Latest news with #RichardJones
Forbes
21-07-2025
- Business
- Forbes
How Agentic AI Is Reshaping Consumer Marketing—And How To Navigate It
Richard Jones is Chief Revenue Officer of Wunderkind, helping brands adapt to modern trends amid any ever-evolving customer landscape. We're witnessing the most significant marketing transformation since the rise of mobile. Only this time it's powered not by a new channel but by a new intelligence: agentic AI. Unlike traditional generative AI tools, which respond to human prompts, agentic AI operates autonomously. It observes, learns, reasons and executes. In short, it acts. And it's not a theoretical promise. It's happening right now. I've watched this evolve firsthand at Wunderkind, where we use agentic AI as the foundation of our autonomous marketing platform. I've seen how it adapts to consumer behavior in real time, recommends strategies and triggers personalized messages in ways that don't just improve marketing campaigns, but completely reinvent them. The brands thriving in today's high-stakes market are using autonomous marketing platforms to convert behavioral chaos into conversion precision, especially during critical sales windows like Black Friday/Cyber Monday (BFCM). Here's what you need to know to lead, not lag, in the new marketing paradigm. Agentic AI is your new navigator, not just an assistant. Generative AI helps create. Agentic AI helps decide. And in an e-commerce environment where consumers are more calculated, cautious and cost-conscious than ever, those decisions matter. This is where agentic AI can help. We all know that consumers will switch brands for better prices. But price alone isn't enough to win. Winning requires the right message at the right time in the right channel. Agentic AI in a marketing technology platform can leverage trillions of real-time behavioral signals—scroll depth, bounce timing, cart contents—and cross-reference them with economic trends to determine not just what to say, but when, where and why. For example, say a customer—let's call him Robert—is browsing jackets on his phone, but pauses for several seconds on a product page without adding anything to his cart. He scrolls back twice, checks shipping info and then exits. Meanwhile, your agentic-AI-powered platform references two critical factors about the interaction: First, Robert previously abandoned a cart and only converted after receiving a time-sensitive discount. Second, tariff-driven price increases in the outerwear category have spiked 15%, making shoppers more hesitant to commit without clear value. Using this context, the platform determines that Robert should receive a mobile push notification within 15 minutes, offering free shipping and a limited-time loyalty reward, emphasizing product durability and inflation protection. The message is delivered at 8:45 p.m., his historical peak engagement window. The result? Robert re-engages, converts and adds gloves to his order thanks to a bundled offer suggested by the same AI system based on his purchase patterns. This isn't just marketing. This is micro-orchestrated intelligence in motion—and at scale. Identity is the secret weapon; AI makes it explosive. Agentic AI is only as effective as the data it ingests. And nothing fuels smarter decisions like identity resolution. When you can identify visitors without requiring a login, and fuse that with historical behavioral data, you can turn bounce-prone browsers into high-value buyers. The result is a cross-channel flywheel where emails are personalized in real time, text messages are hit during peak conversion windows, onsite overlays adapt to user behavior and redundancy is suppressed across devices and platforms. Leading retailers, publishers and travel platforms are also leveraging identity resolution in similar ways, using known user profiles to deliver coordinated messaging across web, mobile, email and even call centers, creating a seamless customer experience. AI isn't just automating touchpoints. It's curating journeys. AI kills 'spray and pray' marketing for good. Consumer behavior during BFCM 2024 delivered some unmistakable messages: Mobile-first is no longer optional, and urgency is meaningless without relevance. Yes, 'ends at midnight' still spikes conversions, but only when combined with personalized triggers rooted in identity and behavior. That's where agentic AI shines. It understands when a user is browsing multiple tabs looking for the best deal (as we found 40% of consumers are), when a Gen-Z shopper needs reassurance on price, or when to convert interest into urgency through SMS before a cart is abandoned. What used to be static journeys are now dynamic conversations led