Latest news with #SKIMS
Yahoo
6 days ago
- Entertainment
- Yahoo
SKIMS has been the future of underwear. So why did it just launch 'retro intimates'?
It's not your grandmother's underwear. Or maybe it is. SKIMS, Kim Kardashian's shapewear brand, just launched a retro collection that could be plucked right from a 1950s store rack. Or the back of your mom's mom's closet. The brand's array of "vintage-inspired" bras (sold at $60) and shapewear (for $118) debuted July 2, bringing old-timey silhouettes to 2025. Think bras with pointed cups and bandeau slips that cover and flatten the belly. While it's OK that you may enjoy the new items for their color, fit or style, it's worthwhile to explore why it matters that SKIMS, a brand known for its futuristic designs, is thinking vintage. "The pendulum has swung back and we're looking at boning, corsetry and compression," said Lorynn Divita, associate professor of apparel design and merchandising at Baylor University. These designs reverse course following the prevalence of shapeless "underboob"-revealing bralettes that overtook much of the 2010s, she said. But SKIMS is trading that rule book for structured shapes with more fabric. SKIMS declined USA TODAY's request for comment. While SKIMS is referencing the past, it may also be taking contemporary cues in its retro move. The collection comes amid discourse setting a tone of modesty in women's fashion: coquette milkmaid dresses are all the rage this summer, as are more covered-up options for working out. Fashion's upper echelons have been divided over pushes for modesty, from backlash over nudity at the Met Gala to an all-out ban on revealing outfits at Cannes. Most recently, Lauren Sánchez Bezos ditched "sexy" garb for a neck-high, long-sleeve Sophia Loren-inspired 1950s wedding dress. SKIMS' retro collection evokes the buxom, lip-lined, big-curled beauty standard that defined sexy in mid-twentieth century America. The brand debuted its retro designs on their Instagram posts featuring women in playful vignettes – voluptuous motifs of bygone beauty in seductive positions. They pose with a vintage camera or twiddle the cord of an outdated landline phone. One could infer SKIMS' posts are a reference to "pin-up girls," the female icons of mass-produced images sold as wall decoration in the mid-20th century. But this time, SKIMS will be the one to dress her. "This is lingerie for someone who doesn't have to sit at a desk for eight hours," Divita said. "This is lingerie for someone who does not have to work in the service industry. This is not lingerie for someone who has to do anything other than lounge about and look pretty. That is tapping into the current zeitgeist and some attitudes by some parts of society that women should be more feminine." "It definitely feels like a knowing commentary on trad-wife culture," said Lauren Downing Peters, associate professor of fashion studies at Columbia College Chicago, referencing women who promote a lifestyle of traditional femininity and homemaking. Women who embody 1950s gender roles might be happy to see this collection come out because most major brands have catered a different consumer, she said. These retro clothes leave sex "just beneath the surface" without putting skin on display: "It reflects that tension between exaggeration and containment," she said. For this reason, SKIMS is positioning the retro line "for the girls" rather than for the male gaze, Peters said. What makes someone 'cool'? Researchers may have figured it out. Some of these trends may be stemming from a nostalgia for an easier, simpler time. However, a simple outfit or social media post glamorizing the past lacks context regarding what America was really like for women over 80 years ago, said Divita. "They forget women couldn't have credit cards, they couldn't get a divorce," she said. "Their social position wasn't what it is now. They look back at this attractive lingerie and it makes people think of all the good things associated with that time." More reserved clothes could follow this underwear shift, she added. Tight tees and athleisure crop tops don't favor the pointy "bullet bra," she said. If heavily-structured lingerie becomes exceedingly popular again, brands are likely to start selling blouse-style tops and longer hemlines that account more layers underneath, Divita noted. Here's why you should eat more cantaloupe this summer. On the flip side, some influencers have posted wearing SKIMS' retro girdle as a sole outfit, subverting the 1950s connotation of under garments as only visible to one's husband, noted Einav Rabinovitch-Fox, professor of gender at Case Western Reserve University. And the light, breathable fabrics SKIMS uses in 2025 allow bodies to feel more active and flexible in these kinds of clothes than eras past. "My question is how many SKIMS' customers are actually embracing it as a underwear?" she said of today's era wherein lingerie as daywear is typical. And the pointy bra hasn't just been a symbol of the '50s, though the SKIMS marketing highlighted that connection. Think of Madonna's iconic Jean Paul Gaultier cone bra look, which popularized the form as a bold statement of feminine power, Rabinovitch-Fox said. "Pointed bra is not necessary a yearning to something else," she said. "It can also be a statement of rebellion." This article originally appeared on USA TODAY: Skims is going 'retro.' Is Kim Kardashian onto something?
