, she continues, "That moment made me shift from being just a day-to-day mom, a supportive wife, and someone who was just going through the motions, to thinking outside the box. It was like, 'What's next?'' She says, 'I had to ask myself, where are my passions? What brings me joy? Because I think that's really important. I wanted to do something that wasn't draining, something that would excite me and keep me motivated.' Immediately, her thoughts turned to the beauty space. For Savannah, it wasn't a stretch, she'd always been interested in skincare and makeup. In fact, she jokes that she's the type of person who can do her makeup, wash it off, and do it all over again. "I've spent years obsessed with finding products that truly worked. I'd stalk the aisles of Sephora, always in search of formulas that delivered real results but also felt luxurious and reflected who I am." She continues, "Time and again, I came up short. I didn't see myself represented in the brands on the shelves- not in the science, the imagery, or the intention." But James already felt the invisible criticism early on, another celebrity with another makeup or skincare line. "I remember having a conversation with my team very early on,' Savannah recalls. 'I get it, this is a highly saturated market I'm stepping into. But we were intentional about how we wanted to differentiate our brand from everything that already exists." For her, it came down to the "clinical trials and studies we backed our products with, as well as the unique formulations, textures, and colors. Every detail mattered.' reframe beauty When it came time to find researchers, Savannah James was focused on a central question: why isn't darker melanated skin studied as extensively in clinical skincare research? Her answer led her to Howard University, a choice rooted in an existing relationship and a shared mission. The clinical study brought together 45 participants, ages 26 to 63, representing a range of skin types across the Fitzpatrick Scale. Over eight weeks, the team conducted a rigorous process that included in-depth vetting, comprehensive formula reviews, and meticulous evaluation of the study's design and methodology. 'We knew clinical integrity had to be at the heart of Reframe,' James explains. 'If we were going to make claims, they needed to be backed by real data on real people with real skin diversity.' Partnering with Howard felt natural. 'The Howard University College of Medicine's dermatology department is one of the most respected in the country, especially in research on skin of color. Their participation gave us not just scientific rigor, but cultural alignment. Our values matched.' The process, which she described as 'hard,' isn't something most beauty brands undertake. 'Hyperpigmentation and other skin concerns show up very differently depending on your melanin levels,' she says. 'There's a gap that's long existed in clinical research, and I wanted Reframe to help close it.' Courtesy of Reframe Beauty Reframe Beauty's debut line introduces three core products designed to work in harmony. First, the Pigment Processor Daily Brightening Serum ($115) targets dark spots and uneven skin tone with ingredients like kojic acid, known for its fast-acting brightening properties, but noticeable does make skin more sensitive to the sun. Then there's the standout Compression Complex Facial Sculpting Cream ($95), which feels like silk on the skin and delivers an all-day glow. When layered with the pigment processor, it forms a second-skin barrier that locks in moisture. Rounding out the trio is the Circadian Cream Overnight Collagen Seal ($135), a rich overnight mask that doesn't fully absorb—by design—so skin wakes up still visibly moisturized and refreshed. Interestingly, this 3-product collection doesn't include a traditional face wash, something James did intentionally. 'As a consumer, I just use what feels right for me,' she explains. 'I wanted to launch with these three products first because I didn't want anyone to feel overwhelmed. You know, like, 'I have to use six or eight products, or a full regimen, and learn about this brand all at once.'' For Savannah, the focus is on addressing common skincare concerns: things like dark spots, pigmentation, and inflammation. "A lot of people struggle with uneven skin tone or inflamed pigment, and we're all trying to age backwards at this point," she adds. 'So, hydration is key, too. Keeping your skin hydrated and making that a priority is just as important.' In an 8-week clinical study, participants used either Reframe Pigment Processor or Reframe Circadian Cream on one side of their face. The results were promising: at the 8-week mark, 80% of participants saw improvement in skin hydration with Circadian Cream, 70% experienced a reduction in wrinkles with the same cream, and 50% saw improvement in discoloration with Pigment Processor. The products themselves —a pigment processor, a daily cream, and an overnight cream—aren't groundbreaking in concept. But Savannah James approached formulation with a fresh lens, focusing on standout ingredients like spirulina maxima extract, which helps protect against blue light damage; Konjac Filling Spheres for an instant glow; and Peach Gum, known for its wrinkle-preventing properties. Courtesy of Reframe Beauty 'For those findings, I definitely had to lean on my Howard team,' she says. 'We went back and forth with different formulations alongside our chemist, and we also drew a lot of inspiration from our innovation trips to Korea. It was all about figuring out what worked in synergy, what we wanted out of each product, and how we wanted it to perform.' After all the research, testing, and flights back and forth between Korea and Howard University, the most gratifying takeaway for Savannah James was simple: 'Skin is skin.' Whether it's melanated or not, she emphasized the importance of using the full Fitzpatrick Scale and contributing meaningful data to the broader skincare canon. 'It was super important for us—when we were running these trials—to make sure we were testing across the full Fitzpatrick Scale to truly validate our findings and our beliefs,' she says. Her biggest cheerleaders throughout the process? Her family. Between her husband, LeBron James, and their three children, 'they were all pretty much in love with the Circadian Cream,' she shares. In the early stages, their feedback stood out: 'They'd wake up feeling like they didn't have to do anything to their face. They could just go about their day still glowing and feeling refreshed.'
