Latest news with #SaovaneeChan-Somchit
The Sun
4 days ago
- Business
- The Sun
Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 July 2025 - Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed 'Future of E-Commerce: Profitable Growth with New Wave Shoppers'. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably. In her opening keynote, Shopee Malaysia's Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform's second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee's commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape. 'Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,' she said. Driving Growth Through Content and Creators One highlight from the summit was Shopee's expanding content ecosystem, including Shopee Live, Shopee Video, and YouTube Shopping via Shopee Affiliates, which together enable sellers to showcase products in engaging, real-time formats. Supported by a network of 650,000 registered affiliates, these channels help drive strong product visibility and conversion, and have become vital engines of traffic and trust for local sellers. These content formats are especially effective in reaching younger, high-intent buyers, such as Gen Z and Millennials, who increasingly rely on video reviews and influencer recommendations to inform their purchase decisions. To help sellers tap into this growing ecosystem, Shopee continues to invest in expanding its affiliate network. Initiatives like the Content Creator Club, Video Missions, and Stream-a-Thons incentivise more creators to join and produce high-quality content, ultimately giving sellers access to a wider pool of advocates to help boost product discoverability and engagement. Faster, Smarter, and More Flexible Fulfilment Shopee also unveiled upgrades designed to improve delivery speed and buyer experience, translating directly into better conversion and seller ratings: --> Same-Day and Next-Day Delivery have expanded nationwide, giving more buyers access to faster shipping options. --> Cross-State Next-Day Delivery is now available between Melaka and Negeri Sembilan, with more routes to be introduced progressively. This upgrade helps sellers reach nearby states faster, improving buyer satisfaction and increasing the chances of repeat purchases. --> Instant Delivery will be launched soon, offering on-demand doorstep arrival within hours — a convenient solution for sellers serving time-sensitive or last-minute buyers. This will be rolled out first in the Klang Valley, before being introduced across other regions over time. Sellers also benefit from Buyer Self Collect, now available at over 5,000 pickup points nationwide, and offering free shipping with no minimum spend. This not only helps buyers save on delivery costs, but also improves order completion rates by reducing failed deliveries and returns - giving sellers greater delivery flexibility and higher buyer satisfaction. Fulfilled-by-Shopee (FBS) Helps Sellers Scale Efficiently The summit also featured deep dives on Fulfilled-by-Shopee (FBS), a one-stop solution where Shopee streamlines the process of order fulfilment, from picking and packing to shipping. This enhances daily operations, reduces manual workload, and ensures buyers enjoy faster, more reliable deliveries. Key benefits for sellers include: --> Faster delivery, leading to better buyer satisfaction and higher repeat purchase rates --> Stronger handling metrics, including lower return rates and fewer order cancellations --> Exclusive perks, such as discounted fees, access to East Malaysia, and tools like virtual bundling These services are especially helpful for sellers managing campaign-day spikes or storage limitations, enabling them to scale operations efficiently without needing to invest in additional manpower or warehouse space. Smarter Tools That Lighten Sellers' Operational Load Shopee also introduced tools to help sellers manage daily operations more efficiently. The AI Shop Chatbot automates responses to common buyer inquiries, allowing sellers to focus more on fulfilment and store optimisation. Meanwhile, visual support features like AI-assisted content generation help sellers enhance their product listings with minimal manual editing, enabling them to stay competitive with greater ease. Together, these solutions reduce repetitive work, increase conversion rates, and help sellers focus more on growing their business. In addition to these tools, Shopee also reaffirmed its commitment to seller sustainability, highlighting ongoing measures that help reduce the cost and complexity of doing business. These include fee exemptions for new and smaller sellers, and zero fees on essential goods. These policies aim to give sellers a more stable foundation to grow — especially in a competitive and cost-sensitive retail environment. Stronger Post-Purchase Support To enhance the overall selling experience, Shopee has streamlined its returns and refund process. The platform now covers select return shipping costs and offers clearer protections for sealed-item returns - helping to reduce disputes and strengthen seller confidence after the point of sale. Real Lessons shared by Shopee Sellers The summit concluded with a panel featuring successful sellers from KitaShopSabah, Sangla Foods, Pineng Malaysia, and Mari Mari Home, who shared insights on how they scaled their businesses on Shopee. 'For double-digit campaigns, we always prepare by thinking about buyers' point-of-view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us,' Fong Shu Ying, Senior Product Manager, Sangla Foods. 'During campaigns my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly, shipped on time, and has saved us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well,' Law How Keong, Managing Director, Pineng Malaysia. Their experiences highlighted how Shopee's ecosystem of tools — from fulfilment support to campaign planning — helps sellers manage growth more effectively and deliver better outcomes for buyers. As Shopee marks 10 years in Malaysia, the platform reaffirms its commitment to empowering local businesses and helping them grow with confidence. From marketplace innovation to community-driven learning, Shopee continues to build practical solutions to support the sellers who have shaped its journey.
