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This European automaker has big plans for India
2025 is the year that marks Skoda's 130-year legacy, which includes a rich history of automobiles. In India, the brand has been around for 25 years and has had some iconic models, which have come to define it. Recently, Skoda Auto India outlined key brand, product, network, and customer-centric initiatives to further drive growth in the country. This includes enhancing customer trust, expanding to new local markets and launching relevant products in the market.
Ashish Gupta, brand director, Skoda Auto India.
advertisementAshish Gupta, brand director, Skoda Auto India, stated, 'India is the most important growth market for Skoda Auto outside Europe. We are focused on building a strong, future-ready brand with strength of purpose, clarity of vision, and agility of execution. Our product offensive strategy is in tune with evolving consumer needs and aspirations, fuelling our journey of progress. We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality, safety, and value. With the wheels in motion across all our business imperatives, 2025 will be the year where we significantly strengthen the brand and surge ahead in India.'
Skoda Octavia RS
advertisementSkoda's current range includes the Kylaq, Kushaq, Slavia and Kodiaq. The Czech automobile manufacturer has plans to bring a new model to India in the year 2025, and it is likely to be the latest generation of the Octavia RS. Skoda refers to this upcoming launch as a 'global icon'. Furthermore, Skoda Auto India will continue to expand its horizons to tier II and tier III markets. Currently, the brand is present in over 165 cities, and there are plans in place to expand this to over 200 cities by 2025. The company has already grown from 120 customer touchpoints in 2021 to over 290, with an aim for 350 touchpoints by the end of 2025.
Skoda Kylaq
Interestingly, Skoda also plans to enter the pre-owned car business and further cater to government agencies and other fleets. Last but certainly not least, the VW-owned automotive brand will focus on the quality of the purchase and ownership experience. Skoda Supercare, which is standard across its range, is one such initiative that ensures customers pay for their routine service only at the end of their second year of ownership or after completing 30,000km (whichever is earlier).Subscribe to Auto Today MagazineMust Watch
