Latest news with #STARLUX
Forbes
2 days ago
- Business
- Forbes
Asian Luxury Airline STARLUX Flies Airbus A350s To California
STARLUX Airbus A350-900 at the gate at Seattle International Airport. Under the radar, a luxury airline has been growing in Asia and now in the U.S. market as well. Based in Taipei, STARLUX is a luxury international airline that now serves more than 20 Asian destinations with its modern fleet of Airbus aircraft. In the U.S., STARLUX flies to Los Angeles, Seattle, San Francisco, and now Ontario, CA. The airline had its inaugural flights on January 23, 2020, flying its Taiwan hub to Macau, Da Nang and Penang. One of the flights, to Macau and back, was flown by STARLUX Chairman K.W. Chiang. As a passionate qualified pilot, Chang enjoyed taking the opportunity to fly the company's new aircraft. In addition to the Macau flight, he ferried the airline's first A321neos from Airbus in Hamburg back to Taipei! The new airline survived COVID-19 and kept growing. On June 2, STARLUX celebrated the inaugural flight of its new Ontario–Taipei route. As it landed in Ontario, CA (ONT), at 5:05PM, the big Airbus A350-900 was greeted by a water cannon salute from assembled firetrucks. And before Flight JX9 headed back to Taipei at 11:05PM, the airline held a celebratory gate launch, featuring a ribbon cutting, cake cutting, a symbolic gift exchange of a commemorative aircraft model, a live string duet, and refreshments Ontario International Airport, (ONT), is the fourth U.S. gateway for STARLUX following LAX, SFO, and SEA. The new Taipei to Ontario service, operated on the company's state-of-the-art Airbus A350-900 aircraft, connects Southern California with 24 destinations across Asia. STARLUX now flies between Ontario and the airline's hub at Taiwan Taoyuan International Airport (TPE) four times weekly on Mondays, Wednesdays, Fridays, and Saturdays. From its hub at TPE, STARLUX serves Bangkok, Chiang Mai, Cebu, Clark, Da Nang, Hanoi, Ho Chi Minh City, Phu Quoc Island), Kuala Lumpur, Penang, Singapore, Tokyo, Osaka, Nagoya, Fukuoka, Kumamoto, Hakodate, Sapporo, Sendai, Okinawa, Macau, Hong Kong, and Jakarta (starting September 1.) The Business Class cabin on a STARLUX A350-900 showing the Business Class cabin and its "pods." Ontario is the airport of California's 'Inland Empire' of Riverside and San Bernadino counties. Ontario can also be an alternate to ever jammed and under construction LAX. The Ontario airport is about 45 miles from downtown Los Angeles, 35 from Orange County, and just over an hour's drive from Palm Sprins. The greater Los Angeles area also boasts one of the largest and most diverse Asian American communities in the country. Southern California is home to more than 2.5 million Asian Americans according to the 2020 U.S. Census, including significant Taiwanese, Filipino, Vietnamese, Chinese, and Korean communities. With Ontario's proximity to these communities, STARLUX says it is 'poised to connect families, friends, and businesses across the Pacific.' 'This new route is an important milestone for STARLUX,' said Walter Liang, Chief Passenger Commercial Officer of STARLUX Airlines. 'Ontario's strategic location within the Greater Los Angeles area positions us to better connect the diverse communities of Southern California to and from Asia in luxury and comfort. The new service also offers travelers into and out of the Los Angeles area more flexibility and convenience when planning their travel with STARLUX, as they now have the choice of 14 flights a week across two airports.' The STARLUX fleet consists of three types of efficient, new-generation Airbus aircraft, the A321neo, A330neo, and A350-900. STARLUX is serving the Taipei-Ontario route with new Airbus A350-900 aircraft. STARLUX's Airbus 350-900s feature 306 seats, spread across four cabins: four First Class suites, 26 Business Class pods, 36 Premium Economy recliners and 240 Economy seats. The cabins feature earth-toned interiors and curated in-cabin aromatherapy for the long flight. STARLUX A350s also feature Collins Aerospace's new Elements suite (designed in partnership with BMW Designworks), a product that builds on its popular predecessors to raise the bar for business-class seating. Economy class seating on a STARLUX A350-900 aircraft. STARLUX describes its cuisine as 'Michelin-rated meals.' The dining option on the planes include Taiwanese signature dishes, and all passengers can pre-order their food online so they can get the meal they want. STARLUX has codeshare agreements with Alaska Airlines, providing connections between STARLUX's international flights and Alaska Airlines' domestic flights. The codeshare partnership with Alaska Airlines extends to eight U.S. cities, including Salt Lake City, Portland, Las Vegas, Denver, Dallas, Austin, Phoenix, and San Diego. Since April 2023, STARLUX and Alaska have cooperated in a loyalty program where Alaska's Mileage Plan members can earn and redeem miles on STARLUX flights. STARLUX COSMILE members will be able to do the same on Alaska flights. STARLUX Airlines has also launched a codeshare partnership with Etihad Airways. This agreement allows STARLUX passengers to book codeshare flights with Etihad Airways, enabling seamless connections from Taipei to Europe through Abu Dhabi. Promotional graphic promoting STARLUX flights to Asia from Ontario Airport in Southern California. Under this partnership, STARLUX passengers will soon be able to book codeshare flights with Etihad Airways, via STARLUX's website and sales channels, enabling simple connections from Taipei to Europe through Abu Dhabi. Travelers can also book itineraries departing from any STARLUX origin point, connecting to Etihad-operated codeshare flights to Abu Dhabi, with onward service to European destinations such as Prague, Madrid, and Barcelona. Etihad passengers will get streamlined access to STARLUX's Asia-Pacific network with connections via Taipei to key cities in Japan, such as Nagoya, Sapporo, and Fukuoka.
