Latest news with #ScuderiaFerrariHP
Axios
3 days ago
- Automotive
- Axios
IBM puts AI in the driver's seat with Scuderia Ferrari
In racing, every millisecond counts. Cars reach top speeds of over 210 mph, generating over 1 million data points per second. It's not just about speed — it's about precision, timing and insight. But until now, fans could only grasp a fraction of the complexity. That's changed with the Scuderia Ferrari app, reimagined in partnership with IBM and powered by IBM watsonx. The result is a new kind of experience — not just a second screen, but an AI-powered platform that's redefining fan engagement and showcasing enterprise AI in a new context. The challenge: Scuderia Ferrari wanted a digital experience that engaged fans and lived up to the legendary Ferrari brand — and saw an opportunity to elevate its existing platform. "The value proposition we were delivering was just content," said Stefano Pallard, Scuderia Ferrari HP's head of fan development. "And my challenge was turning an editorial product into an interactive and much more personalized product." With a global fan base of nearly 400 million, Scuderia Ferrari HP needed a platform that could engage at scale and evolve with the sport. Enter IBM. The solution: The new Scuderia Ferrari app debuted in early May, ahead of the race in Miami. It looks sleek and modern — but the real story is under the hood. With help from IBM Consulting, Scuderia Ferrari HP redesigned the experience. The architecture was streamlined. The user interface was simplified. And most importantly, AI was embedded using watsonx, IBM's enterprise-grade AI and data platform. "The data is worthless if you don't use it," said Jonathan Adashek, IBM's SVP of Marketing and Communications. "AI's the way to do that." How it works: The app brings fans into the heart of the race with: AI-generated summaries of each race. Visualized telemetry from Scuderia Ferrari HP's own performance data. Historical insights that put the action into context. Interactive features like fan polls. Full Italian-language content and support for the first time. That last point wasn't just a detail for Ferrari — it was part of the brand's commitment to better engage with its global fan base. "We wanted to deliver that strong connection with fans all over the world," said Pallard. The strategy: Behind the scenes, a hybrid cloud infrastructure powers the entire experience. And watsonx drives the production of everything from code to content. manages AI models that generate race summaries and fan-facing content. prepares and curates Scuderia Ferrari's massive datasets — from car telemetry to historical information. watsonx Code Assistant™ increases the speed and accuracy of the team's software development. It's a full-stack application of IBM's hybrid cloud and AI tools — a practical case study for what AI can do when tightly integrated into operations, product and user experience. The impact: The app isn't just for fans. It's also helping Scuderia Ferrari HP's content team do more with less. "IBM AI is helping us deliver more content and more value, faster to our fans," said Pallard. This kind of internal efficiency is key for modern brands operating at global scale. Scuderia Ferrari HP now has a tool that can automate workflows, scale content creation, and still maintain brand fidelity in everything it publishes. What this means:"When we partner with somebody like Scuderia Ferrari HP, we're using their data to create this model so it responds like Scuderia Ferrari HP," said Adashek. "That allows us to show our clients and prospective clients how they could do that same thing." The opportunity: IBM's own research shows that less than 1% of enterprise data is currently used in AI models. That means 99% of what companies know sits idle. With the Scuderia Ferrari app, IBM created an example others can follow — one that shows how proprietary, private data can be effectively deployed using hybrid cloud infrastructure and a purpose-built AI stack. What's next: As the 2025 season unfolds, Scuderia Ferrari HP and IBM plan to introduce even more features, including: The takeaway: For tech leaders, this isn't just a fun use case. It's a blueprint. The AI-powered Scuderia Ferrari app shows how enterprise data can be activated, refined and delivered through user experiences that are immediate, scalable and high-value — all while reducing internal workload. That's the future of digital products — and the future of AI. Experience it for yourself.
