Latest news with #SUPERBOWLLIX
Fox News
10-04-2025
- Fox News
New report pushes for permanent pedestrian-only Bourbon Street to boost Mardi Gras safety after terror attack
New Orleans' most famous street could soon see sweeping changes if city leaders follow through on bold new safety recommendations after a New Year's Day attack that killed 14 and injured dozens. On Monday, the New Orleans Police and Justice Foundation (NOPJF) released a statement about a major safety review conducted by Teneo Risk, a global security firm led by former NYPD Commissioner William J. Bratton. The report is blunt. Bourbon Street is dangerously vulnerable, and unless big changes are made, the city remains exposed to future attacks. At the top of the list? Turning Bourbon Street into a permanent pedestrian zone. According to the report, vehicles pose a serious threat to the crowds that gather daily in the French Quarter. SAINTS LEGEND DREW BREES AMONG MANY PRAISING INCREASED SAFETY MEASURES AT SUPER BOWL LIX The current layout of Bourbon Street makes it easy for a vehicle-ramming attack to happen again. The report recommends a hard perimeter setup that would only allow emergency vehicles, deliveries and hotel drop-offs at certain times. According to the report, "Bourbon Street is extremely vulnerable to a vehicle ramming attack any time of year," citing narrow sidewalks, frequent pedestrian spillover into the street and a lack of permanent protective barriers. The firm also said the Department of Homeland Security's "SEAR 1" rating, given to Mardi Gras 2025 for the first time, should be made permanent. That rating brought more federal resources to New Orleans this year, including extra security equipment and personnel. The report claims those resources were essential to protecting the public and should be in place every a city of around 400,000 residents, Mardi Gras weekend can easily welcome over 1 million visitors from around the GENERAL PAM BONDI TO TRAVEL TO NEW ORLEANS TO SURVEY SUPER BOWL LIX SECURITY In addition to the Bourbon Street changes, the report highlights weaknesses in emergency response access, officer staffing, coordination between agencies and the city's intelligence capabilities. Teneo found intelligence gathering by the New Orleans Police Department remains mostly reactive and lacks advanced tools and formal coordination protocols. The report was based on extensive research, including site visits, document reviews and interviews with city officials, law enforcement and community members. Teneo observed security operations firsthand during the 2025 Super Bowl and Mardi Gras 2025 and used those events to evaluate real-time vulnerabilities. While the proposal for a permanent pedestrian zone could raise concerns of residents and business owners, Teneo said the change is the best way to protect pedestrians and prevent another attack. The report explains that any other alternative would still leave parts of Bourbon Street HERE TO GET THE FOX NEWS APPThe NOPJF said in its statement, "We Have Not Forgotten," and it seeks to honor the victims of the Bourbon Street attack in its findings.
Fox Sports
11-02-2025
- Entertainment
- Fox Sports
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time With 127.7 Million Viewers Across All Platforms
New Record-High Viewership for the Super Bowl Peak Audience of 137.7 Million Viewers Watch Eagles Fly on the Road to Victory All The Stars Align for Kendrick Lamar as Apple Music Super Bowl Halftime Show Averages All-Time High 133.5 Million Viewers Most-Watched Super Bowl Pregame Show on Record Super Bowl LIX Scores Largest Super Bowl Streaming Audience in History with Tubi Recording Most-Watched Super Bowl Ever on a Streaming Platform NEW ORLEANS – 'The Big Easy' let the good times roll, hosting an unforgettable Super Bowl that saw a record-setting average audience of 127.7 million viewers watch the Philadelphia Eagles' 40-22 victory over the Kansas City Chiefs in Super Bowl LIX. The 127.7 million viewers set a new all-time high mark for Super Bowl viewership (up +3% vs. 123.7 million viewers last year) featuring fans across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+). Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM – 8:15 PM ET), per Nielsen Media Research. 'The power the NFL has to bring people together was on full display Sunday night and FOX Sports was honored to showcase every moment for football fans across America,' said FOX Sports CEO and Executive Producer Eric Shanks. 'From the heart of New Orleans on Bourbon Street, to telling moving stories throughout the broadcast and finally presenting an unmatched game production, we couldn't be prouder to show that FOX is Football with a Super Bowl viewing audience for the record books.' HALFTIME The Apple Music Super Bowl Halftime Show, starring Kendrick Lamar, drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET (up +3% vs. 129.3 million viewers last year) Sets new record as most-watched Super Bowl halftime performance in history PREGAME FOX SUPER BOWL LIX PREGAME coverage averaged 23.4 million viewers from 1:00 PM ET to kick-off Ranks as the best for a Super Bowl pregame starting at 1:00 PM on record From 2:03 PM ET to kick-off, FOX SUPER BOWL LIX PREGAME coverage averaged 27.4 million viewers, up +12% over last year's Super Bowl Pregame coverage (vs. 24.5 million viewers) The pre-kick portion averaged 82.5 million viewers, up +9% over last year's 75.8 million viewers STREAMING Super Bowl LIX set a record for the largest Super Bowl streaming audience in history delivering an average minute audience of 14.5 million* across Tubi, Telemundo and NFL Digital properties Super Bowl LIX was the most-watched Super Bowl ever on a streaming platform with Tubi delivering an average minute audience of 13.6 million*, up +27% over last year and up +94% over FOX's last Super Bowl stream in 2023 *According to Tubi First Party and Adobe Analytics SPANISH LANGUAGE An average audience of 1.87 million combined viewers watched the game in Spanish on FOX Deportes and Telemundo
