Latest news with #RetailMedia
National Post
3 days ago
- Business
- National Post
Meet The People Acquires Yeoman Technology Group, Bolstering Retail Media Capabilities
Article content North American agency group strengthens its e-commerce expertise with strategic acquisition of retail media Amazon specialists Article content Article content NEW YORK — Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies across Amazon, Walmart, Target and other platforms. Terms of the deal were not disclosed. The addition of Yeoman Technology Group represents MTP's tenth brand acquisition since its founding and strengthens the agency group's growing roster of specialized agencies. Building on its consistently rising client demand across North America over the past year, Meet The People's Creative, Commerce, Media, Performance, and Retail Media teams are on track to grow to 800 full-time employees in the U.S. and Canada. Article content 'This acquisition significantly enhances our Retail Media and Performance Marketing capabilities at a time when brand success on platforms like Amazon, Walmart, and Target has become critical to overall business growth,' said Tim Ringel, Meet The People Founder and Global CEO. 'By integrating Yeoman's specialists and proprietary technology, we're doubling down on our commitment to provide clients with the deep digital shelf expertise they need in today's complex retail media landscape.' Article content Founded in 2009 by Michael Healey in Portsmouth, New Hampshire, Yeoman Technology Group has built a reputation as a trusted consultant to multi-channel brands, focusing on growing direct-to-consumer (DTC) ecommerce, Amazon, and other marketplace channels without disrupting existing sales channels. Article content Healey will remain with MTP to support the agency group's continued growth within the Retail Media space. He will report to Allison Potter and Joseph McConellogue, who are the Co-CEOs of Swell Media. Article content 'Joining MTP gives Yeoman the opportunity to scale our expertise across a much broader client base while maintaining the specialized approach that has made us successful,' said Healey. 'Our team is thrilled to collaborate with MTP's diverse agencies and leverage our combined capabilities to deliver even stronger results for clients in the rapidly evolving retail media ecosystem.' Article content ABOUT YEOMAN TECHNOLOGY GROUP Yeoman Technology Group is a leading consultant to multi-channel brands with a focus on growing DTC, Amazon, and marketplace channels without disrupting existing sales channels. Founded in 2009, the company specializes in the management, optimization and execution of organic and paid Retail Media strategies for midsize DTC brands across major platforms including Amazon, Target, and Walmart. Article content ABOUT MEET THE PEOPLE Meet The People is an international group of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Activation and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent. Article content Article content Article content Article content Article content Contacts Article content Article content Article content
Zawya
4 days ago
- Business
- Zawya
Yango Ads and Dr Nutrition partner to personalise health retail through AI-powered ad solution
Dubai, UAE — Yango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East's leading health and wellness retailers. The collaboration brings Yango Ads' 360° Retail Media platform to Dr. Nutrition's digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare retail market. Powered by first-party data and real-time targeting, the full-stack integration includes ad management, ad serving, inventory support, audience augmentation, user analytics and exclusive operational oversight by Yango Ads. The solution ensures customers receive product recommendations, content, and highly relevant offers on their online wellness shopping journey. 'In today's research-driven consumer market, precise timing and highly relevant messaging make all the difference. Retail media can help brands connect with today's health-conscious consumers,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'With Dr. Nutrition, we're combining AI-driven precision and deep consumer insight to create a smarter, more meaningful advertising experience. Through our partnership, the brand can better meet its customers' needs, offering the most relevant recommendations and support at the right moment. The Middle East is one of the most exciting markets for this transformation, with 44% of consumers now shopping online daily or weekly, well above the global average." Dr. Nutrition, with over 200 stores across 10 countries in the GCC and North Africa, is increasingly focused on personalisation to meet the evolving expectations of today's consumer. The new solution will allow the brand to deliver targeted product suggestions and wellness advice in real time, enhancing each user's experience while reinforcing its leadership in the health and supplements sector. As the UAE's eCommerce revenue is projected to reach $8 billion in 2025, the partnership puts Dr. Nutrition in a strong position to leverage this growth with highly tailored digital engagement. 'In a competitive and rapidly changing health sector, retail media gives us the tools to differentiate in a more personalised way,' said Ashraf Gamal, Head of E-commerce at Dr. Nutrition. 'At Dr Nutrition, our mission is to make health and wellness more accessible, relevant, and tailored to each individual. Instead of broad messaging, Yango Ads' data-driven insights enable us to connect with people based on real interest and intent. It helps us reinforce our role as a trusted wellness partner who understands the unique goals of every customer and supports them across every stage of their health journey.' Also commenting on the partnership, Yuliya Kim, Head of Partnerships at Yango Ads MEA, added: 'We're seeing more regional brands adopt retail media to bridge the gap between awareness and conversion. With Dr. Nutrition, the focus is on building a high-performance customer-centric advertising experience, turning data into actionable insights to drive long-term value for both the brand and its users.' The collaboration also aligns with public health initiatives like the UAE's National Strategy for Wellbeing 2031, which emphasises the importance of personalised wellness approaches. As investment in retail media networks is expected to reach $140 billion globally by 2026, Yango Ads is positioned to offer retailers a single platform that integrates ad serving, audience segmentation, measurement, and creative management. By harnessing Yango Ads' advanced adtech capabilities, Dr. Nutrition can dynamically adjust messaging to suit individual customer goals, whether they're starting a new supplement plan or optimising their fitness routine. Yango Ads' Retail Media solution is part of a broader strategy to support e-commerce platforms with end-to-end monetisation tools. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Yahoo
20-05-2025
- Business
- Yahoo
Criteo Stock Plunges 29% YTD: Should You Buy the Dip or Wait?
