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India Today
12 hours ago
- Business
- India Today
Hilton Puts India in Focus with its First-Ever Brand Showcase
When asked what best describes the Hilton experience today, Alan Watts, President, APAC, did not miss a beat: 'Authentic! We seek to deliver authentic experiences with each of our brands.' This philosophy took center stage at Hilton's first-ever India Brand Showcase, held last month at Hilton Bengaluru Embassy Manyata Business Park. The immersive exhibit brought together ten of Hilton's 24 award-winning brands under one roof. At the heart of the event was a compelling theme - Unlocking the Stay – a philosophy that firmly places the people and the 'stay' at the very core of the travel experience. Guests explored every facet that defines a Hilton stay- from unique brand experiences and signature warm hospitality to one-on-one conversations with the leadership, offering a deep dive into the brand's growing presence across South Asia, especially in India. Immersive zones, Iconic brands: A glimpse into how brands were brought to lifeWalking through the showcase felt like stepping into the living gallery of Hilton hospitality, with each space thoughtfully curated to reflect the essence, scale, and ambition of Hilton's brands in India. The journey began with focused service zone, introducing brands poised to redefine the mid-market segment. Spark by Hilton, gave a glimpse into Hilton's premium economy breakthrough with its bright interiors and value-driven amenities, signalling a fresh, energetic offering perfectly tailored for India's value-driven travelers. Next came Hampton by Hilton, showcasing 'Hamptonality' in action. Cozy beds and the comforting aroma of a hot breakfast, creating an immediate sense of familiar warmth and brand's friendly service. Then, Hilton Garden Inn, known for its "bright-hearted hospitality," offered a balance of productivity and rejuvenation. Light-filled workstations, subtle wellness cues, and dreamy cloud-like installations invited guests to unwind and recharge. The experience then transitioned into the full-service portfolio, with Hilton Hotels & Resorts underscoring its century-long legacy as 'World's Iconic Host' with pioneering hospitality and innovation. The DoubleTree by Hilton zone welcomed guests into a warm, thoughtful environment rooted in its 'culture of care'. And of course, everyone was treated to the iconic warm DoubleTree Chocolate Chip Cookie, making the welcome even journey culminated in Hilton's luxury brands, each making a distinctive statement. It began with Signia by Hilton, which brought to life the essence of sophisticated luxury, targeting multi-faceted travelers who seamlessly blend their business-class lifestyle with leisure pursuits. They have the interest and energy to pour as much into their 9-5 as they do their 5-9 inspirations. The brand debut is slated for Jaipur in 2028. The journey moved into a sensory escape with LXR Hotels & Resorts, where guests indulged in artisanal gelatos inspired by six different LXR destinations. Created in collaboration with Bengaluru's Lavonne Ice Cream Kitchen (LICK)— the experience reflected LXR's 'Spirit of Adventure' and its passion for uncovering hidden gems. Next, the Conrad Hotels & Resorts zone paid tribute to Rajasthan's vibrant heritage through a striking installation of Chetak - Maharana Pratap's legendary horse. Sculpted by celebrated Indian conceptual artist Subodh Kerkar using Rajasthani textiles, recycled rags, and beads, the piece captured Conrad's contemporary spirit and deep cultural connection. This stunning piece will eventually make its way to the upcoming Conrad Jaipur. Finally, the preview concluded in style as guests arrived at the pinnacle of luxury: Waldorf Astoria Hotels & Resorts. In an elegant bar setting, they indulged in the iconic Rob Roy cocktail, an original from Waldorf Astoria New York. The experience was a fitting grand finale to this meticulously curated luxurious journey. Just before wrapping up, guests encountered two 'wow' moments that summed up Hilton's storytelling - First, the Curio Collection by Hilton space that exuded the essence of its lifestyle brand. The display highlighted how Curio is a collection of hand-picked hotels, each chosen for its distinct personality. The setup was stocked with fascinating artifacts from Hilton's lifestyle hotels across the world. Each piece had its own story, drawing people in and sparking personal connection. Then came the Hilton Honors Infinity Room - a