Latest news with #SignifyGreaterIndia
Fashion Value Chain
26-05-2025
- Business
- Fashion Value Chain
Signify Inaugurates the First Exclusive WiZ Store in Pune
Bringing the best of connected technologies to India, Signify, the world leader in lighting, has launched its first exclusive WiZ Store in Pune, this marks a significant milestone in the brand's expansion across the nation. With this launch, Signify redefines how consumers experience lighting by offering a fully connected, customizable, and intuitive smart lighting journey. C Arun Kumar, Head of Consumer Business – Signify Greater India, inaugurates the First WiZ store in Pune Located in one of India's most rapidly growing IT and real estate hubs-the WiZ Store is designed to resonate with the city's young, tech-savvy, and innovative audience. The store will showcase Philips Smart LED products powered by WiZ, enabling users to control lighting through apps, voice assistants, and smart switches. The store offers a hands-on experience of how smart lighting can seamlessly blend into modern lifestyles. The store features a vast selection of connected SKUs, offering a holistic shopping experience to customers. Signify inaugurates the first exclusive WiZ store in Pune Commenting on the power packed launch C Arun Kumar, Head of Consumer Business – Signify Greater India, said, 'The launch of our WiZ Store in Pune reflects our deep commitment to shaping the future of smart homes in India. Pune, with its thriving innovation ecosystem and forward-thinking consumers was a natural choice to introduce our most immersive connected lighting experience yet. Through the WiZ platform, we are empowering people to personalize their spaces with intuitive lighting that's not only functional but enhances their lifestyle and well-being. This store isn't just a retail space, it's a live experience centre that showcases how technology and design can work together to transform everyday living. Looking ahead, we see immense potential for smart lighting across India's rapidly urbanizing cities and our commitment is to support the growth by delivering innovative, connected solutions that enhance comfort, design, and sustainability.' The launch of the WiZ Store in Pune cements Signify's leadership in India's smartâ'lighting market. Leveraging the expertise in connected lighting, ongoing product innovation, and strategic collaborations with channel partners and design professionals, Signify is committed to delivering innovative, userâ'centric lighting solutions that meet the evolving needs of Indian homes and businesses. Address: Shop No 23, Gr Floor, Vision One Mall, Bhumkar Chowk Rd, near GINGER PUNE, Wakad, Pimpri-Chinchwad, Pune, Maharashtra 411033 For further information, please contact: Prachi Kaushik – Pavitra Amrit – About Signify Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
Time of India
23-05-2025
- Business
- Time of India
ICS 2025: Should purpose guide marketing communications?
In an environment where consumers are bombarded with thousands of ads every day, standing out has become tougher than ever. Consumers no longer trust brands solely for their products or services—they want to see real values. They seek brands that genuinely care about something bigger than profits. But how can a brand show it truly means what it says? Nikhil Gupta, head of marketing, strategy, government affairs & CSR, Signify Greater India , shared his insights during his featured address titled 'Lighting the Way: Purpose-Driven Communications' at Indian Communications Summit 2025 . Gupta emphasised the importance of purpose-driven communication, explaining how brands can rise above mere profitability and create lasting connections with consumers by standing for values that matter. He highlighted how purpose must go beyond seasonal campaigns, becoming the core of a brand's identity. Gupta stated, 'Once the purpose is adopted, it must become the very reason for the brand's existence—deeply connected to its future and consistent over time. The reason for being cannot change with the changing season.' Adopting a purpose beyond profits can transform a brand, making it more credible and difficult to imitate. When a brand commits to a societal goal greater than its commercial interests, it rises above competitors. Such a brand is seen as genuine, while others attempting to mimic its purpose appear as mere copycats, ultimately fostering a loyal customer base. Gupta noted, 'When people believe in the same thing as the brand, they become its promoters, sharing it with friends and family. This leads to long-term loyalty, with customers staying beyond products and services.' In the past, advertising was simpler—limited to television, print, and radio—where ads reached audiences whether they were relevant or not. But the digital age has transformed this entirely. Gupta explained, 'With digital marketing, we are bombarded every day with thousands of ads tailored to us, making the clutter very difficult for brands in commodity spaces to stand out.' Today's consumers seek brands that share their belief systems and demand responsibility. Newer brands have an advantage here, as they are free from the baggage of legacy and can more easily align with a clear purpose. In contrast, legacy brands often struggle, being tied to traditional ROI-driven marketing and historical narratives that may not reflect a new purpose. However, whether new or established, a brand's purpose must be genuine and visible in everything it does. If a brand fails to live up to its purpose, it risks losing trust and facing backlash from consumers. Gupta remarked, 'The brand must deliver and demonstrate its purpose because if today the customer sees that the brand is not delivering or is doing something opposite to the purpose, it gets badgered online. We have seen many brands taken down on socials for propagating one thing and doing something else.' Modern consumers don't just listen—they observe. They want brands to demonstrate their commitment to their stated purpose. When a brand genuinely lives its values, customers notice and become advocates, sharing their experiences organically. This user-driven content is far more powerful than any traditional marketing, building trust and credibility in a way ads cannot. Gupta pointed out, 'If you have KPIs that can measure the impact of the purpose you are driving, it becomes easier to convince your customers that the brand is genuinely passionate about the purpose.' In the near future, the most trusted brands will be those that stand for clear values—not just those focused on driving commercial benefits. Such brands go beyond profit-making, earning customer loyalty through authenticity and purpose. This commitment to values is the key to sustainable growth, as customers remain loyal to brands they genuinely believe in.