Criteo CRTO shares have lost 29.2% in the year-to-date period, underperforming the Zacks Computer and Technology sector's decline of 1.4% and the S&P 500 index's return of 0.7%. The stock has also underperformed the Zacks Internet - Software and Services industry's growth of 17.2% in the same time stock's underperformance can be attributed to the effect of tariffs and inflation surrounding the industry. Criteo, although showing a dip at the moment, is poised for long-term growth even amid the macroeconomic uncertainties. The company is taking strategic steps to drive its prospects. Let's take a closer look at how CRTO is laying the foundation for sustained growth. Criteo has been transitioning from its legacy retargeting business toward high-growth areas, such as Retail Media and Commerce Audiences. In the first quarter of 2025, Retail Media on-platform revenues grew 21% year over year, driven by increased advertiser and retailer demand. Off-platform monetization also grew, supported by a 60% increase in supply partners. This can be attributed to the company's work with retailers like Michaels, Dollar Tree and Meijer, and its expansion of on-site monetization and self-service Audiences is another area of focus, with more than 250 brands onboarded to its expanded platform to date. With more first-party data integrations and growing demand for performance-based upper-funnel targeting, this business is positioned to scale throughout 2025. Criteo S.A. price-consensus-chart | Criteo S.A. Quote Criteo operates in a crowded space, competing with tech giants like Amazon AMZN, Google GOOGL, and The Trade Desk TTD. Amazon uses its shopper data to sell ads directly on its platform, while The Trade Desk helps brands buy ads across the open Internet with data-driven tools. Google rivals Criteo with ads across Search, YouTube and websites, using its vast user data. Shares of Amazon, Google and The Trade Desk have lost 6%, 12.1% and 35.1%, respectively, in the year-to-date period. While these players dominate in various channels, Criteo differentiates itself by providing retailer-direct access and a transparent, demand-driven platform that aligns with first-party data needs. With its broad retail network, proprietary Shopper Graph, and AI-based performance engine, Criteo offers measurable returns to brands and retailers, an advantage it plans to expand upon through continued platform investment and innovation. The Zacks Consensus Estimate for CRTO's 2025 earnings is currently pegged at $3.46 per share, which has been revised upward by 8.46% over the past 30 days. The estimate suggests a year-over-year increase of 16.98%. The consensus mark for revenues is pegged at $1.15 billion, indicating year-over-year growth of 2.41%.CRTO beat the Zacks Consensus Estimate for earnings in three of the trailing four quarters and missed once, with the average surprise being 45.42%. Criteo is now focusing on high-growth areas like Retail Media and Commerce Audiences. In the first quarter of 2025, the company expanded its advertiser base by 11% year over year and drove strong platform adoption across key retailers like Michaels and Meijer. New features such as dynamic sponsored products and video ads have strengthened its product suite, while recent wins in categories like grocery and home improvement reflect growing market traction. With more than 250 brands using Commerce Audiences and self-service adoption rising, Criteo is building momentum. Backed by a clear product roadmap, the company is positioning itself for long-term currently carries a Zacks Rank #2 (Buy) and has a Growth Score of A, a favorable combination that offers a strong investment opportunity, per the Zacks proprietary methodology. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Inc. (AMZN) : Free Stock Analysis Report Alphabet Inc. (GOOGL) : Free Stock Analysis Report Criteo S.A. (CRTO) : Free Stock Analysis Report The Trade Desk (TTD) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Business Wire
13-05-2025
- Business
- Business Wire
Perion Reports First Quarter 2025 Results, Raising Full Year 2025 Outlook
NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)-- Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today reported its financial results for the first quarter ended March 31, 2025. 'Our strong start to the year is indicative that we have the right strategy to serve a customer base that can keep expanding as we go. Our key growth engines DOOH, CTV and Retail Media, delivered year-over-year improvement,' commented Tal Jacobson, Perion's CEO. 