Fox Sports
10-02-2025
- Sport
- Fox Sports
Jalen Hurts' 'exceptional' showing in Super Bowl LIX should quiet the critics
Editor's Note: Throughout the NFL playoffs, Chris Myers and his research team analyze upcoming matchups, while providing news, notes, and nuggets for inside access to the information an NFL broadcaster uses to prepare for calling a game. SUPER BOWL LIX REVIEW After a game that only made Eagles fans happy due to its lopsided nature, Philadelphia reigns supreme over the NFL after its surprisingly dominant 40-22 win over the Kansas City Chiefs in Super Bowl LIX on Sunday. The question as to whether the Chiefs would put the capital "D" in dynasty with the NFL's first three-peat was answered with a resounding "no" as Kansas City failed to match the exceptional early intensity of the Eagles. We were among those saying the Eagles had the best overall roster, but thought that the Hall of Fame coaching and quarterbacking of Kansas City would give the Chiefs a great chance to win. But on this Sunday, the Eagles defensive line overwhelmed the Chiefs O-line, rattled Patrick Mahomes and produced two uncharacteristic errors that led to 14 points. Meanwhile, except for one egregious early interception, Jalen Hurts was exceptional on the way to capturing Super Bowl MVP honors. Philadelphia's signal-caller completed 77 percent of his passes for 221 yards and 2 touchdowns, one a superb 46-yard dart to DeVonta Smith in the third quarter that pushed the Eagles' lead to 34-0. When the Chiefs rushed hard, Hurts evaded the pressure, taking only two sacks while rushing for 72 yards — the most ever by a quarterback in the Super Bowl — and a TD. Hurts also played well in Super Bowl LVII, an eventual 38-35 loss to these same Chiefs. Benched at Alabama for Tua Tagovailoa and widely considered to lack the passing skills of an elite QB, he has turned his then-surprising selection in the second round in 2020 into perhaps the greatest of Eagles general manager Howie Roseman's many achievements. Remember, at the time, Carson Wentz was the unquestioned top quarterback, coming off a season with more than 4,000 passing yards and 27 TD passes. Eagles fans, much like when the Falcons drafted Michael Penix Jr. this year, expected the pick to be used on someone that would immediately make the 9-7 Eagles better. But Roseman saw Hurt's singular focus and willingness to constantly improve, in addition to his development later at Oklahoma, and made the pick. "It's okay to question me," Roseman said at the time, "But I don't want to get lost in the fact that Jalen Hurts is an Eagle. And, he's ours. And this is one of the great college football players of the past four years. This is one of the great character guys in this draft. This is one of the great leaders in this draft. This is an asset to any football team." Roseman's words ring so true, now that Hurts is a Super Bowl champion with 43 total wins over the last three seasons. This is sort of a selective stat due to the rushing requirement, but Hurts now joins only Joe Montana as quarterbacks with 400-plus pass yards, 100-plus rush yards and a passer rating of above 100 in Super Bowl play. His 10 career postseason rushing TDs are the most for any quarterback. Also, a shoutout to Nick Sirianni. To those on the outside, he seemed to be hanging on as Eagles coach just a year ago at this time. But after he and Roseman re-tooled the coaching staff, Sirianni's strengths as a motivator and leader came to the fore this season. The Eagles played hard and they played smart in the Super Bowl, and that is a tribute to Sirianni. Philadelphia benefited by taking defensive coordinator Vic Fangio, an Eastern Pennsylvania native, off the Dolphins staff. I was in New Orleans in 1986 when Fangio, then only 28, joined the Saints staff, coming with Jim Mora from the USFL's Philadelphia Stars. This was now his 38th NFL season, a respected member of the staffs of 10 teams – and it was his first Super Bowl victory. How great he must feel today — a lifetime of work rewarded in Super Bowl LIX. Speaking of New Orleans, Eagles offensive coordinator Kellen Moore is reportedly headed to the Saints as the new head coach. Moore, an obscure NFL backup as recently as 2017, has justified those who believed in him, including Sirianni and Roseman, with an outstanding job in his one year with the Eagles. It helped, of course, that he had the best running back in football in Saquon Barkley behind an elite offensive line. But he designed and implemented