by AI that learns from every signal. Incorporate agentic AI into your Black Friday/Cyber Monday planning. BFCM is more than a seasonal sprint. It's a high-stakes expedition. In today's tariff-inflated, loyalty-fractured environment, half of consumers now delay nonessential purchases until BFCM, treating it like a strategic chess match. This is where agentic AI proves its worth. Last year, we found that 33% of BFCM revenue on our platform was driven by known users through hyper-personalized, behavior-based messaging. These weren't generic blast emails. They were real-time decisions based on session depth, previous purchases and contextual urgency. Every shopper got the message they needed—no more, no less. The biggest opportunity for marketers isn't just winning Q4. It's using the insights, lists and behavior from BFCM to power always-on, performance-driven growth. To stay ahead in this agentic AI-driven era, marketers should: • Invest in training. Equip teams with the skills to work alongside AI agents effectively. • Ensure data integrity. Maintain high-quality, unified data to feed AI systems accurately. • Implement ethical guidelines. Establish frameworks to govern AI decision making processes. • Foster collaboration. Encourage cross-functional teams to integrate AI insights into broader business strategies. By embracing agentic AI thoughtfully, marketers can unlock new levels of efficiency and personalization, driving deeper consumer engagement and loyalty. But despite the capabilities of agentic AI, human oversight remains crucial. Human taste and craftsmanship are essential to distinguish meaningful content from AI-generated material. Marketers must ensure that AI-driven strategies align with brand values and resonate emotionally with consumers. The brands that win are the ones that let AI lead. We're not in the era of creative-first marketing anymore. We're in the era of calculated experience. AI doesn't just assist. It agents. And that shift is seismic. Whether navigating the volatility of BFCM or scaling sustainable growth in a cost-conscious economy, the brands that succeed in 2025 and beyond will be those that let AI reason, decide and deploy while marketers steer the strategic course. Autonomy isn't a luxury anymore. It's survival. And with agentic AI, it's your advantage. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
Martechvibe
18-07-2025
- Business
- Martechvibe
WunderKIND Ads Launches WunderKIND CTV Pause Ads
Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more. WunderKIND Ads , the advertising division of Wunderkind , has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with , this technology ensures seamless delivery and optimisation across platforms. While Pause Ads are widely used in the CTV experience, the executions are typically executed via direct IO. Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more. WunderKIND Ads partnered with IPG Team Beauty, the dedicated cross-channel media solution for Ulta Beauty, to launch a programmatic CTV Pause Ad campaign in Q4 2024. The campaign leveraged Ulta Beauty's first-party data to reach viewers across premium, brand-safe inventory, with QR-code creative to seamlessly bridge the gap between CTV engagement and real-world action. 'Capturing attention on the largest screen in the household is more important than ever to make a bold impression on consumers,' said Samantha Primack, Vice President, Addressable Strategy & Activation at IPG Team Beauty. 'By pairing Wunderkind's innovative creative offerings with audience-first programmatic buying, we delivered a first-to-market experience for both existing and new customers. This campaign proved that it's not only possible to scale first-party data on CTV with impactful creative—it drives above-benchmark results.' ALSO READ: Wunderkind Integrates with Salesforce Marketing Cloud Other Features of WunderKIND CTV Ads: Delivered during natural pauses in content, respecting the viewer's experience and maximising impact. Clients can also access top-tier content providers, ensuring brand messages appear alongside high-quality programming. WunderKIND Ads has partnered exclusively with PubMatic as its SSP to power the programmatic delivery of Pause Ads across premium CTV inventory, ensuring scalable, high-quality reach and performance. Campaigns are available through all major DSPs. Support for high-resolution static creatives and simple animations, maximising visual appeal. Additionally, WunderKIND Ads' expert team builds all CTV Pause Ads assets, adding value and ensuring exceptional quality. All clients need to provide are high-resolution assets, a QR code destination link, and simple animation instructions. Recommendations