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India.com
18-05-2025
- Business
- India.com
Precision Engagement in Healthcare: How Pradeep Manivannan Architects Omnichannel Success
Global demand for marketing-automation software keeps climbing: analysts expect the market to grow from US $6.79 billion in 2024 to US $7.44 billion in 2025, a 9.5 percent year-on-year lift that speaks to brands' hunger for orchestrated, data-rich conversations. (The Business Research Company) Nowhere is that choreography trickier—or more consequential—than in healthcare and life sciences, where each email, banner and push notification must glide through a maze of consent and privacy rules before it can nudge a clinician toward better patient care. A career built on connecting the pipes Enter Pradeep Manivannan, a Tamil Nadu–born engineer who has spent two decades turning scattered customer data into precisely timed experiences. 'I never saw a marketing database as a passive warehouse; to me it's a decision engine that should whisper the next best action,' he says, recalling his early ETL days at Tata Consultancy Services (TCS)—where he also advised clients such as major telecom company and grocery retailer(based out of Central -US) on large-scale data integrations. That orientation carried through posts at Cisco, eBay Enterprise and Salesforce, where he learned to speak fluently with both APIs and CFOs. During his Salesforce years he served as Lead Solutions Manager, owning SF CRM and SF Marketing Cloud implementations for blue-chip clients based out of Seattle, WA. He has also provided CRM and SFMC solutions consulting for Healthcare & Biotech clients working directly with the senior leadership(C-suite, VPs, Directors), tech, content and privacy & legal teams. During his tenure at eBay Enterprise, he was a core member of the Technical Services team who supported major global brands such as PayPal, Fandango, Caesars Entertainment and SMB businesses spanning across U.S. An MBA from the University of Washington layered business literacy onto his computer-science roots, and certifications in Salesforce Marketing Cloud deepened his grasp of channel orchestration. Previous employers credit him with hard savings: During his tenure at a Seattle based retailer, he consolidated several customer-experience instances into a single business unit, trimming US $1.75 million in annual license fees and stewarding a US $13 million MarTech budget without overruns. Colleagues still cite his knack for 'zooming out into EBIT strategy, then zooming straight back into an API payload' within the same meeting. Today Pradeep heads MarTech and CRM integrations for a leading U.S. based Private Equity owned Healthcare Strategy consulting company. Eleven engineers report to him; a mirror nine-person team sits client-side. The work is global by default, spanning data-privacy regimes from HIPAA to India's DPDP Act, a perspective he calls 'second nature for anyone who grew up straddling continents.' Beyond the day job, he volunteers with ATEA, The Entrepreneur Association in Greater Seattle, organizing community events that help technologists translate innovation into viable ventures, a commitment that keeps his strategic lens sharp and his network diverse. Building omnichannel architecture that sells—and educates Pradeep's flagship assignment is Omnichannel Network Engagement Experience (ONEE), an ongoing programme (2023-25) for a U.S based pharmaceutical company manufacturing cancer drugs. Acting as software architect, he tethered Tealium's CDP to PulsePoint's AdTech stack, piped identity signals into Salesforce Marketing Cloud and finally synced outcomes with Veeva CRM so sales reps could act the moment a doctor finished a learning journey. The PE based Healthcare Strategy company, the consultancy that owns the engagement, cites 'remarkable results in the biotech sector' in its March 2025 case study. Three design choices reveal Pradeep's method. First, he wrote a click-through capture algorithm that hashes every behavioral trigger, giving sales teams encrypted yet actionable context while satisfying regulators. 'Regulators will forgive almost anything except invisibility; my algorithm makes sure every click leaves a trail even the FDA can audit,' he says. Second, he built a timer-based journey exit that shunts a contact into Veeva the instant educational content is exhausted, cutting rep response times from days to minutes. Third, he enforced a rule that every Jira ticket must declare the EBIT lever—acquisition, retention, or cost—it intends to move. 'When engineers think in P&L terms, integration details become business strategy, not plumbing,' he adds. ONEE launched its MVP in nine months with a budget just under half-a-million and a cross-disciplinary crew of twenty. Internal dashboards now show 38.8 percent of marketing-qualified leads converting to sales-qualified status, far above typical B2B healthcare benchmarks. While colleagues celebrate the metric, Pradeep points to the broader system: 'We didn't chase vanity clicks; we chased a repeatable hand-off from education to conversation.' The architecture also shortened campaign set-up cycles by 30 percent, freeing marketers to experiment with micro-segments rather than wrangling CSV files. Lessons for India's fast-maturing MarTech scene India's own appetite for digital-marketing software is rising even faster, projected to jump from US $2.65 billion in 2023 to US $12.3 billion by 2030—a 24.5 percent compound annual growth rate as pharma, fintech and retail brands pivot from broadcast emails to behaviour-based engagement. (Grand View Research) That velocity magnifies the integration gaps that Pradeep has spent years closing. For Indian practitioners building omnichannel stacks of their own, he offers three take-aways: Own the integration layer. 