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WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food; Speaks to India's Fussy Cats in its Latest Campaign
WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food; Speaks to India's Fussy Cats in its Latest Campaign

Fashion Value Chain

time14 hours ago

  • Business
  • Fashion Value Chain

WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food; Speaks to India's Fussy Cats in its Latest Campaign

WHISKAS Cat Food,1 Indias preferred cat food brand in the country has launched its new campaign 'No Fuss Just WHISKAS Cat Food' with acclaimed actor and devoted cat parent Sanya Malhotra. With equal parts humour and heart, the campaign brings to life the mealtime struggles of pet parents across the country and offers a simple, satisfying solution – the WHISKAS Wet Cat Food range, a hit even with the fussiest cats1. WHISKAS Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS Wet Cat Food The WHISKAS Wet Cat Food campaign works to resolve mealtime dilemmas, ensuring both pets and owners can enjoy pleasant mealtime experiences. Set in a lively kitchen filled with culinary ambition, the digital film follows Sanya Malhotra as she auditions a hopeful chef trying to impress her and more importantly, her discerning cat. From Nawabi Fish Rice to classic Khichdi, dish after dish is met with a firm 'Rejected!' from Sanya. It's only when the chef realizes who the real boss is that he presents a game-changing option – WHISKAS Wet Cat Food. As the cat eagerly tucks in, the film humorously drives home a simple truth: even fussy cats prefer WHISKAS Wet Cat Food1. With a playful tone and relatable pet-parent moments, the film reinforces the brand's promise of taste, nutrition, and satisfaction in every bite. WHISKAS | Sanya's Recipe Hunt for Her Fussy Cat Ad link: You don't need a chef to find a meal your fussy cat prefers. All it takes is WHISKAS️ Kannada & Malayalam Sanya Malhotra isn't just the face of the campaign; shes also a passionate and experienced cat parent. Known for sharing candid moments with her beloved cat on social media, Sanya brings authenticity and warmth to the campaign. Her real-life experience as a pet parent, dealing with mealtime fussiness, makes her the perfect voice for the WHISKAS Brand message of taste, trust, and nutrition. Sanya Malhotra shares her thoughts on the campaign, 'As a cat parent, I understand how challenging mealtimes can be. The cat in the film is expressive and very particular, just like my cat at home. WHISKAS Wet Cat Foodhas been a game-changer when it comes to mealtimes. She clearly loves it, and I love that it's nutritious and easy. This campaign is personal because it mirrors our real-life experience.' Ayesha Huda, Chief Marketing Officer, Mars Pet Nutrition India, added, 'India remains one of the worlds lowest pet food adoption markets, with less than 10% of cat parents opting for scientifically formulated pet food2. This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.' Backed by science and loved for its taste, WHISKAS Wet Cat Food is tailored to meet the specific dietary needs of cats, who require nutrition that typical homemade or generic diets often fails to provide. Each pouch offers 100% complete and balanced nutrition, made with real meat, supports hydration through the moisture in gravy, and is available in a variety of flavours like Chicken and Tuna. India is experiencing a significant surge in cat ownership,2 with over 70% of kitten owners being first-time pet parents. However, despite this increase, India remains one of the lowest markets globally when it comes to meeting the nutritional requirements of their pets. Crafted to satisfy the selective appetites of cats, WHISKAS Wet Cat Food offers a winning combination of delicious flavours and perfectly portioned, scientifically designed meals for optimal nutrition. 1 Disclaimer: Study conducted by Mars Petcare India, Oct '23 2 Disclaimer: Study conducted by Mars, Global Pet Parent Survey, Oct 2024.

Watch: Sanya Malhotra's Matcha Recipe Is What Your Morning Needs Right Now
Watch: Sanya Malhotra's Matcha Recipe Is What Your Morning Needs Right Now