Gulf Today
2 days ago
- Business
- Gulf Today
Etihad Airways, STARLUX Airlines sign codeshare partnership deal
Staff Reporter, Gulf Today Etihad Airways has signed a strategic codeshare agreement with Taipei-based STARLUX Airlines, expanding customer access to Northeast Asia and strengthening Abu Dhabi's position as a gateway between East and West. The partnership, announced at the International Air Transport Association Annual General Meeting in New Delhi, enables Etihad customers to connect seamlessly to key Japanese cities including Nagoya, Sapporo, and Fukuoka via Taipei, whilst offering STARLUX passengers direct access to Etihad's European network through Abu Dhabi. Etihad will launch daily flights between Abu Dhabi and Taipei on 7 September 2025, operated by Boeing 787 Dreamliner aircraft. The new route creates the foundation for the codeshare partnership, positioning Taipei as a gateway for Etihad's expansion into Northeast Asia. Etihad customers booking through and the airline's mobile app will benefit from streamlined travel with single-ticket bookings, coordinated check-in processes, and automatic baggage transfers to final destinations across STARLUX's Asia-Pacific network. The agreement also opens new pathways for STARLUX passengers to reach European destinations including Prague, Madrid, and Barcelona via Abu Dhabi, positioning the emirate as an attractive transit hub for Asian travellers bound for Europe. Both airlines will launch joint marketing initiatives in Taiwan and establish a reciprocal frequent flyer programme by year-end, allowing Etihad Guest members to earn and redeem miles across both networks. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: 'This partnership with STARLUX Airlines opens new market opportunities in Northeast Asia, giving our customers access to Japan's key business and leisure destinations through Taipei. STARLUX Airlines' reputation for premium service aligns perfectly with our standards, and together we're offering travellers more choice and convenience when connecting across three continents.' Simon Liu, Chief Strategy Officer of STARLUX Airlines, said: 'Our partnership with Etihad Airways marks a significant milestone in STARLUX Airlines' global expansion, laying the foundation for future European routes. As one of the Middle East's leading carriers, Etihad is globally recognised for its innovation and premium service—values that strongly align with the STARLUX brand. By leveraging Abu Dhabi's role as a major hub, this codeshare allows us to rapidly extend our network into Europe, offering passengers a wider range of travel options. We also look forward to deepening collaboration on mileage accrual and premium services to ensure an exceptional experience for customers.' The codeshare agreement builds on Etihad's strategic network expansion, which has seen the airline grow to serve over 90 destinations worldwide. The partnership with STARLUX further demonstrates Abu Dhabi's appeal as a premium transit destination, offering travellers world-class facilities at Zayed International Airport alongside the option to extend layovers with Etihad's complimentary Abu Dhabi Stopover programme. Codeshare flights will be available for booking through the Etihad app, and travel partners, with services expected to commence following regulatory approvals. The partnership, announced at the International Air Transport Association Annual General Meeting in New Delhi, enables Etihad customers to connect seamlessly to key Japanese cities including Nagoya, Sapporo, and Fukuoka via Taipei, whilst offering STARLUX passengers direct access to Etihad's European network through Abu Dhabi. Etihad Airways: Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia, and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. To learn more, visit STARLUX Airlines: Founded on the philosophy that luxury should be available to everyone, not just the elite, Taiwan-based STARLUX is a boutique international airline serving a total of 32 routes from Taiwan to the US, Japan, Macau, Vietnam, Thailand, Philippines, Malaysia, and Singapore. STARLUX passengers traveling between Asia and North America are able to enjoy an easy transfer in Taipei with its four US routes: Taipei-Los Angeles, Taipei-San Francisco, Taipei-Seattle and Taipei-Ontario. In February 2026, STARLUX will launch its fifth U.S. destination—Phoenix, further strengthening its transpacific network. STARLUX prioritizes safety and offers unparalleled service with the goal of making flying a truly luxurious and unforgettable experience.
