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Forbes
5 days ago
- Business
- Forbes
How AI Virtual Try-On Solutions Google & Doji Are Changing Retail
Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables users to upload a full body photograph in order to visualize its apparel listings on their own likeness. While Google's generative AI tech has been enabling product visualisation on a range of different body types and skin colors for a couple of years already—sizes range from XXS to 4XL and a wide spectrum of skin tones are guided by the Monk Skin Tone Scale—this personalisation aspect is a first for the the tech powerhouse. Although it comes in the wake of releases from other AI powered start-ups, Google dubs its own proprietary version 'the first of its kind working at this scale' in that it allows shoppers 'to try on billions of items of clothing from our Shopping Graph.' According to the tech giant, 'it's powered by a new custom image generation model for fashion, which understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies.' Most hyped of Google's more boutique competitors is Doji which this month announced a $14 million raise led by Thrive Capital with continued participation from 776. Doji, which was founded in 2024 by Apple, Meta, Shopify and Google DeepMind alumni Dorian Dargan and Jim Winkens, leverages its own proprietary diffusion models (generative algorithms that add 'noise' to a dataset to learn how to remove it leaving behind high quality images.) It creates user avatars from six selfies snapped at different angles plus two full-body images on which it generates different suggested looks from brands including The Row, Sacai and Miu Miu while also allowing users to choose top and bottom pairings from listed items or uploaded urls. It directs users to partner sites for purchase—presumably working on an affiliate system. Doji has recently launched on the App Store following a few months in private beta, however it is still invitation only as it continues to be finessed by the development team. The downside is that avatar generation still stands at around 30 minutes but having tried it in its various incarnations, it offers arguably the most fidelity in terms of its photorealistic renderings when compared to competitors. Creation of further looks has speeded up considerably over the last few weeks. The previous wave of virtual try-on tech which included studios like Bods focused more on virtual fit technology with the objective of decreasing returns to save brands money and minimise environmental impact. Via computer vision and machine learning it generated body avatars from a combination of photographs and measurements. According to a story by Tech Crunch, Doji plans to address the issue of fit further down the line. Wanna's bag capacity widget Wanna Elsewhere, Wanna, a provider of virtual try-on solutions in AR—most notably for jewelry and accessories—and the fashion arm of Perfect Corp, industry leader in VTO for beauty, has just released its animated Bag Capacity Widget, a new innovation for online bag shopping within its product suite. It enables shoppers to assess storage capacity by virtually placing everyday items inside a bag, viewing capacity more accurately via a transparency mode that also reveals how many items would fit inside. As owners of larger iPhones will doubtless attest, the studio notes that size mismatches account for around 24% of returns in the bag category. Virtual try-on solutions are certainly a category to watch both as tools for engagement and those leading to more tangible return on investment.
Deccan Herald
22-05-2025
- Business
- Deccan Herald
I/O 2025: Google showcases new AI-powered 'Try it on' shopping feature
Besides the new Artificial Intelligence (AI) Mode, Android XR glasses, Google also offered a sneak peek at AI-powered shopping feature 'Try it on' at the I/O 2025 event in Mountain View 'Try it on' is a fascinating feature very similar 3D shopping experience we see on most e-commerce apps. For instance, users can place an object, such as furniture, virtually using the camera and see how it appears in the living Google's 'Try it on' offers the option to the user to upload his/her photo to Google search app. And, user can switch clothes on their body with ease. The demo video showed how flawlessly it works on the Pixel phone..I/O 2025 Highlights: Google Android XR Glasses, Glow AI cinema creator, new Gemini AI tools and Google's 'Try it on' feature is available in the US region through Search Labs feature. It will be expanding the availability of the feature to more markets in the coming how to use the 'Try it on' feature on the Google search app:As noted above, to test the new AI feature, the user has to go to Search Labs (here) and opt for 'try it on' 1: Search for clothes on Google Search. The app will offer a 'try it on' icon on product listings and tap 2: It will ask the user to upload a full-length photo of themselves. For best results, ensure it's a full-body shot with good lighting and fitted clothing. Within moments, he/she can see how the garment will look on can save or share their look with friends — or tap to shop similar styles on Google Search Altman, former Apple Inc veteran Jony Ive team up to build new-age AI hardware .Get the latest news on new launches, gadget reviews, apps, cybersecurity, and more on personal technology only on DH Tech.
Shafaq News
21-05-2025
- Business
- Shafaq News
Google launches AI Overviews globally in 200+ countries, 40+ languages
Shafaq News/ Google has launched its AI Overviews feature globally, expanding access to over 200 countries and supporting more than 40 languages, including Arabic, Chinese, Malay, and Urdu. The rollout, unveiled during the Google I/O 2025 conference, follows a year of testing in the US through Search Labs. The feature reportedly generates AI-driven summaries for search queries, accompanied by links to reliable sources for deeper exploration. Built on Google's Gemini large language model, AI Overviews handles multi-layered questions and delivers responses only when deemed to add clear value. Google reported that in pilot markets like the US and India, the feature boosted search engagement by over 10%, fueled by higher user satisfaction and follow-up activity. In the US, the tool now runs on Gemini 2.5, Google's most advanced model to date, delivering more detailed and context-rich answers. However, the company acknowledged that while AI Overviews improves search functionality, occasional errors may still occur in generated content.
