Latest news with #SLK
The Hindu
4 days ago
- Business
- The Hindu
Sports.com signs five-year ₹100-crore deal with Super League Kerala for streaming rights
a part of the USA-based SEGG Media Group, has signed a five-year global partnership with Super League Kerala that could increase the football league's viewership in a big way. 'This is a ₹100-crore deal and the contract is for five years. The global live streaming rights are now with Mathew Joseph, the CEO of the Super League Kerala (SLK), told The Hindu on Monday. 'This is also first entry into India, it will become the exclusive OTT platform for the SLK and it will be free of cost. That is what we are more interested in.' Joseph revealed the deal, signed in Dubai, will also help build more content around the SLK which attracted nearly 13 million viewers for its debut season last year. 'They will also help us with content creation around the SLK which they have done globally for many sports…behind the scenes, they create a lot of interesting documentaries,' said Joseph. 'This deal represents a huge leap forward for the SLK. It allows us to amplify our reach across continents while delivering world-class fan engagement and streaming experiences to millions who love Kerala football,' said Firoz Meeran, Director, SLK. 'This is more than a sports rights deal. To enter the Indian market through Kerala, a state with an electrifying football culture and millions of global fans, gives us a high-growth, cash-yielding product to launch the app with force.'
The Hindu
4 days ago
- Business
- The Hindu
Super League Kerala signs five-year Rs 100-crore streaming rights deal with Sports.com
a part of the USA-based SEGG Media Group, has signed a five-year global partnership with Super League Kerala that could increase the football league's viewership in a big way. 'This is a Rs 100-crore deal and the contract is for five years. The global live streaming rights are now with Mathew Joseph, the CEO of the Super League Kerala (SLK), told Sportstar on Monday. 'This is also first entry into India; it will become the exclusive OTT platform for the SLK, and it will be free of cost. That is what we are more interested in,' he added. Joseph revealed that the deal, signed in Dubai, will also help build more content around the SLK, which attracted nearly 13 million viewers for its debut season last year. ALSO READ | VP Suhair set to join Jamshedpur FC ahead of Durand Cup 'They will also help us with content creation around the SLK which they have done globally for many sports…behind the scenes, they create a lot of interesting documentaries,' said Joseph. 'This deal represents a huge leap forward for the SLK. It allows us to amplify our reach across continents while delivering world-class fan engagement and streaming experiences to millions who love Kerala football,' said Firoz Meeran, Director, SLK. 'This is more than a sports rights deal. To enter the Indian market through Kerala, a State with an electrifying football culture and millions of global fans, gives us a high-growth, cash-yielding product to launch the app with force,' Firoz added. Related Topics Super League Kerala
Business Standard
6 days ago
- Business
- Business Standard
Super League Kerala Inks Global Deal with Sports.com
PNN Dubai [UAE], July 19: SEGG Media Group (Nasdaq: SEGG), the global powerhouse in sports, entertainment, and gaming, today announced its first official football league partnership in the Indian subcontinent through a major five-year commercial agreement with the Super League Kerala (SLK) valued at over Rs. 100 crore (US$11.6 million) The signing ceremony took place today at One JLT, Dubai, marking the first official rights agreement under SEGG's rapidly scaling GXR World Sports Platform, and the first live football rights acquisition for the company's flagship app. The agreement establishes SEGG and as the exclusive global commercial and broadcast partner for SLK, encompassing: - Exclusive international streaming rights across all territories - Integrated gaming and fan engagement products - Global sponsorship and brand activation rights - Distribution focus across the Indian subcontinent and MENA, especially targeting the vast Kerala diaspora in the Middle East, North America, and Europe Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a 25% increase in audience reach through immersive streaming platform and targeted media activation strategy. The deal is expected to be cash generative through a combination of subscription, advertising, and licensing revenue, with rollout beginning immediately ahead of the upcoming season. "This is more than a sports rights deal -- it's a powerful validation of the strategy," said Matthew McGahan, CEO and President of SEGG Media Group. "To enter the Indian market through Kerala -- a state with an electrifying football culture and millions of global fans -- gives us a high-growth, cash-yielding product to launch the app with force." "We're honored to be signing this deal here in Dubai," added Paul Roy, CEO of GXR. "This partnership proves how the GXR World Sports Platform can unite emerging markets and global tech infrastructure to deliver transformational media rights outcomes." Attending today's ceremonial signing in Dubai were: - Matthew McGahan, CEO & President of SEGG Media - Paul Roy, CEO of GXR - Marc Bircham, Main Board Director of SEGG Media and Head of Acquisitions at - Tim Scoffham, CEO of Media and International - Mathew Joseph, Director and CEO, Super League Kerala - Firoz Meeran, Director, Super League Kerala Mathew Joseph, Director and CEO, Super League Kerala, said: "This partnership signifies a historic moment for football in Kerala. Our vision has always been to connect Kerala's passionate football community with the global stage, and with and SEGG Media, we are unlocking unparalleled opportunities for our fans, players, and partners worldwide." Firoz Meeran, Director, Super League Kerala, added: "This deal represents a huge leap forward for SLK. It allows us to amplify our reach across continents while delivering world-class fan engagement and streaming experiences to millions who love Kerala football." "This is just the beginning," said Marc Bircham. "It's the first of many league partnerships that will power across India, Asia, and MENA. We're proud to