an offense that played to those strengths, while still doing enough creative things in the passing game to balance things out. He's going to face a considerable challenge with the current state of the Saints, but he's bringing a Super Bowl ring to the job. Can the Eagles now replace the Chiefs as a dynasty, and perhaps The Dynasty? Well, as my broadcast partner Mark Schlereth tweeted last night, "Dominate the line of scrimmage, win football games. For all those that call me an old head…that old school tactic will never change Young Bucks." And these Eagles have the lines to do that, dominate, into the future, especially if Roseman continues to re-stock them, as I think he will, through the draft and free agency. Hurts is only 26 with a sizeable, but not back-breaking, contract factored in through 2028. With the Eagles heading for a parade down Broad Street, that's a wrap on the 2024 NFL season. And already, we're looking forward to the many twists and turns to come this offseason with new coaches, new quarterbacks, other free agency moves and the draft. The continuing storylines, that so many are familiar with, as why it is the number one sports league in the world. ----- I would like to take the time to join in the shoutouts to two fabulous contributors to FOX Sports. We don't know if Jimmy Johnson will be retiring from the pregame show, but the great segment saluting him Sunday and the obvious warmth from his colleagues, made a lot of us misty. Jimmy has given his all to provide insightful, fair commentary for 25 years after a brilliant coaching career at the college and pro levels. And we also note the retirement of Don Cornelli. Unknown by name to the world in general, we all know his work product — as the best football sideline videographer in the business. A member of the Sports Broadcasting Hall of Fame, Cornelli has been racing around the sidelines for a top NFL crew for nearly 40 years. I spent many a sideline assignment with him, and in a business where fighting for a spot for a shot can be contentious, he amazed with how he could pleasantly glide into the best location to get exactly the right shot. As FOX Sports president Eric Shanks said, "No one sees the world more clearly through a viewfinder than Don Cornelli, and the world is better for it." Congratulations on a great career, Don. Chris Myers is an Emmy Award-winning play-by-play announcer, reporter and studio host for FOX Sports. Follow him on Twitter @The_ChrisMyers . recommended Get more from National Football League Follow your favorites to get information about games, news and more
Associated Press
10-02-2025
- Entertainment
- Associated Press
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
EDO, the TV outcomes company, today released its annual ranking of all national Super Bowl LIX ads, awarding brands like T-Mobile, RAM, and Liquid Death with the most engaging spots of the night. For a decade, EDO has scored every Super Bowl ad from pre-kick to post-game based on how effective each spot is at driving consumer behaviors — such as website visits and brand searches — immediately after the airing. 'This year's Super Bowl advertisers were more diverse than in years past, proving that relevance, authenticity, and differentiation continue to be the way to win on advertising's biggest stage,' said Kevin Krim, President & CEO of EDO. 'With a wide range of brand categories represented in our top 10, the results show that the investment was well worth it for products that aligned with consumer priorities. Beyond game-day impact, we will continue to see the lasting halo effect of Super Bowl ads, driving sustained engagement and business outcomes well past the final whistle.' MOST ENGAGING SUPER BOWL LIX ADS According to EDO's predictive TV outcomes data, the top 10 Super Bowl ads that drove the greatest consumer engagement include: T-Mobile Wireless, You're Connected: 12.6x as much engagement as the median Super Bowl LIX ad RAM, Drive Your Own Story ft. Glen Powell: 8.5x as much engagement Liquid Death, It's Safe for Work: 8.0x as much engagement Universal Pictures, First Dragon Ride: 7.8x as much engagement Hims & Hers, Sick of the System: 7.7x as much engagement He Gets Us, What is Greatness?: 6.8x as much engagement Cirkul, You Got Cirkul: 6.6x as much engagement Jeep, Freedom ft. Harrison Ford: 6.4x as much engagement Poppi, Soda Thoughts ft. Jake Shane, Alix Earle, Rob Rausch: 5.5x as much engagement Universal Pictures' Jurassic World Rebirth, A New Era: 5.0x as much engagement 'Consumer priorities may be evolving, but audiences continue to gravitate toward practicality and real-world utility over novelty,' said Laura Grover, SVP, Head of Client Solutions, EDO. 