Scottish Sun
6 days ago
- Entertainment
- Scottish Sun
Kylie Jenner shows off curves in a fire engine red string bikini as she launches new Khy swimwear line
ON FIRE Kylie Jenner shows off curves in a fire engine red string bikini as she launches new Khy swimwear line Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) KYLIE Jenner posed sexily in a red bikini as she modeled the latest line in her swimwear range. The reality TV star showed off her curves in a new photoshoot for her swimwear brand, Khy, which she proudly proclaimed was "bombshell inspired." Sign up for the Entertainment newsletter Sign up 4 Kylie Jenner has a new line of swimwear with her company Khy Credit: Instagram/KylieJenner/KHY 4 Kylie posed sexily in the new campaign Credit: Instagram/KylieJenner/KHY 4 The mogul said the range was 'bombshell inspired' Credit: Instagram In the new photoshoot, Kylie, poses alongside a supermodel on location in a tropical setting including walking through a forest and posing in the water. The new swimwear range is a collaboration with Frankies Bikinis, and Kylie gushed about the new products. "ahhhh I've been dreaming of creating the perfect vintage bombshell-inspired swimwear, and teaming up with @francescaaiello to bring it to life has been so special. ♥️ we poured love into every detail. the most dreamy prints and flattering fits. our collab drops 7/16 on Kylie captioned the post on Instagram. Fans rushed to compliment Kylie and the new bikinis in the comment section of the post. "So beautiful," wrote one person. Another commented: "Wanna get them all." And a third wrote: "Vintage bombshell." Kylie's new swimwear line comes a few days after the 27-year-old American promoted her lip butter range. She once again showed off her incredible figure in a leopard print bikini to promote the new product after her boob job confession. The makeup mogul stripped down to the tiny animal print two-piece while holidaying in Italy. The KUWTK star's glamorous display comes after she revealed her plastic surgery secrets - including doctor details and breast implant size. Kylie made the admission in response to influencer Rachel Leary, who had praised her chest as 'the most perfect, natural boob job ever' and begged for specifics. More about Kylie's brand, Khy On October 24, 2023, Kylie posted a photo on her Instagram wearing a black leather trench coat with the caption: "Meet khy." Jens and Emma Grede, the same husband-and-wife duo behind Khloé Kardashian's Good American and Kim Kardashian's SKIMS, are said to be involved with the brand. Kylie stated that the clothing line, a play on her nickname, will offer fashion-forward threads at a more accessible price point than typical designer brands. In an interview with the Wall Street Journal, Kylie said: "The whole line is really inspired by my personal wardrobe, and the different moods that I'm in...[the first drop] is very King Kylie–who I am at my core." The venture is her newest, though not only foray into fashion. She also collaborates with her sister Kendall Jenner on their clothing line Kendall + Kylie, sold at lifestyle retail brand PacSun. Jenner previously launched Kylie Swim in September 2021 to lackluster reviews before filing new trademarks for the brand in November 2022. Her first Khy collection was released on November 1, 2023. So far, she has released four collections underneath her brand. Rachel had uploaded a video on Monday asking Kylie to share what she 'asked for' when getting her breasts done. To the surprise of many, the Kylie replied directly to the clip, writing: '445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!! hope this helps lol.' Kylie is herself nudging towards billionaire status after building up a reported $710million (£520million) net worth since launching Kylie Cosmetics in 2015.