stunning hall of mirrors and lights – symbolizing endless travel possibilities for its 218 million loyalty members worldwide. India, On Hilton's MindHilton is not just talking big about India, it's backing its vision with concrete action. The Brand Showcase made it clear that this is a pivotal moment for Hilton in this Watts, President APAC, said: 'With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India our commitment to this region is stronger than ever.'And the plans are already underway: Leading the luxury line-up is Waldorf Astoria in Jaipur – a brand synonymous with timeless elegance- making its grand debut in one of India's most regal, culturally rich cities. Also, on the horizon is Conrad in Jaipur, known for its bold, artistic expression that'll be echoing the charm of the Pink City itself. And for India's always-on-the-go professionals, Signia by Hilton is timed for isn't stopping there. The brand has recently announced the debut of LXR Hotels & Resorts with The Den in Bengaluru in 2026, promising personalized experiences inspired by travel stories from around the Hilton is doubling down on India's booming mid-market with a strong pipeline:Upcoming 150 Spark by Hilton, promises value with an energetic feel.75 Hampton by Hilton hotels are set to pop up across Gujarat, Rajasthan, Punjab, and Garden Inn is expanding into five new focused service, the brand is also expanding its full-service portfolio. DoubleTree by Hilton, Hilton's fastest-growing brand, already operates 11 hotels in India and will soon add 12 more, with new locations in Bhopal, Kochi, Siliguri, Chandigarh, and others.'In India, we will be building a network effect, capturing all the price points. We will be serving all needs that a very large population of customers have, from Tier 1 to Tier 3 cities,' added Chris Nassetta, President & Jaritz, Senior Vice President, Brand Management, APAC, explains it best: 'India is bold, fast-moving, and shaping the way the world travels meet guests wherever they are, with the right brand, in the right place, at the right time.' Exclusive preview: It Matters Where You StayGuests were treated to an exclusive first look at the brand's latest campaign, It Matters Where You Stay, with Hilton's global brand ambassador Deepika Padukone. The campaign has been crafted with the sensibilities of the modern Indian traveler in mind, who seeks more than just a place to sleep. Whether it's carving out time for work, unwinding, or simply soaking in moments of peace, the campaign highlights how Hilton's thoughtful hospitality and attention to detail elevates every stay. advertisement Wrapping UpHilton's first-ever Brand Showcase in India did more than just present its diverse portfolio, it set the tone for what's ahead. From the simplicity of Spark to the timeless elegance of Waldorf Astoria, the showcase revealed a brand ready to meet India's evolving travel ambitions with precision and purpose. With plans to grow tenfold over the next decade, Hilton isn't just expanding-it is making unforgettable stays, in the right place, at the right time. It truly matters where you stay!
CairoScene
14-05-2025
- Business
- CairoScene
Hilton Debuts Spark Brand in Makkah During 100-Hotel Saudi Expansion
Spark by Hilton Makkah Aziziyah marks the Spark brand's debut in the Middle East and Africa region. There's a quiet hospitality shake-up happening in Makkah, and Hilton just lit the match. The brand is dropping its freshest face, Spark by Hilton, right in the middle of the city's Aziziyah district, marking the chain's first Spark hotel in the Middle East and Africa. Set to open in late 2025, Spark by Hilton Makkah Aziziyah is a 329-room nod to what next-gen spiritual travel could look like: clean lines, smart comforts, and zero fuss. Think separate male and female prayer halls, a communal lounge for a quick recharge, and complimentary breakfast that doesn't feel like an afterthought. It's a short ride to Arafat, steps from a key train link, and just close enough to the Grand Mosque and Mina to keep it meaningful, without getting swallowed up by the chaos. But don't mistake this as a one-off. This is Hilton laying track. The Spark launch is part of a 100-hotel Saudi play, with over 21,000 rooms and 15,000 jobs - many reserved for Saudi nationals - already in the pipeline. From luxury icons like Waldorf Astoria and Conrad to crowd-pleasers like Hampton and Garden Inn, Hilton's making moves in Riyadh, Jeddah, and Madinah, while also planting flags in next-gen zones like NEOM, Al Ahsa, and Tabuk.
