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'These youngsters are crazy' — Shaquille O'Neal taps son Shareef to bridge gap between Reebok and a new generation of athletes
'These youngsters are crazy' — Shaquille O'Neal taps son Shareef to bridge gap between Reebok and a new generation of athletes

Time of India

time23-05-2025

  • Business
  • Time of India

'These youngsters are crazy' — Shaquille O'Neal taps son Shareef to bridge gap between Reebok and a new generation of athletes

(Image Source - Getty Images) Shaquille O' Neal discovered a brand that had lost relevance in the contemporary footwear scene when he returned to Reebok as the President of Basketball in 2023 Shaq looked to his son Shareef O' Neal, who understands younger audiences well, to appeal to them. Together, they are writing a fresh story for Reebok that combines heritage with innovation to appeal to modern athletes and supporters. Shareef O'Neal's Role in Reebok's Revival Shareef O'Neal was vigorously pursuing his basketball career with the G League's Stockton Kings in 2023 when his father made a big ask. Shaq asked Shareef's opinion on current trends in order to modernise Reebok's brand for younger consumers. Co-designed by Shareef, this partnership produced the first performance basketball shoe in more than ten years, "Engine A." WNBA standout Angel Reese donned the sneaker for her 'Barbie Night' game, thereby highlighting Reebok's dedication to blending performance with modern fashion on the court. Shaquille O'Neal Lies to Jimmy About His Abrupt Exit on Live TV; Talks Docuseries Power Moves Shareef's role went beyond design; he was really into promoting the brand by attending games and cheering for athletes like Reese. His engagement was a strategic effort to link Reebok with the values and interests of the youth, ensuring the brand remained important in a competitive environment. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now Undo Realizing the value of strong athlete collaborations, Shaquille O'Neal and Allen Iverson, Reebok's VP of Basketball, signed Angel Reese as the brand's inaugural NIL athlete in 2023. Reese, a remarkable player from LSU and currently with the Chicago Sky, reflects the brand's renewed commitment to individuality and passion. Her work with Reebok includes the "Reebok by Angel" collection, and she's on track to release her own signature shoe in 2026, marking a major achievement for her career and the brand's development. The upcoming Netflix docuseries, "Power Moves with Shaquille O'Neal," which premieres on June 4, 2025, tells the story of Reebok's comeback. It provides a behind-the-scenes look at the strategic moves and collaborations that are helping the brand bounce back. Viewers will get to see how Shaq and Iverson tap into their legacies to restore Reebok's status in basketball, while also shining a light on new talents like Shareef O'Neal and Angel Reese in this exciting phase. Also Read: LeBron James' future with the Los Angeles Lakers remains unclear as agent Rich Paul admits 'I have no idea' Shaquille O'Neal's effort to breathe new life into Reebok highlights how crucial it is to connect different generations through teamwork and fresh ideas. By bringing his son Shareef on board and teaming up with up-and-coming talents like Angel Reese, Shaq is paying tribute to the brand's rich history while also setting the stage for its future in the ever-changing world of sports and fashion. Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.

Shaquille O'Neal hopes his kids don't play professional basketball
Shaquille O'Neal hopes his kids don't play professional basketball

NBC News

time23-05-2025

  • Entertainment
  • NBC News

Shaquille O'Neal hopes his kids don't play professional basketball

Shaquille O'Neal is reflecting on the sacrifices he made to reach the pinnacle of professional basketball. During a Friday appearance on "TODAY," O'Neal, widely regarded as one of the greatest NBA players in history, shared his mantra for his seven children: 'We don't need another basketball player. At all.' 'So if you want to play basketball, cool, but please go to law school. Please go to medical school. Please be an engineer. Please be an AI inventor. Just do something else,' O'Neal, 53, said. 'So I give them freedom to be who they are. I never press them.' The athlete also touched on his parenting philosophy, making it clear that he's not raising entitled kids, that they are expected to work hard. 'In order to touch daddy's cheese, you got to show me two or three degrees,' he joked, to emphasize the value he places on education. O'Neal's seven kids include four with his ex-wife Shaunie: Shareef, 25; Shaqir, 21; Amirah, 23; and Me'arah, 19. 'I never say, 'Do this or do that,'' O'Neal said on "TODAY." 'You know, they just have to live their lives. I hate using this word, but I have seven perfect children. I haven't had a problem with any of my children ever. God bless." O'Neal is featured in the Netflix docuseries 'Power Moves With Shaquille O'Neal,' which follows his journey as he takes on the role of President of Reebok Basketball. In one episode, as his son Shareef considers a career in the NBA, O'Neal cautions him about the moments he missed in his own life because of the sport, a reminder of the trade-offs that come with greatness. 'You know you're going to have to give everything up, right?' O'Neal tells Shareef. 'How many birthday parties did I miss? How many school plays did I miss? How many times did you wake up and not see me there?' To each question, Shareef answers, 'A lot.' Shareef acknowledged the impact of his father's absence. 'My dad missed birthdays, games, Christmas. I respected that, but I know when I was a kid, we always used to ask, 'Is Dad gonna be there?'' he recalled in the Netflix series. 'We kind of knew that he's playing basketball, he's busy. I know that every big player that has a family misses a lot of things that they wish they could go to.'