'With our strengthened leadership team in place, we are focused on better capturing growth opportunities and market share while enhancing our Perion One platform offering. I believe that 2025 will be a year of transformation for Perion, and we are gradually adding the necessary components to our existing capabilities through responsible acquisitions and focusing our R&D efforts on AI-enabled solutions.' Mr. Jacobson continued, 'Earlier today, we announced the acquisition of Greenbids. An advanced AI-first company that delivers real outcomes to top-tier brands. Through leveraging Greenbids' custom algorithmic capabilities, we expand our total addressable market, especially within the walled gardens, and better position ourselves to gain deeper access to performance advertising budgets. As the trusted partner for some of the most well-known consumer brands and advertising agencies in the world, we believe the Perion One platform will generate significant opportunities for greater customer retention, longer duration contracts, larger-scale customers, increased recurring revenue per customer, and ultimately a more efficient business structure.' Business & Financial Highlights Retail Media 1 revenue increased 33% year-over-year to $19.8 million, representing 22% of revenue compared to 9% last year. CTV revenue increased 31% year-over-year to $10.7 million, representing 12% of revenue compared to 5% last year. DOOH revenue increased 80% year-over-year to $17.4 million, representing 19% of revenue compared to 6% last year. Launched integration partnership with The Trade Desk, fostering deeper interoperability across the industry. Announced results for our Next-Gen AI-Powered Chatbot that Drives Double-Digit Engagement Lift Expanded share repurchase authorization to $125 million and initiated an accelerated repurchase program to support capital return strategy and enhance shareholder value. 1 Retail Media revenue includes all media channels, such as CTV, DOOH, video and others 2 Percent of revenue may not add up due to rounding Expand First Quarter 2025 Financial Highlights In millions, except per share data Three months ended March 31, 2025 2024 % Advertising Solutions Revenue $ 69.7 $ 75.8 (8%) Search Advertising Revenue $ 19.6 $ 82.0 (76%) Total Revenue $ 89.3 $ 157.8 (43%) Contribution ex-TAC (Revenue ex-TAC) 1 $ 39.7 $ 60.2 (34%) GAAP Net Income (loss) $ (8.3) $ 11.8 (171%) Non-GAAP Net Income 1 $ 5.4 $ 22.6 (76%) Adjusted EBITDA 1 $ 1.8 $ 20.3 (91%) Adjusted EBITDA to Contribution ex-TAC 1 5% 34% Net Cash from Operations $ (7.1) $ 6.9 (202%) Adjusted Free Cash Flow 1 $ (7.4) $ 6.5 (215%) GAAP Diluted EPS $ (0.19) $ 0.24 (179%) Non-GAAP Diluted EPS 1 $ 0.11 $ 0.44 (75%) Expand Financial Outlook for Full-Year 2025 2 'As a result of the organic growth we delivered in the first quarter, along with the highly synergistic acquisition of Greenbids, we are raising our full year 2025 revenue and adjusted EBITDA guidance. We are well-positioned to deliver improved, profitable results in 2025, driving greater long-term value for our shareholders,' Mr. Jacobson concluded. Based on current expectations, the Company is increasing its full-year 2025 outlook ranges: Revenue of $430 to $450 million Adjusted EBITDA 1 of $44 to $46 million Adjusted EBITDA 1 to contribution ex-TAC 1 of 22% at the midpoint 1 Contribution ex-TAC, non-GAAP Net Income, Adjusted EBITDA, adjusted Free Cash Flow and non-GAAP Diluted EPS are non-GAAP measures. See below reconciliation of GAAP to non-GAAP measures 2 Perion has not provided an outlook for GAAP Income from operations or reconciliation of Adjusted EBITDA guidance to GAAP Income from operations, the closest corresponding GAAP measure, because it does not provide guidance for certain of the reconciling items on a consistent basis due to the variability and complexity of these items, including but not limited to the measures and effects of stock-based compensation expenses directly impacted by unpredictable fluctuation in the share price and amortization in connection with future acquisitions. Hence, we are unable to quantify these amounts without unreasonable efforts Expand Share Repurchase program In March 2025, Perion's Board of Directors authorized a $50 million expansion of the previously authorized share repurchase program of $75 million of its outstanding shares, to a total of $125 million. During the first quarter of 2025, the company repurchased a total of 0.8 million shares at a total amount of $6.5 million. During the first quarter of 2025, the Company adopted an accelerated plan to further enhance the program's execution and shareholder return. Following the end of the first quarter and through May 12, the Company repurchased an additional 3 million shares at a total amount of over $26 million. As of May 12, 2025, the Company repurchased a total of 9 million shares, at a total amount of $79.3 million. Financial Comparison for the First Quarter of 2025 Revenue: Revenue decreased by 43% to $89.3 million in the first quarter of 2025 from $157.8 million in the first quarter of 2024. Advertising Solutions revenue decreased 8% year-over-year, accounting for 78% of total revenue, primarily due to a 28% decrease in our Web channel, partially offset by 80% increase in Digital Out of Home revenue and a 31% year-over-year increase in CTV revenue. Search Advertising revenue decreased by 76% year-over-year, accounting for 22% of revenue, following the previously announced changes implemented by Microsoft Bing in 2024. Traffic Acquisition Costs and Media Buy ('TAC'): TAC amounted to $49.7 million, or 56% of revenue, in the first quarter