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Hindustan Times
6 days ago
- Hindustan Times
Sony unveils 98-inch BRAVIA 5 Mini-LED TV in India at ₹6.49 lakh with Dolby Vision, IMAX support
Sony has introduced its largest television to date in India with the launch of the BRAVIA 5 98-inch Mini-LED TV. This new model, named K-98XR55A, marks Sony's entry into the super large TV segment, which aims to target customers who want to enjoy a cinema-like viewing experience at home. The television comes with a 4K UHD Mini LED display with a resolution of 3840×2160 pixels. Sony has launched its largest 98-inch BRAVIA 5 TV in India with advanced display and sound features.(Sony) Sony BRAVIA 5 98-inch TV: Key Specifications and Features The Sony BRAVIA 5 98-inch TV is powered by Sony's Cognitive Processor XR, which uses artificial intelligence (AI) combined with cognitive intelligence to analyse content in a way that aligns with human perception. This processor enhances picture quality by optimising colour, contrast, and clarity based on how viewers naturally see images. Along with this, the TV features the XR Backlight Master Drive, a backlighting technology that precisely controls a large number of LEDs. This allows the TV to produce deep blacks and bright highlights, improving the dynamic range for different lighting conditions. Also read: Haier M95E Mini LED 4K TV review: Scores high in display, audio and price The Sony BRAVIA 5 98-inch TV supports Dolby Vision and Dolby Atmos technologies, which enhance both the picture and sound quality. It also includes Studio Calibrated Modes designed for popular streaming platforms like Netflix, Prime Video, and Sony Pictures Core. These modes adjust the screen settings automatically to deliver the best possible image quality for movies, TV shows, and live sports broadcasts. Also read: Best TVs at CES 2025 from Samsung, LG, Hisense and more Sony has integrated its Sony Pictures Core platform into the BRAVIA 5, which gives users access to a wide range of movies with near-4K Blu-ray quality. The platform also offers IMAX Enhanced content to make full use of the TV's advanced display and audio features. Also read: Top 5 smart LED TVs: Sony, Mi to Acer, check them all out now Sony BRAVIA 5 98-inch TV: Price and Availability The Sony BRAVIA 5 98-inch TV is priced at Rs. 6,49,990 and is now available for purchase. Interested customers can buy it at Sony Centres, Sony Exclusive stores, ShopatSC, and other leading electronics retailers, and major e-commerce sites in India. To support the launch, Sony is offering a three-year warranty, a Rs. 25,000 cashback offer on selected credit cards, and an EMI option of Rs. 19,995 per month for a limited period.
Time of India
7 days ago
- Business
- Time of India
Sony launches 98-Inch Bravia 5 TV in India with cinema-grade features
Sony India has unveiled the 98-inch Bravia 5, transforming home entertainment with cinema-quality visuals and immersive audio technology. Priced at Rs. 6,49,990, this model represents Sony's entry into the premium large-screen television market. The centerpiece of the Bravia 5 is its Advanced AI Processor XR , which combines artificial intelligence with cognitive processing to analyze content the way humans perceive it. This dual-intelligence approach delivers enhanced picture quality by making images appear more natural and lifelike than traditional processing methods. Visual quality comes through the XR Backlight Master Drive technology, featuring independently controlled LEDs and precision dimming algorithms. This system produces bright highlights alongside deep blacks, creating contrast that maintains detail even in challenging lighting conditions. From candlelight's subtle glow to sunrise brilliance, every visual nuance appears with lifelike precision. The television supports Dolby Vision and Atmos technologies, delivering cinema-grade HDR visuals with richer colors, deeper contrast, and enhanced brightness. The accompanying spatial audio creates an immersive three-dimensional soundscape that replicates actual theater acoustics. