Latest news with #SmartGlasses
WIRED
25-05-2025
- WIRED
3D Is Back. This Time, You Can Ditch the Glasses
If there's one thing that turns people off from adopting new tech, it's being forced to look silly and feel uncomfortable for extended lengths of time. It was always the Achilles' heel for 3D in the past, and it remains the primary hurdle for VR headsets and goofy-looking smart glasses. But there's a new wave of 3D coming. Laptops, tablets, and even computer monitors have started embracing a new form of 3D technology that solves this problem entirely, without giving up just how compelling 3D can look. I've used the latest iteration of the technology and spoke with the creators—this might finally be the version of 3D that sticks. The Final Frontier I was skeptical when I first saw this next generation of 3D technology. Interest in 3D comes in waves. It led Avatar to become the highest-grossing film of all time. Five years later, it became the butt of a joke. But this new wave of 3D products isn't just a rehash of past failed attempts. There's a new technology bringing this trend to life, and it's what makes this new era of 3D so compelling. The creators of this technology have been watching the momentum build. 'Today, we're at hopefully the inflection point,' says David Fattal, cofounder and chief technology officer of Leia Inc. Founded as a spinoff of HP Labs over a decade ago, the company has been responsible for nearly all of the 3D implementations in gadgets over the last several years. That includes its first project, the failed Red Hydrogen One smartphone in 2018, as well as its own hardware projects like the Lume Pad 2 Android tablet in 2023. [optimized 3D viewing screenshot] When I first saw the Acer SpatialLabs gaming monitors a few years ago (powered by Leia's tech), I knew the glasses-free experience had a certain magic to it. Despite my initial doubts, I was impressed by the strength of the 3D effect and the large 'sweet spot.' Here I am today, with a full-fledged 3D monitor on my desk, the Samsung Odyssey 3D: It finally feels like 3D screens are coming to fruition.
Yahoo
20-05-2025
- Business
- Yahoo
Why Warby Parker (WRBY) Stock Is Trading Up Today
Shares of eyewear retailer Warby Parker (NYSE:WRBY) jumped 17.5% in the afternoon session after Google announced a Smart Glasses partnership with the company (Warby Parker), mirroring the concept behind the Ray-Ban Meta collaboration. Google would be investing up to $150 million in the project, powered by Android XR, a custom operating system designed for extended reality (XR) devices. The market for XR wearables is expanding fast, as Meta and EssilorLuxottica have sold more than 2 million Ray-Ban Meta smart glasses since their 2023 debut. This early traction highlights increasing consumer interest and validates the commercial viability of the technology. By collaborating with Google, Warby Parker would be stepping into a new market with strong growth potential that could significantly boost future sales. The shares closed the day at $20.36, up 15.7% from previous close. Is now the time to buy Warby Parker? Access our full analysis report here, it's free. Warby Parker's shares are extremely volatile and have had 30 moves greater than 5% over the last year. But moves this big are rare even for Warby Parker and indicate this news significantly impacted the market's perception of the business. Warby Parker is down 20.9% since the beginning of the year, and at $20.15 per share, it is trading 29.1% below its 52-week high of $28.42 from January 2025. Investors who bought $1,000 worth of Warby Parker's shares at the IPO in September 2021 would now be looking at an investment worth $368.14. Today's young investors likely haven't read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
20-05-2025
- Business
- Yahoo
Why Warby Parker (WRBY) Stock Is Trading Up Today
Shares of eyewear retailer Warby Parker (NYSE:WRBY) jumped 17.5% in the afternoon session after Google announced a Smart Glasses partnership with the company (Warby Parker), mirroring the concept behind the Ray-Ban Meta collaboration. Google would be investing up to $150 million in the project, powered by Android XR, a custom operating system designed for extended reality (XR) devices. The market for XR wearables is expanding fast, as Meta and EssilorLuxottica have sold more than 2 million Ray-Ban Meta smart glasses since their 2023 debut. This early traction highlights increasing consumer interest and validates the commercial viability of the technology. By collaborating with Google, Warby Parker would be stepping into a new market with strong growth potential that could significantly boost future sales. Is now the time to buy Warby Parker? Access our full analysis report here, it's free. Warby Parker's shares are extremely volatile and have had 30 moves greater than 5% over the last year. But moves this big are rare even for Warby Parker and indicate this news significantly impacted the market's perception of the business. Warby Parker is down 18.9% since the beginning of the year, and at $20.57 per share, it is trading 27.6% below its 52-week high of $28.42 from January 2025. Investors who bought $1,000 worth of Warby Parker's shares at the IPO in September 2021 would now be looking at an investment worth $377.50. Today's young investors likely haven't read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next. Sign in to access your portfolio
Yahoo
06-02-2025
- Entertainment
- Yahoo
Super Bowl 2025: Commercials you'll see at this year's big game