'Tool sprawl will only grow; value pools where data converges and context persists.' 'Tool sprawl will only grow; value pools where data converges and context persists.' Treat compliance as a creative constraint. Algorithms that respect consent unlock deeper personalization than those that dodge the rules. Algorithms that respect consent unlock deeper personalization than those that dodge the rules. Make ROI everyone's language. Whether you report in Mumbai or Seattle, the finance office speaks one dialect—impact per dollar. He also urges teams to formalize rituals—open architecture diagrams, weekly risk burndowns, and ticket templates that connect code to business levers. 'If your backlog can't explain how a story serves revenue or cost, it probably doesn't deserve sprint time,' he says. Looking ahead, Pradeep sees India's regulatory shifts (from DPDP to sector-specific norms) catalyzing demand for the same privacy-preserving engagement logic he honed in the United States. 'India's innovators already understand scale,' he concludes. 'The next frontier is personalized scale, getting the one insight that helps a clinician treat the right patient at the right moment.' For brands navigating that frontier, the trajectory of this Chennai-born MarTech/MarOps & CRM Integrations architect demonstrates how disciplined system design and business-first thinking honed across several industries( i.e.., blue-chip, payment, healthcare, and entertainment) and beyond can transform a tangle of signals into meaningful, compliant conversations and, ultimately, into better care.
Yahoo
07-05-2025
- Business
- Yahoo
Braze, Inc. (BRZE): A Bull Case Theory
Technologically, Braze holds a formidable moat. Legacy competitors like Salesforce Marketing Cloud and Adobe Campaign rely on slower batch-processing systems and fragmented databases, while Braze's unified, vertically integrated platform supports millisecond-level triggers and low-latency messaging. This gives it a clear advantage in scalability and user experience. In 2024, the platform supported more than 7.2 billion monthly active users and processed trillions of messages with 99.9% uptime. These capabilities are nearly impossible to replicate without years of sustained R&D and infrastructure build-out, particularly as Braze continues to leverage distribution partnerships like AWS Marketplace. While newer competitors like Iterable offer similar functionality, Braze consistently wins on the strength of its SDKs, real-time capabilities, and developer-friendly environment. Internationally, low-cost providers like MoEngage and CleverTap compete on price, but lack the maturity and scale needed to serve multinational enterprises, where Braze thrives. Twilio's failed attempt to build a rival product (Twilio Engage) underscores the difficulty of entering this market, affirming Braze's architectural edge. Braze (BRZE) has emerged as a category-defining leader in customer engagement technology, offering a real-time, cross-channel messaging platform used by modern consumer brands to orchestrate personalized outreach across mobile push, email, SMS, in-app messages, and web. Originally launched in 2011 as Appboy, Braze rebranded in 2017 as it expanded beyond mobile-first capabilities to support broad customer journey orchestration. The company's core differentiator lies in its real-time streaming data architecture, which updates user profiles as events occur, enabling instant responsiveness across marketing channels. This foundational advantage, paired with deeply embedded software development kits (SDKs) and integration into customers' workflows, creates significant switching costs and positions Braze as core infrastructure for marketing operations. Tools like Canvas Flow, Liquid templating, and Connected Content empower marketers to build intelligent customer journeys with high levels of customization, while Braze Currents allows real-time export of engagement data to external systems for analytics. Braze goes beyond marketing into product-led capabilities like feature flags, and its Sage AI suite, coupled with the planned acquisition of OfferFit, signals its intent to lead in AI-driven engagement optimization. We came across a bullish thesis on Braze, Inc. (BRZE) on Substack by Elliot. In this article, we will summarize the bulls' thesis on BRZE. Braze, Inc. (BRZE)'s share was trading at $31.71 as of May 5 th . BRZE's forward P/E was 96.15 according to Yahoo Finance. Story Continues Strategically, Braze has adopted a focused go-to-market approach, avoiding very small businesses and prioritizing mid-market and enterprise clients through a direct sales model. It has grown to 2,296 customers globally, including leading brands across QSR, retail, media, and finance. Its "land-and-expand" strategy is showing clear results: while only 11% of customers generate more than $500K in ARR, they