Latest news with #SGCA
Sharjah 24
7 hours ago
- Business
- Sharjah 24
SGCA continues to nurture new generation of communication leaders
Applications for the current edition are open until 24 July 2025, and eligible participants include government entities, the private sector, international organisations, and individuals. Apply now at: With dedicated categories targeting youth, university students, and artificial intelligence skills, the Award is helping to position the UAE as a regional and global leader in modern government communication. Organised by the Sharjah Government Media Bureau (SGMB), SGCA recognises that communication is no longer a soft skill as it is one of the top five essential capabilities in today's leadership and management landscape, especially in the age of digital transformation. A study by the YTH Initiative found that youth-focused communication programmes can boost self-leadership and confidence by more than 45%. SGCA builds on this insight through the 'Best Youth Initiative in Government Communication', a category that offers young minds the opportunity to take on leadership roles and develop their strategic and social impact skills. Trust and transparency: Spotlight on spokespersons The 'Best Official Spokesperson' category continues to encourage institutional trust and human-centred communication. According to the 2024 Edelman Trust Barometer, 63% of people are more likely to trust spokespersons who are transparent and responsive, reaffirming the critical role of trusted voices in public engagement. Digital-first leadership The Award's 'Best Changemakers in Digital Content' category speaks directly to the reality of how communication is consumed today. A Hubspot report shows that 82% of internet users interact daily with short-form video content, highlighting the growing demand for creative, video-savvy leaders who can translate public messages into visual storytelling that resonates with online audiences. Merging theory with practice To bridge the gap between academic theory and real-world communication, SGCA introduced the 'Best Research in Communication Sciences' category. A University of Michigan study revealed that organisations applying scientific research in their communication strategies saw 71% higher campaign success rates, a compelling argument for policy guided by data, not guesswork. Investing in tomorrow's talent With its 'Universities Challenge' category, hosted in collaboration with United Arab Emirates University, SGCA invites students to compete by solving real-life communication challenges. According to the World Economic Forum, communication and critical thinking are among the most in-demand skills for the leaders of 2030, making this an investment in the UAE's future workforce. Communication powered by AI In recognition of emerging technologies, the Award's 'Artificial Intelligence Skills Camp' (AISC) category aims to equip young leaders with next-generation tools. A report by edX (2023) found that 92% of global executives plan to upskill in AI within the next two years, highlighting the need to integrate tech fluency into the DNA of communication leadership. A platform for national excellence With knowledge-based programming and strong institutional partnerships, SGCA continues to serve as a national platform for excellence, nurturing talent, rewarding innovation, and advancing the UAE's global communication leadership.
Zawya
9 hours ago
- Business
- Zawya
SGCA 2025 continues to nurture a new generation of future communication leaders
Sharjah Government Communication Award positions creative competition as a platform to build tomorrow's leaders in government communication The Award sets a pioneering model in preparing a new wave of leadership in the field Communication is now among the top five essential skills in management and business Youth-focused communication programmes increase leadership and self-confidence levels by over 45% 63% of people trust official spokespersons who exhibit transparency and quick response 82% of internet users engage daily with short-form video content Applications are open until 24 July 2025 via: Sharjah, In its 12th edition, the Sharjah Government Communication Award (SGCA) is reinforcing its mission to build a new generation of government communication leaders, equipped, agile, and ready to navigate a fast-changing world. Applications for the current edition are open until 24 July 2025, and eligible participants include government entities, the private sector, international organisations, and individuals. Apply now at: With dedicated categories targeting youth, university students, and artificial intelligence skills, the Award is helping to position the UAE as a regional and global leader in modern government communication. Organised by the Sharjah Government Media Bureau (SGMB), SGCA recognises that communication is no longer a soft skill as it is one of the top five essential capabilities in today's leadership and management landscape, especially in the age of digital transformation. A study by the YTH Initiative found that youth-focused communication programmes can boost self-leadership and confidence by more than 45%. SGCA builds on this insight through the ' Best Youth Initiative in Government Communication', a category that offers young minds the opportunity to take on leadership roles and develop their strategic and social impact skills. Trust and transparency: Spotlight on spokespersons