for scalable audience segments, based on specific target audiences. Track user engagement and drive conversions with customisable QR codes. WunderKIND Ads will generate a QR code and provide reporting metrics. Access Adelaide Attention Metrics, providing valuable insights into ad performance. Richard Jones, CRO at Wunderkind, said, 'WunderKIND CTV Ads is a game-changer in the CTV advertising landscape. Our programmatic pause ad format provides a non-intrusive yet highly engaging way for brands to connect with their target audience on the biggest screen in the house, delivering exceptional results and maximising return on ad spend.' ALSO READ: TripleLift Launches Programmatic Pause Ads with DIRECTV Advertising The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Otago Daily Times
15-07-2025
- Sport
- Otago Daily Times
Woodlands premier grade champs
Woodlands was crowned the 2025 Southland premier grade club rugby champions on Saturday after winning the Galbraith Shield final at Rugby Park. Woodlands beat Pirates Old Boys 40-30 in an entertaining match. Pirates were the minor premiership winners and started the game as slight favourites but Woodlands were confident. Coach Richard Jones said it was a pretty special win. "It was pretty gritty. We were confident within our group, nice and relaxed during the week with a good vibe. We knew we were strong." Woodlands first five-eighth Marty McKenzie was the most impactful player in the opening 15 minutes, organising the attack before he showed his silky skills to glide through the defence to score his team's first points. With Woodlands leading 19-17 at halftime, most pundits favoured Pirates to go on to win with the wind behind them but Jones had a different opinion. "Pirates are a strong side. They threw a heap at us but we knew if we worked hard, kept reloading and bringing the ball back into the wind then we can score points." Jones labelled the individual performances from prop Paula Latu, No 8 Ethan McDonald and halfback Liam Howley as massive. "Our young forwards Riley Smith, Alex Yallop and Caleb Karangaroa were also great." Reid Murray has played in the club's B team most of the season but he did a good job on the wing, as did regular loose forward Justin Shaw on the other side. Jones had praise for the solid players in the team. "Guys like Jahn Stodart and Drew Carter have been the guts of our team each week. "It's been a great group of guys to work with, a really enjoyable season." Pirates have been the most consistent side during the last five years under the guidance of coach Dayna Cunningham and deserved another competition win but their execution was not quite where it needed to be on Saturday. Their cause was not helped by fullback Kaea Nikora going off in the first half with a leg injury. Albion lost 31-30 to Bluff down at the port-side town in the last round-robin games of the division one club rugby competition on Saturday. This was a tough, physical contest and an exciting match to finish the season. The Albion players put in all of their effort but the result did not go their way and they were dropped into fifth on the points table by Bluff. Albion won five of their 14 matches in division one this year. The team and club had plenty of performances to be proud of and are grateful to all of their supporters. Edendale beat Pioneer 43-21 at Edendale. Lock Matt Ward was man of the match, while No 8 Cole Williams was another player to stand out, and first five-eighth Bram Fodie deserved to score his try, which was one of six for on the day for the Magpies. Utility back Josh Davers defended well for Pioneer, while Jayk Kirby and Braiden Patterson were also good for the visitors. The Magpies finished the round robin with 10 wins from 14 games and secured second position on the ladder behind Wyndham and will host a semifinal this Saturday against the Riversdale Waikaka Vikings. Wyndham beat Te Anau 46-5 in Te Anau after leading 22-0 at halftime. Blindside flanker Nathan Bee was man of the match, while right wing Luke Bryson impressed throughout the game and scored two of Wyndham's eight tries. Prop Kirk Given is also in good form leading in to this week's semifinal against Pioneer. Riversdale Waikaka Vikings beat Tokanui 39-22 in Riversdale on Saturday. Tokanui have won three of their 13 games and are scheduled to play Te Anau this Saturday in a catchup game from the regular season. By John Langford
BBC News
11-07-2025
- Entertainment
- BBC News
Former Coventry University students return to where they met before wedding