Cision Canada
5 days ago
- Automotive
- Cision Canada
Peroni Nastro Azzurro 0.0% brings the thrill of the Formula 1 Pirelli Grand Prix du Canada to the masses, The Italian Way to celebrate the second year of partnership with Scuderia Ferrari HP Français
Fans can enjoy premium, Italian-inspired hospitality experiences in both Toronto and Montréal, with the Scuderia Ferrari HP show car on display in Toronto for the first time. TORONTO, May 28, 2025 /CNW/ - Ahead of the Formula 1 Pirelli Grand Prix du Canada in Montréal, more Canadian motorsport fans can experience the allure of Formula 1® through distinctly Italian hospitality experiences. In the second year as team partner of Scuderia Ferrari HP, Peroni Nastro Azzurro 0.0% will bring its signature style and passion to Toronto with the House of Peroni Nastro Azzurro 0.0% in the form of an Italian piazza-inspired concept, with the Scuderia Ferrari HP show car on display in the city for the first time. The House of Peroni Nastro Azzurro 0.0% will tap into the passion of the sport, offering a stylish experience to be enjoyed by the masses, bringing the sophistication and charm of Italy to the Yorkville neighbourhood. "We're thrilled to bring the charisma, passion and style that is emblematic of the Peroni Nastro Azzurro 0.0% to Toronto for the very first time", said Katie Wright, Head of Marketing at Asahi Canada. "The House of Peroni Nastro Azzurro 0.0% is a celebration of the values that unite our brand to Scuderia Ferrari HP. Toronto is a vibrant city with a deep appreciation for both motorsport and unique, immersive experiences, making it the perfect setting for an experience that will provide Canadians with more access to the exclusive motorsport world than ever before." Over the first two weekends in June, visitors to the House of Peroni Nastro Azzurro 0.0% will have the opportunity to indulge in curated feature infusions highlighting the crisp, refreshing taste of Peroni Nastro Azzurro 0.0%. In honour of the Scuderia Ferrari HP drivers, Peroni Nastro Azzurro 0.0% has created two bespoke infusions, #44 and #16, channeling the passion and style of the partnership The Italian Way. The House of Peroni Nastro Azzurro 0.0% will also offer an exclusive menu creating an authentic Italian culinary experience for consumers. In addition, starting on June 2, 2025, consumers in both Toronto and Montreal will be able to participate in the Peroni Nastro Azzurro 0.0% Pitstop program - a curated guide highlighting the best places in Toronto and Montréal to enjoy Peroni Nastro Azzurro 0.0% and other exclusive offerings to celebrate race weekend the Italian way. Guests attending the House of Peroni Nastro Azzurro 0.0% in Toronto need to be 19+ with proof of age to gain entry. For more information, location and timing for the House of Peroni Nastro Azzurro 0.0%, please visit HERE or follow @peroni_ca on Instagram. The House of Peroni Nastro Azzurro 0.0% Location: 131 Bloor St West Timing: Thursday, June 5 from 5 PM to 9 PM Friday, June 6 from 3 PM to 9PM Saturday, June 7 from 12 PM to 9 PM Sunday, June 8 from 12 PM to 9 PM Thursday, June 12 from 3 PM to 9 PM Friday, June 13 from 3 PM to 9 PM Saturday, June 14 from 12 PM to 9 PM Sunday, June 15 from 12 PM to 9 PM Website: HERE Social Media: @peroni_ca #PeroniNastroAzzurro #SaluteTifosi About Peroni Nastro Azzurro 0.0% Launched in 2022, Peroni Nastro Azzurro 0.0% is the latest no-alcohol category innovation from Peroni Nastro Azzurro. Crafted with superior Italian ingredients including the signature Nostrano dell'Isola maize – grown exclusively for Peroni Nastro Azzurro in the north of Italy – Peroni Nastro Azzurro 0.0% offers the same uplifting Italian taste, with 0.0% alcohol. Birra Peroni implemented brand new technology in its Rome brewery to enable Peroni Nastro Azzurro 0.0% to match the flavour profile of signature beer, Peroni Nastro Azzurro which has been brewing with Italian passion and flair since 1963. This new technology allows the same signature recipe as Peroni Nastro Azzurro to be used, and only after the characteristic aroma and taste profile of Peroni Nastro Azzurro is fully developed, is the alcohol gently removed to deliver the crisp and refreshing Italian taste. Peroni Nastro Azzurro 0.0% is available in more than 30+ countries worldwide and marks an important step towards Asahi Legacy 2030 initiative, to have non-alcoholic products make up 20% of Asahi Europe & International's portfolio. About Asahi Europe & International Asahi Europe & International is the international branch of Asahi Group Holdings, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. It is the outcome of years of acquisitions, which allowed Asahi Group Holdings, a traditional Japanese producer of beer, whiskey and wide range of food products, to establish and strengthen its business in Europe and around the globe. As of 2020, the business is established under the Asahi Europe and International organization. Building on centuries of European brewing heritage, the business runs 19 production facilities in 8 countries across Europe, and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, through our shared purpose of creating meaningful connections the business is well positioned to inspire people around the world to drink better.