The ' Best Official Spokesperson' category continues to encourage institutional trust and human-centred communication. According to the 2024 Edelman Trust Barometer, 63% of people are more likely to trust spokespersons who are transparent and responsive, reaffirming the critical role of trusted voices in public engagement. Digital-first leadership The Award's ' Best Changemakers in Digital Content' category speaks directly to the reality of how communication is consumed today. A Hubspot report shows that 82% of internet users interact daily with short-form video content, highlighting the growing demand for creative, video-savvy leaders who can translate public messages into visual storytelling that resonates with online audiences. Merging theory with practice To bridge the gap between academic theory and real-world communication, SGCA introduced the ' Best Research in Communication Sciences' category. A University of Michigan study revealed that organisations applying scientific research in their communication strategies saw 71% higher campaign success rates, a compelling argument for policy guided by data, not guesswork. Investing in tomorrow's talent With its ' Universities Challenge' category, hosted in collaboration with United Arab Emirates University, SGCA invites students to compete by solving real-life communication challenges. According to the World Economic Forum, communication and critical thinking are among the most in-demand skills for the leaders of 2030, making this an investment in the UAE's future workforce. Communication powered by AI In recognition of emerging technologies, the Award's ' Artificial Intelligence Skills Camp' (AISC) category aims to equip young leaders with next-generation tools. A report by edX (2023) found that 92% of global executives plan to upskill in AI within the next two years, highlighting the need to integrate tech fluency into the DNA of communication leadership. A platform for national excellence With knowledge-based programming and strong institutional partnerships, SGCA continues to serve as a national platform for excellence, nurturing talent, rewarding innovation, and advancing the UAE's global communication leadership.
Gulf Today
a day ago
- Business
- Gulf Today
SGCA 2025 amps up cultural communication
The Sharjah Government Media Bureau (SGMB) has announced the accreditation of three international institutions as official partners of the Sharjah Government Communication Award 2025 (SGCA), under the 'Partner Awards' categories that spotlight the important role of communication in supporting the Sustainable Development Goals. The list of partners includes the Chief Sustainability Officers Network (CSO Network), a leadership platform focused on corporate sustainability; Asia House, a think tank specialising in driving commercial and political engagement between Asia, the Middle East, and Europe and the Alliance for African Partnership (AAP), a collaborative initiative supporting development across Africa led by Michigan State University and African institutions. Through these partnerships, specialised categories have been introduced, with each partner nominating entities or initiatives it deems most deserving based on SGCA's criteria and its area of expertise. Best Communication Practices Dealing with Development Advances (CSO Network): Presented in partnership with the CSO Network, the award for 'Best Communication Practices Dealing with Development Advances' category recognises outstanding communication strategies implemented by government, private, or international organisations to address environmental, food security, and sustainable development challenges. SGCA logo Eligible campaigns must creatively use the latest technologies, such as artificial intelligence, data analysis, and digital media, to foster awareness, influence behaviour, and generate tangible, lasting results. Topics may include environmental protection, food security, and sustainable consumption. Award for Outstanding Development & Cultural Communication (Asia House & AAP): Presented in partnership with Asia House and AAP, the 'Award for Outstanding Development & Cultural Communication' award honours regional initiatives that use communication to drive tangible, inclusive, and sustainable change. This category includes two distinct subcategories, with 'Excellence in Communication for Sustainable Development' accredited by Asia House, recognises communication-driven initiatives from Southeast Asia that foster economic, social, cultural, or environmental progress. Eligible projects should show clear, measurable results in improving education, healthcare, environmental practices, or community resilience. Collaboration and the creative use of traditional and digital media to unite communities are central evaluation factors. The second subcategory in collaboration with AAP and its academic and research partners across Africa, is the 'Excellence in Communication for Food Security and Quality of Life' which acknowledges communication programmes that have made a measurable difference in rural development, agriculture, and food systems. Submissions should demonstrate how the initiative empowered farmers or youth, increased awareness around food security, and implemented innovative methods to create lasting community impact. Driving communication that transforms communities: Commenting on the newly formed international partnerships, Alia Al Suwaidi, Director of SGMB, said: 