Syyaha
14-05-2025
- Business
- Syyaha
Hilton Set to Hit 100 Hotel Milestone in Saudi Arabia
• Hilton on course to more than quadruple its presence in the Kingdom and reach 100 hotels trading and in the pipeline this year across its luxury, lifestyle, full service and midscale brands• 1 in 4 branded hotel rooms under construction in Saudi Arabia carry a Hilton flag• Debut of the premium economy brand Spark by Hilton in the Middle East with the signing of Spark by Hilton in Makkah • Hilton's hotel pipeline will create over 15,000 jobs across its properties in Saudi Arabia Hilton (NYSE: HLT) today announces it is set to hit the milestone of 100 hotels trading and in the pipeline in Saudi Arabia this year – reaffirming its long-term commitment to growth across the Kingdom. The global hospitality company continues to introduce more of its award-winning brands to the country, with 14 brands trading and in the pipeline, and has announced multiple new signings with plans to add more than 21,000 rooms in locations across the country. Guy Hutchinson, President, Middle East & Africa, Hilton said: 'Saudi Arabia is undergoing a remarkable transformation, and we are proud to be playing a leading role in it becoming a top global tourism destination. The Kingdom offers a unique blend of rich cultural heritage, natural landscapes, and modern lifestyle developments. Our diverse portfolio – spanning luxury and lifestyle, through to premium economy and midscale brands – will help broaden the appeal for today's discerning travellers. In line with Saudi Vision 2030, our growing hotel pipeline is set to generate over 15,000 job opportunities, with a significant focus on employing Saudi nationals.' Commenting on Hilton's momentum in the Kingdom, Carlos Khneisser, Vice President, Development, Middle East & Africa, Hilton, said, 'We are excited about reaching 100 hotels trading and in the pipeline in Saudi Arabia, as we continue to diversify our footprint and introduce more of our global brands across both established and emerging destinations. Our continued partnership with Al Musbah Group is testament to this growth and our commitment to supporting private sector development in the Saudi tourism industry. We are proud to have Al Musbah Group as part of our highly valued ownership community and to be working with them to introduce the region's first Spark by Hilton in Makkah. With two-thirds of our pipeline in Saudi Arabia already under construction, we look forward to continuing our work with new and existing owners to deliver more hotels at all price points for guests across the Kingdom.' Launch of Spark by Hilton in Middle East & Africa The new signing marks the debut of Hilton's premium economy brand, Spark by Hilton, in the Middle East and Africa. Since its launch in 2023, Spark by Hilton has been at the forefront of innovation and is uniquely positioned to grow and scale quickly. Offering a simple, inspired design, comfortable guest rooms and a complimentary breakfast, the conversion-friendly, premium economy brand delivers reliable essentials and friendly service for every guest at an accessible price point. Spark by Hilton Makkah Aziziyah Spark by Hilton Makkah Aziziyah is set to open later this year, marking the brand's debut in the MEA region. The 329-guest room property will offer twin-bed and triple-bed guest rooms. Located to the east of Masjid Al-Haram in Makkah's Aziziyah district, near the religiously significant area of Mina, a key site during Hajj with direct train access to Arafat, the hotel is ideally situated to serve pilgrims. The site is surrounded by commercial outlets and hotels that cater to religious travellers year-round. Developed by Al Musbah Group, Spark by Hilton Makkah Aziziyah is one of several Hilton projects underway with the group across Makkah, Madinah, and Dammam. Spark by Hilton adds to Hilton's growing midscale presence across established and up-and-coming cities in the Kingdom, complementing existing brands such as Hampton by Hilton and Hilton Garden Inn, which together account for one-third of the company's hotel pipeline. Recent signings include Hampton by Hilton and Hilton Garden Inn properties in Jeddah, Jizan, and Abha, as well as at