of 2025, compared with $97.6 million, or 62% of revenue, in the first quarter of 2024. The margin expansion was primarily due to changes in the product mix following the reduction in the Search business. GAAP Net Income: GAAP net income decreased by 171% to a loss of $8.3 million in the first quarter of 2025, compared with a GAAP net income of $11.8 million in the first quarter of 2024. GAAP net loss in the first quarter of 2025 includes $1.3 million restructuring costs resulting from the Perion One unification strategy. Non-GAAP Net Income: Non-GAAP net income was $5.4 million, or 6% of revenue, in the first quarter of 2025, compared with $22.6 million, or 14% of revenue, in the first quarter of 2024. A reconciliation of GAAP to non-GAAP net income is included in this press release. Adjusted EBITDA: Adjusted EBITDA was $1.8 million, or 2% of revenue (and 5% of Contribution ex-TAC) in the first quarter of 2025, compared with $20.3 million, or 13% of revenue (and 34% of Contribution ex-TAC) in the first quarter of 2024. A reconciliation of GAAP income from operations to Adjusted EBITDA is included in this press release. Cash Flow from Operations: Net cash used in operating activities in the first quarter of 2025 was $7.1 million, compared with $6.9 million that were generated in the first quarter of 2024. Operating cash flow was affected by the shift of approximately $8 million in customer collection from March 2025 to April 2025. Net cash: As of March 31, 2025, cash and cash equivalents, short-term bank deposits and marketable securities amounted to $358.5 million, compared with $373.3 million as of December 31, 2024. Conference Call Perion's management will host a conference call to discuss the results at 8:30 a.m. ET today: Registration link: A replay of the call and a transcript will be available within approximately 24 hours of the live event on Perion's website. Today, Tal Jacobson, Perion's CEO, shared an open letter with investors, clients, and employees. It is available on the Perion Website at: About Perion Network Ltd. Perion connects advertisers with consumers through technology across all major digital channels. Our cross-channel creative and technological strategies enable brands to maintain a powerful presence across the entire consumer journey, online and offline. Perion is dedicated to building an advertiser-centric universe, providing significant benefits to brands and publishers. For more information, visit Perion's website at Non-GAAP Measures Non-GAAP financial measures consist of GAAP financial measures adjusted to exclude certain items. This press release includes certain non-GAAP measures, including Contribution ex-TAC and Adjusted EBITDA. Contribution ex-TAC presents revenue reduced by traffic acquisition costs and media buy, reflecting a portion of our revenue that must be directly passed to publishers or advertisers and presents our revenue excluding such items. We believe Contribution ex-TAC is a useful measure in assessing the performance of the Company because it facilitates a consistent comparison against our core business without considering the impact of traffic acquisition costs and media buy related to revenue reported on a gross basis. Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization ('Adjusted EBITDA') is defined as income from operations excluding stock-based compensation expenses, restructuring costs, unusual legal costs, depreciation, amortization of acquired intangible assets and retention and other acquisition-related expenses. Adjusted free cash flow is defined as net cash provided by (or used in) operating activities less cash used for the purchase of property and equipment, but excluding the purchase of property and equipment related to our new corporate headquarter, as we do not view this expense as reflective of our normal on-going expenses. It is important to note that this expense is in fact cash expenditures. Non-GAAP net income and non-GAAP diluted earnings per share are defined as net income and net earnings per share excluding stock-based compensation expenses, restructuring costs, unusual legal costs, retention and other acquisition-related expenses, amortization of acquired intangible assets and the related taxes thereon as well as foreign exchange gains and losses associated with ASC-842. The purpose of such adjustments is to give an indication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Furthermore, the non-GAAP measures are regularly used internally to understand, manage and evaluate our business and make operating decisions, and we believe that they are useful to investors as a consistent and comparable measure of the ongoing performance of our business. However, our non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. Due to the high variability and difficulty in making accurate forecasts and projections of some of the information excluded from these projected measures, together with some of the excluded information not being ascertainable or accessible, we are unable to quantify certain amounts that would be required for such presentation without unreasonable effort. Consequently, no reconciliation of the forward-looking non-GAAP financial measures is included in this press release. A reconciliation between results on a GAAP and non-GAAP basis is provided in the last table of this press release. