Latest news with #Shams
Sharjah 24
3 days ago
- Business
- Sharjah 24
Sharjah HR Dept hosts events to promote ‘Waffer' discount card
This month's events were hosted by the Sharjah Fisheries Authority, Sharjah Media City (Shams), and the Sharjah Museums Authority. The exhibitions saw strong engagement from employees, who showed keen interest in learning about the benefits and services provided by the card. A range of companies and institutions participated in the exhibitions, including Zajel Travel and Tourism, Luxury Reservations, Shamil Trading, The First Collection, Al Fadil Auditing and Tax Consultancy, Emirates Airline, Invest Bank, Verona Wedding and Event Services, Jiwan Hotels and Resorts, Air Arabia, and Anantara Mina Al Arab Resort – Ras Al Khaimah. Expanding reach and enhancing benefits Through these events, the Human Resources Department aims to enhance the added value of the Waffer card and expand its reach by organising awareness exhibitions within government entities. These exhibitions allow beneficiaries to explore the latest offers across various sectors such as travel, banking, hospitality, and services. The participation of leading organisations from different sectors reflects the continuous expansion of Waffer's network of local and regional partners. The Waffer programme serves Sharjah government employees, their families, and other eligible cardholders, contributing to the programme's inclusivity and its role in supporting quality of life. These exhibitions also help to strengthen the relationship between the public and private sectors through interactive platforms that highlight the card's benefits and encourage opportunities for collaboration.
Gulf Today
18-07-2025
- Business
- Gulf Today
Sharjah Media City explores ties with China Media Group
Sharjah Media City (Shams) welcomed a delegation from China Media Group (CMG) during an official visit aimed at exploring prospects for strategic cooperation and enhancing partnership in digital media, media training, and technological development. During the visit, Rashid Abdullah Al Obad, Director-General of Sharjah Media City (Shams), met Mu Li, Director-General of China Media Group in the Middle East. The meeting, attended by senior representatives from both sides, focused on ways to deepen media collaboration and expand the scope of partnership between the two institutions. Both sides agreed that the meeting reflected a shared vision on the importance of building strategic partnerships that support innovation and invest in the future of media. They also emphasised that this mutual understanding paves the way for future projects that serve cultural and technological exchange between the UAE and China, opening new avenues in digital media, training, and content creation. The visit included a comprehensive presentation about Shams and its pioneering initiatives, with particular focus on the Shams Studios project-currently under development as a fully integrated space for creative and film production. The studio is designed to offer a flexible, professional environment built to the highest standards, attracting content creators and producers from around the world. The tour also featured visits to key facilities including the podcast room, training and innovation zones, and a detailed introduction to some of Shams' flagship creative initiatives. These included "Hekaya - The Writing Room" and the Influencers Room, which received notable interest and appreciation from the Chinese delegation for their forward-thinking approach to supporting talent and content creators. WAM
Sharjah 24
16-07-2025
- Business
- Sharjah 24
Shams welcomes China Media Group to explore collaboration
High-Level Meeting to Discuss Media Collaboration During the visit, His Excellency Rashid Abdullah Al Obad, Director General of Sharjah Media City (Shams), met with M u Li, Director General of China Media Group in the Middle East. The meeting, attended by senior representatives from both sides, focused on ways to deepen media collaboration and expand the scope of partnership between the two institutions. Both sides agreed that the meeting reflected a shared vision on the importance of building strategic partnerships that support innovation and invest in the future of media. They also emphasised that this mutual understanding paves the way for future projects that serve cultural and technological exchange between the UAE and China, opening new avenues in digital media, training, and content creation. Showcasing Shams and Its Creative Initiatives The visit included a comprehensive presentation about Shams and its pioneering initiatives, with particular focus on the Shams Studios project—currently under development as a fully integrated space for creative and film production. The studio is designed to offer a flexible, professional environment built to the highest standards, attracting content creators and producers from around the world. Tour Highlights Innovation and Talent Support The tour also featured visits to key facilities including the podcast room, training and innovation zones, as well as a detailed introduction to some of Shams' flagship creative initiatives. These included 'Hekaya – The Writing Room' and the Influencers Room, which received notable interest and appreciation from the Chinese delegation for their forward-thinking approach to supporting talent and content creators.
