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Adidas, Puma family feud to be turned into TV series
Adidas, Puma family feud to be turned into TV series

Time of India

time20-05-2025

  • Business
  • Time of India

Adidas, Puma family feud to be turned into TV series

The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family archives, its producers announced Sunday. Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf "Adi" Dassler. It will delve into one of the most fascinating fraternal blow-ups in corporate history, which pitted Adi against his brother Rudolf ("Rudi") who went on to create rival Puma. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like War Thunder - Register now for free and play against over 75 Million real Players War Thunder Play Now Undo The two men jointly ran a family-owned footwear company before falling out during World War II, with their post-conflict animus splitting their town of Herzogenaurach to this day. Scriptwriter Mark Williams, behind the hit Netflix series "Ozark", has been hired to lead the project and is currently going through Dassler family home videos and memorabilia to work on the story. Live Events "Everybody knows the brands, but the story behind them is something we don't really fully know," Williams told AFP at the Cannes film festival. One of the most sensitive areas -- particularly for the reputations of the multi-billion-dollar footwear companies today -- will be how the brothers are portrayed during the war period. Both became members of the Nazi party in the 1930s, as was customary for the business elite at the time. Rudi went to fight, however, and was arrested by Allied forces on his return to a defeated Germany. "Adi stayed home and tried to keep the company alive," Williams added. Their factory was seized as part of the war effort and converted into a munitions plant. The series promises to be a "Succession-type drama between the family" set over several generations, Williams explained, comparing it to the earlier hit HBO series. Hollywood backing The head of No Fat Ego, Niels Juul, who has produced Martin Scorsese's most recent movies, said he was originally drawn to the story after learning about the Dassler brothers' collaboration with legendary black American runner Jesse Owens. Partly thanks to their innovative spiked shoes, Owens became one of the stars of the 1936 Berlin Olympics which Hitler had hoped would showcase white German supremacy. No Fat Ego intends to develop the series with full editorial independence before offering it to streaming platforms. "We want to have the creative control, and Mark has to have absolute silence and quiet to do what he does," Juul told AFP.

FRU crash driver charged with handling stolen cows in Teluk Intan
FRU crash driver charged with handling stolen cows in Teluk Intan

Malay Mail

time20-05-2025

  • Malay Mail

FRU crash driver charged with handling stolen cows in Teluk Intan

KUALA LUMPUR, May 20 — A lorry driver involved in a crash that killed nine Federal Reserve Unit (FRU) personnel last week was charged in the Teluk Intan Magistrates' Court today with allegedly transporting two stolen cows. The accused, 45-year-old Rudi Zulkarnain Mat Radi, pleaded not guilty after a court interpreter read the charge before Magistrate Naidatul Athirah Azman, Berita Harian reported. According to the charge, Rudi allegedly transferred a stolen black KK Cross bull and a white Brahman bull belonging to a 66-year-old man from a farm in Kampung Keli Sungai, Hutan Melintang. He is accused of committing the offence at Kampung Kebun Baru, Hutan Melintang at around 6pm on April 14, 2025. The charge under Section 414 of the Penal Code carries a penalty of up to seven years in prison, a fine, or both upon conviction. Deputy Public Prosecutor Izzuddin Fakri Hamdan led the prosecution while lawyer Mohd Hafizudin Khan Norkhan represented the accused. The court allowed Rudi bail of RM3,000 with one surety and set June 16 for case mention, following his re-arrest after being granted RM6,000 bail in the FRU fatal crash case. Last Friday, he pleaded not guilty at the Teluk Intan Magistrate's Court to nine charges under Section 41(1) of the Road Transport Act 1987 for driving dangerously and causing the deaths of the FRU officers on May 13.

Adidas and Puma feud to hit screens in new series backed by Scorsese producer
Adidas and Puma feud to hit screens in new series backed by Scorsese producer

Fashion Network

time19-05-2025

  • Entertainment
  • Fashion Network

Adidas and Puma feud to hit screens in new series backed by Scorsese producer

The legendary brotherly feud that gave birth to sports-shoe giants Adidas and Puma in the same small German town during the 1940s is being adapted into a television series, with producers drawing from family archives to tell the story. The series is backed by Hollywood-based production company No Fat Ego, which is supported by the family behind the Adidas empire, founded by Adolf 'Adi' Dassler. The drama will chronicle one of the most riveting sibling rivalries in corporate history—Adi versus his brother Rudolf ('Rudi')—which ultimately led to creating two iconic, competing brands. The brothers initially ran a family-owned footwear company together, but a rift during World War II drove them apart. Their post-war hostility divided the town of Herzogenaurach—a split that lingers today. Mark Williams, best known as the creator of the Netflix hit Ozark, has been tapped to lead the project. He is currently reviewing home videos and memorabilia from the Dassler family to shape the narrative. 'Everybody knows the brands, but the story behind them is something we don't really fully know,' Williams told AFP during the Cannes Film Festival. One of the most delicate aspects of the series will be how the brothers' roles during the war are portrayed—especially in relation to the reputations of today's multi-billion-dollar companies. Both Adi and Rudi joined the Nazi Party in the 1930s, a common step for members of Germany's business elite at the time. Rudi went to fight and was arrested by Allied forces after the war, while Adi stayed home to keep their company afloat. The factory itself was seized and repurposed as a munitions plant during the conflict. Williams described the upcoming show as a 'Succession-type drama between the family,' with a storyline that spans multiple generations, echoing the tension and legacy of HBO's acclaimed series. Hollywood backing Niels Juul, head of No Fat Ego and producer of Martin Scorsese's recent films, said the project first captured his interest after learning about Adidas's early support of Jesse Owens, the legendary Black American athlete. Owens famously wore Adidas's innovative spiked shoes during the 1936 Berlin Olympics, where he became a symbol of excellence and defiance in an event Adolf Hitler had intended to showcase Aryan supremacy. Juul emphasized that the production team aims to maintain full editorial independence before presenting the series to streaming platforms. 'We want to have the creative control, and Mark has to have absolute silence and quiet to do what he does,' Juul told AFP.