'This year's Super Bowl made that clear—practical tech outperformed generative AI, health-conscious messaging resonated more than ever, and in auto, a single brand dominated by seizing the lane left open by competitors. These trends reinforce that brands can win in the Big Game when they align with real consumer value while taking bold, strategic positions. The Super Bowl isn't just a branding exercise—it's one of the most powerful advertising moments of the year to move the needle on business performance.' BIG GAME TRENDS Super Bowl LIX may have been a blowout, but brands kept up the entertainment during ad breaks. Whether they were introducing game-changing new technologies, tugging at our heartstrings with inspiring stories, or offering new ways to stay healthy, advertisers left it all on the field to make an impact on our industry's biggest stage. Key ad trends from this year's Big Game lineup include: Viewers Choose Practical Tech Over GenAI: Whether they were advertising buzzy new products (like Google Pixel, OpenAI, Salesforce) or merely theorizing about them (Coca-Cola), ads featuring generative AI were less effective than the average Super Bowl ad at delivering consumer engagement. Instead, viewers were captivated by the very tangible offer of free, satellite-powered wireless service powered by Starlink and T-Mobile — an exciting partnership that drove greater engagement than any other Super Bowl LIX ad and 1,163% as much impact as the average spot. Health-Curious Ads Drive Massive Engagement: Throughout the night, consumers demonstrated a keen intent to be healthier, whether that meant losing weight with the new GLP-1 drugs offered by Hims & Hers or enjoying low-calorie drink choices from the likes of Poppi and Cirkul. Flavored sparkling and still water brand Liquid Death was the most impactful of the group, which was 704% more effective than the average Super Bowl LIX ad. Stellantis Claims Auto Spotlight After Rivals Back Out: Ads from auto brands are usually a Super Bowl staple, but they were conspicuously absent this year. With the spotlight all to themselves, Stellantis-owned brands Jeep and RAM triumphed. Both placed ads in our top 10 for TV outcomes, with RAM's Glen Powell-as-Goldilocks spot generating 748% more engagement than the average Super Bowl ad and Jeep's Harrison Ford-led ode to freedom outperforming the benchmark by 537%. Women's Empowerment Inspires Consumers to Act: A number of ads won the Big Game by celebrating women's empowerment, and consumers were responsive. Nike returned to the Super Bowl for the first time in 27 years with a who's who of women athletes and a voice-over from recent Grammy winner Doechii. Lay's told an inspiring story of a young girl farming potatoes for its chips. And Novartis shed light on the need for greater awareness of breast cancer. All three outperformed the average Super Bowl advertiser, led by Lay's ad, which was 33% more effective than the benchmark. EDO's complete performance ranking of Super Bowl LIX ads can be found at Learn how Super Bowl advertisers across categories stacked up against their competitors with EDO's Share of Engagement charts across Alcohol, CPG Food, Pharma, Restaurants, and 10+ other brand categories. How we rank the ads For the 10th consecutive year, EDO has scored every Big Game ad based on incremental online engagement for an advertised brand or product immediately following an individual ad's airing. Each Super Bowl ad performance is indexed to the median-performing in-game spot such that the median airing is indexed at 100. Data in this release is preliminary and subject to slight adjustments based on EDO's final Super Bowl analysis. About EDO, Inc. EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. SOURCE: EDO, Inc. Copyright Business Wire 2025. PUB: 02/10/2025 11:07 AM/DISC: 02/10/2025 11:07 AM
Yahoo
10-02-2025
- Sport
- Yahoo
Nick Sirianni sheds ‘happy tears' after Philadelphia Eagles win Super Bowl
Philadelphia Eagles head coach Nick Sirianni said his team 'didn't care' about what people thought of them as they clinched victory in Super Bowl LIX. The Eagles defence sacked opposing quarterback Patrick Mahomes six times in the 40-22 win, ending the Kansas City Chiefs' push for an unprecedented third straight Super Bowl success. 'We didn't really ever care what anyone thought about how we won… all we wanted to do was win,' a tearful Sirianni told Fox Sports. 'These guys did not want to let each other down.' The success avenged a narrow defeat to the Chiefs two years ago and Sirianni put the success down to a team effort. THE @EAGLES ARE SUPER BOWL LIX CHAMPIONS! #SBLIX #FlyEaglesFly — NFL (@NFL) February 10, 2025 'That's a great football team (the Chiefs),' he said. 'We had to come out and play our best. What a lesson to the whole world about teamwork. 'This is the ultimate team game. You can't be great without the greatness of others and this was a great performance by everybody. It took everybody. 'I'll be shedding a couple of happy tears tonight. A lot of work went into this.' That message was echoed by quarterback Jalen Hurts, who was named the game's most valuable player after throwing for two touchdowns and grabbing another one himself. 'I couldn't be here without my teammates, the effort and determination everybody displayed to get to this point. 'Defence wins championships. We saw how they played today. We saw the difference they made in the game. They gave us opportunities, gave us short fields. And we're able to do what we do.' Chiefs coach Andy Reid, a former Eagles head coach, accepted responsibility for his team's performance. 'Today was a rough day all around. Nothing went right. I didn't coach well,' he said. 'Proud of our guys for fighting. We will learn from this, but too many turnovers, too many penalties. Against a good football team, you can't do that.'