Yahoo
21-05-2025
- Business
- Yahoo
Google introduces Shop with AI Mode with price tracking, agentic checkout, and virtual try-on
Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search's AI Mode, personalized price tracking notifications with agentic checkout, and virtual try-ons. The new shopping experience is rolling out in AI Mode, where shoppers can view product visuals and other AI-powered guidance that leverages product data. For instance, if you search for a travel bag, the results will show you a panel of listings and images matched to your tastes that you can easily scroll through. And, if you want to narrow things down using a more specific query, such as "bags suitable for a trip to Portland, Oregon, in May," AI Mode will run multiple simultaneous queries -- which Google describes as a query "fan-out" -- to figure out the best option for both long journeys and rainy weather. It will then update the panel of options to showcase those that are waterproof and those with easy access to pockets. As you continue to refine your query or add other specific filters for shopping, the visual panel on the right-hand will update to show new options. These features will arrive in the U.S. in the months ahead, says Google. The company is also adding a new price tracking feature with agentic checkout in the months ahead. Soon, consumers will be able to tap "track price" on any Google product listing. You'll then be able to select a product, filtering for things like color and size, and specify the amount you want to spend on that item. Google will track the price and send you a notification when the price matches what you were looking to spend. After confirming the details, you can opt to buy the item by tapping a new "buy for me" option. After clicking the buy button, Google adds the item to the checkout cart on the merchant's website and uses your Google Pay details to secure the purchase. This feature will initially launch with product listings in the U.S., Google says. Another new feature will allow shoppers to try on clothes virtually. While Google has offered something similar to virtual try-on tech, the feature only involved showing items on a diverse range of models' bodies. Now, the company will allow you to try clothes on yourself, too. To do so, you'll upload a full-length photo under good lighting where you're wearing fitted clothing. Google says it's using a new diffusion model for fashion to understand the human body and how different materials would fold and stretch on different people. Google's virtual try-on feature is available to users in the U.S. under Google's Search Labs starting today. Users who opt in will see a virtual try-on button next to product listings for shirts, pants, skirts, and dresses. You'll also be able to share your look with friends or tap to shop similar styles. Google's range of new AI shopping technology will challenge the work of other startups to various degrees. Notably, companies like Thrive-backed Doji and Stellation Capital-backed Vybe are working on technology to make virtual try-on easy and fun for users. Meanwhile, startups like Daydream, Cherry, and Deft have used AI to solve for product discovery. Plus, general-purpose AI-powered chatbots like ChatGPT and Perplexity have also added shopping features in recent months. This article originally appeared on TechCrunch at Sign in to access your portfolio
CNET
21-05-2025
- Entertainment
- CNET
I Took Google's New Try On Feature for a Spin -- It Was Fascinating (and Hilarious)
Online shopping often feels like a shot in the dark. It's hard to predict how an outfit a model is wearing will fit me. But at Google I/O on Tuesday, I demoed a new feature called Try On that uses AI to show you how a dress, shirt, skirt or pants will actually look on you. I was surprised, and also incredibly amused. After posing for a quick photo, a Google employee showed me different clothing options in the Shopping tab. I settled on a cute long-sleeved denim jumpsuit, tapped it and uploaded my photo. After about 30 seconds, my real-life floral jumpsuit was replaced by the denim one. The generated image looked impressively real: the sleeves were perfectly tailored, the collar was popped and my pink headscarf (which I was wearing in real life and Gemini thankfully kept on) was neatly tucked in. "It actually looks like I'm wearing it," I said in amazement. "I'm quite impressed." It even added a purse in my right hand, which was a funny touch. Try On is powered by Google's custom image generation model, which can demonstrate how materials drape, fold and stretch on different body types. It's available now in Search Labs, which lets people try out Google Search features before they roll out to the masses. After opting into the feature, you'll see an icon that says "try it on" when browsing for clothes in Google. Upload a full-length photo of yourself (ideally with good lighting and fitted clothing), and watch in wonder as that dress or shirt miraculously appears on you. You can also save the generated image and share it with friends. Of course, I had to have some fun with Try On. As someone who wears hijab, I only wear long sleeves and long pants when I'm out and about. So I decided to test the feature and see what it would do if I picked a pink sleeveless dress. The result was hilarious. I wouldn't wear this dress with a hijab, but at least I know what the odd ensemble would look like. James Martin/CNET It did in fact expose my arms (or what it thinks they look like), and also added some random bracelets and a watch that I was definitely not wearing in real life. Thankfully, it kept my headscarf on (which perfectly matched the pink dress), but that only made for a more hilarious juxtaposition with my exposed AI skin. Well, at least it maintained the dress's accuracy. If you're worried about privacy concerns, my colleague Katelyn Chedraoui reached out to Google to ask about Try On's privacy policies. In response, a Google spokesperson said: "Your uploaded photo is never used beyond trying things on virtually, nor is your photo used for training purposes. It is not shared with other Google products, services or third parties, and you can delete or replace it at any time." So, if you're keen to see how that outfit you would totally wear -- or totally wouldn't -- looks on you, look no further than your phone; no fitting room required. Personally, I look forward to trying on more outfits, both appealing and ridiculous, just for the heck of it.