partner with such a progressive and fast-growing league in SLK." "We've built to become the global home of sport, and this is the first piece of live IP that starts to prove it," added Tim Scoffham. "India is a priority territory for us, and this is just the beginning." The partnership will see SEGG deliver a tiered subscription model through enabling fans to engage with SLK matches in multiple languages, backed by real-time stats, fantasy integration, and on-demand replays. The deal also includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth. About SEGG Media Group SEGG Media Group (Nasdaq: SEGG) is a global sports, entertainment, and gaming conglomerate with strategic holdings across digital content, live streaming, esports, ticketing, and sports rights. The group's flagship brands include and creating a next-generation ecosystem where fans interact with the world's biggest moments in real time. About is the digital heart of SEGG's fan engagement strategy -- a unified global destination for live streaming, fantasy sports, sim racing, eSports, live scores, and behind-the-scenes original content. The platform is scaling toward an audience of 500 million monthly digital impressions by 2026. About Super League Kerala (SLK) The Super League Kerala (SLK) is India's premier regional football league, designed to celebrate and elevate the football culture of Kerala -- a state renowned for its deep-rooted passion for the sport. Launched to create a professional, world-class football ecosystem, SLK combines elite sporting talent with innovative fan engagement strategies to build a strong footballing identity for the region. In its inaugural season, SLK attracted nearly 13 million viewers, making it one of the most-watched regional leagues in South Asia. Season 2 aims to deliver a richer, more immersive fan experience through digital streaming, global broadcasting, and integrated engagement platforms. SLK is more than a league -- it's a movement to inspire the next generation of footballers and unite Indians across the globe through the beautiful game.
The Hindu
10-07-2025
- Sport
- The Hindu
Super League Kerala launches project ‘Gamechanger' to unearth young football talent
The Super League Kerala has decided to cast the net wider in its search for players for the league this season. And it is keen to look at young talent and also intensely at the future. With this in mind, the SLK will launch its project 'Gamechanger', a major state-wide talent scouting programme, which will provide young footballers from Kerala with direct access to the league's professional teams. The trials, in different dates, will be held in Kannur, Malappuram, Thiruvananthapuram and Ernakulam from July 15 to August 6 and players picked from these trials will be invited to teams' pre-season training camps and stand a chance of earning a place in the SLK squads in the coming season. 'There are a lot of hidden gems in Kerala, we want to spot them and get them to play the league. Anybody can come and show their skill at the trials, they need not be State or district-level players.' said SLK Director Feroz Meeran here on Thursday. ALSO READ | Latest FIFA ranking of India - Blue Tigers drop six spots after loss to Hong Kong 'We've structured the trials to ensure every registered player gets the opportunity to perform in front of the scouts.' Each venue will have two-day trials, with the first day assigned for under-23 players (born between Dec. 15 2002 and Dec. 31 2008) while the second day will be open to those born on or before December 2002. 'Each player will be given 30 minutes to show their skill. We also have plans to bring in AI cameras and equipment to assess players,' said Mathew Joseph, the SLK's CEO. 'And players who have performed in one trial could also take part in other trials in different venues.' SLK representatives and scouts from the league's six teams will be watching the players closely. 'I believe around 40% of the talent in the State still remains hidden, we want to bring them out, we want to give them a chance,' said Shaji Kurian, the general secretary of the Kerala Football Association. Interested players are to register in advance and online registration forms will be available on the SLK's official platform. Trials dates and venues: July 15-16: Pariyaram Medical College ground, Kannur. July 22-23: Seethi Haji Stadium, Edvanna, Malappuram. July 29-30: Chandrasekharan Nair Stadium, Thiruvananthapuram. August 5-6: Ernakulam (venue to be announced soon). Related Topics Super League Kerala
New Indian Express
07-07-2025
- Sport
- New Indian Express
Game changer? Bundesliga tie-up gives Kerala football new dream
KOCHI: When Kerala Football Association (KFA) and Super League Kerala (SLK) shook hands with German Football Association (DFB) a month ago, it wasn't just another MoU. It was a quiet but bold play for Kerala's footballing future. One that may take years to fully mature, but has the potential to transform the state's footballing DNA from the grassroots up. At the core of the tie-up is a sister-club partnership between SLK teams and clubs from Germany's 3rd Division Bundesliga (3. Liga) — a fiercely competitive professional league that has produced some of Germany's finest footballers. If things work out, each SLK club will now have a German counterpart, providing access to structured coaching, scouting, player development, and crucially, foreign player exchange. 'The Bundesliga 3rd division teams will provide us club and player management know-how and coaches' training module. They will provide us coaches and players too. That's because SLK teams can get six foreign players. So, instead of throwing money away outside, they can get players from the sister team itself. And their players get exposure here,' KFA president Navas Meeran told TNIE. The longer-term goal is clear: develop a pipeline of Kerala-born players with the potential to play professional football in Germany. With exposure to European systems, Kerala's footballing base could rise significantly in quality and ambition. 'Over a period of time, we will have good players. And because the German teams are connected with the clubs here, they will also see our good players. So, our players will get the opportunity to play in the Bundesliga 3rd division,' Meeran pointed out.