NDTV

timea day ago

  • Entertainment
  • NDTV

Watch: Sanya Malhotra's Matcha Recipe Is What Your Morning Needs Right Now

We can't get enough of Sanya Malhotra's culinary adventures! The actress keeps fans hooked with her food updates, and this time it was no different. She treated her Instagram followers to her wholesome "Matcha Mornings" routine. On June 2, Sanya introduced her followers to her house help, Sushila Didi. She asks the actress, "Kya bana rahi ho [what are you making], Matcha?" To which Sanya replies, "Piyogi [will you drink?]. Sushila answers, "Ji, itna tasty lag raha hai. Bilkul piyungi main. [Yes, it looks so tasty. I will surely drink]." After giving Sushila a hug, Sanya moves on to making her morning drink. She starts by adding a teaspoon of matcha powder to a bowl and mixing it with some water. Then, she uses a bamboo whisk, called a chasen, to dissolve the powder in water to form a smooth and velvety drink. The next step is to transfer the matcha into a glass tumbler filled with ice cubes. Sanya tastes the drink and gives it a thumbs up. Sushila also enters the frame to try the matcha beverage. She says, "Hum to matcha ke deewane hain [We are crazy about Matcha ]." The side note read, "Matcha Mornings everyday with the cutest Sushila didi." Watch the video here: View this post on Instagram A post shared by Sanya Malhotra (@sanyamalhotra_) This is not the first time Sanya Malhotra has shared her expertise on matcha drinks with her followers. Earlier, the actress showed her fans how to make a cup of matcha tea at home. She started by straining the matcha powder into a cup before adding hot water. Using the chasen, she thoroughly mixed the tea to create a frothy drink. At the end of the video, she enjoys her tea in a serene spot surrounded by lush greenery, with the rain adding a perfect ambience for savouring her beverage. In the caption, she wrote, "Green green grass to green green matcha." Watch the post below: View this post on Instagram A post shared by Sanya Malhotra (@sanyamalhotra_)

Sanya Malhotra lays out a purr-fect spread for Whiskas
Sanya Malhotra lays out a purr-fect spread for Whiskas

Time of India

time5 days ago

  • Entertainment
  • Time of India

Sanya Malhotra lays out a purr-fect spread for Whiskas

HighlightsWhiskas has launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent Sanya Malhotra, aimed at addressing mealtime dilemmas for cat owners. The digital film humorously showcases Sanya Malhotra auditioning a chef to impress her discerning cat, ultimately highlighting Whiskas Wet Cat Food as the preferred choice. Ayesha Huda, Chief Marketing Officer of Mars Pet Nutrition India, emphasizes the importance of scientifically formulated pet food, noting that India has one of the world's lowest pet food adoption rates despite a rise in cat ownership. Cat food brand, Whiskas, has officially launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent, Sanya Malhotra . The campaign, a blend of humor and heart, aims to resonate with cat owners nationwide by highlighting the common struggles of mealtime and presenting a simple, satisfying solution: the Whiskas Wet Cat Food range. The "No Fuss Just Whiskas Food" campaign directly addresses mealtime dilemmas, striving for enjoyable experiences for both pets and their owners. A digital film, set in a vibrant kitchen, showcases Sanya Malhotra humorously auditioning a chef attempting to impress her and, more importantly, her discerning cat. From "Nawabi Fish Rice" to classic "Khichdi," each elaborate dish is met with a firm "Rejected!" from Malhotra. The turning point arrives when the chef, recognizing the cat as the true decision-maker, introduces Whiskas Wet Cat Food . The film comically tells that even the most particular cats can't resist Whiskas. Through its playful tone and relatable pet-parent scenarios, the campaign reinforces the brand's commitment to taste, nutrition, and satisfaction in every bite. Sanya Malhotra's involvement extends beyond her role as the campaign's face; she is a passionate and experienced cat parent herself. Known for sharing genuine moments with her beloved feline on social media, Malhotra brings authenticity and warmth to the initiative. Her real-life encounters with mealtime fussiness make her an ideal voice for Whiskas's message of taste, trust, and nutrition. "As a cat parent, I understand how challenging mealtimes can be," shared Sanya Malhotra. "The cat in the film is expressive and very particular, just like my cat at home. This campaign is personal because it mirrors our real-life experience." Ayesha Huda, chief marketing officer, Mars Pet Nutrition India, emphasised the campaign's significance. "India remains one of the world's lowest pet food adoption markets, with less than 10 per cent of cat parents opting for scientifically formulated pet food," stated Huda. "This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.' India is currently experiencing a notable rise in cat ownership, with over 70% of new kitten owners being first-time pet parents. Despite this surge, the country lags globally in meeting the specific nutritional requirements of its pet population. Watch the film here:

Sanya Malhotra Serves Unmissable Glamour in a Rust-Hued Co-ord Set and Ethnic-Fusion Florals
Sanya Malhotra Serves Unmissable Glamour in a Rust-Hued Co-ord Set and Ethnic-Fusion Florals

News18

time7 days ago

  • Entertainment
  • News18

Sanya Malhotra Serves Unmissable Glamour in a Rust-Hued Co-ord Set and Ethnic-Fusion Florals