Trade Arabia
2 days ago
- Business
- Trade Arabia
Etihad, STARLUX Airlines sign codeshare partnership
Etihad Airways has signed a strategic codeshare agreement with Taipei-based STARLUX Airlines, expanding customer access to Northeast Asia and strengthening Abu Dhabi's position as a gateway between East and West. The partnership, announced at the International Air Transport Association (IATA) Annual General Meeting in New Delhi, enables Etihad customers to connect seamlessly to key Japanese cities including Nagoya, Sapporo, and Fukuoka via Taipei, whilst offering STARLUX passengers direct access to Etihad's European network through Abu Dhabi. Etihad will launch daily flights between Abu Dhabi and Taipei on September 7, 2025, operated by Boeing 787 Dreamliner aircraft. The new route creates the foundation for the codeshare partnership, positioning Taipei as a gateway for Etihad's expansion into Northeast Asia. Etihad customers booking through and the airline's mobile app will benefit from streamlined travel with single-ticket bookings, coordinated check-in processes, and automatic baggage transfers to final destinations across STARLUX's Asia-Pacific network. The agreement also opens new pathways for STARLUX passengers to reach European destinations including Prague, Madrid, and Barcelona via Abu Dhabi, positioning the emirate as an attractive transit hub for Asian travellers bound for Europe. Both airlines will launch joint marketing initiatives in Taiwan and establish a reciprocal frequent flyer programme by year-end, allowing Etihad Guest members to earn and redeem miles across both networks. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: "This partnership with STARLUX Airlines opens new market opportunities in Northeast Asia, giving our customers access to Japan's key business and leisure destinations through Taipei. STARLUX Airlines' reputation for premium service aligns perfectly with our standards, and together we're offering travellers more choice and convenience when connecting across three continents." Simon Liu, Chief Strategy Officer of STARLUX Airlines, said: "Our partnership with Etihad Airways marks a significant milestone in STARLUX Airlines' global expansion, laying the foundation for future European routes. As one of the Middle East's leading carriers, Etihad is globally recognised for its innovation and premium service—values that strongly align with the STARLUX brand. By leveraging Abu Dhabi's role as a major hub, this codeshare allows us to rapidly extend our network into Europe, offering passengers a wider range of travel options. We also look forward to deepening collaboration on mileage accrual and premium services to ensure an exceptional experience for customers." The codeshare agreement builds on Etihad's strategic network expansion, which has seen the airline grow to serve over 90 destinations worldwide. The partnership with STARLUX further demonstrates Abu Dhabi's appeal as a premium transit destination, offering travellers world-class facilities at Zayed International Airport alongside the option to extend layovers with Etihad's complimentary Abu Dhabi Stopover programme.
Zawya
2 days ago
- Business
- Zawya
Etihad Airways, STARLUX Airlines sign strategic codeshare partnership
NEW DELHI - Etihad Airways has signed a strategic codeshare agreement with Taipei-based STARLUX Airlines, expanding customer access to Northeast Asia and strengthening Abu Dhabi's position as a gateway between East and West. The partnership, announced at the International Air Transport Association Annual General Meeting in New Delhi, enables Etihad customers to connect seamlessly to key Japanese cities including Nagoya, Sapporo, and Fukuoka via Taipei, whilst offering STARLUX passengers direct access to Etihad's European network through Abu Dhabi. Etihad will launch daily flights between Abu Dhabi and Taipei on 7th September 2025, operated by Boeing 787 Dreamliner aircraft. The new route creates the foundation for the codeshare partnership, positioning Taipei as a gateway for Etihad's expansion into Northeast Asia. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said, 'This partnership with STARLUX Airlines opens new market opportunities in Northeast Asia, giving our customers access to Japan's key business and leisure destinations through Taipei.' Simon Liu, Chief Strategy Officer of STARLUX Airlines, said, 'Our partnership with Etihad Airways marks a significant milestone in STARLUX Airlines' global expansion, laying the foundation for future European routes.' The codeshare agreement builds on Etihad's strategic network expansion, which has seen the airline grow to serve over 90 destinations worldwide.