A couple from Hong Kong who met at Coventry University have returned to the city where they fell in love as they prepare to tie the Ho, 27, and Jason Ho, 30, who coincidentally share a surname, first encountered each other while playing for the university's badminton team in 2016, but it was not until three years later, during their final few months of their studies, that they got to know one another. The pair have flown nearly 6,200 miles (10,000km) back to their university city and posed for engagement photographs, ahead of their big day in Hong Kong early next year. Mr Ho said it was a "no brainer" to head back to Coventry as they had made so many memories there. Ms Ho fondly remembered that they made their relationship official on their graduation couple used their visit to reunite with those who made their time at the university so special, including Ms Ho's lecturer, Richard Jones, course director for interior architecture and design. Mr Jones said he was "honoured" that his former student had reached out and described the 27-year-old as someone who "always came out with creative ideas".He added that he had asked Ms Ho if he needed to dress up for the reunion. "She said no, so imagine my surprise when I turned up in everyday clothes and Jason and Jamie are dressed up for their forthcoming wedding in a white suit and a full wedding dress looking like models."But that's the creative, lovely Jamie I know."Mr Jones said the the couple's relationship was a "genuine love story made in Coventry" and wished them "every happiness". Follow BBC Coventry & Warwickshire on BBC Sounds, Facebook, X and Instagram.
BBC News
10-07-2025
- BBC News
Anita Rose murder: Could Roy Barclay have been caught before killing?
The sun was rising over the village of Brantham in Suffolk when Anita Rose set off for an early morning dog walk. She was a mother of six, and a grandmother of 13. Within an hour, she had been assaulted so brutally that her injuries were akin to those of someone in a head-on car crash. She died four days man responsible, Roy Barclay, was on a list of Suffolk Police's most wanted criminals but he had managed to avoid being recalled to prison for the past two years by sleeping in makeshift despite this, Barclay had left a sizeable digital footprint - using his bank card to order items online and leaving hundreds of reviews on Google all this online activity, how did he manage to evade police and remain free to murder Anita? Anita was an "early bird", her partner Richard Jones said. She loved to walk her springer spaniel Bruce around Brantham, a village where she'd lived for six years and always said she felt safe. The 57-year-old loved watching the sun come up before other people were the morning of 24 July last year, Mr Jones and Anita chatted on the phone while she walked. He worked as a lorry driver and would spend time away from home during the week, so the couple would catch up while Anita took Bruce on the first of his three daily couple had known each other since they were teenagers and had started dating in 2011 after a chance meeting at a petrol station in Copdock where Anita pair's final conversation ended with Anita telling the 59-year-old to "drive safe, I love you".Within an hour of hanging up, she was found unconscious and severely injured on a track road near a railway line by a cyclist, Jerome Tassel, and dog walker Rachel Island. During the trial, Ms Island told the court Anita had "laboured breathing" and patches of blood on her face, and was only wearing leggings and a black sports bra, despite leaving the house wearing her pink Regatta Tassel described how her dog Bruce was lying "patiently" next to her body with his lead wrapped twice around her leg - this turned out to be something Barclay had also done after the 2015 attack for which he was Dr Kieran Allinson, who treated Anita at Addenbrooke's Hospital in Cambridge, likened her injuries to those seen in high speed car crashes and said they were consistent with kicking, stamping and repeated impacts to the head. In the weeks that followed, Barclay was described during his Ipswich Crown Court trial as having lived in carefully-hidden camps and shaving his head to change his had been wanted by police since 2022, when he breached the terms of his licence by making himself homeless. Barclay had been jailed in 2015 for a violent, unprovoked assault on an elderly man in an Essex seaside town, and was released on parole in killing Anita, his internet search history showed he had looked up news articles about the attack. He also looked up Anita's partner on social is also said to have kept some of her belongings - including a pink Regatta jacket - at his makeshift camps. In the weeks after Anita's murder, Suffolk Police entered into one of its biggest-ever investigations to find the culprit.A number of people