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 100 free family-friendly activities comes to the heartlands Yayasan Mendaki Learn More Undo Content creators' vision remains intact through Studio Calibrated Mode, which reproduces intended image quality in home settings. The TV includes calibrated modes for Netflix, Sony Pictures Core , and introduces Prime Video Calibrated Mode—optimized for movies, series, and live sports content. Sony Pictures Core integration provides access to a movie library in near 4K Blu-ray quality, including IMAX Enhanced titles, ensuring viewers experience blockbusters and classics with detail and depth. Sony offers purchase incentives: a three-year warranty, Rs. 25,000 cashback on selected credit cards, and fixed EMI options at Rs. 19,995 monthly. The Bravia 5 will be available starting July 23 across Sony retail stores, the company's online portal, electronics outlets, and major e-commerce platforms nationwide, marking Sony's commitment to bringing cinematic experiences directly into Indian homes. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Mint
26-06-2025
- Entertainment
- Mint
15 Years of PlayStation Plus: Full line-up of July games and anniversary events revealed
PlayStation Plus is commemorating its 15th anniversary this month, with Sony Interactive Entertainment outlining a range of activities, promotions, and giveaways that will run throughout the summer. The subscription service, which launched on 29 June 2010, has evolved significantly over the years. To mark the milestone, Sony is offering subscribers access to new monthly games, limited-time game trials, store discounts, and competitive gaming events. For the month of July, PlayStation Plus members will be able to download three titles as part of their membership. These includeDiablo IV (available on both PS5 and PS4), a dark fantasy action RPG that features solo and co-op gameplay, cross-platform progression, and an expansive open King of Fighters XV (PS5, PS4) continues the long-running fighting game series with 39 playable characters, rollback netcode for improved online performance, and a bonus 'Classic Leona' costume for fans of the (PS5), a narrative-driven puzzle climbing game, invites players to explore a mysterious tower at their own pace, uncovering the remnants of a lost civilisation through intuitive traversal mechanics. In addition to the regular game offerings, Sony is giving Premium tier subscribers access to time-limited game trials. Starting today, members can tryWWE 2K25, the latest entry in the wrestling franchise which launched earlier this year. Another trial will be available from 30 June forMonster Hunter Wilds, offering players a taste of the upcoming hunting title. From 27 to 29 June, PlayStation Plus members can also benefit from exclusive store discounts on select games. Titles on offer includeSniper Elite: Resistance,Sid Meier's Civilization VII, andStar Wars Outlaws, with special pricing only available during the promotion window. Alongside this, all PS Plus members are eligible to claim a freeValorant pack starting today. The bundle includes two 'Prelude to Chaos' gun buddies, two sprays (Imperium and Chronovoid), one 'Kohaku & Matsuba' player card, and 10 Radianite Points. All items are cosmetic and do not affect gameplay performance. A dedicated PlayStation Plus 15th Anniversary Cup tournament will also kick off on 28 June. Players can participate in 1v1 matchups across various popular titles such asEA Sports FC,NBA 2K,UFC,Madden NFL,College Football, andTekken 8. Prizes include in-game virtual currency, exclusive PlayStation Network avatars, and Sony Pictures Core movie credits. The tournament can be accessed through in-game menus or via custom tournament cards. As part of the celebrations, PlayStation Plus Premium subscribers are being offered a 15 per cent discount on up to 2,000 movie titles available through the Sony Pictures Core platform. The promotion is valid from today through 12 August, although the selection of titles may vary by region and is subject to change without notice. Finally, an online multiplayer weekend will be held from 12:01 am on 28 June until 11:59 pm on 29 June. During this time, all players, even those without an active PlayStation Plus subscription, will be able to access online multiplayer modes across supported games free of charge. Sony has hinted that more announcements and offers could follow in the coming weeks as the company continues to celebrate 15 years of PlayStation Plus.