Fashion Value Chain
22-04-2025
- Business
- Fashion Value Chain
Signify Launches a New Range of Ecolink Fans, Combining Energy Efficiency with Revolutionary Designs and Premium Aesthetics
Introduced 4 new models with BLDC Technology: AiroElevate, AiroQuad, AiroGeometry & AiroJewel And 2 new Smart models: AiroGeometry Smart, AiroJewel Smart powered by WiZ; Signify's IoT platform Crafting excellence in every rotation – the range is backed by clutter breaking designs, premium aesthetics, superior performance, low power consumption leading to higher energy saving In line with the customer demands for the summer season, Signify, the world leader in lighting, has unveiled an innovative range of Ecolink fans, offering high speed performance, superior air delivery, and energy efficient technology. Designed to cater to evolving consumer needs, this new lineup introduces 4 new models with BLDC Technology: AiroElevate, AiroQuad, AiroGeometry & AiroJewel and 2 new Smart models: AiroGeometry Smart and AiroJewel Smart which are powered by Wiz; Signify's IoT platform. Bling in the Breeze with EcoLink Fans The innovative product line combines advanced technology with superior performance, offering consumers a breath of fresh air in any space. With a MRP range of INR 5850/- to INR 8700/-, the product line includes 4 new innovative models – AiroElevate, AiroQuad, AiroGeometry, AiroJewel, all designed to provide superior air delivery, efficient performance, and significant energy savings. Elevate your cool with EcoLink Fans Commenting on the power packed launch Sumit Joshi, MD & CEO, Signify, Greater India, said, 'At Signify, we are dedicated to redefining innovation and design to enhance everyday living. We are thrilled to introduce our powerful new range of Ecolink fans, designed to meet the evolving needs of consumers. Through extensive research, we have developed a lineup that seamlessly integrates cutting-edge technology with energy efficiency. With models like AiroElevate, AiroQuad, AiroGeometry, and AiroJewel, we have incorporated unique features such as designer LED speed indicators, BLDC technology, RF remote technology and a ceiling adjustable mounting mechanism that maintains the design aesthetic post installation. We are confident that this revolutionary range will set a new benchmark in the premium fans category.' C Arun Kumar, Head of Consumer Business, Signify Greater India, said, 'Our new range has been meticulously designed to maximize energy efficiency, helping consumers reduce power consumption leading to lower electricity bills. This range transforms the way ceiling fans are perceived, offering revolutionary designs and powerful performance that elevates any space. Whether it's the hollow hub design of AiroElevate, the futuristic square hub design of AiroQuad, the geometric precision of AiroGeometry, or the luxurious finish of AiroJewel, each model is crafted to align with evolving consumer preferences. With this launch, we reinforce our commitment to delivering innovative designs, quality, performance, and stylish home comfort solutions.' Feature AiroElevate AiroQuad AiroGeometry AiroJewel AiroGeometry Smart AiroJewel Smart Industry leading key Feature Hollow Hub Square Hub Triangular Hub Diamond Cut Triangular Hub Smart fan Diamond Cut Smart fan Air Delivery (CMM) 230 230 150/230 150/230 230 230 Speed (RPM) 370 370 450/370 450/370 370 370 Colors Espresso Brown-Copper, Silk White-Rose Gold Galactic Silver, Rusty Brown, Titanium Grey Dark Coffee Brown, Titanium Grey, Silver Mist Smoke Mocha Brown, Aspen Gold, Pearl White, Cherrywood Dark Coffee Brown, Titanium Grey, Silver Mist Aspen Gold, Pearl White, Smoke Mocha Brown The new BLDC and Smart range come with a 5-year warranty (3+2) along with a point anywhere RF remote. The fan offers 2-way rotation for summers and winters, turbo speed mode and timer functionality. The range has a 5-star BEE rating, further reinforcing their energy efficient performance and Signify's commitment to sustainability. Backed by detailed consumer feedback and research, the Ecolink range is available in a variety of color options, adding aesthetic value to any space. From Espresso Brown-Copper, Silk White-Rose Gold, Galactic Silver, Rusty Brown, Titanium Grey, Smoke Mocha Brown, Aspen Gold, Pearl White, and Cherrywood, theres a color to match every interior. For further information, please contact: Prachi Kaushik – About Signify Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