Sharjah 24
15-07-2025
- Entertainment
- Sharjah 24
"Shams" launches second edition of its summer programme
The programme offers a rich educational and entertaining experience aimed at developing skills and productively occupying children's free time. It will be held at the Shams Business Centre and targets children aged 6 to 16 years, providing a balanced mix of educational and recreational activities designed to enhance creative thinking, build self-confidence, and sharpen personal and media skills simultaneously. Building early learning environments to nurture talent The second edition of the programme embodies Shams' vision to create early learning environments that embrace talents from childhood. It offers children the opportunity to explore the worlds of media, arts, and technology in an interactive and enjoyable way, under the supervision of a select group of specialised trainers experienced in working with young age groups. Comprehensive workshops across diverse fields The summer programme includes a range of integrated workshops covering theatre and acting, podcast production, stop-motion photography, artificial intelligence skills, as well as drawing and Arabic calligraphy workshops. Additionally, there are specialised workshops in speaking and influence skills, and content creation, all delivered under the guidance of experienced trainers to ensure a distinguished and interactive learning experience. Engaging recreational and environmental activities Alongside the educational workshops, the programme offers diverse recreational activities including sports and mind games, recycling programmes, crafts, and mini gardening projects that contribute to raising children's environmental awareness in a fun and direct way. Safety, comfort, and full support ensured Shams has carefully prepared the summer programme to meet all safety and comfort requirements, including the presence of medical support staff, equipped facilities, and a team of volunteers to manage children's entry and exit and take care of them throughout the day. A comfortable waiting area is also allocated for parents. The programme provides snacks, stationery, motivational gifts, and participation certificates for each child, completing a rich experience that reflects shams' commitment to nurturing the future generation and honing their creative skills within a comprehensive environment.
Gulf Today
12-07-2025
- Entertainment
- Gulf Today
‘Claquette' event connects writers with film producers
Sharjah Media City (Shams) organised a special event titled 'Claquette.' The event featured a remarkable artistic gathering, attended by a select group of directors, actors, scriptwriters, and producers, along with several drama production companies and those interested in the film sector. The event, held under the theme 'From Red Cinema to Stage,' represents a unique initiative that reflects Shams' commitment to supporting the local and regional drama content industry. The 'Claquette' event, in turn, served as a practical link between writers and producers, providing them with a space to present and discuss projects and opening the way for real opportunities for production collaboration. This reflects Shams' commitment to linking creative training and professional empowerment to ensure sustainable impact. In this context, Rashid Abdullah Al Obaid, Director General of Shams, said that Shams emphasises the need to link creativity with realistic production opportunities. It believes in the importance of providing an environment that nurtures talent and provides the tools and platforms that transforms from a mere idea on paper into a feasible project. The positive outcomes from the 'Hekaya' project and the remarkable turnout for this event are living proof of Sharjah's position as a regional hub for creativity and media production in the Arab world. At the beginning of the event, a visual presentation was presented revealing details of the 'Shams Studios' project, which the city is developing to become one of the most prominent infrastructure projects supporting the film and media production industry in the region. The project includes the construction of six advanced studios across an area of 10,200 square metres, equipped with the latest cinematic technologies. This will be an ideal destination for local and international production companies, providing a professional indoor filming environment that eliminates the need for outdoor filming. The project represents a qualitative shift in Sharjah's media infrastructure and responds to the growing demand for advanced production spaces in the country and the region. As part of the 'Claquette' events, a key panel discussion 'From Script to Screen' was organised. Moderated by media personality Osama Alfa, the session featured Emirati actor and producer Ahmed Al Jasmi, Emirati writer and producer Mona Al Dhaheri, and producer Iyad Al Najjar. They discussed the importance of integrating the quality of dramatic scripts with professional execution, emphasising the need to build bridges between young talents and production companies. They also addressed the challenges of writing in light of digital transformations and the need to renew content to meet the aspirations of the Arab audience. Emirati actor and producer Ahmed Al Jasmi pointed out that the success of any drama production is not complete without genuine production support that believes in the content and talent, noting that production companies play a pivotal role in transforming good scripts into impactful works that reach the audience. He added that the 'Claquette' event represents an effective model for connecting writers with producers, paving the way for the birth of new drama projects based on mature ideas and implemented within a professional environment that enhances the presence of local drama in the Arab world. For her part, Emirati writer and producer Mona Al Dhaheri emphasised that the 'Hikayah - Writing Room' project is an inspiring model for developing drama scripts and honing young talent. She noted that what distinguishes the project is its provision of an integrated practical path that begins with training and ends with presenting scripts to decision-makers. Al Dhaheri added that a good script is the foundation of any successful production, and that empowering writers and giving them the opportunity to present their work instills a culture of appreciating the writer as a key driver in the creative process and enhances the quality of local and Arab drama content. WAM