the NEOM Community site. In Makkah, Hilton is partnering with Umm Al Qura for Development and Construction Company to open the world's largest Hilton Garden Inn, featuring 1,560 guest rooms. Hilton has also partnered with Knowledge Economic City (KEC) to open the region's first Home2 Suites by Hilton in the Middle East in Madinah, alongside properties under the Hilton Garden Inn and Hampton by Hilton brands. Ongoing Luxury, Lifestyle and Full Service Expansion Hilton continues to bolster its luxury presence across the Kingdom with its iconic Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts brands. These include a multi-property agreement at The Avenues – Riyadh, the Kingdom's largest mixed-use development, which will be home to a Waldorf Astoria and a Conrad, as well as a Waldorf Astoria in Diriyah Gate – one of Saudi Arabia's iconic giga-projects, and Madinah's first Waldorf Astoria. The company has also partnered with Rua Al Madinah Holding to open three hotels in the holy city including a luxury property under the Conrad Hotels & Resorts brand, as well as with Dan Co, a PIF subsidiary, to open an LXR agritourism resort in Al Ahsa. In line with the Kingdom's vision to enhance its hospitality offering to include authentic and culturally inspired experiences, Hilton also continues to expand its lifestyle footprint with its Canopy by Hilton and Curio Collection by Hilton brands. Recent lifestyle signings include a Curio at the highly anticipated 'OSUS Eye' project in Riyadh, two distinct Curio lifestyle resorts in Al Ahsa – an eco-resort and an adventure resort – as part of the company's partnership with Dan Co, a Canopy in Abha as part of the city's highly anticipated The Point development, and a Canopy at The Avenues – Riyadh. Full service expansion also remains a priority under the company's flagship Hilton Hotels & Resorts and award-winning DoubleTree by Hilton brands, including multiple properties in Riyadh, Jeddah, Madinah and Jizan. Hilton currently operates 20 hotels in the Kingdom, with another 77 properties in the pipeline, accounting for a quarter of branded hotel rooms under construction in the country – and reaffirming the company's commitment to supporting Saudi Vision 2030 by delivering world-class hospitality experiences.
The Hindu
06-05-2025
- Business
- The Hindu
Hilton committed to contribute to India's growing travel, hospitality sector, says Chris Nassetta, president & CEO
Hilton, the American hotel chain, was on an ambitious growth trajectory in South Asia and the hospitality group was also committed to contribute to India's growing travel and hospitality sector, said its president and CEO, Chris Nassetta, here on Tuesday. Emphasising on the importance Hilton placed on India, Mr. Nassetta said, 'India is a critical part of Hilton's global growth strategy. As one of the world's largest and most dynamic markets, it represents a major opportunity across brand segments – from luxury to premium economy.'' He was speaking at a brand journey Hilton organised for the media in Bengaluru to showcase 10 of its brands that are already operating in India. Speaking on the occasion, Alan Watts, president, Asia Pacific, Hilton, said, 'With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India with our SLA (service level agreement) partners, our commitment to this region is stronger than ever.'' Hilton currently has 32 trading hotels and 29 properties in the pipeline which all would be operational in the next four years. The brand showcase was organised to demonstrate the power of Hilton's brands and the scale of opportunity ahead in India, he said. 'With strong momentum in 2025 and a clear vision for the future, we are investing, expanding, and ensuring Hilton has a presence everywhere our guests want to travel in India,'' Mr Watts added. According to Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton, India is bold, fast-moving, and shaping the way the world travels. ''Our goal here is simple: meet guests wherever they are, with the right brand, in the right place, at the right time. From the iconic Waldorf Astoria to the energetic Spark by Hilton, our diverse portfolio is built to serve India's equally diverse travellers,'' he stated.
