Latest news with #RelianceRetail
Economic Times
2 hours ago
- Business
- Economic Times
Reliance is trying to become "the coolest one"
EU sanctions Russian Nayara refinery in India, Reliance brings back Kelvinator After pushing its own mobiles and soft drinks into India's vast consumer market, Reliance Retail has set its eyes on selling refrigerators, ACs and washing machines in a segment dominated by global giants such as LG and Samsung. The company is rolling out a bold strategy anchored in legacy, scale and disruption to dominate the fast-growing consumer durables business. Reliance Retail has been expanding its private-label portfolio and growing its footprint in home electronics and appliances, a segment boosted by rising incomes, urbanisation and mounting competition. As of June 2024, India's consumer goods market was the fastest-growing among major economies and could nearly double to Rs 3 lakh crore by 2029, according to an EY report. Reliance Retail's foray into the consumer durables segment represents a strategic expansion that mirrors its earlier playbook in the FMCG space -- reviving legacy brands, leveraging distribution muscle and disrupting a multinational-dominated market with a "Made in India" narrative. The recent acquisition of the iconic Kelvinator brand marks a significant milestone in this journey and signals the company's long-term ambitions in India's fast-growing home appliances market. From licensing to ownership: Kelvinator's strategic roleReliance Retail on Friday announced that it has bought Kelvinator from Sweden's Electrolux to broaden its range of offerings in the durables market. Kelvinator, a legacy brand going a century back, is known for pioneering home refrigeration and its popular 'The Coolest One' tagline in the 1970s and 80s. Also Read: Reliance Industries Q1 Results: Cons PAT jumps 78% YoY to Rs 26,994 cr, beats Street estimates Reliance Retail's move to fully acquire Kelvinator, from being a licensee since 2019, transforms its relationship with the brand from a tactical play into a strategic asset. The Kelvinator name, synonymous with refrigerators and washing machines for decades, still commands trust among older Indian consumers. Although its presence had faded post liberalization and with the dominance of Korean and Japanese players, the brand's latent equity makes it a strong candidate for revival under Reliance's stewardship. By integrating Kelvinator into its portfolio, Reliance gains more than just a brand. It inherits a lineage of product design, recall and goodwill that can be scaled rapidly across its retail empire. The plan is to push not just refrigerators and washing machines, but expand into air conditioners and kitchen appliances, aligning with rising demand from a growing middle class and increasing urbanisation. Wyzr, the opening gambit The acquisition dovetails with Reliance Retail's earlier 2024 launch of Wyzr, a homegrown consumer durables brand positioned as a disruptor to multinationals like LG, Samsung and Whirlpool. Wyzr marks Reliance's intent to go beyond legacy brands and build new-age offerings tailored to Indian consumers, with competitive pricing and design suited for Indian Read: Reliance Jio Q1 Results: PAT grows 25% YoY to Rs 7,110 crore; ARPU at Rs 208.8Reliance's dual-brand strategy -- Kelvinator as a legacy player and Wyzr as an aspirational, value-driven brand -- allows it to target both traditional and younger, aspirational consumer segments. The company is reportedly engaging with domestic contract manufacturers while planning to build its own facilities in the medium term, aiming at control quality, cost and innovation. Haier and Whirlpool in crosshairs Reliance isn't just looking to grow organically but actively eyeing major inorganic opportunities. Reports of its interest in a strategic stake in Haier's India operations, as well as its bid for controlling interest in Whirlpool's India business, underscore its intent to consolidate the fragmented consumer durables landscape. These moves, if successful, could catapult Reliance into the top tier of players in India's appliance market Haier looking to localise and Whirlpool potentially changing hands, Reliance is positioning itself as a natural homegrown partner for global giants who need distribution and operational support in India's complex market. The competition is stiff as Bharti Group and Havells are also in the fray for Haier and Whirlpool respectively. But Reliance's deep pockets and operational muscle give it a clear edge. FMCG playbook redux: From Campa to Kelvinator The consumer durables strategy closely echoes Reliance's approach in FMCG, where it bought legacy brands like Campa Cola, Raskik and Sosyo to quickly build shelf presence and brand recognition. The approach is clear --- acquire heritage brands, modernize them, and plug them into Reliance's expansive distribution system and scale strategy bypasses the long gestation period required to build new brands from scratch and leverages nostalgia and trust, both powerful emotional drivers in Indian sets Reliance apart from other