were arrested and meanwhile, continued to be a prolific reviewer on Google Maps for hundreds of locations around Suffolk and 2022 and October 2024, he posted thousands of photos of churches, Amazon lockers, libraries, beaches, council buildings, statues and more - earning himself a 'Level 8' contributor status (the highest being level 10).One review was of Decoy Pond in Brantham, with photos posted between April and July - the month he murdered Anita a short distance away. Three months after the murder, his final few Google reviews were about Flatford, a historic area on the Essex-Suffolk border famed for inspiring iconic paintings."It's a beautiful, unspoilt rural idyll that somehow exists in its own timelessness, as if awaiting the return of John Constable," wrote Barclay in a review posted in October then he was camping out a mile from where he'd killed Anita - but a chance meeting with a Suffolk Police officer near White Bridge, between Brantham and Manningtree, led to his gave the officer, Det Con Simpson, a fake name, coming across as "quite nervous and quite anxious", the detective days later on 21 October, at Ipswich County Library, Barclay was arrested and was subsequently charged with Anita's murder, which he denied. After his conviction, the Crown Prosecution Service described Barclay as "an individual that… has a history for acting violently so we knew that this was somebody that could act unprovoked in a very violent manner".The 2015 attack in Walton-on-the-Naze left the victim, 82-year-old Leslie Gunfield, with serious injuries to his head, neck, face and was jailed for 10 years for the assault, but was released on licence after Ministry of Justice (MoJ), which is responsible for probation services, told the BBC that a recall notice for Barclay was issued quickly following the breach of his licence doing this, finding Barclay became the responsibility of Suffolk Police. The force began looking for him in 2022, issuing a press release in January 2024 asking for members of the public to get in touch if they saw him, saying he had "links across Suffolk and Essex".Just over a month before he murdered Anita, on 10 June, Barclay had left a comment on an online article called 'Fixing Fixed Term Recalls'. He accused the MoJ of "deliberately" setting up prison leavers "to fail" and "return like a boomerang"."Is it really any surprise that so many of those on license are on recall within the first year of release?" he wrote. The MoJ has refuted these claims. Hamish Brown, a former detective inspector who worked for the Specialist Crime Directorate at New Scotland Yard, said his own experience taught him that officers were often not given "huge amounts of time" to investigate wanted in this case, he said, the force would have serious questions to answer."Suffolk Police failed in tracking him down, despite him using his bank card and reviewing places on Google."I'm surprised Suffolk Police missed this and didn't find him, despite the trail he was leaving."The bottom line is it could have been prevented if the police had done their job and gone looking for the person."So the police will have to brace themselves and be answerable."But Paul Bernal, professor of information technology law at the University of East Anglia, believes there would have been a limit to how useful the Google reviews could have been in tracking Barclay down."There is absolutely no way a social media or search provider would know that those things are in any way needed in a police investigation," he told the BBC."How could you tell if somebody named Roy Barclay is saying this cafe is rather nice... that might be something useful in an investigation? It would be really difficult." Speaking after the jury found Barclay guilty, Anita's family stood on the court steps and spoke of the changes they said "need to be made within the probation service and justice system"."We need make sure our communities are safe and criminals are taken back to prison when they break the terms of their probations," her eldest daughter Jess said."They cannot remain at large - there's too much at stake." 'Definitive answers' Suffolk Police confirmed it would conduct a voluntary partnership review which would look at how the force and the probation service handled the search for Barclay. "It will look closely at the information sharing processes and how the organisations collaborated," said assistant chief constable Alice Scott."This review will be a thorough assessment and scrutiny of the processes concerning Barclay. "It will be expedited as soon as possible so we can provide clear and definitive answers for Anita's family." Follow Suffolk news on BBC Sounds, Facebook, Instagram and X.