Korea Herald
23-05-2025
- Automotive
- Korea Herald
Vantage Wins "Best Motorsports Sponsorship" for Scuderia Ferrari HP Partnership
PORT VILA, Vanuatu, May 21, 2025 /PRNewswire/ -- Vantage Markets, the award-winning multi-asset broker, has been honoured with the prestigious "Best Motorsports Sponsorship" award at the Forex Sports Awards 2025 for its dynamic partnership with Scuderia Ferrari HP, one of the most legendary names in motorsports. The Forex Sports Awards, organised by Sports Media Gaming Limited, recognise excellence in sports sponsorship within the forex industry, celebrating brands that have made significant investments in high-profile sporting collaborations. Winners are selected through a rigorous process, combining open voting with an independent judging panel of esteemed professionals from the sports and media industries. As Official Partner of the Formula 1 team, Vantage has strengthened its global presence through high-impact campaigns that highlight the shared values of innovation and excellence between both brands. This partnership engages motorsports fans and traders worldwide, celebrating the relentless pursuit of progress. In its commendation, the Forex Sports Awards noted: "The Scuderia Ferrari HP brand is one of the most iconic names that has transcended the world of sport into a global lifestyle brand. By partnering with Scuderia Ferrari HP, Vantage has created a superb brand alignment to promote itself on the global stage." "We are incredibly proud to receive this recognition for our partnership with Scuderia Ferrari HP," said Marc Despallieres, CEO of Vantage Markets. "Just as Scuderia Ferrari HP represents the pinnacle of motorsports, Vantage is committed to delivering excellence in trading. This collaboration has allowed us to connect with a passionate global audience, reinforcing our brand's values of speed, precision, and innovation. We look forward to continuing this exciting journey with Ferrari and bringing even more thrilling experiences to our clients and fans." Visit Vantage Markets website, for more information about Vantage's award-winning services and upcoming initiatives. About the Forex Sports Awards The Forex Sports Awards, created by Sports Media Gaming Limited, honour brands in the forex industry for their outstanding contributions to sports sponsorship. The awards ensure impartiality through a two-stage selection process: an open vote shortlists the top three brands in each category, followed by a final decision from an independent panel of sports and media experts. About Vantage Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds. With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play. trade smarter @vantage RISK WARNING: CFDs are complex instruments and carry a high risk of losing money rapidly due to leverage. Ensure you understand the risks before trading. Disclaimer: This article is provided for informational purposes only and does not constitute financial advice, an offer, or solicitation of any financial products or services. The content is not intended for residents of any jurisdiction where such distribution or use would be contrary to local law or regulation. Readers are advised to seek independent professional advice before making any investment or financial decisions. Any reliance you place on the information presented is strictly at your own risk.