players is its integrated ecosystem, from retail stores and online platforms to telecom and payments businesses. These allow it to not just sell products, but also create whole systems for marketing, logistics and after-sales support. Consumer durable products sold through this ecosystem generate rich consumer data, enabling personalised offers, servicing models and upselling across product categories. Moreover, Reliance's deep discounting power, control over shelf space and fast execution give it significant advantages over legacy brands that rely on traditional dealer-distributor far, Reliance's own brands, Reconnect and Wyzr which it has founded, have met with limited success. But it is trying to majorly disrupt the market by combining the nostalgia and trust of legacy brands like Kelvinator with the energy of new entrants like Wyzr, and by aggressively pursuing M&A deals with global majors. Reliance may want to do a Jio in the consumer durable market but it's a long-term bet. ( Originally published on Jul 18, 2025 )
Economic Times
2 hours ago
- Business
- Economic Times
Reliance Retail enters ayurvedic beauty space with Puraveda on Tira
Synopsis Reliance Retail's Tira introduces Puraveda, an Ayurvedic beauty brand blending ancient wisdom with modern science. The brand's initial collection features over 50 products across skincare, haircare, and body care, incorporating ingredient-led ranges like Dhara, Niyama, Sama, and Urja. Puraveda aims to offer cruelty-free, high-performance products, accessible through Tira stores and online, delivering holistic beauty experiences. ANI Reliance Retail launches Puraveda on Tira, marks entry into ayurvedic beauty. Tira, Reliance Retail's omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness, a company statement said Wednesday. Puraveda's launch marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer. Bhakti Modi, Co-founder and CEO of Tira, commented on the launch, "We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible."The brand's carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care, crafted to elevate everyday rituals through cruelty-free, high-performance products. The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges: Dhara delivers deep nourishment, powered by Chandan, D-Panthenol, and Lavender; Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver; Sama fosters harmony and calm, featuring Gulaab, Tocopherol, and Hibiscus; and Urja energises and revitalises with Mulethi, BHA, and said each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective -- a true celebration of balance, vitality, and Puraveda collection will be available across Tira stores and on in 2023 by Reliance Retail, Tira is India's fastest-growing omni-channel beauty retail platform. Tira delivers to over 98 per cent of India's pincodes.
Time of India
3 hours ago
- Business
- Time of India
Reliance Retail enters ayurvedic beauty space with Puraveda on Tira
Tira, Reliance Retail 's omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio. Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness, a company statement said Wednesday. Explore courses from Top Institutes in Please select course: Select a Course Category Others MCA Data Analytics Digital Marketing others Design Thinking Finance Product Management Leadership Public Policy Cybersecurity CXO Artificial Intelligence Management Operations Management Technology Project Management Degree PGDM Data Science Data Science healthcare MBA Healthcare Skills you'll gain: Duration: 9 months IIM Lucknow SEPO - IIML CHRO India Starts on undefined Get Details Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Exec Cert Prog in AI for Biz India Starts on undefined Get Details Skills you'll gain: Duration: 28 Weeks MICA CERT-MICA SBMPR Async India Starts on undefined Get Details Skills you'll gain: Duration: 16 Weeks Indian School of Business CERT-ISB Transforming HR with Analytics & AI India Starts on undefined Get Details Puraveda's launch marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer. Bhakti Modi, Co-founder and CEO of Tira, commented on the launch, "We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation. At Tira, we aim to redefine beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With Puraveda, we invite consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible." The brand's carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care, crafted to elevate everyday rituals through cruelty-free, high-performance products. Live Events The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges: Dhara delivers deep nourishment, powered by Chandan, D-Panthenol, and Lavender; Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver; Sama fosters harmony and calm, featuring Gulaab, Tocopherol, and Hibiscus; and Urja energises and revitalises with Mulethi, BHA, and Mogra. Tira said each range is anchored in a signature synergy of Ayurvedic hero ingredients and clinically proven actives, delivering sensorial beauty experiences that are as indulgent as they are effective -- a true celebration of balance, vitality, and well-being. The Puraveda collection will be available across Tira stores and on Launched in 2023 by Reliance Retail, Tira is India's fastest-growing omni-channel beauty retail platform. Tira delivers to over 98 per cent of India's pincodes. Economic Times WhatsApp channel )