The Hindu
26-06-2025
- The Hindu
Sony launches Bravia 5 series smart mini LED TV range in India
Sony on Thursday (June 26, 2025) launched the Bravia 5 smart mini LED TV range in India running the XR processor, Dolby Atmos and Vision, 3D and spatial audio. Like the other Bravia series, the new Bravia 5 range also has the Studio Calibrated Mode and Sony Pictures Core. The Bravia 5 comes with XR Triluminos Pro technology with XR Clear, a new AI algorithm, that enhances experience and expanded color quality along with better clarity. Bravia 5 comes with the acoustic multi-sound technology, with the improved sound positioning tweeters and dual down-firing full range speakers. With AI, the Voice Zoom 3 analyses audio in real time to detect and isolate human voices, automatically adjusting their volume for better clarity. (For top technology news of the day, subscribe to our tech newsletter Today's Cache) The new Bravia 5 comes with a Game Menu 2 feature, where gamers can adjust the Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) or toggling Auto HDR Tone Mapping. The new Sony Bravia 5 series comes in 55, 65, 75 and 85 inches screen sizes. These models will be available across all Sony Centers, major electronic stores, and e-commerce portals in India. Bravia 5 starts at ₹1,37,740 (55 inch), ₹1,73,840 (65 inch), ₹2,84,990 (75 inch) and ₹4,17,990 (85 inch).
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Business Standard
26-06-2025
- Business Standard
Sony Bravia 5 mini LED TV launched with PS5-focused features: Price, specs
Sony Bravia 5 TV series comprises four sizes, 85-inch available for Rs 417,990, 75-inch available for Rs 284,990, 65-inch to be made available for Rs 173,840, and 55-inch available for Rs 137,740 New Delhi Sony has expanded the Bravia TV lineup in India with the launch of the new Bravia 5. According to Sony, Bravia 5 offers an immersive viewing experience like never before. Launched in four different sizes, the Bravia 5 has been claimed to be powered by Sony's most advanced visual and audio technologies, including Advanced AI processor XR, Acoustic multi-audio feature, and Voice Zoom 3. Sony Bravia 5 series: Price and availability Sony Bravia 5 K-85XR55A: Rs 649,900 Sony Bravia 5 K-75XR55A: Rs 399,900 Sony Bravia 5 K-65XR55A: Not disclosed Sony Bravia 5 K-55XR55A: Rs 199,900 The above are maximum retail selling prices. All four screen models are offered at best buy prices as listed below: Sony Bravia 5 K-85XR55A: Rs 417,990 Sony Bravia 5 K-75XR55A: Rs 284,990 Sony Bravia 5 K-65XR55A: Rs 173,840 Sony Bravia 5 K-55XR55A: Rs 137,740 The 85-inch, 75-inch, and 55-inch models will be available for sale starting June 26 across all Sony Centres, select retail stores, and e-commerce portals. The availability of the 65-inch model has not yet been announced. Sony Bravia 5 series: Details Processor Sony Bravia 5 series is powered by AI Processor XR, which it said utilised built-in machine learning with cognitive processing capabilities to analyse content and present visuals in a way that aligns with human perception. Display Speaking of visuals, the display boasts mini LED technology with support for local dimming zones. It is a 10-bit display panel, enhanced by Sony's XR Triluminos Pro technology. Additionally, Bravia 5 offers multiple Studio Calibrated Modes, including options tuned for Netflix, Sony Pictures Core, and Prime Video. The TV supports Dolby Vision. Audio The Sony Bravia 5 boasts an acoustic multi-audio system, which includes sound positioning tweeters and dual down-firing full-range speakers. These support Dolby Atmos sound. Sony said the Bravia 5 has 'Voice Zoom 3', which uses AI to isolate and enhance human voices without affecting the background soundtrack. PS5 optimisations With HDMI 2.1 support, the Bravia 5 offers 4K at 120Hz, variable refresh rate (VRR), and auto low latency mode (ALLM). In addition, PS5 owners benefit from optimisations like Auto HDR Tone Mapping, which automatically adjusts HDR settings for each game. Sony said it has integrated a dedicated Game Menu 2, which simplifies access to these gaming features.