Yahoo
21-05-2025
- Automotive
- Yahoo
Vantage Wins "Best Motorsports Sponsorship" for Scuderia Ferrari HP Partnership
PORT VILA, Vanuatu, May 21, 2025 /PRNewswire/ -- Vantage Markets, the award-winning multi-asset broker, has been honoured with the prestigious "Best Motorsports Sponsorship" award at the Forex Sports Awards 2025 for its dynamic partnership with Scuderia Ferrari HP, one of the most legendary names in motorsports. The Forex Sports Awards, organised by Sports Media Gaming Limited, recognise excellence in sports sponsorship within the forex industry, celebrating brands that have made significant investments in high-profile sporting collaborations. Winners are selected through a rigorous process, combining open voting with an independent judging panel of esteemed professionals from the sports and media industries. As Official Partner of the Formula 1 team, Vantage has strengthened its global presence through high-impact campaigns that highlight the shared values of innovation and excellence between both brands. This partnership engages motorsports fans and traders worldwide, celebrating the relentless pursuit of progress. In its commendation, the Forex Sports Awards noted: "The Scuderia Ferrari HP brand is one of the most iconic names that has transcended the world of sport into a global lifestyle brand. By partnering with Scuderia Ferrari HP, Vantage has created a superb brand alignment to promote itself on the global stage." "We are incredibly proud to receive this recognition for our partnership with Scuderia Ferrari HP," said Marc Despallieres, CEO of Vantage Markets. "Just as Scuderia Ferrari HP represents the pinnacle of motorsports, Vantage is committed to delivering excellence in trading. This collaboration has allowed us to connect with a passionate global audience, reinforcing our brand's values of speed, precision, and innovation. We look forward to continuing this exciting journey with Ferrari and bringing even more thrilling experiences to our clients and fans." Visit Vantage Markets website, for more information about Vantage's award-winning services and upcoming initiatives. About the Forex Sports Awards The Forex Sports Awards, created by Sports Media Gaming Limited, honour brands in the forex industry for their outstanding contributions to sports sponsorship. The awards ensure impartiality through a two-stage selection process: an open vote shortlists the top three brands in each category, followed by a final decision from an independent panel of sports and media experts. About Vantage Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds. With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play. trade smarter @vantage RISK WARNING: CFDs are complex instruments and carry a high risk of losing money rapidly due to leverage. Ensure you understand the risks before trading. Disclaimer: This article is provided for informational purposes only and does not constitute financial advice, an offer, or solicitation of any financial products or services. The content is not intended for residents of any jurisdiction where such distribution or use would be contrary to local law or regulation. Readers are advised to seek independent professional advice before making any investment or financial decisions. Any reliance you place on the information presented is strictly at your own risk. View original content to download multimedia: SOURCE Vantage
Rhyl Journal
16-05-2025
- Automotive
- Rhyl Journal
Hamilton staying focused despite excitement of first Italian outing for Ferrari
The seven-time world champion takes to the track for the Scuderia at Imola this weekend, hoping the start of a European triple-header can help turn Ferrari's fortunes. Hamilton is seventh in the driver standings after another tough weekend in Miami last time out, where he finished eighth and one place behind team-mate Charles Leclerc. With Ferrari widely expected to challenge for the title at the start of the season, it has been a difficult first six races for the team from nearby Maranello. Back where we belong 💪 — Scuderia Ferrari HP (@ScuderiaFerrari) May 15, 2025 A home race represents an opportunity for Ferrari but Hamilton also acknowledges that expectation brings pressure. 'I don't know what to expect. Obviously I have been here all these years and seen the Tifosi, I have gone on stage just after the Ferrari drivers and seen them in all these places that we go,' Hamilton said. 'The support is amazing. Even when you are just walking around the factory there are people at the gates every day. It is pretty incredible the support this team has. 'There is a lot of high hope and expectation of course but that comes with greatness. When you are a great team, that is what people expect. 'I don't approach it any differently but I am definitely excited to see more red.' Getting settled in a new motorhome 🤝 Step one: figure out where everything is 😅 — Scuderia Ferrari HP (@ScuderiaFerrari) May 15, 2025 Hamilton's blockbuster move from Mercedes was announced ahead of last season, meaning the 40-year-old has had a long time to imagine life as a Ferrari driver. That brings with it a number of firsts and Hamilton admits that the opening European race of the season and a home race weekend for the team offers even more opportunities to experience driving for Ferrari. 'Everything is kind of like a new experience,' he added. 'It is the first time that I have been to one of the European races and seen the motorhomes. I got here this morning and didn't know where I was going, had to get someone to show me round. 'I have seen these hospitality trucks since I started in F1 in 2007 and I've walked past them and never been inside and if I'm perfectly honest I've been scared to set foot inside as I was from another team. 'I never went past the first step. Today is the first time I've been inside this building and I guess it's another realisation that I'm here. 'And also it's just that you know that Italians are passionate and that there is passion around Ferrari. 'But it's a lot more than you expect when you are actually in it and it is beautiful.' Hamilton's father Anthony is reportedly set to be handed an official role with the FIA. The FIA has confirmed to the PA news agency that Anthony Hamilton has been working privately with the governing body in an advisory capacity and The Times report that he has impressed president Mohammed Ben Sulayem. Lewis Hamilton has frequently clashed with Ben Sulayem in the past, including sanctions for the wearing of jewellery in the cockpit. The president is due for re-election this year amid reports that Carlos Sainz Snr could run for the role. Leclerc missed Thursday's media day at Imola through illness, although the team hope he will be available to drive in practice on Friday.