Last Updated: Sanya Malhotra blends elegance with edge in rust-hued co-ords and floral fusion fits, proving she's a true fashion chameleon. Sanya Malhotra is rapidly becoming a force to reckon with in the world of fashion. The Mrs. actress is known for her seamless ability to switch between edgy pantsuits, dreamy gowns, and experimental silhouettes — and her latest look is yet another masterclass in elevated elegance. In a recent Instagram post, Sanya turned heads in a rich rust-coloured ensemble that radiated understated glamour. Dressed in a signature sienna three-piece set from designer Ankita Jain, the star exuded confidence and sophistication. The outfit featured a sleek tube top, a figure-hugging floor-length skirt in a deeper rust tone, and a sheer asymmetrical overlay that added an ethereal layer of movement. Crafted from digitally printed lycra mesh and thoughtfully lined for structure and comfort, the co-ord set combined modern construction with graceful draping. Sanya's beauty look echoed the soft glam vibe of her outfit. With neutral eyeshadow enhanced by a touch of shimmer, precisely contoured cheekbones, and well-defined brows, her makeup was polished and luminous. A nude matte lip gave her the perfect pout, while her signature curls were pulled back into a sleek, tidy bun for a clean finish. This isn't the first time Sanya has left the fashion fraternity applauding. In an earlier appearance, she embraced bohemian romance in a beige floral dress from Tiger & Twig. Featuring a structured corset-style bodice, wide straps, and a dramatic thigh-high slit, the outfit was perfectly tailored to her form, flaring out into a flowy skirt ideal for spring soirées. What truly elevated that look, however, were the unconventional accessories. Stylist Manisha Melwani curated a striking jewellery mix: a layered, multicoloured beaded choker paired with a gold drop necklace featuring delicate flora and bird motifs by Anu Merton. Adding to the eclectic charm were cube-shaped gold earrings and pearl-studded domes from designer Roma Narsingani, worn artfully across multiple piercings. From earthy tones and clean silhouettes to florals with a heritage twist, Sanya Malhotra's fashion choices reflect a bold yet refined aesthetic — proof that her sartorial game is as dynamic and versatile as her acting career. First Published: May 29, 2025, 08:06 IST

Sanya Malhotra Powers Through The Week In A Rust Lycra Skirt Set With Drape
Sanya Malhotra Powers Through The Week In A Rust Lycra Skirt Set With Drape

NDTV

time28-05-2025

  • Entertainment
  • NDTV

Sanya Malhotra Powers Through The Week In A Rust Lycra Skirt Set With Drape

Sanya Malhotra is a true powerhouse when it comes to chic fashion. She seamlessly transitions from pantsuits to gowns and beyond while always impressing the fashion universe. The Mrs. actress served major fashion goals in her latest post on Instagram. In a series of stunning photos taken, she dazzled in a rust-coloured outfit that exuded elegance. The star wore a signature sienna set from the shelves of clothing label, Ankita Jain. Also Read: Florals And Ethnic Jewels Make For Sanya Malhotra's Spring Fusion Fashion The three-piece ensemble included a form-fitting tube top, skirt and a sheer, asymmetric overlay that draped softly over her body. Crafted from a digitally printed lycra mesh material, the set was both fully lined for coverage and support. The top was paired with a floor-length skirt in a slightly darker hue. Styled by Stacey Cardoz, Sanya accessorised her look with a pair of gold earrings and elegant bracelets from Liali Jewellery. Sanya Malhotra 's look was complemented with subtle makeup look boasting of a wash of neutral eyeshadow with a hint of shimmer, contoured cheekbones and arched eyebrows. Her lips had a nude colour with a matte finish that gave her the perfect pout. Sanya finished off her look by tying her curly lcoks in a neat bun. View this post on Instagram A post shared by Sanya Malhotra (@sanyamalhotra_) Sanya Malhotra's fashion sensibilities are truly meant to impress. Earlier, the actress stunned in a floral printed dress that she paired with traditional Indian jewellery. The outfit came with a corset top finish, thick straps and a thigh-high slit from the shelves of the brand, Tiger & Twig. The upper bodice of the garment was a snug fit on Sanya's form and then it graduated into a voluminous skirt. The overall beige floral print added the perfect contrast to the bloom season-ready dress. Sanya's accessories of the day stole the show as she sported a layered multicoloured beadwork and kundan choker with a drop-style ethnic gold necklace with birds and flora motifs, both from designer, Anu Merton. To amp up Sanya's look, stylist Manisha Melwani added the perfect cube-shaped gold earrings and pearl beads filled domed studs adorned on each of her ears from the jewellery designer, Roma Narsingani. View this post on Instagram A post shared by Sanya Malhotra (@sanyamalhotra_) Sanya Malhotra's rust hued three-piece skirt set is all set to wow the fashion police and how.

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