UTF stages protest over education issues
UTF stages protest over education issues

Hans India

time13-05-2025

  • Politics
  • Hans India

UTF stages protest over education issues

Rajamahendravaram: The East Godavari district unit of the United Teachers' Federation (UTF) staged a protest on Monday, demanding a resolution to various issues arising from school reorganisation, transfers, and promotions. The demonstration was held in front of the District Education Officer's (DEO) office in Rajamahendravaram under the leadership of district president P Jayakar and general secretary A Shareef. Speaking at the protest, UTF state secretary N Aruna Kumari expressed frustration that despite weekly meetings between officials and recognised teacher union leaders to discuss issues, the officials were not considering the union leaders' suggestions. She warned that the irrational decisions of the authorities could severely harm the education system. District president Jayakar criticised the previous YSRCP government for introducing Government Order (GO) No 117, which, he claimed, disrupted the education system. He alleged that due to the reduction in the number of teachers, nearly ten lakh students were forced to enrol in private schools. He further accused the ruling coalition, which had promised to repeal GO No 117 and improve school facilities, of making similar harmful decisions. General Secretary Shareef expressed concern that reducing the number of subject teachers in high schools was severely affecting educational standards. He demanded an immediate resolution to the pending issues of promotions and transfers. Shareef warned that if the government did not respond by the May 15th, UTF would organise a massive protest at Vidya Bhavan, the state headquarters. Vice-president Vijaya Gowri stressed the need to prioritise not just model primary schools but also basic primary and secondary schools. UTF members, including district treasurer EVSR Prasad, secretaries I Srimani, Ch Dayanidhi, K Ramesh Babu, Chilukuri Srinivasa Rao, Ch V Ramana, Manohar, Srinivas Murthy, Narsa Reddy, state executive member J Rupas Rao, and Prakash Rao, participated in the protest and submitted a representation to K Vasudeva Rao, District School Education Officer of East Godavari district.

Peddler held with 1.36 kg ganja in Hyderabad
Peddler held with 1.36 kg ganja in Hyderabad

New Indian Express

time06-05-2025

  • New Indian Express

Peddler held with 1.36 kg ganja in Hyderabad

HYDERABAD: Sleuths of the Special Task Force (STF) arrested a drug peddler on Monday for allegedly selling ganja and other drugs in the suburbs of Hyderabad. The peddler, Shareef, was arrested in a raid at Shivareddy Nagar in Quthbullapur, and 1.36 kg of ganja, along with his motorcycle and mobile phone, was seized from him. Another arrested in raid Similarly, in a raid at Maruthi Langer Houz area in Golconda, the sleuths arrested another drug peddler, Mohammed Suleman, and seized five grams of MDMA, along with two phones and a motorcyle. Rs 10 crore of ganja destroyed Secunderabad Railway police on Monday destroyed over 2.01 metric tonnes of ganja, worth Rs 10.05 crore at Thokkapur village in Yadadri Bhuvanagiri district. The contraband had been seized in 74 cases, including 49 from Secunderabad Urban, 5 from Secunderabad Rural and 20 from Kazipet divisions.

72 red sanders logs worth Rs 2.5 crore seized, seven arrested
72 red sanders logs worth Rs 2.5 crore seized, seven arrested

Time of India

time28-04-2025

  • Time of India

72 red sanders logs worth Rs 2.5 crore seized, seven arrested

Vijayawada: The Red Sanders Anti-Smuggling Task Force (RSASTF) seized 72 red sanders logs valued at approximately Rs 2.5 crore in the forest area of Srikalahasti in Tirupati district . Along with the seizure, seven smugglers were arrested, and a lorry and a car used for transportation were taken into custody. The operation was launched after careful surveillance of entry and exit points in the forest area, particularly focusing on the Kaatur forest beat near the Dommarapalle area along the Panguru main road. On Monday morning, the Task Force team noticed a suspicious car followed closely by a lorry parked a short distance apart. As the officers approached, the occupants attempted to flee. However, the alert team swiftly surrounded and detained them. Upon inspection, the lorry was found to be loaded with 72 red sanders logs, which were immediately seized. Preliminary estimates suggest the seized red sanders logs are worth around Rs 2.5 crore. Upon interrogation, it was revealed that four of the arrested smugglers hail from Tirupati, while the remaining three are residents of Tamil Nadu. DSPs V Srinivasulu Reddy and Shareef conducted initial interrogations, and a case was registered and investigation is ongoing.

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