The Irish Sun
6 days ago
- Entertainment
- The Irish Sun
Kylie Jenner shows off curves in a fire engine red string bikini as she launches new Khy swimwear line
KYLIE Jenner posed sexily in a red bikini as she modeled the latest line in her swimwear range. The reality TV star showed off her curves in a new photoshoot for her swimwear brand, Khy, which she proudly proclaimed was "bombshell inspired." 4 Kylie Jenner has a new line of swimwear with her company Khy Credit: Instagram/KylieJenner/KHY 4 Kylie posed sexily in the new campaign Credit: Instagram/KylieJenner/KHY 4 The mogul said the range was 'bombshell inspired' Credit: Instagram In the new photoshoot, Kylie, poses alongside a supermodel on location in a tropical setting including walking through a forest and posing in the water. The new swimwear range is a collaboration with Frankies Bikinis, and Kylie gushed about the new products. " ahhhh I've been dreaming of creating the perfect vintage bombshell-inspired swimwear, and teaming up with to bring it to life has been so special. ♥️ we poured love into every detail. the most dreamy prints and flattering fits. our collab drops 7/16 on ," Kylie captioned the post on Instagram. Fans rushed to compliment Kylie and the new bikinis in the comment section of the post. "So beautiful," wrote one person. Another commented: "Wanna get them all." And a third wrote: "Vintage bombshell." Kylie's new swimwear line comes a few days after the promoted her lip butter range. Most read in Entertainment She once again showed off her incredible figure in a leopard print The The KUWTK star's glamorous display comes after she revealed her Kylie made the admission in response to More about Kylie's brand, Khy On October 24, 2023, Kylie posted a photo on her Jens and Emma Grede, the same husband-and-wife duo behind Khloé Kardashian's Good American and Kim Kardashian's SKIMS, are said to be involved with the brand. Kylie stated that the clothing line, a play on her nickname, will offer fashion-forward threads at a more accessible price point than typical designer brands. In an interview with the The venture is her newest, though not only foray into fashion. She also collaborates with her sister Kendall Jenner on their clothing line Jenner previously launched Kylie Swim in September 2021 to lackluster reviews before filing new trademarks for the brand in November 2022. Her first Khy collection was released on November 1, 2023. So far, she has released four collections underneath her brand. Rachel had uploaded a video on Monday asking Kylie to share what she 'asked for' when getting her breasts done. To the surprise of many, the Kylie replied directly to the clip, writing: '445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!! hope this helps lol.' Kylie is herself nudging towards after building up a reported $710million (£520million) since launching Kylie Cosmetics in 2015. 4 Kylie opened about about her boob job recently Credit: Instagram
USA Today
6 days ago
- Entertainment
- USA Today
SKIMS has been the future of underwear. So why did it just launch 'retro intimates'?
It's not your grandmother's underwear. Or maybe it is. SKIMS, Kim Kardashian's shapewear brand, just launched a retro collection that could be plucked right from a 1950s store rack. Or the back of your mom's mom's closet. The brand's array of "vintage-inspired" bras (sold at $60) and shapewear (for $118) debuted July 2, bringing old-timey silhouettes to 2025. Think bras with pointed cups and bandeau slips that cover and flatten the belly. While it's OK that you may enjoy the new items for their color, fit or style, it's worthwhile to explore why it matters that SKIMS, a brand known for its futuristic designs, is thinking vintage. "The pendulum has swung back and we're looking at boning, corsetry and compression," said Lorynn Divita, associate professor of apparel design and merchandising at Baylor University. These designs reverse course following the prevalence of shapeless "underboob"-revealing bralettes that overtook much of the 2010s, she said. But SKIMS is trading that rule book for structured shapes with more fabric. SKIMS declined USA TODAY's request for comment. Looking backwards or meeting the moment? While SKIMS is referencing the past, it may also be taking contemporary cues in its retro move. The collection comes amid discourse setting a tone of modesty in women's fashion: coquette milkmaid dresses are all the rage this summer, as are more covered-up options for working out. Fashion's upper echelons have been divided over pushes for modesty, from backlash over nudity at the Met Gala to an all-out ban on revealing outfits at Cannes. Most recently, Lauren Sánchez Bezos ditched "sexy" garb for a neck-high, long-sleeve Sophia Loren-inspired 1950s wedding dress. A post shared by Julia Kelly (@missjuliakelly) SKIMS' retro