account for 58% of total ARR, and that cohort grew by 22% year-over-year, reflecting deepening customer adoption and strong unit economics. Geographically, Braze is aggressively expanding in EMEA and APAC, targeting enterprise accounts and driving platform standardization across global customer bases. Its increased investment in product-led growth, such as self-service trials and low-friction onboarding through marketplaces, could further broaden reach into lighter-touch segments without diluting margins. Financially, Braze is entering a new phase of disciplined growth. It ended FY'25 with $593 million in revenue, up 26% YoY, and subscription revenue accounted for roughly 96% of the total—providing visibility and margin consistency. Gross margins stand at 70%, a solid figure given the platform's real-time messaging load, and importantly, Braze achieved non-GAAP operating breakeven for the year. This milestone highlights emerging operating leverage as the business scales. The company is still investing significantly in R&D and AI innovation, but is doing so within a framework of growing financial discipline. As with many SaaS companies, Braze remains somewhat sensitive to macroeconomic headwinds. Marketing budgets are often scrutinized during downturns, and while Braze is mission-critical for customer engagement, enterprises may look to reduce message volume or delay expansions. Nevertheless, Braze's role in customer retention and LTV expansion makes it harder to displace than most discretionary tools. The risk/reward profile for Braze is increasingly attractive. On one hand, it faces near-term pressures from macro volatility and the risk of growing commoditization in multichannel messaging. On the other, it possesses clear structural advantages—an entrenched platform, real-time infrastructure, and a fast-growing high-value customer base. The company's investments in AI, combined with strong international growth and rising large-account penetration, suggest durable long-term potential. As Braze continues to differentiate itself with automation, data streaming, and infrastructure quality, it stands out as not just a SaaS platform, but a vital operating system for how modern consumer brands engage their users at scale. Braze, Inc. (BRZE) is not on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 31 hedge fund portfolios held BRZE at the end of the fourth quarter which was 28 in the previous quarter. While we acknowledge the risk and potential of BRZE as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than BRZE but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock. READ NEXT: 8 Best Wide Moat Stocks to Buy Now and 30 Most Important AI Stocks According to BlackRock. Disclosure: None. This article was originally published at Insider Monkey.
Yahoo
27-01-2025
- Business
- Yahoo
CloudMasonry Announced As Top Salesforce Consulting Firm
CloudMasonry Ranked Top Salesforce Consulting Company in the USA by Clutch CHICAGO, Jan. 27, 2025 /PRNewswire/ -- The top Salesforce consulting firm, CloudMasonry, is proud to announce its recognition as the Top Salesforce Consulting company in the United States by Clutch. The accolade highlights CloudMasonry's unwavering commitment to delivering exceptional Salesforce solutions and driving transformative outcomes for its clients. Trusted by Industry Leaders CloudMasonry's comprehensive Salesforce consulting services have enabled organizations across industries to optimize their CRM strategies and achieve measurable business results. With expertise spanning Salesforce implementation, Salesforce Data Cloud, Salesforce AgentForce, Salesforce Marketing Cloud, and Salesforce Revenue Cloud, CloudMasonry continues to set the standard for innovation and excellence in the Salesforce ecosystem. "Being recognized by Clutch as the top Salesforce Consulting firm is a testament to the incredible dedication of our team and the trust our clients place in us," said Peter Ryan, CEO of CloudMasonry. "We are honored to be a trusted partner for companies seeking to unlock the full potential of Salesforce." Award-Winning Customer-Centric Approach Clutch, the leading B2B ratings and reviews platform, recognized CloudMasonry as the top Salesforce consulting firm in the USA. This prestigious award highlights CloudMasonry's exceptional client satisfaction, technical expertise, and proven project delivery. The recognition solidifies CloudMasonry's position as a trusted partner for Salesforce solutions nationwide. Commitment to Excellence CloudMasonry's approach centers on understanding each client's unique needs and tailoring Salesforce solutions to deliver impactful business outcomes. With a portfolio of over 500 successful Salesforce engagements, CloudMasonry has become the partner of choice for companies ranging from Fortune 500 enterprises to growing startups. About CloudMasonryCloudMasonry is a full-service Salesforce consulting firm that partners with businesses of all sizes to maximize the value of their Salesforce investments. With expertise spanning the entire digital transformation journey, CloudMasonry delivers tailored solutions designed to drive business growth through best-in-class technology and practices. Learn MoreCloudMasonry Website: Blog Post:httpshttps:// View original content to download multimedia: SOURCE CloudMasonry Sign in to access your portfolio