News18
10 hours ago
- Entertainment
- News18
‘Third World Who?': UK Couple Says Goa Shopping Experience Tops London, NYC And Dubai
Last Updated: The video showcases a smart changing room setup in India that a British couple says they've never seen before. A British couple was left amazed by a unique shopping experience at a store in Goa. Liam and Dani Cross, who run the YouTube channel Travel With The Crosses, shared a video showcasing an innovative changing room setup they hadn't encountered even in London, Dubai, or New York. Changing Room That Tracks What You Carry The couple visited the Azorte store in South Goa, where Liam picked up three clothing items and walked into the trial room. As soon as he entered, a screen behind him displayed all three items along with their sizes. 'Look how from the future these changing rooms are," Dani said while recording the moment. Touchscreen Features In the video, Dani explained how the smart mirror detected the items automatically. If a different size was needed, all it took was a tap on the screen to place a request. 'The mirror there picks up everything. And then, say you want another size, you can choose one and ask them to bring it," she said. The screen also suggested clothing combinations and allowed users to ask the staff to bring those to try out. 'THIS IS NOT IN DUBAI, THIS IS NOT IN LONDON, THIS IS NOT IN NEW YORK… This is INDIA. I'm sorry, but India?! Third world who?! This is better than shopping in Wales!! Back where the salesman 'goes to the back" to check if they have your size… when clearly they leave the room scroll on TikTok for a minute, then come back empty-handed. Gotta give it to India for the shopping experience," the couple wrote in the caption. Online Response The video gathered nearly four lakh views. Many appreciated the couple for showing a different side of India. One user commented, 'Good to see someone who's showing the positive side of India." Another added, 'Thanks for showing the cool side of India, unlike other western travellers who just show slums and poverty!" 'This is amazing! Every changing room everywhere should have this!" someone expressed. 'Omg, this is the coolest thing. Initially, I was like ooh fancy, could be Dubai/London/US etc., and then I read the caption and you said India, and I was like daaaaaamn, and then you said Goa, and I said WTF!!! I'm from Goa and this was so so cool! So glad you guys are loving Goa!" a person exclaimed. The mirror inside the changing rooms at Reliance Retail's Azorte stores uses RFID (Radio Frequency Identification) technology, which helps detect products as soon as they come within approximately 10 meters of the installed sensor, according to Cashify. About the Author Buzz Staff A team of writers at bring you stories on what's creating the buzz on the Internet while exploring science, cricket, tech, gender, Bollywood, and culture. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
India.com
2 days ago
- Business
- India.com
Nita Ambani's BIG launch, opens Reliance Retail's new flagship store under brand named as…, will celebrate…
Nita Mukesh Ambani has opened the flagship store of Reliance Retail's Swadesh brand at Mumbai's historic Eros Building in Churchgate. It will bring India's artisanal legacy into the mainstream retail space. It was opened to the public on July 25and has the iconic art deco structure which shows beauty of Indian craft and textiles. What Is Reliance Retail's Swadesh? Swadesh isn't just a store, it's a tribute to India's handmade heritage. It has a collection of handwoven saris and artifacts to indigenous textiles and home decor. The idea is to celebrate the skilled artisans behind each piece, and to spotlight their stories, rooted in India's diverse cultural landscape. After the public launch, a traditional puja was performed on July 22 in the presence of Nita Ambani, her daughter Isha Ambani, and daughters-in-law Shloka Mehta and Radhika Merchant. The ceremony showed the brand Swadesh as a tradition, spirituality, and artistic expression. Nita Ambani Launches Swadesh Nita Ambani was wearing a handwoven Madurai cotton Gharchola sari from Rajshrudra in Rajkot which took ten months to craft. It was made by designer Manish Malhotra with a silk blouse adorned with antique gold embroidery. It matched with the spirit of Swadesh. Reliance Foundation collaborated with a newspaper to release a special edition fabric front jacket which showed the Kantha-inspired Tree of Life motif. It was an open invitation for all to reconnect with India's rich craft heritage in their everyday lives. Swadesh shares its cultural vision with the Nita Mukesh Ambani Cultural Centre to preserve, promote, and pass on India's artistic legacy. The Eros Building with its architectural heritage and culture also was the perfect location for the store.
