Latest news with #Runway
Hypebeast
8 hours ago
- Business
- Hypebeast
Lionsgate Explores AI for Content Adaptation and Production Efficiency
Summary Lionsgateis actively exploring artificial intelligence, specifically through a partnership withAIstartup Runway, to adapt existing content and streamline production, a move that could reshape how films are created and distributed. The studio inked a deal with AI startup Runway last September, marking Runway's first pact with a Hollywood studio. Michael Burns, Lionsgate's vice chairman, revealed toNew York Magazinethat the studio is experimenting with various AI applications. One significant potential use involves repackaging the studio's extensive library, allowing for adjustments in tone, format, and even rating. This could enable the creation of softer, kid-friendly cuts or even convert live-action films into animated versions. Burns stated that a live-action film could be transformed into a PG-13 anime version in just three hours. Burns notes that with the help of AI, the filmmaker can take their signature action franchises likeJohn Wickand theHunger Gamesand 'Now we can say, 'Do it in anime, make it PG-13.' Three hours later, I'll have the movie.' While the executive reiterates that actors will still be paid, this move means that ' I can do that, and now I can resell it.' Furthermore, AI could offer substantial cost savings in production. Burns cited an example where a complex shot involving '10,000 soldiers on a hillside with a bunch of horses in a snowstorm' could be generated by AI for approximately $10,000, avoiding a multi-million dollar shoot. This strategic integration of AI aims to enable the production of movies and television shows that would otherwise be financially unfeasible.
Geek Tyrant
16 hours ago
- Business
- Geek Tyrant
Lionsgate Head Says AI Can Recut Films for Kids, Create Anime Adaptations, and Save Millions... In Just Hours — GeekTyrant
In a recent interview with New York Magazine, Lionsgate vice chairman Michael Burns opened up on how the studio is starting to experiment with AI, and if what he's saying holds up, it's a glimpse into a very weird (and very real) future for filmmaking. Last September, Lionsgate inked a deal with AI startup Runway, the same company behind several high-profile generative video tools, making it the first major Hollywood studio to partner directly with the tech firm. Burns says the goal is simple: 'make movies and television shows we'd otherwise never make.' 'We can't make it for $100 million, but we'd make it for $50 million because of AI,' he explained. 'We're banging around the art of the possible. Let's try some stuff, see what sticks.' And what 'sticks' could mean anything, from lowering costs to transforming entire franchises for entirely different audiences. Some of the more interesting examples is taking a gritty, R-rated film and repackaging it for kids and turning a film into an anime. 'Now we can say, 'Do it in anime, make it PG-13.' Three hours later, I'll have the movie,' Burns said. 'But I can do that, and now I can resell it.' A full reworking of a major film, adjusted in tone, format, and rating, done in mere hours with AI. It's not just science fiction anymore, this is now a business model. Lionsgate, which holds the rights to massive properties like John Wick and The Hunger Games , now has the option to rework its library for different audiences with just a few tweaks. New York Magazine noted, 'With a library as large as Lionsgate's, they could use Runway to repackage and resell what the studio already owned.' Burns even cited a more grounded, behind-the-scenes example of how this could impact production: 'We have this movie we're trying to decide whether to green-light. There's a 10-second shot — 10,000 soldiers on a hillside with a bunch of horses in a snowstorm.' In the past, shooting that scene would cost millions and take days. Now? AI could generate the shot for about $10,000. Of course, Burns did clarify that AI doesn't erase everyone from the picture. 'I still have to pay the actors and all other rights participants,' he said. 'But I can do that.' So while the creative implications are still a giant question mark, the business play is clea… faster production, lower costs, and endless remix potential. What comes next? We're all about to find out. This is wild, but its the future. The ball is rolling and there's no stopping it.
Los Angeles Times
18 hours ago
- Business
- Los Angeles Times
AMC Networks partners with AI startup Runway
AMC Networks, known for series such as 'Breaking Bad' and 'The Walking Dead,' is partnering with AI startup Runway to use AI tools for marketing and developing its TV shows. Runway's AI technology will help AMC Networks ease access to standout scenes for promotional use. The tech will also be used to speed up 'pre-visualization' during development, which is when studios use images to plan scenes before filming takes place. Runway also said AMC Networks is exploring AI to be used for honing special effects ideas. 'As we explore the transformative potential of AI across our business, we see powerful opportunities to enhance both how we market and how we create,' said Stephanie Mitchko, the executive vice president of global media operations and technology at AMC Networks, in a statement. 'Our objective is always to use every tool at our disposal to help our creative partners fully realize the stories they want to tell,' Mitchko said. Entertainment companies have been exploring how to use AI in their processes, which supporters say can help reduce costs and allow creatives to test bold ideas without as many financial constraints. Last year, Runway announced a partnership with Lionsgate, in which Runway will create a new AI model for the studio to help with behind-the-scenes processes such as storyboarding. The company's technology has also been used in series like 'House of David' on Amazon Prime Video, according to Variety. 'We're building the foundations for a new era of media — the way content gets made and green-lit is changing rapidly, and that's impacting everything from production timelines and methodologies to distribution models and marketing tactics,' said Cristóbal Valenzuela, co-founder and CEO of Runway in a statement. AI remains a controversial topic in Hollywood. Some creatives and unionized workers have expressed concerns about how AI could reduce jobs. Writers have complained that AI models are being trained on their scripts without their permission or adequate compensation. Tech industry executives have said that they should be able to train AI models with content available online under the 'fair use' doctrine, which allows for the limited reproduction of material without permission from the copyright holder. AI filmmaking technology is advancing rapidly, such as with Google's introduction of its Veo 3 text-to-video tool and its Flow editing software. But experts say that artificial intelligence companies need to license content from professional studios in order to take the tools to the next level.