Super Bowl LIX is the biggest event of the NFL season, attracting millions of viewers across the globe. The spectacle will appeal to both die-hard sports fans and those clamoring for the commercials to see their favorite entertainers marketing cars and soda products. And this year is no different with a host of celebrities appearing in TV ads during the Super Bowl. Here's a sneak peek at some of the highly anticipated commercials debuting on Sunday, Feb. 9. Uber Eats is debuting two separate celebrity commercials during Super Bowl LIX. The first ad features Charli XCX and Martha Stewart. The two take part in the "We listen and we don't judge" TikTok trend, in which individuals share secrets with others with the promise they won't be judged for it. The second Uber Eats spot features actor Matthew McConaughey as he walks up to a mirror with a photo of the Chicago Bears' former head coach Mike Ditka taped next to it, dressed exactly like him. Shane Gillis andPost Malone are starring in a Super Bowl commercial for Bud Light. Post Malone and Gillis arrive at a house party together carrying cases of Bud Light. They spend time together around the front door, open a beer, and start talking to the Ring camera, letting their friends know they made it, before getting a text telling them to head to the backyard. Actors Billy Crystal and Meg Ryan reunite in a new Hellmann's Mayonnaise ad to recreate a famous scene from their popular 1989 romantic comedy, "When Harry Met Sally." The commercial starts with Crystal and Ryan returning to a New York City deli for lunch, and Crystal saying, "I can't believe they let us back in this place," as Ryan responded with "nobody remembers that." Ryan admits to feeling unsatisfied with her food until she adds some Hellmann's Mayonnaise. Later in the commercial, "White Lotus" actress Sydney Sweeney makes a surprise appearance and recites a famous line from the film. Actors Chris Pratt and Chris Hemsworth are teaming up to promote Meta's Smart Glasses in the company's new Super Bowl commercial. Few details are known about the ad, but Hemsworth and Pratt shared previews on their Instagram accounts, with posts featuring them wearing the Smart Glasses. "Beetlejuice, Beetlejuice" stars Catherine O'Hara and Willem Dafoe, collaborated to star in a new Super Bowl commercial for Michelob ULTRA. O'Hara and Dafoe see younger couples with Michelob ULTRA beer and challenge them to games of pickleball, with the winner getting the beer. Each of their opponents underestimated O'Hara and Dafoe, who were shown to win every match they played. The commercial ends with O'Hara and Dafoe holding up two full glasses of Michelob ULTRA beer in a large room lined with freezers full of Michelob ULTRA cases. Shania Twain is in a Coffee Mate commercial as the entertainer offered her voice for the company's first-ever Super Bowl commercial for their cold foam creamer. Coffee Mate shared the news onX in January. The commercial features an original song sung by Twain, promoting the product, with Coffee Mate even posting a lyric video on their Instagram, so viewers can sing along on the big day. Twainshared a video of herself wearing a pink mini dress with a halter neckline underneath a pink robe, singing the song and using a can of the cold foam creamer as a microphone. Soccer legend David Beckham searches for his long-lost twin brother in a new Super Bowl commercial for Stella Artois. Beckham picks up a cold glass of beer and walks over to join his fictional parents at a table. His parents then proceed to tell him he has a twin brother whom they gave up and now lives in America, who is also named David. The commercial then concludes with Beckham grabbing baby photos of him and his brother as babies before leaving the bar to search for the other David. Drew Barrymore and Orlando Bloom star in a new Super Bowl ad for MSC Cruises. The company shared a preview of their ad on their YouTube channel. The commercial features Barrymore and Bloom on a cruise ship, as the actress is playing the piano and singing "Holiday" by Madonna. Barrymore then asks Bloom, "Was that good," to which Bloom says, "Not great. Barrymore accepts Bloom's feedback and starts singing again. Antonio Banderas is starring in a new Super Bowl ad for the German engineering company Bosch. Banderas costars in the commercial with an actor who plays the late WWE star Randy Savage, who died in 2011. The 15-second teaser for the commercial features Banderas in a tuxedo, offering to open a jar of pickles for the wrestler as he struggles opening the lid. After Banderas opens the jar, the actor playing Savage thanks him for his help. Watch the Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Tune in to pregame shows starting at 1 PM ET with the big game on at 6 PM ET. Watch on FOX [Station Brand] or stream live & free on Tubi. *Must be signed in to watch.
Boston Globe
29-01-2025
- Business
- Boston Globe
This year's hottest Super Bowl ticket? Advertising space, Fox says.
The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds. Fox declined to comment on the specific price tag for 30 seconds, which can vary depending on placement and other factors. But in an earnings call in November, CEO Lachlan Murdoch said ad space had sold out at 'record pricing.' Last year, a 30-second spot went for around a reported $7 million. The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen. Advertisement Evans said the mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos. There will be a focus on AI in more commercials, he said, and slightly more pharmaceutical companies advertising this year. One category that's down is movie promos and streamers. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis' Jeep and Ram brands having announced an appearance. The California wildfires in January made the lead up to the game less predictable than usual. State Farm pulled out of its planned advertising to focus on the fires. And some other advertisers faced production delays. But Evans said accommodations were made wherever possible. Advertisement 'These are unique circumstances. ... So we're being as accommodating as possible to try to make sure that everybody can get done what they need to get done,' he said. 'But more importantly, you know, don't put themselves or anybody else in harm's way because of it.' Advertisers are expected to begin releasing their ads in the days ahead of the game. One of the first ads to debut was an ad for Budweiser, featuring a Clydesdale foal that helps make a beer delivery. Another Anheuser-Busch brand, Michelob Ultra, also released its ad, which shows Willem Dafoe and Catherine O'Hara as pickleball hustlers. Hellmann's ad brings Meg Ryan and Billy Crystal back together for a reprise of the Katz's Deli scene in "When Harry Met Sally." Teasers have abounded this year, from an Uber Eats teaser starring Charli XCX and Martha Stewart to Chris Hemsworth and Chris Pratt touting Meta's Smart Glasses.
