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Netflix admits using Gen AI for one of its shows to cut costs
Netflix admits using Gen AI for one of its shows to cut costs

Indian Express

time4 hours ago

  • Entertainment
  • Indian Express

Netflix admits using Gen AI for one of its shows to cut costs

Netflix has used visual effects powered by generative artificial intelligence (AI) in one of its original TV shows for the first time, signaling the company's growing adoption of AI in content creation. During a call with investors last week, Netflix co-CEO Ted Sarandos revealed that the Argentine series The Eternaut, which premiered in April, features 'the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.' 'The creators wanted to show a building collapsing in Buenos Aires. So our iLine team which is the production innovation group within Scanline, Netflix's in-house visual effects studio partnered with the show's creative team using AI-powered tools,' Sarandos explained. 'That VFX sequence was completed 10 times faster than it would have been using traditional visual effects tools and workflows. And the cost of producing it through conventional means would simply not have been feasible for a show with that budget.' He emphasised that generative AI enabled the production team to deliver certain sequences faster and at a lower cost. However, the use of generative AI in content creation has sparked a mixed response in the entertainment industry. Critics argue that it can create content using others' work without their consent and fear it could replace human jobs. AI was a major point of contention during the 2023 Hollywood writers' strike. Under the new agreement, studios are prohibited from using AI to write or edit scripts that have already been written by a human writer. Sarandos previously stated that Netflix's use of generative AI will not interfere with its commitment to 'telling great stories.' Tools like OpenAI's Sora and Google's Veo 3 have intensified concerns in the industry, as they allow users to generate Hollywood-quality footage from simple text prompts raising fears about job security and creative livelihoods. Netflix has plans to introduce interactive ads powered by generative AI during shows and movies for ad-tier subscribers starting in 2026. The Eternaut is Argentina's most ambitious sci-fi series. The production is based on the Eisner Award-winning graphic novel The Eternaut (El Eternauta), written by Héctor G. Oesterheld and illustrated by Francisco Solano López. The comic was originally published in installments from 1957 to 1959, and later released as a single volume in 2015. When the show debuted earlier this year, The Eternaut quickly topped Netflix's global Top 10 for non-English-language series. It also broke into the overall Top 10 in several countries, including the US, Brazil, France, Germany, and Spain. A second season of The Eternaut has already been confirmed

Global ChatGPT Outage Disrupts Users in India and UAE
Global ChatGPT Outage Disrupts Users in India and UAE

Arabian Post

time3 days ago

  • Arabian Post

Global ChatGPT Outage Disrupts Users in India and UAE

OpenAI confirmed early on Wednesday that ChatGPT, along with its associated services Sora and the GPT API, was disrupted worldwide. Users in India and the UAE reported difficulties starting from around 5 am local time, experiencing error messages like 'unable to load projects' and delays in loading chat history. Outage tracker Downdetector indicated that approximately 82–88 per cent of users encountered service interruptions. OpenAI's status page noted 'elevated error rates on ChatGPT record mode, Sora and Codex,' and the company confirmed its engineers were actively working on mitigation measures. The widespread impact began just after 6:10 am IST, affecting users across North America, Europe, and Asia. Users faced blank interfaces, verification loops, and failure to load previous conversations. Some were unable even to initiate new sessions. OpenAI offered guidance to users striving to navigate the disruption, but withheld a timeline or root cause. ADVERTISEMENT The company did not identify a specific trigger, but Downdetector data shows this marks the second significant outage this month — the first occurred on 10 June and a major one emerged earlier this month. This recurring instability has raised concerns about OpenAI's infrastructure resilience, especially as AI tools become integral to education, business, coding and creative processes. In the UAE and India, users began logging issues around 5 am. Chat histories failed to load and sessions stalled, exacerbating frustrations among professional and casual users alike. According to Downdetector, 82 per cent of reports were tied to ChatGPT access issues, 12 per cent to website availability, and 6 per cent to mobile app failures. On social media platforms like X, users shared screenshots and vented frustrations. Common complaints included error loops and service unavailability, sparking concerns within developer and content-creator communities that rely on OpenAI's tools in real time. OpenAI subsequently issued a statement confirming that services had been fully restored by about 7 am local time in affected regions, and reassured users that full functionality was reinstated. However, the company offered little explanation regarding the failure's origins. Analysts note that as AI systems like ChatGPT become embedded in daily workflows—from drafting documents to coding support—even brief outages can have outsize repercussions. The frequency of these outages this month has drawn scrutiny, prompting calls for OpenAI to bolster system capacity and redundancy. Enterprise clients dependent on GPT-powered tools for generating content, automating customer support responses, or powering educational platforms may face operational setbacks. In response, OpenAI told users it is implementing mitigation strategies to prevent repeats of such disruptions. Market watchers will track whether these outages trigger enterprise clients to reassess vendor risk, potentially exploring multi‑vendor AI strategies or hosting localised AI solutions with stronger reliability guarantees. Despite the disruption, by mid-morning on Wednesday ChatGPT and affiliated services were reported as fully operational. Yet, as AI becomes a mission‑critical component of digital ecosystems, the pressure to ensure consistent performance has surged dramatically.