Time of India
31-05-2025
- Entertainment
- Time of India
LeBron James stayed Silent after Savannah James took a bold step with her new skincare brand
LeBron James stayed Silent after Savannah James took a bold step with her new skincare brand (Image Source: Getty Images) Wife of NBA star LeBron James , Savannah James, posted a touching and quite personal letter online. Unlike her regular postings on family or basketball, this one exposed a significant life upheaval she is going through. Though she lacked all the specifics, the message struck a strong emotional note. LeBron saw the post and reposted it on his own site, but significantly, he didn't add any remarks or caption, allowing Savannah's words to speak for themselves and exhibiting silent support during this important event. Savannah James opened up about her brand and her daughter, Zhuri James Savannah James posted her message on Instagram on May 24. She shared a very touching story. It was about her daughter, Zhuri James. A few years ago, Zhuri said something sweet to Savannah, "When I grow, I want to be the same as you,". That moment stayed in Savannah's heart. It made her think deeply. She asked herself, 'What kind of example have I given her?' So, Savannah made a big choice. She decided to take a risk. She stepped into a new world and started her own skincare brand. The brand is called Reframe Beauty. Savannah James said she created it for all people. She wanted it to include everyone, no matter their skin type, tone, or background. She said it was not just about skin. It was about culture, fashion, music, art, and design. Savannah James worked with professionals in every area. She spent two years using the skincare on herself. She said her skin has never looked or felt better. Her goal was to make something real, honest, and helpful. LeBron James let Savannah James' words speak for themselves LeBron James did not write a reply or add a caption. He shared Savannah James's post on his Instagram story. That was it. No words. Just her message. It was a quiet way to support his wife. But it said a lot. LeBron and Savannah James have known each other for about 23 years now, and they have been together since high school in Akron, Ohio. They got married in 2013. They have three children: Briice James and Zuri James Now, Savannah has her own path. She stepped forward with Reframe Beauty. And LeBron James is there, watching proudly, even without saying a word. Also Read: Golden State Warriors mourn the death of Klay Thompson's 13-year-old dog Rocco
Yahoo
15-05-2025
- Entertainment
- Yahoo
I'm Super Skeptical About Celebrity Skincare Lines—but Savannah James May Have Just Converted Me
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Half of my job as a beauty editor in 2025 is testing out celebrity beauty brands. My inbox is full of emails announcing the next new popstar, actor, model, nepo baby, or random Hollywood someone coming for my beauty routine. At this point, I'm definitely more than a bit tired of it...I'm frickin' exhausted. But two names in one subject line piqued my interest: Savannah James and Nick Axelrod-Welk. You might know her as the wife of LeBron James; I know her as a hometown hero. Like her, I also hail from Northeast Ohio (a mere 20 minutes from where she grew up and met her husband in high school), where we know of the James family as so much more than basketball stars, but also philanthropers, parents, and entrepreneurs. Nick Axelrod-Welk, on the other hand, is somewhat of a modern-day beauty pioneer. He cofounded Into the Gloss, the editorial platform for Glossier, and worked as their editorial director before cofounding bodycare brand Nécessaire and homecare line Homecourt with Courteney Cox. Now, the two are joining forces on Reframe Beauty: A skincare line that takes a clinical approach without the same cold exterior. Launching with three products on May 15, Reframe Beauty is meant to be a brand for everyone. They partnered with Howard University's College of Medicine to run a first-of-its-kind clinical study on every single Fitzpatrick skin tone, ensuring that all products were not only safe but effective for the deepest skin tones that are often left out of medical conversations. Ahead of the launch, I spoke with Savannah about what it was like launching a new beauty brand, the story behind her obsession with skincare, and her go-to self-care practices amidst being a (very) busy person.$115.00 at $95.00 at $135.00 at I've been an avid beauty lover. I'm a Sephora VIB Rouge. I love browsing the aisles and looking at all the latest and greatest and trying all of the things. What really started this journey was my daughter. She told me she wants to be like me. It was so sweet, but so terrifying. And her reasons were super cute. "Mom, you do your makeup so well!" But that hit me like a ton of bricks, and I really had to reevaluate who I was outside of being a mom and wife. I kind of took a step back. I started to go on a personal development journey and realized that I want to make my mark in the beauty space. It's always been super fascinating. It's ever-evolving, and I think that I can contribute to the industry. I like to work from the foundation up. So with this brand, I wanted to start the foundation and be able to build on top of it. I love going to my aesthetician. I love going to dermatologists to be recommended things that I know will work for me, because they usually have a higher level of active ingredients. They work, but they don't look great. But then, while I'm in Sephora and I'm seeing all these amazing, beautiful products, I don't really understand how they work or what they'll do for my skin. Then, I'm thinking about my daughter, who is using products that don't necessarily speak to me. I kind of wrapped all of those things into thinking about what I want this brand to be, and I feel like we've executed that with highly clinically studied products. I want it to be digestible to the real world. It's clinical skincare for the real