'Communication is no longer just about delivering messages, it is a force for change that strengthens social cohesion and advances humanitarian goals. The new categories highlight communication models addressing global challenges like food security, environmental sustainability, and cultural inclusion and aim to create new opportunities for impactful communication to gain visibility and influence.' "We are proud to partner with the SGCA on the 'Best Communication Practices Dealing with Development Advances' award," said Dr. Yasar Jarrar, CSO Network Secretary General. "This collaboration reflects our shared commitment to spotlighting how strategic communication can accelerate sustainability and innovation. At CSO Network, we believe that the right narrative has the power to transform development outcomes and this award will honour those who are shaping the future through bold, effective, and visionary communication." Michael Lawrence OBE, Chief Executive at Asia House, said: 'Asia House is proud to partner with SGCA 2025 to spotlight the vital role communication plays in shaping inclusive and sustainable development. By recognising initiatives that foster economic and social progress across Southeast Asia, we aim to promote collaboration and inspire innovation to tackle the region's most pressing challenges.' 'During SGCA 2025, the important role of communication in advancing food security and improving quality of life across Africa will be highlighted, said Titus Awokuse, Vice Provost and Dean International Studies and Programmes, Michigan State University & SGCA Conference Speaker. 'Effective communication empowers communities, fosters knowledge sharing, and supports sustainable rural development, which are key elements for creating positive change on the continent.'
Sharjah 24
08-07-2025
- Politics
- Sharjah 24
SGCA 2025 calls for advancing government communication
These categories; part of a diverse award of 23 categories; highlight SGCA's commitment to celebrating academic rigour, exceptional public engagement, and innovative leadership within the vital field of government communication. They recognise both the ideas that push the discipline forward and the authentic voices that build indispensable bridges between institutions and the communities they serve. Now in its 12th edition, SGCA continues to highlight the achievements that are redefining government communication in the region and globally. Winners will be announced during the 14th International Government Communication Forum (IGCF), held on September 10–11, 2025, at Expo Centre Sharjah. Best Research in Communication Sciences The Best Research in Communication Sciences category honours original research or published works that demonstrably advance the science and practical application of government communication. Open to academic institutions, scholars, and authors, this award specifically seeks contributions that introduce novel methodologies, technologies, or concepts which have a tangible influence on real-world government communication practices. Work focusing on sustainability, innovation, and quality of life is particularly encouraged. To be eligible, research must be formally endorsed by academic institutions or widely recognised and circulated within the communication field. Submissions will be evaluated based on methodological rigour, originality, adherence to ethical standards, and the demonstrable direct impact of the work on government communication strategy and practice. Applicants must provide a full copy of the research, accompanied by a concise 250-word executive summary, a detailed CV, and supporting materials such as media coverage, expert reviews, and documented evidence of impact within academic or governmental circles. Best Official Spokesperson The Best Official Spokesperson category sheds light on a unique group of communicators, and this award honours a government employee who has consistently demonstrated exceptional communication skills, a strong and effective media presence, and a proven ability to shape public perception. The ideal nominee embodies clarity, credibility, and readiness, especially during critical situations. They must display a clear track record of successfully engaging the public across both traditional and digital media platforms, all while manifesting leadership in communication strategy and response formulation. Key metrics for evaluation will include their skillfulness at handling challenging questions, presenting accurate information under pressure, and managing communication effectively during crises. Nominees should submit a comprehensive 1,000-word narrative outlining their specific achievements and contributions, a 250-word executive summary, their CV, letters of recommendation, relevant media samples, and analytics demonstrating measurable public engagement or media reach. Additional supporting evidence, such as case studies from previous communication campaigns, logs of media appearances, and examples showcasing innovative communication methods, will further strengthen submissions. How to apply SGCA welcomes entries from individuals and institutions around the world. Submissions must reflect work completed or significantly updated within the past two years. All entries must adhere to SGCA's criteria and include all required documentation for eligibility. The submission deadline is July 24, 2025, and entries can be submitted via the official SGCA portal.