New Straits Times
5 days ago
- Business
- New Straits Times
Shopee charts new growth strategies for local sellers
SHOPEE Malaysia recently gathered hundreds of local entrepreneurs at its annual Seller Summit 2025, themed ' Future of E-Commerce: Profitable Growth with New Wave Shoppers '. This year's summit, which took place on July 10, focused on helping sellers deepen engagement, improve fulfilment and expand regionally, while adopting smarter tools to grow sustainably. Shopee Malaysia country director, Saovanee Chan-Somchit, outlined the platform's second-half 2025 roadmap, highlighting four key focus areas: seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. "Our goal is to help sellers grow smarter, not just bigger – with tools and support designed to match how Malaysian buyers shop today," she said. GROWTH THROUGH CONTENT AND CREATORS Shopee continues to build its content ecosystem with features such as Shopee Live, Shopee Video and YouTube Shopping via Shopee Affiliates. Supported by over 650,000 registered affiliates, these tools enable sellers to showcase products in real-time formats that drive visibility, conversion and trust. These content formats have proven effective in reaching Gen Z and millennial buyers, who increasingly rely on video reviews and influencer recommendations. To support this growth, Shopee is expanding its affiliate network through initiatives like the Content Creator Club, Video Missions and Stream-a-Thons, encouraging creators to produce more high-quality content and giving sellers access to a wider pool of advocates. FASTER, MORE FLEXIBLE FULFILMENT Shopee also announced a series of fulfilment upgrades aimed at improving delivery speed and buyer experience: Same-Day and Next-Day Delivery have been expanded nationwide Cross-State Next-Day Delivery is now available between Melaka and Negri Sembilan, with more routes to follow Instant Delivery, offering doorstep arrival within hours, will launch soon in the Klang Valley In addition, Buyer Self Collect is now available at over 5,000 pickup points nationwide, offering free shipping with no minimum spend. This helps reduce failed deliveries and returns, giving sellers more flexibility and higher satisfaction ratings. FULFILLED-BY-SHOPEE (FBS) The summit also featured sessions on Fulfilled-by-Shopee (FBS), Shopee's end-to-end logistics service that handles picking, packing and shipping. Benefits of FBS include: Faster delivery and improved buyer satisfaction Better handling metrics, including fewer returns and cancellations Exclusive perks such as discounted fees, access to East Malaysia, and virtual bundling tools FBS is especially valuable for sellers managing large campaign-day volumes or limited storage space, helping them scale operations without additional manpower or infrastructure. SMARTER TOOLS, STRONGER SUPPORT Shopee also introduced tools to improve day-to-day store management. The AI Shop Chatbot automates responses to buyer queries, while AI-assisted content generation helps sellers optimise product listings with minimal manual input. These features reduce repetitive work, increase conversion and free up time for sellers to focus on growth. To support long-term seller sustainability, Shopee continues to offer fee exemptions for new and smaller sellers, as well as zero fees on essential goods, easing cost pressures and encouraging a more inclusive marketplace. Shopee has also enhanced its returns and refund process, covering select return shipping costs and offering clearer protections for sealed-item returns. These improvements aim to minimise disputes and strengthen seller confidence. The summit concluded with a panel featuring KitaShopSabah, Sangla Foods, Pineng Malaysia and Mari Mari Home, where sellers shared practical strategies for growth. Sangla Foods senior product manager, Fong Shu Ying, said: "For double-digit campaigns, we always prepare by thinking about buyers' point of view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us." Pineng Malaysia managing director, Law How Keong, shared: "During campaigns, my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly and shipped on time, saving us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well."