Yahoo
3 days ago
- Business
- Yahoo
STARLUX Airlines and Etihad Airways Launch Codeshare Partnership
Seamless connectivity expands global network, linking Asia Pacific, the Middle East, and Europe NEW DELHI, India, June 04, 2025--(BUSINESS WIRE)--Taiwan-based luxury carrier STARLUX Airlines today announced a strategic codeshare agreement with Abu Dhabi-based Etihad Airways, enhancing connectivity for the passengers of both airlines across their respective networks. The agreement, formalized at the 81st International Air Transport Association (IATA) Annual General Meeting in New Delhi, marks a major step in STARLUX's international expansion strategy and provides travelers with improved access to Europe via the Middle East. Under this partnership, STARLUX passengers will soon be able to book codeshare flights with Etihad Airways, via STARLUX's official website and sales channels, enabling seamless connections from Taipei to Europe through Abu Dhabi. Travelers can also book itineraries departing from any STARLUX origin point, connecting to Etihad-operated codeshare flights to Abu Dhabi, with onward service to European destinations such as Prague, Madrid, and Barcelona. At the same time, Etihad passengers will enjoy streamlined access to STARLUX's Asia-Pacific network with, smooth connections via Taipei to key cities in Japan—including Nagoya, Sapporo, and Fukuoka—further expanding access to STARLUX's diverse Asia-Pacific network. The codeshare arrangement simplifies travel by allowing guests to make a single booking with one check-in process at the departure airport, along with the added convenience of automatic baggage transfer to their final destination. Both airlines will carry out joint sales and marketing initiatives in Taiwan, and plan to launch a reciprocal frequent flyer program partnership by the end of the year. "Our partnership with Etihad Airways marks a significant milestone in STARLUX Airlines' global expansion, laying the foundation for future European routes," said Simon Liu, Chief Strategy Officer of STARLUX Airlines. "As one of the Middle East's leading carriers, Etihad is globally recognized for its innovation and premium service—values that strongly align with the STARLUX brand. By leveraging Abu Dhabi's role as a major hub, this codeshare allows us to rapidly extend our network into Europe, offering passengers a wider range of travel options. We also look forward to deepening collaboration on mileage accrual and premium services to ensure an exceptional experience for customers." Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: "This partnership with STARLUX Airlines opens new market opportunities in Northeast Asia, giving our customers access to Japan's key business and leisure destinations through Taipei. STARLUX Airlines' reputation for premium service aligns perfectly with our standards, and together we're offering travellers more choice and convenience when connecting across three continents." STARLUX Airlines currently operates 32 routes across 27 destinations, featuring a robust Asian network while steadily expanding its footprint in North America with service to Los Angeles, San Francisco, and Seattle. On June 2, the airline launched its newest route to Ontario, California, with four weekly flights, further strengthening its presence on the U.S. West Coast. In February 2026, STARLUX is scheduled to launch its fifth U.S. destination—Phoenix—further enhancing its transpacific network. The newly signed codeshare partnership with Etihad Airways marks another key milestone in STARLUX's international growth, enhancing global connectivity and delivering a seamless and elevated travel experience for passengers worldwide. For more details, visit or About STARLUX Airlines Founded on the philosophy that luxury should be available to everyone, not just the elite, Taiwan-based STARLUX is a boutique international airline serving a total of 32 routes from Taiwan to the US, Japan, Macau, Vietnam, Thailand, Philippines, Malaysia, and Singapore. STARLUX passengers traveling between Asia and North America are able to enjoy an easy transfer in Taipei with its four US routes: Taipei-Los Angeles, Taipei-San Francisco, Taipei-Seattle and Taipei-Ontario. In February 2026, STARLUX will launch its fifth U.S. destination—Phoenix, further strengthening its transpacific network. STARLUX prioritizes safety and offers unparalleled service with the goal of making flying a truly luxurious and unforgettable experience. For more information, visit or on our US social channels Facebook and Instagram. About Etihad Airways Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia, and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. To learn more, visit View source version on Contacts Media Contacts:Mary Placido, SKC, Inc.(415) 218-3627mary@ Sign in to access your portfolio