Adidas and Puma feud to hit screens in new series backed by Scorsese producer
Adidas and Puma feud to hit screens in new series backed by Scorsese producer

Fashion Network

time18-05-2025

  • Entertainment
  • Fashion Network

Adidas and Puma feud to hit screens in new series backed by Scorsese producer

The legendary brotherly feud that gave birth to sports-shoe giants Adidas and Puma in the same small German town during the 1940s is being adapted into a television series, with producers drawing from family archives to tell the story. The series is backed by Hollywood-based production company No Fat Ego, which is supported by the family behind the Adidas empire, founded by Adolf 'Adi' Dassler. The drama will chronicle one of the most riveting sibling rivalries in corporate history—Adi versus his brother Rudolf ('Rudi')—which ultimately led to creating two iconic, competing brands. The brothers initially ran a family-owned footwear company together, but a rift during World War II drove them apart. Their post-war hostility divided the town of Herzogenaurach—a split that lingers today. Mark Williams, best known as the creator of the Netflix hit Ozark, has been tapped to lead the project. He is currently reviewing home videos and memorabilia from the Dassler family to shape the narrative. 'Everybody knows the brands, but the story behind them is something we don't really fully know,' Williams told AFP during the Cannes Film Festival. One of the most delicate aspects of the series will be how the brothers' roles during the war are portrayed—especially in relation to the reputations of today's multi-billion-dollar companies. Both Adi and Rudi joined the Nazi Party in the 1930s, a common step for members of Germany's business elite at the time. Rudi went to fight and was arrested by Allied forces after the war, while Adi stayed home to keep their company afloat. The factory itself was seized and repurposed as a munitions plant during the conflict. Williams described the upcoming show as a 'Succession-type drama between the family,' with a storyline that spans multiple generations, echoing the tension and legacy of HBO's acclaimed series. Hollywood backing Niels Juul, head of No Fat Ego and producer of Martin Scorsese's recent films, said the project first captured his interest after learning about Adidas's early support of Jesse Owens, the legendary Black American athlete. Owens famously wore Adidas's innovative spiked shoes during the 1936 Berlin Olympics, where he became a symbol of excellence and defiance in an event Adolf Hitler had intended to showcase Aryan supremacy. Juul emphasized that the production team aims to maintain full editorial independence before presenting the series to streaming platforms. 'We want to have the creative control, and Mark has to have absolute silence and quiet to do what he does,' Juul told AFP. with AFP

Adidas and Puma feud to hit screens in new series backed by Scorsese producer
Adidas and Puma feud to hit screens in new series backed by Scorsese producer

Fashion Network

time18-05-2025

  • Entertainment
  • Fashion Network

Adidas and Puma feud to hit screens in new series backed by Scorsese producer

The legendary brotherly feud that gave birth to sports-shoe giants Adidas and Puma in the same small German town during the 1940s is being adapted into a television series, with producers drawing from family archives to tell the story. The series is backed by Hollywood-based production company No Fat Ego, which is supported by the family behind the Adidas empire, founded by Adolf 'Adi' Dassler. The drama will chronicle one of the most riveting sibling rivalries in corporate history—Adi versus his brother Rudolf ('Rudi')—which ultimately led to creating two iconic, competing brands. The brothers initially ran a family-owned footwear company together, but a rift during World War II drove them apart. Their post-war hostility divided the town of Herzogenaurach—a split that lingers today. Mark Williams, best known as the creator of the Netflix hit Ozark, has been tapped to lead the project. He is currently reviewing home videos and memorabilia from the Dassler family to shape the narrative. 'Everybody knows the brands, but the story behind them is something we don't really fully know,' Williams told AFP during the Cannes Film Festival. One of the most delicate aspects of the series will be how the brothers' roles during the war are portrayed—especially in relation to the reputations of today's multi-billion-dollar companies. Both Adi and Rudi joined the Nazi Party in the 1930s, a common step for members of Germany's business elite at the time. Rudi went to fight and was arrested by Allied forces after the war, while Adi stayed home to keep their company afloat. The factory itself was seized and repurposed as a munitions plant during the conflict. Williams described the upcoming show as a 'Succession-type drama between the family,' with a storyline that spans multiple generations, echoing the tension and legacy of HBO's acclaimed series. Hollywood backing Niels Juul, head of No Fat Ego and producer of Martin Scorsese's recent films, said the project first captured his interest after learning about Adidas's early support of Jesse Owens, the legendary Black American athlete. Owens famously wore Adidas's innovative spiked shoes during the 1936 Berlin Olympics, where he became a symbol of excellence and defiance in an event Adolf Hitler had intended to showcase Aryan supremacy. Juul emphasized that the production team aims to maintain full editorial independence before presenting the series to streaming platforms. 'We want to have the creative control, and Mark has to have absolute silence and quiet to do what he does,' Juul told AFP. with AFP

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