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words 'will,' 'believe,' 'expect,' 'intend,' 'plan,' 'should,' 'estimate' and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments (including the current war between Israel and Hamas and other armed groups in the region), the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance, the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the business of Perion including, the transformation in our strategy, intended to unify our business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions (including the fluctuation of our share price), loss of key customers or of other partners that are material to our business, the outcome of any pending or future proceedings against Perion, data breaches, cyber-attacks and other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax consequences, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the other risks and uncertainties described in our most recent Annual Report on Form 20-F for the year ended December 31, 2024 as filed with the Securities and Exchange Commission (SEC) on March 25, 2025, and our other reports filed with the SEC, in evaluating our forward-looking statements and other risks and uncertainties that may affect Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements. PERION NETWORK LTD. AND ITS SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS In thousands March 31, December 31, 2025 2024 (Unaudited) (Audited) ASSETS Current Assets Cash and cash equivalents $ 150,718 $ 156,228 Restricted cash 1,144 1,134 Short-term bank deposits 141,316 139,333 Marketable securities 66,448 77,774 Accounts receivable, net 151,527 164,358 Prepaid expenses and other current assets 19,551 22,638 Total Current Assets 530,704 561,465 Long-Term Assets Property and equipment, net 9,299 8,916 Operating lease right-of-use assets 19,354 20,209 Goodwill and intangible assets, net 313,089 316,003 Deferred taxes 5,209 8,517 Other assets 615 416 Total Long-Term Assets 347,566 354,061 Total Assets $ 878,270 $ 915,526 LIABILITIES AND SHAREHOLDERS' EQUITY Current Liabilities Accounts payable $ 97,708 $ 122,005 Accrued expenses and other liabilities 29,473 32,848 Short-term operating lease liability 3,445 3,648 Deferred revenue 1,391 2,049 Short-term payment obligation related to acquisitions 1,762 1,300 Total Current Liabilities 133,779 161,850 Long-Term Liabilities Long-term operating lease liability 18,152 18,654 Other long-term liabilities 10,743 12,082 Total Long-Term Liabilities 28,895 30,736 Total Liabilities 162,674 192,586 Shareholders' equity Ordinary shares 388 391 Additional paid-in capital 528,255 527,149 Treasury shares at cost (1,002 ) (1,002 ) Accumulated other comprehensive loss (316 ) (215 ) Retained earnings 188,271 196,617 Total Shareholders' Equity 715,596 722,940 Total Liabilities and Shareholders' Equity $ 878,270 $ 915,526 Expand PERION NETWORK LTD. AND ITS SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS In thousands Three months ended March 31, 2025 2024 (Unaudited) (Unaudited) Cash flows from operating activities Net Income (loss) $ (8,346 ) $ 11,768 Adjustments required to reconcile net income to net cash provided by operating activities: Depreciation and amortization 3,472 4,558 Stock-based compensation expense 7,587 5,419 Foreign currency translation 10 22 Accrued interest, net 2,914 1,738 Deferred taxes, net 3,318 (432 ) Accrued severance pay, net (998 ) (158 ) Restructuring costs 1,322 - Gain from sale of property and equipment (24 ) (8 ) Net changes in operating assets and liabilities (16,305 ) (16,010 ) Net cash provided (used in) by operating activities $ (7,050 ) $ 6,897 Cash flows from investing activities Purchases of property and equipment, net of sales (1,698 ) (439 ) Investment in marketable securities, net of sales 11,571 (1,935 ) Short-term deposits, net (1,983 ) (17,689 ) Net cash provided by (used in) investing activities $ 7,890 $ (20,063 ) Cash flows from financing activities Proceeds from exercise of stock-based compensation 17 259 Purchase of treasury stock (6,501 ) - Net cash provided by (used in) financing activities $ (6,484 ) $ 259 Effect of exchange rate changes on cash and cash equivalents and restricted cash 144 (79 ) Net decrease in cash and cash equivalents and restricted cash (5,500 ) (12,986 ) Cash and cash equivalents and restricted cash at beginning of period 157,362 188,948 Cash and cash equivalents and restricted cash at end of period $ 151,862 $ 175,962 Expand PERION NETWORK LTD. AND ITS SUBSIDIARIES In thousands (except share and per share data) Three months ended March 31, 2025 2024 (Unaudited) Revenue $ 89,342 $ 157,820 Traffic acquisition costs and media buy 49,681 97,619 Contribution ex-TAC $ 39,661 $ 60,201 Expand Three months ended March 31, 2025 2024 (Unaudited) GAAP Income (loss) from Operations $ (13,027 ) $ 8,505 Stock-based compensation expenses 7,587 5,419 Retention and other acquisition related expenses 1,878 1,796 Unusual legal costs 564 - Amortization of acquired intangible assets 2,914 4,086 Restructuring costs 1,322 - Depreciation 558 472 Adjusted EBITDA $ 1,796 $ 20,278 Expand PERION NETWORK LTD. AND ITS SUBSIDIARIES In thousands (except share and per share data) Three months ended March 31, 2025 2024 (Unaudited) GAAP Net Income (loss) $ (8,346 ) $ 11,768 Stock-based compensation expenses 7,587 5,419 Amortization of acquired intangible assets 2,914 4,086 Retention and other acquisition related expenses 1,878 1,796 Unusual legal costs 564 - Restructuring costs 1,322 - Foreign exchange losses (gains) associated with ASC-842 (361 ) (11 ) Taxes on the above items (188 ) (498 ) Non-GAAP Net Income $ 5,370 $ 22,560 Non-GAAP diluted earnings per share $ 0.11 $ 0.44 Shares used in computing non-GAAP diluted earnings per share 49,056,439 50,981,658 Expand Three months ended March 31, 2025 2024 (Unaudited) Net cash provided (used in) by operating activities $ (7,050 ) $ 6,897 Purchases of property and equipment, net of sales (1,698 ) (439 ) Free cash flow $ (8,748 ) $ 6,458 Purchase of property and equipment related to our new corporate headquarter office 1,337 - Adjusted free cash flow $ (7,411 ) $ 6,458 Expand
Campaign ME
13-05-2025
- Business
- Campaign ME
Retail media round table: Marketers call for collab on education, trust and change management
Some of the Middle East's top retail media marketers have reached a consensus that the industry needs to prioritise trust, education, change management and tech integrations, while increasing its focus on artificial intelligence (AI)-shopping agents, the untapped power of first-party data, and effectiveness across on- and off platform channels. Campaign Middle East's recent Market Minds CMO Round Table event titled 'Ready for a Retail Revolution?', presented by Motivate Media Group in partnership with Publicis Groupe Middle East, witnessed 12 retail media industry veterans gather for a knowledge-sharing and community-building exercise. This closed-door round table meet was attended by: Omar Saheb , Chief Marketing Officer – MENA, Samsung Electronics MENA Marilena Hadgianni , Director – Brand Marketing, Chalhoub Group Sohail Nawaz , MBE , Head of Retail Media, Landmark Digital, Landmark Group V. Nandakumar , Director – Marketing and Communications, Lulu Group International Yogesh Shroff , Director of Ecommerce, Beiersdorf Alisher Ziyaev , Associate Director – Retail Media, Union Coop Tayab Hasan , General Manager – Ads, Careem Kareem Al Saady , Regional Director – Retail Media, talabat Mazen Mroueh , Head of Performance, Publicis Media Rajesh Verma , General Manager, Epsilon Chirag Galundia , Head of Commerce MENA, Publicis Commerce , and Hitesh Malhotra , Marketing Director, Apparel Group At the outset, conversations reinforced the notion that retail media is no longer only a trade marketing channel. Leaders agreed that retailers need to focus more on long-term customer value, upper funnel brand spend, joint value propositions (JVPs) and full funnel partnerships, while becoming true growth engines for organisations. Marketers opined that the time has come to conversations far beyond impressions, cost+clicks, data monetisation, and move the dialogue towards in-house analytics and tangible business outcomes such as incrementality of sales. They also shared that while the industry has embraced technology – which enables the sharing of information and data – the industry needs a makeover in terms of collaboration at the C-suite level; aligning on pilots and common goals; ensuring trust and transparency along with data integrity and privacy; and 'speaking the same language clearly' so that everyone is on the same page despite organisations being at different stages in terms of their retail media maturity. Leaders also agreed to collectively address 'the education piece' – across their organisations, agencies and with partners – which calls for clearer communication on achievable expectations and clearer demonstration of value delivery from both upper-funnel spend and lower-funnel e-commerce. The trend of AI shopping agents was also discussed, with a specific focus on how organisations now need to go beyond using AI for search engine optimisation, to also optimise for answer engine optimisation or AEO. The consumer path to purchase journey is changing with the dawn of these shopping agents and marketers will soon be showing fewer ads to people and need to work out how to optimise for bots. Sohail Nawaz, MBE, Head of Retail Media at Landmark Reach part of the Landmark Group, said, 'The questions that we need to ask ourselves as retailers are: Do we block or throttle shopping agents in our eco-systems? Do we create our own? As shopping agents like Operator, Alexa Plus and Nova Act become more mainstream and they achieve critical mass with consumers, whichever agent wins that battle to be the consumer shopping agent of choice, their big tech owners will win the future battle of Agent as a Service revenue. This will ultimately result in retailers forming alliances with the most popular shopping agents to get their products discovered, selected and purchased. He who dares, wins!' Last mover disadvantage in this space is real! Panellists also discussed advertising models within shopping agents, ensuing search changes, and revenue opportunities that could be unlocked. 