collection evokes the buxom, lip-lined, big-curled beauty standard that defined sexy in mid-twentieth century America. The brand debuted its retro designs on their Instagram posts featuring women in playful vignettes – voluptuous motifs of bygone beauty in seductive positions. They pose with a vintage camera or twiddle the cord of an outdated landline phone. One could infer SKIMS' posts are a reference to "pin-up girls," the female icons of mass-produced images sold as wall decoration in the mid-20th century. But this time, SKIMS will be the one to dress her. "This is lingerie for someone who doesn't have to sit at a desk for eight hours," Divita said. "This is lingerie for someone who does not have to work in the service industry. This is not lingerie for someone who has to do anything other than lounge about and look pretty. That is tapping into the current zeitgeist and some attitudes by some parts of society that women should be more feminine." "It definitely feels like a knowing commentary on trad-wife culture," said Lauren Downing Peters, associate professor of fashion studies at Columbia College Chicago, referencing women who promote a lifestyle of traditional femininity and homemaking. Women who embody 1950s gender roles might be happy to see this collection come out because most major brands have catered a different consumer, she said. These retro clothes leave sex "just beneath the surface" without putting skin on display: "It reflects that tension between exaggeration and containment," she said. For this reason, SKIMS is positioning the retro line "for the girls" rather than for the male gaze, Peters said. What makes someone 'cool'? Researchers may have figured it out. A post shared by 𝐊𝐀𝐑𝐀 𝐃𝐄𝐋 𝐓𝐎𝐑𝐎 (@karajewelll) Some of these trends may be stemming from a nostalgia for an easier, simpler time. However, a simple outfit or social media post glamorizing the past lacks context regarding what America was really like for women over 80 years ago, said Divita. "They forget women couldn't have credit cards, they couldn't get a divorce," she said. "Their social position wasn't what it is now. They look back at this attractive lingerie and it makes people think of all the good things associated with that time." More reserved clothes could follow this underwear shift, she added. Tight tees and athleisure crop tops don't favor the pointy "bullet bra," she said. If heavily-structured lingerie becomes exceedingly popular again, brands are likely to start selling blouse-style tops and longer hemlines that account more layers underneath, Divita noted. Here's why you should eat more cantaloupe this summer. On the flip side, some influencers have posted wearing SKIMS' retro girdle as a sole outfit, subverting the 1950s connotation of under garments as only visible to one's husband, noted Einav Rabinovitch-Fox, professor of gender at Case Western Reserve University. And the light, breathable fabrics SKIMS uses in 2025 allow bodies to feel more active and flexible in these kinds of clothes than eras past. "My question is how many SKIMS' customers are actually embracing it as a underwear?" she said of today's era wherein lingerie as daywear is typical. And the pointy bra hasn't just been a symbol of the '50s, though the SKIMS marketing highlighted that connection. Think of Madonna's iconic Jean Paul Gaultier cone bra look, which popularized the form as a bold statement of feminine power, Rabinovitch-Fox said. "Pointed bra is not necessary a yearning to something else," she said. "It can also be a statement of rebellion."
Express Tribune
6 days ago
- Entertainment
- Express Tribune
Kim Kardashian mocked for ‘drunk' Balenciaga walk after Paris Fashion Week appearance
Kim Kardashian is drawing criticism for her runway appearance at Balenciaga's Paris Fashion Week presentation. Walking the catwalk in a fitted cream slip dress and fluffy coat, the reality star was mocked on social media for what many described as a 'drunk' or 'tired' walk. Kim Kardashian making a runway cameo during Demna's last Balenciaga couture show. — Vanessa Friedman (@VVFriedman) July 9, 2025 The clip, shared online by her mother Kris Jenner, sparked instant commentary. 'Me sleepwalking from the potty back to my bed at 4am,' one viewer quipped. Others commented, 'She is def no model. A for effort,' and 'What is she doing?' One user added, 'Leave the modelling to Kendall.' Despite the online mockery, some viewers defended the SKIMS founder's efforts. Kim accessorised her look with layered diamond jewellery and soft vintage curls. Her sultry styling did not convince all viewers, with one post reading, 'If you trying to do sultry, it's really not working out.' Earlier that day, Kim shared a personal Instagram post mourning the loss of her childhood friend Lindsay May, who passed away in February.
