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Time of India
6 days ago
- Business
- Time of India
Centerfruit turns everyday transactions into ‘jeebh laplapayee' moments
HighlightsPaytm, India's payments and financial services distribution company, has introduced a playful element to transactions by incorporating a 'jeebh laplapayee' soundbite in collaboration with Centerfruit. The collaboration aims to enhance brand recall and customer engagement by transforming everyday transactions into memorable experiences with the signature sound of Centerfruit's 'Kaisi Jeebh Laplapayee.' Perfetti Van Melle India plans to expand the initiative to other markets, bringing the engaging 'jeebh laplapayee' moments to a wider audience, as shoppers experience this innovative twist in their payment interactions. Paytm (One97 Communications), India's payments and financial services distribution company and pioneer of mobile payments , QR codes and Soundbox , has turned every single Paytm transaction into a ' jeebh laplapayee ' moment. In a first-of-its-kind innovation, the Paytm 'thank you' sound bite will change to , 'laplaplap' to the taste of Centerfruit . The soundbite adds a playful element, creating an engaging moment that makes even the simplest purchases more memorable. This collaboration brings Centerfruit's signature 'Kaisi Jeebh Laplapayee' to life in a whole new way creating a fun and organic interaction at a natural consumer touchpoint. In a world where brands are constantly vying for attention, this announcement enhances brand recall and customer engagement , making Centerfruit an integral part of their everyday shopping experiences. Gunjan Khetan, marketing director, Perfetti Van Melle India , said, 'By integrating with Paytm pioneered Soundbox, we are adding an unexpected twist to everyday transactions , converting each one of them into 'jeebh laplapayee' moments.' Paytm spokesperson said, "Our pioneering Paytm Soundbox has transformed the way merchants accept payments, and now, with this playful twist with Centerfruit, we are adding a moment of surprise and delight to everyday transactions—making payments more engaging and memorable for everyone." As more shoppers experience this playful surprise, Perfetti Van Melle India is looking at expanding the initiative to other markets, bringing 'jeebh laplapayee' moments to even more people. Watch the video here:
Business Wire
27-05-2025
- Business
- Business Wire
Paytm Appoints Ramana Kumar as CEO for Middle East Business
DELHI NCR, India--(BUSINESS WIRE)--Paytm (One97 Communications Limited), India's leading payments and financial services distribution company and pioneer of mobile payments, QR codes and Soundbox, today announced the appointment of Mr. Ramana Kumar as Chief Executive Officer for its Middle East business. He brings over 20 years of leadership experience in the fintech, payments, and banking sectors along with deep expertise in driving innovation and business growth in financial services. Before joining Paytm, Mr. Kumar was the founding CEO of Magnati, a leading payments company in the United Arab Emirates (UAE) and a subsidiary of First Abu Dhabi Bank (FAB), where he led key initiatives to modernize payment systems and drive business growth. He also served as Executive Vice President at FAB, overseeing the bank's payments and digital banking businesses. Prior to that, he was Managing Director and Head of Global Transaction Banking – Product and Business Management at the National Bank of Abu Dhabi (NBAD), where he played a key role in developing digital banking and payment solutions. Over the years, Mr. Kumar has built a strong reputation for creating scalable, innovative, and secure payment solutions. Mr. Kumar will lead Paytm's expansion in the UAE and the broader Middle East, focusing on developing digital payment solutions tailored to local needs. He will leverage the company's proven technology and expertise as a pioneer of mobile payments and payment devices in India to drive regional growth. His appointment marks a key step in Paytm's journey to bring its digital financial services to new international markets. Vijay Shekhar Sharma, Founder & CEO - Paytm said, 'We welcome Ramana, who has built a formidable merchant payments business in the UAE. We aim to serve the region by building and bringing strong regional leadership, backed by our proven technology.' Mr. Ramana Kumar, Chief Executive Officer, Middle East, Paytm said, 'I am excited to join Paytm and lead its Middle East business. The region is rapidly adopting digital payments, and there's a strong demand for innovative, secure, and scalable solutions. Paytm's technology, built and refined in India, is well-suited to meet these needs. We will work closely with regulators and ecosystem partners to introduce impactful innovations and strengthen the digital payments landscape.' The company sees strong potential to expand its technology-driven merchant payments and financial services distribution model to international markets. Paytm is exploring select global opportunities as part of its long-term growth strategy, with meaningful results expected over the next few years. About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
India Gazette
26-05-2025
- Business
- India Gazette
Union Minister Piyush Goyal meets Paytm founder, discuss making India digital payments powerhouse
New Delhi [India] , May 26 (ANI): In a significant step toward strengthening India's position in the global digital economy, Union Minister of Commerce & Industry Piyush Goyal, met with Paytm Founder and CEO Vijay Shekhar Sharma to discuss the future of fintech, digital payments, and inclusive e-commerce in India. During the discussion, Minister Goyal highlighted the government's vision of making India a global fintech and digital payments powerhouse. The conversation focused on the potential to export India-made payment systems to the world -- a domain where Paytm has been a pioneering force with innovations like mobile payments, QR based payments, Soundbox, card machines and UPI-based services. The two also discussed the inclusive potential of the Open Network for Digital Commerce (ONDC). With a strong emphasis on empowering neighbourhood Kirana stores and small business owners, the meeting explored how platforms like Paytm can help onboard these merchants into the formal digital ecosystem -- improving access, transparency, and economic opportunity. Following the meeting, Paytm posted, 'Thank you Hon'ble Minister @PiyushGoyal for the insightful discussion. We are committed to building for India and taking innovations from India to the world.' According to a company release, as one of India's leading mobile payments and financial services platforms, Paytm continues to drive technology-led growth with an unwavering focus on empowering small merchants, expanding UPI innovation, and contributing to India's digital economy goals. Paytm is the only payments platform that innovates user-centric products from downloading UPI statements in pdf and excel to hide or unhide payments and check bank account balance on the Paytm app, the release further states. This meeting reaffirms the collaborative effort between the private sector and the government in building a future-ready, globally relevant fintech ecosystem -- made in India, for the world. (ANI)