1/5 Retail Media Round Table by Campaign Middle East in partnership with Publicis Groupe Middle East Retail media: Far beyond trade marketing While retail media is not new, and has had trade budget for a long time, the industry has witnessed rapid evolution with the added layer of analytics, data, technology as well as the way insights are derived and the way it is packaged. Nandakumar V., Director – Marketing and Communications, Lulu Group International, who oversees big box retailing across multiple geographies and thousands of stock-keeping units (SKUs), said, 'The key trend to address is attributable packaging. We need to raise the right questions such as: How did the ad perform compared with the business take off? Conversations in the industry are revolving around how we can better package – from a technology point of view – and then sell the insights to get the space sold on both in-store assets as well as online and off-site assets.' Building on the discussion, Nawaz said, 'It's exciting to see how retail media technology can enhance the trade and merchandising discussions and relationships with our endemic brands. With the new tech, comes the possibility of closed loop measurement which every brand wants to see i.e add shown, product bought and SKU level data being provided as part of the measurement and reporting suite. Collaboration with trade and merchandising teams to communicate these new developments to our exsiting brand partners is pivotal to retail media success and dedicated stakeholder engagement and joint working is key.' Nawaz added, 'This will include diving into deeper and regular conversations with trade and merchandising teams and asking questions such as: What are the most important GMV weeks, and what are the less important weeks? How can weave and optimise Retail Media ads (sizes and placements) in lower GMV weeks and reduce them in the weeks that are important to you?' The panellists agreed that perceptions around retail media need to change, despite traditional trade budgets being a legacy contribution to the back-end margins. In the past, retail media used to be focused more on asset management, but now it's a transformation piece that goes far beyond trading assets and has evolved into managing campaigns and long-term brand objectives. Tayab Hasan, General Manager, Careem Ads, said, 'In more mature markets, the upper funnel spend is huge and, therefore, retail media spend. In this region, we've got only our trade marketing sorted – or rather, we're getting there. But on the brand spend, that's where we still need to do a lot of work.' 1/5 Retail Media Round Table by Campaign Middle East in partnership with Publicis Groupe Middle East Clarion call for change management Marketers also discussed the problems that arise when we compare the Middle East market to more mature retail media markets. Absurdities arise when consultancies fail to clearly communicate the value of data to client-side C-suite leaders. Several panellists shared examples of consultancies promising billions and millions in value from data within short timeframes, and the fallout of such unreal expectations. Leaders explained how advertisers have an appetite for pilots and test campaigns but often get fixated on that big number – which then translates into how advertisers measure success metrics such as KPIs and clicks. This gets further complicated when programmatic is dragged into the discussion – especially in an industry where ad fraud remains rampant, and the system can be gamed by bots. Hasan added, 'Let's be honest. Data owners or retailers can't put their finger down on a specific dollar value that can be derived out of data and into their P&L. Sure, we can use our data to target our own customers better or optimise our marketing campaigns. But the interesting bit comes in when the question is raised about what more we can do with this data, and how we can monetise it, with so many buyers existing without the means.' Epsilon and Publicis Groupe Middle East shared how they have solved for this by activating campaigns against the data, thus, putting value against the data and fixing expectations in terms of what this data is worth. Rajesh Verma, General Manager, Epsilon, said, 'It's definitely an education piece. Everyone needs to be aligned on what the value of data is, and how it can be unlocked. This requires a deeper understanding of the granularity of retail media. It's our jobs as marketers and agency leaders to educate and handle the internal assignments; to onboard everybody at the C-level and manage their expectations.' Leaders stated that the time has come to change the way things work. It's no longer OK for the C-level to