AI video becomes more convincing, rattling creative industry
AI video becomes more convincing, rattling creative industry

Qatar Tribune

time4 days ago

  • Entertainment
  • Qatar Tribune

AI video becomes more convincing, rattling creative industry

Agencies Gone are the days of six-fingered hands or distorted facesAI-generated video is becoming increasingly convincing, attracting Hollywood, artists, and advertisers, while shaking the foundations of the creative industry. To measure the progress of AI video, you need only look at Will Smith eating spaghetti. Since 2023, this unlikely sequenceentirely fabricated has become a technological benchmark for the industry. Two years ago, the actor appeared blurry, his eyes too far apart, his forehead exaggeratedly protruding, his movements jerky, and the spaghetti didn't even reach his mouth. The version published a few weeks ago by a user of Google's Veo 3 platform showed no apparent flaws whatsoever. 'Every week, sometimes every day, a different one comes out that's even more stunning than the next,' said Elizabeth Strickler, a professor at Georgia State University. Between Luma Labs' Dream Machine launched in June 2024, OpenAI's Sora in December, Runway AI's Gen-4 in March 2025, and Veo 3 in May, the sector has crossed several milestones in just a few months. Runway has signed deals with Lionsgate studio and AMC Networks television vice president Michael Burns told New York Magazine about the possibility of using artificial intelligence to generate animated, family-friendly versions from films like the 'John Wick' or 'Hunger Games' franchises, rather than creating entirely new projects. 'Some use it for storyboarding or previsualization'steps that come before filming -- 'others for visual effects or inserts,' said Jamie Umpherson, Runway's creative director. Burns gave the example of a script for which Lionsgate has to decide whether to shoot a scene or not. To help make that decision, they can now create a 10-second clip 'with 10,000 soldiers in a snowstorm.' That kind of pre-visualization would have cost millions before. In October, the first AI feature film was released -- 'Where the Robots Grow' -- an animated film without anything resembling live action Alejandro Matamala Ortiz, Runway's co-founder, an AI-generated feature film is not the end goal, but a way of demonstrating to a production team that 'this is possible.' Still, some see an opportunity. In March, startup Staircase Studio made waves by announcing plans to produce seven to eight films per year using AI for less than $500,000 each, while ensuring it would rely on unionized professionals wherever possible. 'The market is there,' said Andrew White, co-founder of small production house Indie Studios. People 'don't want to talk about how it's made,' White pointed out. 'That's inside baseball. People want to enjoy the movie because of the movie.' But White himself refuses to adopt the technology, considering that using AI would compromise his creative process. Jamie Umpherson argues that AI allows creators to stick closer to their artistic vision than ever before, since it enables unlimited revisions, unlike the traditional system constrained by costs. 'I see resistance everywhere' to this movement, observed Georgia State's Strickler. This is particularly true among her students, who are concerned about AI's massive energy and water consumption as well as the use of original works to train models, not to mention the social impact. But refusing to accept the shift is 'kind of like having a business without having the internet,' she said. 'You can try for a little while.'

ChatGPT Down? Several Users Unable To Access Platform As Global Outage Disrupts Services
ChatGPT Down? Several Users Unable To Access Platform As Global Outage Disrupts Services

News18

time4 days ago

  • News18

ChatGPT Down? Several Users Unable To Access Platform As Global Outage Disrupts Services

Last Updated: OpenAI chatbot ChatGPT was reportedly down for thousands of users in the United States on Tuesday afternoon, as per DownDetector. OpenAI chatbot ChatGPT is experiencing another major global outage with thousands of users across the globe reporting disruptions. Notably, the outage appears to be affecting all regions, with concentrated reports from North America, Europe, and Asia, including India. This is the second significant outage this month, raising concerns about the platform's reliability as demand for AI tools continues to grow. The outage began early morning on Wednesday, with Downdetector showing a sharp spike in complaints starting around 6:15 AM IST. OpenAI's official status page currently shows investigations ongoing for ChatGPT, with reports of 'Content Failed To Load" errors. According to Downdetector, a sharp spike in user reports were witnessed with 82 percent of the users reporting an outage with ChatGPT, 12 percent with the website and 6 percent with the app. Meanwhile, OpenAI's status page also confirmed 'degraded performance" across multiple services, stating, 'We have identified elevated error rates and are working on a mitigation." Soon after several users faced the outage, social media users were quick to respond to the disruption. Many described being stuck at login verification stages or facing blank chat windows. While several developers reported that active sessions using Codex were cut off midway, resulting in lost work. Meanwhile, several users relying on Sora for creative video generation also flagged prolonged rendering times and system errors. Last month as well, OpenAI's chatbot, ChatGPT, suffered a significant outage, leaving thousands of users unable to access the service, facing persistent 'error" messages. The disruption was later acknowledged by OpenAI on its official status page. Earlier in March this year, ChatGPT was down for several users as millions of users flocked to the AI platform to create Studio Ghibli images, which became an overnight sensation on social media. Widespread errors were reported across the app and its API services. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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