Sharjah 24
04-07-2025
- General
- Sharjah 24
SGCA 2025 seeks campaigns driving social impact
These two categories underscore SGCA's commitment to celebrating academic rigour, exceptional public engagement, and innovative leadership within the vital field of government communication. They recognise not only the ideas that advance the discipline but also the authentic voices that build stronger connections between institutions and the communities they serve. The submission deadline is July 24, 2025, and entries can be submitted via the official SGCA portal. Now in its 12th edition, the Sharjah Government Communication Award (SGCA) has established itself as a global benchmark for excellence in this field, having attracted over 3,800 submissions from 44 countries in 2024. The winners will be announced on the sidelines of the International Government Communication Forum (IGCF), which will be held in September 2025 at Expo Centre Sharjah. Positive behaviours, shared values Her Excellency Alia Bu Ghanem Al Suwaidi, Director of the Sharjah Government Media Bureau, affirms the Sharjah Government Communication Award's dedication to cementing the role of purposeful communication in serving society and preserving identity. She stated that the categories of 'Best Communication Practice in Supporting Social Responsibility' and 'Best Campaigns Promoting Cultural Identity and the Arabic Language' embody the award's commitment to harnessing responsible government communication that places people at the heart of its message, strengthens their bond with their mother tongue and culture, and drives initiatives that positively impact social issues and values. Al Suwaidi also highlighted Sharjah's keen efforts to advance the presence of the Arabic language across media and communication spaces and government communication strategies, reinforcing its role in shaping an impactful official discourse that reflects our unique identity while engaging the world in our own language. Best communication practice in supporting social responsibility The 'Best Communication Practice in Supporting Social Responsibility' category honours government agencies, private entities, and international organisations that have initiated communication campaigns with a clear and measurable impact on social well-being. Eligible campaigns should demonstrate an integrated communication strategy rooted in ethical practices, effective community engagement, and innovative outreach methods. Submissions will be evaluated on their long-term impact, ability to build partnerships, and success in promoting social awareness and change. The evaluation process includes 10 weighted criteria, ranging from innovation and use of modern communication tools to tangible social outcomes and ethical alignment. Jury members will assess the campaign's ability to measure and sustain its impact through collaboration and documented success. Best campaign promoting cultural identity and the Arabic Language As globalisation poses challenges to linguistic and cultural preservation, SGCA seeks to reward campaigns that reinforce the central role of the Arabic language in shaping national identity and collective heritage. The 'Best Campaign Promoting Cultural Identity and the Arabic Language' category is open to public and private sector initiatives that have creatively and effectively promoted Arab identity, values, and linguistic pride; especially among younger generations. The campaigns should use compelling storytelling, modern technology, and culturally resonant messaging to engage the public and spark meaningful conversations around Arab identity. The jury will evaluate entries based on seven key components, including content quality, impact on the target audience, innovation, and documentation of results. Submissions must show how the initiative tackled real challenges around cultural dilution and inspired communities to embrace and celebrate the Arabic language as a pillar of heritage and unity. Submission process and deadline SGCA welcomes entries from across the globe, provided the campaigns were launched or significantly updated within the past two years. Submissions must include a 1,000-word description along with supporting documentation such as photos, statistics, reports, or videos. Each file should also contain a 250-word executive summary outlining the campaign's key objectives, tools, target audience, and measurable outcomes.