Engadget
a day ago
- Business
- Engadget
AMC Networks is teaming up with AI company Runway
Marketing teams and pre-visualization artists working with AMC Networks might need to be on their toes. The company has reached an agreement to generate marketing images and pre-visualize projects before they enter production using Runway's AI tech. Some other Hollywood companies — such as Lionsgate and Harmony Korine's unfortunately named EDGELRD — have agreed deals with Runway. Other studios are said to be testing models from various gen AI companies. According to The Hollywood Reporter , however, AMC is the first cable company to agree a deal with Runway. The publication notes that AMC's profits dropped by nearly half to $63 million in its most recent earnings report. It's been suggested that the company is looking to reduce the costs of producing and marketing projects without letting quality drop. At least for the time being, AMC is not planning to include AI-generated imagery in its shows. However, the company that brought the likes of Mad Men and Breaking Bad to the world thinks it'll be able to sell viewers on shows and films using AI-generated images. This is seen as a way for the company's networks to "trot out a range of promotional material without the need to spend added time and money trying to capture images with a physical shoot," per THR . AI imagery will also be used in pre-production, ostensibly to help showrunners determine what may or may not work in their projects before filming starts. In both use cases, AMC will be looking to lower costs by reducing the level of human labor that's traditionally needed in those arenas. To do so, it will be relying on tech from a company that reportedly trained its AI models on thousands of YouTube videos — as well as pirated versions of copyrighted movies — without first obtaining permission. It is not clear whether AMC has given Runway the green light to use its shows and films for AI training purposes, as Lionsgate has.
Yahoo
2 days ago
- Business
- Yahoo
Advances in Sensor Fusion Technologies Revolutionize Airport Runway Safety Systems
The Airport Runway Safety Systems Market presents opportunities in real-time hazard detection and risk mitigation driven by rising air traffic. Key growth areas include sensor fusion technologies, cloud data processing, and predictive maintenance. Stakeholders can leverage regulatory changes, tariff impacts, and localized strategies to enhance safety protocols and systems across diverse airport infrastructures globally. Airport Runway Safety Systems Market Dublin, June 03, 2025 (GLOBE NEWSWIRE) -- The "Airport Runway Safety Systems Market by Product Type, End User, Technology, Application, Service Type - Global Forecast to 2030" has been added to offering. The Airport Runway Safety Systems Market is an integral component of modern aviation infrastructure, with a market value projected to grow from USD 2.94 billion in 2024 to USD 4.11 billion by 2030. This expansion is driven by factors like increased air traffic, new safety technologies, and evolving regulatory requirements. Industry stakeholders are continuously exploring innovative approaches to enhance operational safety and meet the dynamic needs posed by both technological advances and economic pressures. Shaping the Future of Runway Safety Systems Airports are increasingly focusing on advanced safety systems to manage emerging threats such as bird strikes, foreign object debris, variable surface friction, and unauthorized perimeter intrusions. These systems are crucial for real-time hazard detection and risk mitigation, ensuring the safety of passengers, crews, and assets. Leveraging insights from this market research, decision-makers can identify strategic procurement opportunities and optimize resource allocation for competitive advantage. Moreover, such insights aid in aligning operational strategies with technological roadmaps, thereby bolstering airport resilience and adaptability. Evolving Paradigms in Runway Safety Technology Modern runway safety systems emphasize proactive hazard management through sensor fusion technologies. This integrated approach utilizes radar, infrared, laser, acoustic, and video analytics to enhance situational awareness and precision in detecting threats. The adoption of cloud-based platforms and edge computing further transforms data processing, enabling instant decision support and predictive maintenance, critical for maintaining operational continuity. As airports proceed towards digitization, they focus on regulatory compliance and international interoperability to foster collaborative advancements in safety protocols. Navigating the Effects of 2025 U.S. Tariffs on Runway Safety Solutions The introduction of revised U.S. tariffs in 2025 impacts the cost structures of runway safety equipment, compelling manufacturers and airport authorities to reconsider sourcing strategies. These tariffs have prompted some suppliers to explore nearshoring and