Latest news with #Sensodent
Time of India
03-06-2025
- Business
- Time of India
Initiative appointed as Media Agency on Record for Sensodent
Initiative has been appointed as the media agency on record for Sensodent , a specialised oral care brand from Indoco Remedies , a Mumbai-based pharmaceutical company. As Sensodent gears up to strengthen its leadership in the oral sensitivity segment, Initiative will lead the brand's media strategy, planning, and deployment across platforms—focusing on driving awareness, trials, and brand relevance at scale. The media mandate was awarded following a multi-agency pitch process . Commenting on this development, Aditi Panandikar, managing director, Indoco Remedies said, 'Our brand Sensodent is the first to go OTC and over the year has evolved into the next orbit. We are thrilled to work together with Initiative and are looking forward to see our brand soaring newer heights.' Dhirendra Singh, executive vice president and head – Mumbai, Initiative, said, "Sensodent K is a high-potential brand in a growing yet underpenetrated category. We're excited to partner with Indoco Remedies to architect a media approach that drives performance, builds cultural relevance, and connects meaningfully with consumers across India." Speaking on the partnership, Vaishali Verma, chief executive officer, Initiative India, said, "We welcome Sensodent into the Initiative family. We look forward to a strong partnership focused on driving brand success and creating meaningful work."
Time of India
14-05-2025
- Business
- Time of India
FCB Ulka wins creative mandate for Sensodent Group
HighlightsFCB Ulka has been appointed as the creative agency on record for Sensodent Group, a specialized oral care brand developed by Indoco Remedies. Indoco Remedies' managing director, Aditi Panandikar, expressed excitement about collaborating with FCB Ulka to elevate the Sensodent brand in the oral sensitivity segment. Kulvinder Ahluwalia, CEO of FCB Ulka, highlighted the brand's potential for growth through culturally resonant storytelling and integrated communication strategies. FCB Ulka (part of FCB India) has been appointed as the creative agency on record for Sensodent Group , a specialised oral care brand developed by Indoco Remedies , a Mumbai-based pharmaceutical company with a strong presence in India and across the globe. As the brand looks further to strengthen its footprint in the oral sensitivity segment , FCB Ulka will lead Sensodent's strategic and creative responsibilities. The account was won following a multi-agency pitch . Commenting on this development, Aditi Panandikar, managing director, Indoco Remedies said, 'Sensodent is our first brand to be placed directly in the hands of consumers and over the past 24 months, we have seen it evolve to the next orbit. We are excited to collaborate with FCB Ulka and look forward to them taking our brand to the next level.' Speaking on the win, Kulvinder Ahluwalia, chief executive officer, FCB Ulka, said, 'Sensodent is a high-efficacy brand with strong credentials in a niche but growing category. We are thrilled to partner with Indoco Remedies to unlock new growth opportunities for the brand through culturally resonant storytelling and integrated communication.'