get so distracted by the big numbers and how to get that money into their P&L that they forget about the tech, the customer journey, the true value of data, and brand. Alisher Ziyaev, Associate Director – Retail Media, Union Coop, added, 'Educate the industry that this is not a plug-and-play solution. Retail media is undergoing a massive transformation – and yes, while it usually sits within the marketing department, it involves the operations, commercial teams, finance, legal and IT – all coming together and ensuring that everyone is aligned at the C-level.' Panellists agreed that internal alignment needs to be prioritised and that marketing needs to be more of an enabler. They discussed ways to reframe the process, ensure that everyone understands customers before monetisation, and enable data-led partnerships and JVPs. Omar Saheb, Chief Marketing Officer – MENA, Samsung Electronics MENA, said, 'The goal shouldn't be for retailers to simply monetise data. Instead, we should focus on how to leverage our insights to drive mutual growth with our retail partners. It's about using the information and insights we have to unlock new sales opportunities and co-create a joint business plan. At the end of the day, both we and the retailer want the same thing: to create more value respectively. But to get there, we need to go back to basics, understanding the consumer, identifying growth drivers, and working together to expand the total category value. It's not about taking a bigger slice; it's about growing the pie.' Yogesh Shroff, Director of Ecommerce, Beiersdorf, added, 'Some retailers are moving fast in this space, while others are lagging a bit. Top brass can, at times, be on board with change management, but the real questions are: Does this translate through the organisation? Are we setting the right KPIs at the bottom level? How are we signing up our JVPs with our partners and looking at incrementality? These are the critical questions.' Mazen Mroueh, Head of Performance, Publicis Media, shared examples of how Publicis Groupe Middle East has already been brought to life through great partnerships with the likes of Beiersdorf, Landmark Group and Carrefour. The trust and education piece Marilena Hadgianni, Director – Brand Marketing, Chalhoub Group, raised concerns about trust and transparency within the retail media landscape. She raised questions around data integrity, whether marketers trust the data being shared with them, whether the data is shared transparently, and whether the people sharing the data can be trusted. Hadgianni added, 'It's also a matter of whether the industry needs to learn to communicate better – speak to marketers and retailers in a way that there's no room for uncertainty or misinterpretation in terms of what's being communicated; especially, when the information and insights are delivered to clients and marketers in a comprehensible way that makes them feel like they can trust the people, trust the data, and that they see the value.' talabat's Regional Director of Retail Media Kareem Al Saady emphasised the need for brands to gain visibility and control over their data, ensuring its proper consumption. Al Saady said 'We need to address fundamental challenges, keeping in mind that talabat's primary value in the context of retail media, and driving CPG growth lies in driving customer acquisition and product sales through the transactions occurring on its platform. This area requires clarity and focus.' Leaders stated that marketers need to work with product, finance and commercial teams – catering to them, as well. It won't do if a colleague has a sales target but doesn't have the tools and support needed, they agreed, because without collaboration and trust built into the system, why would the sales team care about improving brand perception over time? Chirag Galundia, Head of Commerce MENA, Publicis Commerce, said, 'As agency partners, working both with retailers and brands, our job is to partake in education and set the expectations of the various stakeholders right. This is not only in terms of what media to sell, but also in terms of how retail media effects their business, their targeting, and so on. Clearly, a lot of technology adoption and transformation is needed in order for brands and retailers to maximise their business impact – and that's where we come in.' Building on the conversation of partner strategy and collaboration, Epsilon's Verma added, 'Trust is an important credential. Showing credibility, bringing partners together, discussing strategies transparently and building on small business cases is critical. The onus is on us to show that we've driven value and performance, while also setting realistic expectations.' Verma concluded, 'It's OK to say that it's not easy to have success in a one-month campaign, especially when measured on last-click. Trust begins with honesty, and that in turn begins with not giving false promises. So, let's rest the case with this: That big number that we've all spoken about – not going to happen. Start small, do pilot cases and then build on them.'