domestic manufacturing options to alleviate cost pressures. While tariffs pose challenges, they also drive innovation in vendor sourcing and procurement strategies, promoting resilience in the face of economic fluctuations. Adopting these strategic adjustments helps mitigate risks associated with tariff volatility and sustain the deployment of essential safety technologies. Key Takeaways from This Report The market is set to grow at a CAGR of 5.75%, reaching USD 4.11 billion by 2030, driven by technological advancements and regulatory mandates. Comprehensive runway safety systems are crucial for proactive hazard management, integrating technologies like sensor fusion and predictive analytics. U.S. tariff changes in 2025 have shifted strategic sourcing and manufacturing practices within the industry, prompting new adaptive measures. Segmented analysis highlights variations in product types, end-user sectors, and technology applications, reflecting diverse market dynamics and opportunities. Regional differences affect runway safety system adoption, underscoring the importance of tailoring strategies to localized operational criteria. Consolidating Insights for Enhanced Runway Safety Runway safety systems represent a critical interface between technological innovation and operational imperatives in the aviation sector. By understanding the market's segmentation, regional dynamics, and competitive landscape, stakeholders can make informed decisions that align with strategic goals and regulatory expectations. With sustained growth and a focus on alignment with technological advancements, the runway safety market offers significant opportunities for industry stakeholders ready to meet the evolving demands of this complex yet promising field. Companies Featured The companies profiled in this Airport Runway Safety Systems market report include: Honeywell International Thales Collins Aerospace Frequentis Indra Sistemas Saab BEUMER Group ADB SAFEGATE Group Northrop Grumman Rohde & Schwarz Key Attributes: Report Attribute Details No. of Pages 199 Forecast Period 2025 - 2030 Estimated Market Value (USD) in 2025 $3.11 Billion Forecasted Market Value (USD) by 2030 $4.11 Billion Compound Annual Growth Rate 5.7% Regions Covered Global Key Topics Covered: 1. Preface 2. Research Methodology3. Executive Summary4. Market Overview4.1. Introduction4.2. Market Sizing & Forecasting5. Market Dynamics6. Market Insights6.1. Porter's Five Forces Analysis6.2. PESTLE Analysis7. Cumulative Impact of United States Tariffs 20258. Airport Runway Safety Systems Market, by Product Type8.1. Introduction8.2. Bird Radar Systems8.2.1. Long-Range Radar8.2.2. Short-Range Radar8.3. FOD Detection8.3.1. Camera-Based8.3.2. Laser-Based8.3.3. Radar-Based8.3.3.1. Dual-Polarization Radar8.3.3.2. Single-Polarization Radar8.4. Friction Measurement Systems8.4.1. Continuous Friction Measurement Systems8.4.1.1. Inline Systems8.4.1.2. Portable Systems8.4.2. Grip Testing Equipment8.5. Intrusion Detection Systems8.5.1. Ground Sensor Systems8.5.2. Microwave Beam Systems8.5.3. Perimeter Fence Detection8.6. Runway Lighting8.6.1. Approach Lights8.6.2. Centerline Lights8.6.3. Edge Lights8.6.4. Taxiway Lights8.6.5. Touchdown Zone Lights9. Airport Runway Safety Systems Market, by End User9.1. Introduction9.2. Commercial Airports9.2.1. Large Hub Facilities9.2.2. Medium Hub Facilities9.2.3. Small Hub Facilities9.3. General Aviation Airports9.3.1. Flight Training Schools9.3.2. Heliports9.3.3. Private Airfields9.4. Military Installations9.4.1. Air Force Bases9.4.2. Army Airfields9.4.3. Naval Air Stations10. Airport Runway Safety Systems Market, by Technology10.1. Introduction10.2. Acoustic Systems10.2.1. Microphone Array Systems10.2.2. Ultrasonic Sensors10.3. Infrared Systems10.3.1. FLIR Systems10.3.2. Thermal Imaging Cameras10.4. Laser Systems10.4.1. Laser Scanning Systems10.4.2. Lidar-Based Detection10.5. Radar Systems10.5.1. Primary Surveillance Radar10.5.2. Secondary Surveillance Radar10.6. Visual Systems10.6.1. Video Analytics Systems11. Airport Runway Safety Systems Market, by Application11.1. Introduction11.2. New Installation11.2.1. Expansion Projects11.2.2. Greenfield Projects11.3. Upgrade And Refurbishment11.3.1. Control Tower Integration11.3.2. System Modernization12. Airport Runway Safety Systems Market, by Service Type12.1. Introduction12.2. Integration12.2.1. Hardware Integration12.2.2. Software Integration12.3. Maintenance12.3.1. Corrective Maintenance12.3.2. Preventive Maintenance12.4. Training12.4.1. Onsite Training12.4.2. Remote Training13. Americas Airport Runway Safety Systems Market14. Europe, Middle East & Africa Airport Runway Safety Systems Market15. Asia-Pacific Airport Runway Safety Systems Market16. Competitive Landscape16.1. Market Share Analysis, 202416.2. FPNV Positioning Matrix, 202416.3. Competitive AnalysisFor more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Airport Runway Safety Systems Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