world. Skincare that you can understand. We want to keep things really simple. I'm very much still learning. I'm very curious, so I'll stay on an ever-evolving journey of knowledge and curiosity. So, even with this product, I am not an expert, but I surrounded myself with experts to be able to help me gain knowledge. I wanted to make sure that we were coming out of the gate with an accredited institution. Yeah, there are many ways to do clinical trials and studies, but we wanted to make sure that ours was going to solidify that we're really putting our money where our mouth is, and making sure that we are creating a product that is going to work across the Fitzpatrick scale was important. Exactly. So we've been very intentional with that. That's another reason why I wanted to create this brand is because I didn't feel spoken to in that way as well. I wanted to make sure that everyone felt seen. He's brought in his expertise, his vision, his edge—all of those things are what we have been able to collaborate on and bring life to this brand. He has been amazing to work with because he's very blunt and dry. This is gonna work, this isn't right, he'll say, and I appreciate that. Like I said, I'm still evolving, so getting education from him has been invaluable. The name did not come easily. When naming my children, it just flies off the top of our heads. But because this meant so much to me, and I also wanted it to mean something to other people, it was so hard to think of a name. I was going back and forth on whiteboards. But I do my best thinking in the shower. And one time, in the shower, I thought of it and knew, oh my gosh, this is the name. It's basically just coming from the fact that we want to reframe the way that clinical skincare is looked at in its approach. We're making sure that the entire Fitzpatrick scale is accounted for, making sure that we are really intentional with our clinical studies, and also just the way that we're looking at skincare. When you think of clinical, it's not pretty or fun. But we're fun and cute. I wanted to reframe the way people look at skincare in that way. Since formulation, these are the only products I've used. We've gone through so many iterations of what works, what doesn't, and different textures. But I have a very simple routine, and that's part of the reason why we started with three products, because we want you to be able to try things and just incorporate a product or two into your regular routine. You don't have to buy a 12-step system to feel confident. Any incorporation of these products will work. Every day, I wash my face and use our Pigment Processor serum. I'm a skin picker, so I've got some hyperpigmentation I want to work on fading, and this has an overall brightening effect on my skin. I follow up with our Compression Complex, which is our day cream. It has amazing hydration benefits, but also some really cool technology that keeps all the good in but blocks blue light. It's also instant gratification and has an immediate snatching effect, which I love. At night, I'll use our Circadian Cream, which is our night cream, after washing my face and using my actives (I love peel pads with chemical exfoliants). And this locks in everything and puts my skin to sleep. It looks like making time for myself. I'm a firm believer that you cannot work from a cup that's half full in any capacity. So I enjoy my moments. I tell my kids all the time, if you can't find me, don't look. I love hanging out with my friends, and I love self-care practices, getting a lymphatic drainage massage, or sitting in the sauna—little things like that. That's where I find my balance and my peace. I know it doesn't seem like a beauty practice, but drinking water. I'm a water girlie. Yes, I do drink coffee on a daily basis, but I make up for it with how much water I drink. I think detoxing is really important. I love sweating things out, getting lymphatic drainage massages. I don't know if it's that crazy, but I think that something that's really beneficial is moisturizing while you're wet. That's one thing that I read once, and I was like, oh, that makes so much sense. And I've done it ever since. This interview has been edited and condensed for Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
Yahoo
09-05-2025
- Entertainment
- Yahoo
LeBron James' Wife Savannah James Shares New Update That Would Excite Fans
Savannah James is expanding her impact once again, this time with her company called Let It Break, launched alongside her close friends April McDaniel and Porsha Ellis. The community is built to foster genuine connection and self-discovery, giving women a space to share, grow and uplift one another. On Thursday evening, Let It Break shared an Instagram reel announcing it is now accepting applications for new members. 'Let It Break is a members-only community designed for women ready to grow from the inside out,' the caption read. "Through intimate group coaching, curated experiences, and expert-led gatherings, we offer a grounded, holistic path forward — one that honors who you are and who you're becoming." According to a Harper's Bazaar feature, the brand was born out of the trio's desire to create a space where women could connect, reflect and support one another. Since its launch in June 2024, Let It Break has provided tools, events, guidance and programming aimed at helping women build stronger relationships and prioritize their well-being. They hope to create a place for women to come together to become stronger versions of themselves. The core mission of Let It Break centers on supporting both its members' and founders' mental, physical and spiritual wellness. James is also preparing to launch a new skincare line, Reframe Beauty, on May 15. Outside of being a mother and the wife of an NBA superstar, James continues to use her platforms to champion self-care, confidence and wellness for women everywhere. Fans who are interested in joining Let It Break can visit their website for more information.