The Sun
7 days ago
- Business
- The Sun
Shopee Launches First-Ever MSME Co-Lab in Malaysia to Strengthen Support for Local Entrepreneurs
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 12 July 2025 - On 10 July, Shopee Malaysia announced the launch of the Shopee MSME Co-Lab, a new programme designed to strengthen collaboration with local stakeholders and better support micro, small, and medium enterprises (MSMEs) in navigating and succeeding in the digital economy. The Shopee MSME Co-Lab brings together MSME associations, ecosystem partners and other industry stakeholders to share insights, explore emerging opportunities, and co-develop practical solutions that empower small businesses to start and scale online. Launched in conjunction with this year's Shopee Seller Summit, the programme marks a milestone in Shopee's ongoing efforts to support MSME digitalisation in alignment with national priorities such as the MADANI Economy Framework and Budget 2025. As part of the programme's launch, Shopee formalised a collaboration with Advokasi Perusahaan dan Industri (API) through a Memorandum of Understanding (MoU) — marking the beginning of ongoing engagement with industry partners to support local entrepreneurs more effectively. Malaysia is the first Shopee market to activate the Co-Lab, recognising the strength and diversity of its MSME community, while also serving as a foundation for future learning and potential expansion across the region. 'The Shopee MSME Co-Lab is part of our ongoing commitment to listen, learn, and work more closely with MSMEs to build a more inclusive and supportive digital ecosystem,' said Saovanee Chan-Somchit, Country Director, Shopee Malaysia. 'Through this platform, we hope to strengthen partnerships and develop solutions that help more Malaysian businesses grow and succeed online.' Key components of the Shopee MSME Co-Lab programme include: --> Strategic Dialogues and Insights Convening MSME leaders and other industry stakeholders to discuss experiences, insights, and changing priorities as well as exchange views on digital commerce trends and challenges faced by MSMEs. These engagements aim to surface actionable insights that may inform future initiatives or be shared in broader industry discussions. --> Innovation Previews and Feedback Loops Selected MSME partners will receive early access to new features, tools, or strategic initiatives and provide feedback. --> Collaborative Partnerships The Co-Lab may serve as a platform for engaging with partners on potential joint initiatives that benefit the broader Malaysian MSME community. 'This collaboration with Shopee allows us to bring the voices and needs of MSMEs directly into the room with decision-makers and platform innovators. It's not just about selling more, it's about building a more inclusive digital future together,' said Dato' Fazli Nordin, Managing Director, Advokasi Perusahaan dan Industri. Commitment to Malaysia and Beyond The Shopee MSME Co-Lab builds on Shopee's ongoing efforts to support small business communities through capacity building, platform enhancements, and deeper engagement with ecosystem partners. Launching the initiative in Malaysia marks an exciting opportunity to deepen local collaboration and explore new ways to support MSMEs with learnings that may help shape future efforts across the region. 'Our vision is to be more than a platform–we want to be an active partner in shaping what's next for MSMEs,' added Saovanee. 'The Co-Lab gives MSMEs a voice in shaping the tools and experiences they need, while fostering stronger ecosystems built on mutual trust and shared progress.' Shopee will onboard more partners under the MSME Co-Lab in the coming months, with ongoing engagements guiding future developments. Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.
